{"id":444408,"date":"2025-02-18T09:02:02","date_gmt":"2025-02-18T09:02:02","guid":{"rendered":"https:\/\/otavietnam.com\/toi-uu-danh-gia-khach-hang-ota-tang-chuyen-doi-but-pha-doanh-thu\/"},"modified":"2025-02-18T09:02:02","modified_gmt":"2025-02-18T09:02:02","slug":"toi-uu-danh-gia-khach-hang-ota-tang-chuyen-doi-but-pha-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/toi-uu-danh-gia-khach-hang-ota-tang-chuyen-doi-but-pha-doanh-thu\/","title":{"rendered":"T\u1ed1i \u01b0u \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng OTA: T\u0103ng chuy\u1ec3n \u0111\u1ed5i, b\u1ee9t ph\u00e1 doanh thu"},"content":{"rendered":"

T\u1ed1i \u01afu \u0110\u00e1nh Gi\u00e1 Kh\u00e1ch H\u00e0ng Tr\u00ean OTA: B\u00ed Quy\u1ebft T\u0103ng T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i v\u00e0 Doanh Thu<\/h1>\n
\n \"T\u1ed1i\n <\/div>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 OTA v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng<\/h2>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, Online Travel Agency (OTA)<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a ng\u00e0nh du l\u1ecbch. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Booking.com, Agoda, Expedia… kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i du kh\u00e1ch t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ph\u00f2ng, m\u00e0 c\u00f2n l\u00e0 n\u01a1i h\u1ecd tham kh\u1ea3o \u00fd ki\u1ebfn v\u00e0 kinh nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc. Do \u0111\u00f3, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate) l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 quan tr\u1ecdng?<\/h3>\n

Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o c\u00e1ch t\u1ed1i \u01b0u \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng, ch\u00fang ta c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate)<\/strong>. \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch truy c\u1eadp trang web ho\u1eb7c \u1ee9ng d\u1ee5ng OTA c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3, v\u00e0 trang web c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn, d\u1ec5 s\u1eed d\u1ee5ng, v\u00e0 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/p>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (cost per acquisition – CPA)<\/strong>. N\u1ebfu b\u1ea1n chi 100 \u0111\u00f4 la \u0111\u1ec3 thu h\u00fat 100 kh\u00e1ch truy c\u1eadp, v\u00e0 1 ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng, CPA c\u1ee7a b\u1ea1n l\u00e0 100 \u0111\u00f4 la. Nh\u01b0ng n\u1ebfu b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 2%, CPA c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m xu\u1ed1ng c\u00f2n 50 \u0111\u00f4 la. Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, vi\u1ec7c t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

\u0110\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u1ea7n:<\/p>\n

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  • Thi\u1ebft l\u1eadp form \u0111\u0103ng k\u00fd ho\u1eb7c n\u00fat “\u0110\u1eb7t ph\u00f2ng” r\u00f5 r\u00e0ng tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/li>\n
  • T\u1ea1o trang “C\u1ea3m \u01a1n” sau khi kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t \u0111\u1eb7t ph\u00f2ng.<\/li>\n
  • S\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy c\u1eadp trang “C\u1ea3m \u01a1n”.<\/li>\n<\/ul>\n

    Sau khi thu th\u1eadp d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n

    T\u1ea1i sao \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi OTA?<\/h2>\n

    \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a du kh\u00e1ch. Theo nhi\u1ec1u nghi\u00ean c\u1ee9u, h\u01a1n 80% du kh\u00e1ch tham kh\u1ea3o \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng. Nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1ea1o d\u1ef1ng ni\u1ec1m tin, t\u0103ng \u0111\u1ed9 uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n, v\u00e0 khuy\u1ebfn kh\u00edch du kh\u00e1ch l\u1ef1a ch\u1ecdn. Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 khi\u1ebfn du kh\u00e1ch e ng\u1ea1i, th\u1eadm ch\u00ed h\u1ee7y \u0111\u1eb7t ph\u00f2ng.<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do c\u1ee5 th\u1ec3 gi\u1ea3i th\u00edch t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng:<\/p>\n

