{"id":444475,"date":"2025-02-18T17:01:52","date_gmt":"2025-02-18T17:01:52","guid":{"rendered":"https:\/\/otavietnam.com\/3-sai-lam-ota-khach-san-thuong-gap-cach-khac-phuc-hieu-qua\/"},"modified":"2025-02-18T17:01:52","modified_gmt":"2025-02-18T17:01:52","slug":"3-sai-lam-ota-khach-san-thuong-gap-cach-khac-phuc-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/3-sai-lam-ota-khach-san-thuong-gap-cach-khac-phuc-hieu-qua\/","title":{"rendered":"3 Sai L\u1ea7m OTA Kh\u00e1ch S\u1ea1n Th\u01b0\u1eddng G\u1eb7p & C\u00e1ch Kh\u1eafc Ph\u1ee5c Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
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3 Sai L\u1ea7m Ph\u1ed5 Bi\u1ebfn Khi Kinh Doanh Kh\u00e1ch S\u1ea1n Tr\u00ean OTA v\u00e0 C\u00e1ch Kh\u1eafc Ph\u1ee5c<\/h2>\n<\/div>\n
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Gi\u1edbi thi\u1ec7u v\u1ec1 OTA v\u00e0 T\u1ea7m Quan Tr\u1ecdng c\u1ee7a Vi\u1ec7c Kinh Doanh Hi\u1ec7u Qu\u1ea3<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 OTA (Online Travel Agencies) \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, nhi\u1ec1u kh\u00e1ch s\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n boutique, th\u01b0\u1eddng m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m c\u01a1 b\u1ea3n trong qu\u00e1 tr\u00ecnh kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ch\u1ec9 ra 3 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c \u0111\u1ec3 kh\u1eafc ph\u1ee5c, gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n<\/div>\n

\n\"T\u1ea7m\n<\/div>\n
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Sai L\u1ea7m #1: Kh\u00f4ng Ch\u00fa Tr\u1ecdng \u0110\u1ebfn Vi\u1ec7c Hi\u1ec3n Th\u1ecb v\u00e0 T\u1ed1i \u01afu H\u00f3a Tr\u00ean C\u00e1c K\u00eanh OTA<\/h2>\n

T\u1ea7m Quan Tr\u1ecdng c\u1ee7a Vi\u1ec7c Hi\u1ec3n Th\u1ecb R\u00f5 R\u00e0ng<\/h3>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n th\u01b0\u1eddng g\u1eb7p ph\u1ea3i l\u00e0 kh\u00f4ng \u0111\u1ea7u t\u01b0 \u0111\u1ee7 v\u00e0o vi\u1ec7c hi\u1ec3n th\u1ecb v\u00e0 t\u1ed1i \u01b0u h\u00f3a th\u00f4ng tin tr\u00ean c\u00e1c k\u00eanh OTA. Vi\u1ec7c ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u0103ng t\u1ea3i th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 kh\u00e1ch s\u1ea1n l\u00e0 ch\u01b0a \u0111\u1ee7. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng ng\u00e0n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

\u0110\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y<\/strong>, h\u00e3y t\u1eadp trung v\u00e0o:<\/p>\n

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  • \nH\u00ecnh \u1ea2nh Ch\u1ea5t L\u01b0\u1ee3ng Cao<\/underline>: S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, s\u1eafc n\u00e9t v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 gi\u1edbi thi\u1ec7u ph\u00f2ng \u1ed1c, ti\u1ec7n nghi v\u00e0 kh\u00f4ng gian xung quanh kh\u00e1ch s\u1ea1n. H\u00ecnh \u1ea3nh l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n<\/li>\n
  • \nM\u00f4 T\u1ea3 Chi Ti\u1ebft v\u00e0 H\u1ea5p D\u1eabn<\/underline>: Vi\u1ebft m\u00f4 t\u1ea3 chi ti\u1ebft, ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 kh\u00e1ch s\u1ea1n, ph\u00f2ng \u1ed1c, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c ti\u1ec7n nghi. S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef g\u1ee3i c\u1ea3m, nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a kh\u00e1ch s\u1ea1n.\n<\/li>\n
  • \nTh\u00f4ng Tin Ch\u00ednh X\u00e1c v\u00e0 C\u1eadp Nh\u1eadt<\/underline>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, t\u00ecnh tr\u1ea1ng ph\u00f2ng, ch\u00ednh s\u00e1ch h\u1ee7y \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u00e1c th\u00f4ng tin quan tr\u1ecdng kh\u00e1c lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi. Th\u00f4ng tin sai l\u1ec7ch ho\u1eb7c l\u1ed7i th\u1eddi c\u00f3 th\u1ec3 g\u00e2y m\u1ea5t ni\u1ec1m tin v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.\n<\/li>\n<\/ul>\n

