{"id":444479,"date":"2025-02-18T18:01:53","date_gmt":"2025-02-18T18:01:53","guid":{"rendered":"https:\/\/otavietnam.com\/3-loi-thuong-gap-khi-kinh-doanh-khach-san-tren-ota-cach-khac-phuc\/"},"modified":"2025-02-18T18:01:53","modified_gmt":"2025-02-18T18:01:53","slug":"3-loi-thuong-gap-khi-kinh-doanh-khach-san-tren-ota-cach-khac-phuc","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/3-loi-thuong-gap-khi-kinh-doanh-khach-san-tren-ota-cach-khac-phuc\/","title":{"rendered":"3 L\u1ed7i th\u01b0\u1eddng g\u1eb7p khi kinh doanh kh\u00e1ch s\u1ea1n tr\u00ean OTA & C\u00e1ch kh\u1eafc ph\u1ee5c"},"content":{"rendered":"
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3 L\u1ed7i Ph\u1ed5 Bi\u1ebfn Khi Kinh Doanh Kh\u00e1ch S\u1ea1n tr\u00ean OTA v\u00e0 C\u00e1ch Kh\u1eafc Ph\u1ee5c<\/h2>\n
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Gi\u1edbi thi\u1ec7u v\u1ec1 OTA v\u00e0 T\u1ea7m quan tr\u1ecdng trong Kinh doanh Kh\u00e1ch s\u1ea1n<\/h3>\n

\n Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn (OTA) nh\u01b0 Expedia, Booking.com v\u00e0 Airbnb l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n boutique. Tuy nhi\u00ean, nhi\u1ec1u kh\u00e1ch s\u1ea1n v\u1eabn m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m c\u01a1 b\u1ea3n trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, d\u1eabn \u0111\u1ebfn b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u0103ng doanh thu v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ch\u1ec9 ra 3 l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi kinh doanh tr\u00ean OTA v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c \u0111\u1ec3 kh\u1eafc ph\u1ee5c ch\u00fang, gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t.\n <\/p>\n

\"OTA\n <\/div>\n

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L\u1ed7i 1: Thi\u1ebfu Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 v\u00e0 Khuy\u1ebfn m\u00e3i Hi\u1ec7u qu\u1ea3 tr\u00ean OTA<\/h3>\n
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T\u1ea7m quan tr\u1ecdng c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 linh ho\u1ea1t<\/h4>\n

\n M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n th\u01b0\u1eddng m\u1eafc ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh OTA. Nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u01a1n gi\u1ea3n ch\u1ec9 \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, b\u1ecf qua vi\u1ec7c m\u1ed7i OTA c\u00f3 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean m\u1ed9t s\u1ed1 k\u00eanh do gi\u00e1 qu\u00e1 cao, ho\u1eb7c b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u0103ng doanh thu tr\u00ean c\u00e1c k\u00eanh kh\u00e1c do gi\u00e1 qu\u00e1 th\u1ea5p.\n <\/p>\n

\n Gi\u1ea3i ph\u00e1p:<\/strong>\n <\/p>\n

    \n
  • \n Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> T\u00ecm hi\u1ec3u xem \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0o tr\u00ean c\u00e1c OTA kh\u00e1c nhau.\n <\/li>\n
  • \n Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a t\u1eebng k\u00eanh OTA:<\/strong> X\u00e1c \u0111\u1ecbnh xem kh\u00e1ch h\u00e0ng tr\u00ean k\u00eanh n\u00e0o s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c ti\u1ec7n nghi b\u1ed5 sung.\n <\/li>\n
  • \n \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 linh ho\u1ea1t d\u1ef1a tr\u00ean m\u00f9a v\u1ee5, ng\u00e0y trong tu\u1ea7n v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t:<\/strong> T\u0103ng gi\u00e1 v\u00e0o m\u00f9a cao \u0111i\u1ec3m ho\u1eb7c c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i, gi\u1ea3m gi\u00e1 v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m ho\u1eb7c c\u00e1c ng\u00e0y trong tu\u1ea7n \u00edt kh\u00e1ch.\n <\/li>\n
  • \n S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu (Revenue Management System – RMS):<\/strong> C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecnh h\u00ecnh \u0111\u1eb7t ph\u00f2ng th\u1ef1c t\u1ebf.\n <\/li>\n<\/ul><\/div>\n
    \n