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    • X\u00e2y d\u1ef1ng uy t\u00edn:<\/strong> \u0110\u00e1nh gi\u00e1 t\u1ed1t ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
    • T\u0103ng \u0111\u1ed9 tin c\u1eady:<\/strong> Du kh\u00e1ch tin t\u01b0\u1edfng v\u00e0o \u00fd ki\u1ebfn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o.<\/li>\n
    • C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean OTA:<\/strong> C\u00e1c OTA th\u01b0\u1eddng \u01b0u ti\u00ean hi\u1ec3n th\u1ecb nh\u1eefng kh\u00e1ch s\u1ea1n c\u00f3 \u0111\u00e1nh gi\u00e1 t\u1ed1t.<\/li>\n
    • Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong> \u0110\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng.<\/li>\n
    • Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch:<\/strong> \u0110\u00e1nh gi\u00e1 gi\u00fap du kh\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch s\u1ea1n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n

      V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u00e1nh gi\u00e1<\/h3>\n

      H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch s\u1ea1n \u1edf H\u00e0 N\u1ed9i tr\u00ean Booking.com. B\u1ea1n th\u1ea5y hai kh\u00e1ch s\u1ea1n c\u00f3 gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau. Kh\u00e1ch s\u1ea1n A c\u00f3 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 9.0 v\u1edbi h\u00e0ng tr\u0103m \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, trong khi kh\u00e1ch s\u1ea1n B ch\u1ec9 c\u00f3 \u0111i\u1ec3m 7.0 v\u1edbi m\u1ed9t v\u00e0i \u0111\u00e1nh gi\u00e1 trung b\u00ecnh. Kh\u1ea3 n\u0103ng cao b\u1ea1n s\u1ebd ch\u1ecdn kh\u00e1ch s\u1ea1n A, v\u00ec b\u1ea1n tin r\u1eb1ng n\u00f3 s\u1ebd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n.<\/p>\n

      Ho\u1eb7c, n\u1ebfu b\u1ea1n \u0111\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c v\u1ec1 kh\u00e1ch s\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 “Ph\u00f2ng \u1ed1c b\u1ea9n th\u1ec9u, nh\u00e2n vi\u00ean kh\u00f4ng th\u00e2n thi\u1ec7n”, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd lo\u1ea1i b\u1ecf kh\u00e1ch s\u1ea1n \u0111\u00f3 kh\u1ecfi danh s\u00e1ch l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh.<\/p>\n

      C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

      Nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m:<\/p>\n

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      • Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5:<\/strong> S\u1ef1 th\u00e2n thi\u1ec7n, nhi\u1ec7t t\u00ecnh, chu \u0111\u00e1o c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n
      • Ti\u1ec7n nghi:<\/strong> Ph\u00f2ng \u1ed1c s\u1ea1ch s\u1ebd, tho\u1ea3i m\u00e1i, \u0111\u1ea7y \u0111\u1ee7 ti\u1ec7n nghi.<\/li>\n
      • V\u1ecb tr\u00ed:<\/strong> Thu\u1eadn ti\u1ec7n di chuy\u1ec3n \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m tham quan, nh\u00e0 h\u00e0ng, c\u1eeda h\u00e0ng.<\/li>\n
      • Gi\u00e1 c\u1ea3:<\/strong> Ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/li>\n
      • Tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n:<\/strong> C\u00e1c y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd, \u0111\u1ed9c \u0111\u00e1o, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t.<\/li>\n<\/ul>\n

        \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ed1t, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng tr\u00ean OTA<\/h2>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u01b0u \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng tr\u00ean OTA:<\/p>\n

        1. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1<\/h3>\n

        \u0110\u1eebng ng\u1ea1i ng\u1ea7n y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 sau khi h\u1ecd \u0111\u00e3 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y b\u1eb1ng nhi\u1ec1u c\u00e1ch:<\/p>\n