    T\u1ed1i \u01afu H\u00f3a SEO cho OTA<\/h3>\n

    T\u01b0\u01a1ng t\u1ef1 nh\u01b0 SEO cho website, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO cho c\u00e1c trang OTA c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn v\u1ecb tr\u00ed, lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n, ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c.<\/p>\n

    V\u00ed d\u1ee5<\/strong>, n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1eb1m \u1edf trung t\u00e2m H\u00e0 N\u1ed9i, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 “kh\u00e1ch s\u1ea1n trung t\u00e2m H\u00e0 N\u1ed9i”, “kh\u00e1ch s\u1ea1n boutique H\u00e0 N\u1ed9i”, “kh\u00e1ch s\u1ea1n g\u1ea7n H\u1ed3 G\u01b0\u01a1m” \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<\/div>\n

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    Sai L\u1ea7m #2: B\u1ecf Qua T\u1ea7m Quan Tr\u1ecdng C\u1ee7a C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i v\u00e0 \u01afu \u0110\u00e3i<\/h2>\n

    T\u1ea1i Sao Khuy\u1ebfn M\u00e3i L\u1ea1i Quan Tr\u1ecdng?<\/h3>\n

    Kh\u00e1ch h\u00e0ng lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t khi \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu v\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c k\u00eanh OTA.<\/p>\n

    Tuy nhi\u00ean<\/strong>, nhi\u1ec1u kh\u00e1ch s\u1ea1n l\u1ea1i b\u1ecf qua ho\u1eb7c kh\u00f4ng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb nhi\u1ec1u nguy\u00ean nh\u00e2n, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

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    • Thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng<\/li>\n
    • Kh\u00f4ng hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
    • Kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 tri\u1ec3n khai v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/li>\n<\/ul>\n

      C\u00e1c Lo\u1ea1i Khuy\u1ebfn M\u00e3i Hi\u1ec7u Qu\u1ea3<\/h3>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i khuy\u1ebfn m\u00e3i ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh:<\/p>\n

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      • \nGi\u1ea3m Gi\u00e1 Theo M\u00f9a<\/underline>: Cung c\u1ea5p gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t v\u00e0o c\u00e1c m\u00f9a th\u1ea5p \u0111i\u1ec3m ho\u1eb7c trong c\u00e1c d\u1ecbp l\u1ec5 t\u1ebft.\n<\/li>\n
      • \n\u01afu \u0110\u00e3i \u0110\u1eb7t Ph\u00f2ng S\u1edbm<\/underline>: Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 cho nh\u1eefng \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.\n<\/li>\n
      • \nG\u00f3i \u01afu \u0110\u00e3i \u0110\u1eb7c Bi\u1ec7t<\/underline>: T\u1ea1o ra c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i bao g\u1ed3m ph\u00f2ng \u1edf, b\u1eefa \u0103n, d\u1ecbch v\u1ee5 spa ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed kh\u00e1c.\n<\/li>\n
      • \nCh\u01b0\u01a1ng Tr\u00ecnh Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft<\/underline>: X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n<\/li>\n
      • \nKhuy\u1ebfn M\u00e3i D\u00e0nh Ri\u00eang Cho Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/underline>: \u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c trang web phi\u00ean b\u1ea3n di \u0111\u1ed9ng.\n<\/li>\n<\/ul>\n

        L\u01b0u \u00dd Khi Tri\u1ec3n Khai Khuy\u1ebfn M\u00e3i<\/h3>\n

        Khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/strong>, h\u00e3y nh\u1edb:<\/p>\n

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        • \nX\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau R\u00f5 R\u00e0ng<\/underline>: B\u1ea1n mu\u1ed1n t\u0103ng doanh thu, t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng hay thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi?\n<\/li>\n
        • \nNghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/underline>: T\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n<\/li>\n
        • \nCh\u1ecdn Lo\u1ea1i Khuy\u1ebfn M\u00e3i Ph\u00f9 H\u1ee3p<\/underline>: Ch\u1ecdn lo\u1ea1i khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\n<\/li>\n
        • \nQu\u1ea3ng B\u00e1 R\u1ed9ng R\u00e3i<\/underline>: Qu\u1ea3ng b\u00e1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n, bao g\u1ed3m website, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh OTA.\n<\/li>\n
        • \nTheo D\u00f5i v\u00e0 \u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Qu\u1ea3<\/underline>: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.\n<\/li>\n<\/ul>\n<\/div>\n
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          Sai L\u1ea7m #3: Kh\u00f4ng Qu\u1ea3n L\u00fd Gi\u00e1 Linh Ho\u1ea1t v\u00e0 Hi\u1ec7u Qu\u1ea3<\/h2>\n