    Khuy\u1ebfn m\u00e3i \u2013 Con dao hai l\u01b0\u1ee1i<\/h4>\n

    \n Khuy\u1ebfn m\u00e3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u00ean OTA, nh\u01b0ng n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng v\u00e0 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n. Nhi\u1ec1u kh\u00e1ch s\u1ea1n l\u1ea1m d\u1ee5ng khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 qu\u00e1 s\u00e2u ho\u1eb7c \u00e1p d\u1ee5ng khuy\u1ebfn m\u00e3i kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\n <\/p>\n

    \n Gi\u1ea3i ph\u00e1p:<\/strong>\n <\/p>\n

      \n
    • \n X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i r\u00f5 r\u00e0ng v\u00e0 c\u00f3 m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i (v\u00ed d\u1ee5: t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m).\n <\/li>\n
    • \n L\u1ef1a ch\u1ecdn lo\u1ea1i khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1eebng k\u00eanh OTA:<\/strong> V\u00ed d\u1ee5, khuy\u1ebfn m\u00e3i “\u0111\u1eb7t s\u1edbm” c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng gia \u0111\u00ecnh, trong khi khuy\u1ebfn m\u00e3i “\u1edf d\u00e0i ng\u00e0y” c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn kh\u00e1ch du l\u1ecbch c\u00f4ng t\u00e1c.\n <\/li>\n
    • \n \u0110\u1ea3m b\u1ea3o r\u1eb1ng khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt v\u00e0 h\u1ea5p d\u1eabn tr\u00ean trang OTA:<\/strong> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 ti\u00eau \u0111\u1ec1 b\u1eaft m\u1eaft, m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n v\u00e0 l\u1ee3i \u00edch c\u1ee7a khuy\u1ebfn m\u00e3i.\n <\/li>\n
    • \n Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i:<\/strong> \u0110i\u1ec1u ch\u1ec9nh ho\u1eb7c h\u1ee7y b\u1ecf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng hi\u1ec7u qu\u1ea3.\n <\/li>\n
    • \n N\u00e2ng gi\u00e1 ni\u00eam y\u1ebft (Rack Rate):<\/strong> N\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean ph\u1ea3i gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, h\u00e3y c\u00e2n nh\u1eafc n\u00e2ng gi\u00e1 ni\u00eam y\u1ebft l\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn.\n <\/li>\n<\/ul><\/div><\/div>\n
      \n

      L\u1ed7i 2: N\u1ed9i dung M\u00f4 t\u1ea3 Kh\u00e1ch s\u1ea1n v\u00e0 H\u00ecnh \u1ea3nh K\u00e9m H\u1ea5p d\u1eabn<\/h3>\n
      \n

      \u1ea4n t\u01b0\u1ee3ng \u0110\u1ea7u ti\u00ean l\u00e0 V\u00f4 c\u00f9ng Quan tr\u1ecdng<\/h4>\n

      \n Tr\u00ean c\u00e1c OTA, n\u1ed9i dung m\u00f4 t\u1ea3 kh\u00e1ch s\u1ea1n v\u00e0 h\u00ecnh \u1ea3nh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u00ecn th\u1ea5y. N\u1ebfu n\u1ed9i dung m\u00f4 t\u1ea3 s\u01a1 s\u00e0i, thi\u1ebfu th\u00f4ng tin ho\u1eb7c h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0 c\u00f3 th\u1ec3 b\u1ecf qua b\u1ea1n \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n <\/p>\n

      \n Gi\u1ea3i ph\u00e1p:<\/strong>\n <\/p>\n

        \n
      • \n Vi\u1ebft m\u00f4 t\u1ea3 kh\u00e1ch s\u1ea1n chi ti\u1ebft, h\u1ea5p d\u1eabn v\u00e0 ch\u00ednh x\u00e1c:<\/strong> N\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a kh\u00e1ch s\u1ea1n, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef g\u1ee3i c\u1ea3m v\u00e0 thu h\u00fat, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5.\n <\/li>\n
      • \n S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, chuy\u00ean nghi\u1ec7p v\u00e0 \u0111a d\u1ea1ng:<\/strong> Ch\u1ee5p \u1ea3nh t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ph\u00f2ng, khu v\u1ef1c c\u00f4ng c\u1ed9ng, ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n, \u0111\u1ea3m b\u1ea3o \u00e1nh s\u00e1ng t\u1ed1t v\u00e0 g\u00f3c ch\u1ee5p \u0111\u1eb9p.\n <\/li>\n
      • \n C\u1eadp nh\u1eadt n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u1eddng xuy\u00ean:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin lu\u00f4n ch\u00ednh x\u00e1c v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/li>\n
      • \n T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho SEO:<\/strong> S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\n <\/li>\n<\/ul><\/div>\n
        \n