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        • G\u1eedi email c\u1ea3m \u01a1n sau khi kh\u00e1ch tr\u1ea3 ph\u00f2ng, k\u00e8m theo \u0111\u01b0\u1eddng link \u0111\u1ebfn trang \u0111\u00e1nh gi\u00e1 tr\u00ean OTA.<\/li>\n
        • \u0110\u1eb7t th\u1ebb \u0111\u00e1nh gi\u00e1 trong ph\u00f2ng kh\u00e1ch s\u1ea1n.<\/li>\n
        • Nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp khi h\u1ecd tr\u1ea3 ph\u00f2ng.<\/li>\n
        • T\u1eb7ng qu\u00e0 ho\u1eb7c gi\u1ea3m gi\u00e1 cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1.<\/li>\n<\/ul>\n

          H\u00e3y nh\u1edb r\u1eb1ng, vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 l\u00e0 ho\u00e0n to\u00e0n h\u1ee3p ph\u00e1p v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c OTA khuy\u1ebfn kh\u00edch. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng n\u00ean mua \u0111\u00e1nh gi\u00e1 ho\u1eb7c tr\u1ea3 ti\u1ec1n cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 vi\u1ebft \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c gi\u1ea3 m\u1ea1o. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 vi ph\u1ea1m ch\u00ednh s\u00e1ch c\u1ee7a OTA m\u00e0 c\u00f2n g\u00e2y m\u1ea5t uy t\u00edn cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

          2. Ch\u1ee7 \u0111\u1ed9ng tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

          Vi\u1ec7c tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 t\u00f4n tr\u1ecdng c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi \u00fd ki\u1ebfn c\u1ee7a h\u1ecd. H\u00e3y tr\u1ea3 l\u1eddi c\u1ea3 nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 l\u1ecbch s\u1ef1.<\/p>\n

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          • \u0110\u1ed1i v\u1edbi \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c:<\/strong> C\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng v\u00ec nh\u1eefng l\u1eddi khen ng\u1ee3i v\u00e0 b\u00e0y t\u1ecf mong mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u00f3n ti\u1ebfp h\u1ecd tr\u1edf l\u1ea1i.<\/li>\n
          • \u0110\u1ed1i v\u1edbi \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c:<\/strong> Xin l\u1ed7i kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t, gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n, v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c.<\/li>\n<\/ul>\n

            Vi\u1ec7c tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t t\u00ecnh hu\u1ed1ng t\u1ed3i t\u1ec7 th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 thi\u1ec7n ch\u00ed c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

            3. Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1<\/h3>\n

            H\u00e3y th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng c\u1ea3i ti\u1ebfn ph\u00f9 h\u1ee3p.<\/p>\n

            B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh n\u00e0y. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n:<\/p>\n

              \n
            • Theo d\u00f5i \u0111\u00e1nh gi\u00e1 tr\u00ean nhi\u1ec1u OTA kh\u00e1c nhau.<\/li>\n
            • Ph\u00e2n t\u00edch xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 theo th\u1eddi gian.<\/li>\n
            • X\u00e1c \u0111\u1ecbnh nh\u1eefng ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t trong \u0111\u00e1nh gi\u00e1.<\/li>\n
            • \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n

              4. C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/h3>\n

              \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ed1t. H\u00e3y l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n s\u1ea1ch s\u1ebd, ti\u1ec7n nghi, v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n lu\u00f4n th\u00e2n thi\u1ec7n, nhi\u1ec7t t\u00ecnh, v\u00e0 chu \u0111\u00e1o.<\/p>\n

              B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng c\u1ea3i ti\u1ebfn nh\u1ecf nh\u01b0ng c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

                \n
              • N\u00e2ng c\u1ea5p wifi.<\/li>\n
              • Cung c\u1ea5p b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed.<\/li>\n
              • B\u1ed1 tr\u00ed th\u00eam c\u00e2y xanh trong ph\u00f2ng.<\/li>\n
              • T\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