          T\u1ea7m Quan Tr\u1ecdng c\u1ee7a Vi\u1ec7c Qu\u1ea3n L\u00fd Gi\u00e1<\/h3>\n

          Qu\u1ea3n l\u00fd gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n. Vi\u1ec7c \u0111\u1eb7t gi\u00e1 qu\u00e1 cao c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng chuy\u1ec3n sang l\u1ef1a ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, trong khi \u0111\u1eb7t gi\u00e1 qu\u00e1 th\u1ea5p c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

          Nhi\u1ec1u kh\u00e1ch s\u1ea1n<\/strong> v\u1eabn \u00e1p d\u1ee5ng m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh cho t\u1ea5t c\u1ea3 c\u00e1c th\u1eddi \u0111i\u1ec3m trong n\u0103m, b\u1ecf qua nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t sai l\u1ea7m nghi\u00eam tr\u1ecdng.<\/p>\n

          C\u00e1c Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Gi\u00e1<\/h3>\n

          Gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m:<\/p>\n

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          • \nM\u00f9a V\u1ee5<\/underline>: Gi\u00e1 ph\u00f2ng th\u01b0\u1eddng cao h\u01a1n v\u00e0o m\u00f9a cao \u0111i\u1ec3m v\u00e0 th\u1ea5p h\u01a1n v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m.\n<\/li>\n
          • \nNg\u00e0y Trong Tu\u1ea7n<\/underline>: Gi\u00e1 ph\u00f2ng th\u01b0\u1eddng cao h\u01a1n v\u00e0o cu\u1ed1i tu\u1ea7n v\u00e0 th\u1ea5p h\u01a1n v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n.\n<\/li>\n
          • \nS\u1ef1 Ki\u1ec7n \u0110\u1eb7c Bi\u1ec7t<\/underline>: C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t nh\u01b0 l\u1ec5 h\u1ed9i, h\u1ed9i ngh\u1ecb ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao l\u1edbn c\u00f3 th\u1ec3 l\u00e0m t\u0103ng nhu c\u1ea7u v\u00e0 gi\u00e1 ph\u00f2ng.\n<\/li>\n
          • \n\u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/underline>: Gi\u00e1 ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t khi \u0111\u1ecbnh gi\u00e1.\n<\/li>\n
          • \nC\u00f4ng Su\u1ea5t Ph\u00f2ng<\/underline>: Khi c\u00f4ng su\u1ea5t ph\u00f2ng cao, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 ph\u00f2ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.\n<\/li>\n<\/ul>\n

            C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Gi\u00e1 Hi\u1ec7u Qu\u1ea3<\/h3>\n

            \u0110\u1ec3 qu\u1ea3n l\u00fd gi\u00e1 hi\u1ec7u qu\u1ea3<\/strong>, b\u1ea1n c\u1ea7n:<\/p>\n

              \n
            • \nTheo D\u00f5i Th\u1ecb Tr\u01b0\u1eddng v\u00e0 \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/underline>: Theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.\n<\/li>\n
            • \nS\u1eed D\u1ee5ng C\u00f4ng C\u1ee5 Qu\u1ea3n L\u00fd Doanh Thu<\/underline>: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 m\u00f9a v\u1ee5, ng\u00e0y trong tu\u1ea7n, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng.\n<\/li>\n
            • \n\u00c1p D\u1ee5ng Gi\u00e1 \u0110\u1ed9ng<\/underline>: \u00c1p d\u1ee5ng gi\u00e1 \u0111\u1ed9ng (dynamic pricing) \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean cung v\u00e0 c\u1ea7u.\n<\/li>\n
            • \n\u0110\u1ecbnh Gi\u00e1 Theo Gi\u00e1 Tr\u1ecb<\/underline>: \u0110\u1ecbnh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c, bao g\u1ed3m c\u00e1c ti\u1ec7n nghi, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n mang l\u1ea1i.\n<\/li>\n
            • \nXem X\u00e9t T\u0103ng Gi\u00e1 Ni\u00eam Y\u1ebft<\/underline>: N\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean ph\u1ea3i gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, h\u00e3y xem x\u00e9t t\u0103ng gi\u00e1 ni\u00eam y\u1ebft (rack rate) \u0111\u1ec3 c\u00f3 th\u00eam d\u01b0 \u0111\u1ecba cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.\n<\/li>\n<\/ul>\n<\/div>\n
              \n