        T\u1eadn d\u1ee5ng T\u1ed1i \u0111a c\u00e1c T\u00ednh n\u0103ng c\u1ee7a OTA<\/h4>\n

        \n C\u00e1c OTA cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c nhau \u0111\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. Tuy nhi\u00ean, nhi\u1ec1u kh\u00e1ch s\u1ea1n l\u1ea1i b\u1ecf qua ho\u1eb7c kh\u00f4ng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng t\u00ednh n\u0103ng n\u00e0y.\n <\/p>\n

        \n Gi\u1ea3i ph\u00e1p:<\/strong>\n <\/p>\n

          \n
        • \n S\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung (upselling) \u0111\u1ec3 t\u0103ng doanh thu:<\/strong> Gi\u1edbi thi\u1ec7u c\u00e1c g\u00f3i d\u1ecbch v\u1ee5, ti\u1ec7n nghi cao c\u1ea5p ho\u1eb7c c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n.\n <\/li>\n
        • \n Tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p:<\/strong> Th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch th\u1ecfa \u0111\u00e1ng.\n <\/li>\n
        • \n T\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed1i t\u00e1c c\u1ee7a OTA:<\/strong> Tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1 \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.\n <\/li>\n
        • \n \u0110\u1ea3m b\u1ea3o \u0111\u1ed3ng b\u1ed9 th\u00f4ng tin tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh:<\/strong> Gi\u00e1 c\u1ea3, t\u00ecnh tr\u1ea1ng ph\u00f2ng v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ed3ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c OTA v\u00e0 trang web c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/li>\n<\/ul><\/div><\/div>\n
          \n

          L\u1ed7i 3: B\u1ecf qua Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng tr\u00ean Thi\u1ebft b\u1ecb Di \u0111\u1ed9ng<\/h3>\n
          \n

          Mobile \u2013 K\u00eanh \u0110\u1eb7t ph\u00f2ng Ch\u1ee7 \u0111\u1ea1o<\/h4>\n

          \n Ng\u00e0y nay, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. N\u1ebfu trang web c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean di \u0111\u1ed9ng ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 kh\u0103n, b\u1ea1n s\u1ebd m\u1ea5t \u0111i m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo nghi\u00ean c\u1ee9u, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, do \u0111\u00f3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.\n <\/p>\n

          \n Gi\u1ea3i ph\u00e1p:<\/strong>\n <\/p>\n

            \n
          • \n \u0110\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n c\u00f3 thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng (responsive):<\/strong> Trang web ph\u1ea3i t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh k\u00edch th\u01b0\u1edbc v\u00e0 b\u1ed1 c\u1ee5c \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi lo\u1ea1i m\u00e0n h\u00ecnh di \u0111\u1ed9ng.\n <\/li>\n
          • \n T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang:<\/strong> Trang web ph\u1ea3i t\u1ea3i nhanh ch\u00f3ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng k\u1ebft n\u1ed1i internet ch\u1eadm.\n <\/li>\n
          • \n \u0110\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng:<\/strong> Gi\u1ea3m thi\u1ec3u s\u1ed1 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n t\u1ea5t \u0111\u1eb7t ph\u00f2ng, s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u m\u1eabu \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 \u0111i\u1ec1n, cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n \u0111a d\u1ea1ng.\n <\/li>\n
          • \n Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng:<\/strong> Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n.\n <\/li>\n<\/ul>\n

            \n Khuy\u1ebfn m\u00e3i D\u00e0nh ri\u00eang cho Thi\u1ebft b\u1ecb Di \u0111\u1ed9ng:<\/strong> OTA th\u01b0\u1eddng c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ri\u00eang cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. H\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng.\n <\/p>\n<\/p><\/div>\n

            \n

            Ki\u1ec3m tra Tr\u1ea3i nghi\u1ec7m \u0110\u1eb7t ph\u00f2ng tr\u00ean Di \u0111\u1ed9ng<\/h4>\n

            \n \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i t\u1ef1 m\u00ecnh tr\u1ea3i nghi\u1ec7m quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn v\u00e0 kh\u00f3 kh\u0103n m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i.\n <\/p>\n

            \n Gi\u1ea3i ph\u00e1p:<\/strong>\n <\/p>\n

              \n
            • \n Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 th\u1eed nghi\u1ec7m quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean nhi\u1ec1u lo\u1ea1i thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c nhau.<\/strong>\n <\/li>\n
            • \n Y\u00eau c\u1ea7u b\u1ea1n b\u00e8 ho\u1eb7c ng\u01b0\u1eddi th\u00e2n th\u1eed \u0111\u1eb7t ph\u00f2ng tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd.<\/strong>\n <\/li>\n
            • \n S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c trang c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao.<\/strong>\n <\/li>\n
            • \n Li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/strong>\n <\/li>\n<\/ul><\/div><\/div>\n
              \n