                5. T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c<\/h3>\n

                Ngo\u00e0i c\u00e1c OTA, b\u1ea1n c\u0169ng n\u00ean khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u00ean Google Maps v\u00e0 TripAdvisor. \u0110\u00e2y l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn m\u00e0 nhi\u1ec1u du kh\u00e1ch s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 so s\u00e1nh kh\u00e1ch s\u1ea1n.<\/p>\n

                B\u1ea1n c\u00f3 th\u1ec3 th\u00eam \u0111\u01b0\u1eddng link \u0111\u1ebfn trang \u0111\u00e1nh gi\u00e1 tr\u00ean Google Maps v\u00e0 TripAdvisor v\u00e0o email c\u1ea3m \u01a1n ho\u1eb7c trang web c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

                6. Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn<\/h3>\n

                H\u00e3y ch\u1ee7 \u0111\u1ed9ng li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 x\u00e1c nh\u1eadn th\u00f4ng tin v\u00e0 h\u1ecfi xem h\u1ecd c\u00f3 y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t n\u00e0o kh\u00f4ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

                B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng tin nh\u1eafn c\u1ee7a OTA \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y tr\u1ea3 l\u1eddi tin nh\u1eafn c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

                7. T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn tr\u00ean OTA<\/h3>\n

                N\u1ed9i dung tr\u00ean trang OTA c\u1ee7a b\u1ea1n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n, bao g\u1ed3m:<\/p>\n

                  \n
                • M\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 ph\u00f2ng \u1ed1c, ti\u1ec7n nghi, v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n
                • H\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c \u0111i\u1ec3m tham quan l\u00e2n c\u1eadn.<\/li>\n
                • Gi\u00e1 c\u1ea3 r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch.<\/li>\n
                • Ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng linh ho\u1ea1t.<\/li>\n<\/ul>\n

                  B\u1ea1n c\u0169ng n\u00ean th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n

                  L\u01b0u \u00fd quan tr\u1ecdng<\/h2>\n

                  D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng c\u1ea7n ghi nh\u1edb khi t\u1ed1i \u01b0u \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng tr\u00ean OTA:<\/p>\n

                    \n
                  • T\u00ednh x\u00e1c th\u1ef1c:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u1ec1u l\u00e0 th\u1eadt v\u00e0 ph\u1ea3n \u00e1nh tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
                  • T\u00ednh nh\u1ea5t qu\u00e1n:<\/strong> \u00c1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 l\u00e2u d\u00e0i.<\/li>\n
                  • T\u00ednh ki\u00ean nh\u1eabn:<\/strong> Vi\u1ec7c c\u1ea3i thi\u1ec7n \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn.<\/li>\n
                  • T\u00ednh \u0111\u1ea1o \u0111\u1ee9c:<\/strong> Lu\u00f4n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u00e0 ch\u00ednh s\u00e1ch c\u1ee7a OTA.<\/li>\n<\/ul>\n

                    K\u1ebft lu\u1eadn<\/h2>\n

                    T\u1ed1i \u01b0u \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng tr\u00ean OTA l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a kh\u00e1ch s\u1ea1n, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

                    H\u00e3y nh\u1edb r\u1eb1ng, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ed1t. V\u00ec v\u1eady, h\u00e3y lu\u00f4n n\u1ed7 l\u1ef1c \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

                    L\u1eddi khuy\u00ean cu\u1ed1i c\u00f9ng<\/h3>\n

                    H\u00e3y coi \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin v\u00f4 gi\u00e1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. L\u1eafng nghe nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng n\u00f3i v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"

                    T\u1ed1i \u01afu \u0110\u00e1nh Gi\u00e1 Kh\u00e1ch H\u00e0ng Tr\u00ean OTA: B\u00ed Quy\u1ebft T\u0103ng T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i v\u00e0 Doanh Thu Gi\u1edbi thi\u1ec7u v\u1ec1 OTA v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng Trong k\u1ef7 nguy\u00ean s\u1ed1, Online Travel Agency (OTA) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a ng\u00e0nh du l\u1ecbch. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 […]<\/p>\n","protected":false},"author":1,"featured_media":444404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444408"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444404"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}