              C\u00e1c K\u00eanh Ph\u00e2n Ph\u1ed1i Kh\u00e1c: Airbnb<\/h2>\n

              Ngo\u00e0i c\u00e1c OTA truy\u1ec1n th\u1ed1ng nh\u01b0 Expedia v\u00e0 Booking.com, b\u1ea1n c\u0169ng n\u00ean xem x\u00e9t vi\u1ec7c ph\u00e2n ph\u1ed1i ph\u00f2ng th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 Airbnb. Airbnb \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n boutique c\u00f3 phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t.<\/p>\n

              \u01afu \u0111i\u1ec3m c\u1ee7a vi\u1ec7c ph\u00e2n ph\u1ed1i tr\u00ean Airbnb<\/strong>:<\/p>\n

                \n
              • \nTi\u1ebfp C\u1eadn Kh\u00e1ch H\u00e0ng M\u1edbi<\/underline>: Ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00edch tr\u1ea3i nghi\u1ec7m du l\u1ecbch \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t.\n<\/li>\n
              • \n\u00cdt C\u1ea1nh Tranh V\u1edbi C\u00e1c Chu\u1ed7i Kh\u00e1ch S\u1ea1n L\u1edbn<\/underline>: Airbnb \u00edt c\u1ea1nh tranh v\u1edbi c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n l\u1edbn, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c kh\u00e1ch s\u1ea1n boutique n\u1ed5i b\u1eadt h\u01a1n.\n<\/li>\n
              • \nHoa H\u1ed3ng H\u1ee3p L\u00fd<\/underline>: M\u1ee9c hoa h\u1ed3ng c\u1ee7a Airbnb th\u01b0\u1eddng h\u1ee3p l\u00fd h\u01a1n so v\u1edbi m\u1ed9t s\u1ed1 OTA truy\u1ec1n th\u1ed1ng.\n<\/li>\n<\/ul>\n

                Tuy nhi\u00ean<\/strong>, c\u0169ng c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng tr\u00ean Airbnb, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd thanh to\u00e1n.<\/p>\n<\/div>\n

                \n

                T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Tr\u00ean Website Kh\u00e1ch S\u1ea1n<\/h2>\n

                M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean website c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) tr\u00ean website c\u1ee7a m\u00ecnh.<\/p>\n

                D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>:<\/p>\n

                  \n
                • \nThi\u1ebft K\u1ebf Website Th\u00e2n Thi\u1ec7n V\u1edbi Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/underline>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng website c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng.\n<\/li>\n
                • \nC\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng<\/underline>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng website c\u1ee7a b\u1ea1n d\u1ec5 s\u1eed d\u1ee5ng, d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh.\n<\/li>\n
                • \n\u0110\u01a1n Gi\u1ea3n H\u00f3a Quy Tr\u00ecnh \u0110\u1eb7t Ph\u00f2ng<\/underline>: \u0110\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng.\n<\/li>\n
                • \nCung C\u1ea5p \u0110a D\u1ea1ng Ph\u01b0\u01a1ng Th\u1ee9c Thanh To\u00e1n<\/underline>: Cung c\u1ea5p nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n ph\u00f9 h\u1ee3p nh\u1ea5t.\n<\/li>\n
                • \nHi\u1ec3n Th\u1ecb \u0110\u00e1nh Gi\u00e1 v\u00e0 Nh\u1eadn X\u00e9t C\u1ee7a Kh\u00e1ch H\u00e0ng<\/underline>: Hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng.\n<\/li>\n<\/ul>\n<\/div>\n
                  \n

                  K\u1ebft Lu\u1eadn<\/h2>\n

                  Kinh doanh kh\u00e1ch s\u1ea1n tr\u00ean OTA l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn. B\u1eb1ng c\u00e1ch tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh, t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n v\u1eefng m\u1ea1nh.<\/p>\n

                  H\u00e3y nh\u1edb r\u1eb1ng<\/strong>, s\u1ef1 th\u00e0nh c\u00f4ng trong kinh doanh kh\u00e1ch s\u1ea1n tr\u00ean OTA kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i, m\u00e0 c\u00f2n \u0111\u1ebfn t\u1eeb vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

                  N\u1ebfu b\u1ea1n c\u1ea7n th\u00eam s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1ch s\u1ea1n tr\u00ean OTA, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  3 Sai L\u1ea7m Ph\u1ed5 Bi\u1ebfn Khi Kinh Doanh Kh\u00e1ch S\u1ea1n Tr\u00ean OTA v\u00e0 C\u00e1ch Kh\u1eafc Ph\u1ee5c Gi\u1edbi thi\u1ec7u v\u1ec1 OTA v\u00e0 T\u1ea7m Quan Tr\u1ecdng c\u1ee7a Vi\u1ec7c Kinh Doanh Hi\u1ec7u Qu\u1ea3 Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 OTA (Online Travel Agencies) \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn […]<\/p>\n","protected":false},"author":1,"featured_media":444472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444475"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444472"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}