              C\u00e1c Y\u1ebfu t\u1ed1 K\u1ef9 thu\u1eadt Quan tr\u1ecdng<\/h4>\n
              \n
              S\u01a1 \u0111\u1ed3 H\u1ec7 th\u1ed1ng Ph\u1ea7n m\u1ec1m Kh\u00e1ch s\u1ea1n<\/h5>\n

              \"S\u01a1<\/p>\n

              \n \u0110\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean OTA, vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c th\u00e0nh ph\u1ea7n ph\u1ea7n m\u1ec1m v\u00e0 c\u00e1ch ch\u00fang t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau l\u00e0 r\u1ea5t quan tr\u1ecdng.
              \n S\u01a1 \u0111\u1ed3 tr\u00ean m\u00f4 t\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m kh\u00e1ch s\u1ea1n \u0111i\u1ec3n h\u00ecnh, bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh sau:\n <\/p>\n

                \n
              • PMS (Property Management System):<\/strong> H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, n\u01a1i l\u01b0u tr\u1eef d\u1eef li\u1ec7u v\u1ec1 ph\u00f2ng, gi\u00e1, \u0111\u1eb7t ph\u00f2ng, kh\u00e1ch h\u00e0ng,…<\/li>\n
              • Channel Manager:<\/strong> C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i, gi\u00fap \u0111\u1ed3ng b\u1ed9 th\u00f4ng tin (gi\u00e1, t\u00ecnh tr\u1ea1ng ph\u00f2ng) gi\u1eefa PMS v\u00e0 c\u00e1c OTA.<\/li>\n
              • Booking Engine:<\/strong> C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn tr\u00ean trang web c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
              • RMS (Revenue Management System):<\/strong> H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu, gi\u00fap t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecnh h\u00ecnh \u0111\u1eb7t ph\u00f2ng.<\/li>\n
              • OTA (Online Travel Agency):<\/strong> C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn nh\u01b0 Expedia, Booking.com, Airbnb.<\/li>\n<\/ul>\n

                \n T\u1ea7m quan tr\u1ecdng c\u1ee7a T\u00edch h\u1ee3p:<\/strong> \u0110\u1ea3m b\u1ea3o c\u00e1c h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi nhau m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch \u0111\u1ec3 tr\u00e1nh sai s\u00f3t v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian.\n <\/p>\n<\/p><\/div>\n

                \n
                Qu\u1ea3n l\u00fd Doanh thu<\/h5>\n

                \n Qu\u1ea3n l\u00fd doanh thu l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb OTA. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7, h\u00e3y t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f2n tr\u1ed1ng v\u00e0 th\u1eddi gian c\u00f2n l\u1ea1i.\n <\/p>\n

                \n T\u1ed1i \u01b0u h\u00f3a Doanh thu b\u1eb1ng AI:<\/strong> Hi\u1ec7n nay, c\u00f4ng ngh\u1ec7 AI c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecnh h\u00ecnh \u0111\u1eb7t ph\u00f2ng, gi\u00fap b\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu.\n <\/p>\n<\/p><\/div><\/div>\n

                \n

                K\u1ebft lu\u1eadn<\/h3>\n

                \n Kinh doanh kh\u00e1ch s\u1ea1n tr\u00ean OTA l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c. B\u1eb1ng c\u00e1ch tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c n\u00eau trong b\u00e0i vi\u1ebft n\u00e0y v\u00e0 \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean OTA, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng. H\u00e3y nh\u1edb r\u1eb1ng, s\u1ef1 th\u00e0nh c\u00f4ng kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c c\u00f3 ngu\u1ed3n l\u1ef1c l\u1edbn nh\u1ea5t, m\u00e0 \u0111\u1ebfn t\u1eeb kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u00e0 kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!\n <\/p>\n<\/p><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

                3 L\u1ed7i Ph\u1ed5 Bi\u1ebfn Khi Kinh Doanh Kh\u00e1ch S\u1ea1n tr\u00ean OTA v\u00e0 C\u00e1ch Kh\u1eafc Ph\u1ee5c Gi\u1edbi thi\u1ec7u v\u1ec1 OTA v\u00e0 T\u1ea7m quan tr\u1ecdng trong Kinh doanh Kh\u00e1ch s\u1ea1n Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn (OTA) nh\u01b0 Expedia, Booking.com v\u00e0 Airbnb l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":444478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444479"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444478"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}