{"id":444401,"date":"2025-02-18T07:02:33","date_gmt":"2025-02-18T07:02:33","guid":{"rendered":"https:\/\/otavietnam.com\/bi-quyet-toi-uu-doanh-thu-khach-san-tu-chuyen-gia-siteminder\/"},"modified":"2025-02-18T07:02:33","modified_gmt":"2025-02-18T07:02:33","slug":"bi-quyet-toi-uu-doanh-thu-khach-san-tu-chuyen-gia-siteminder","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-toi-uu-doanh-thu-khach-san-tu-chuyen-gia-siteminder\/","title":{"rendered":"B\u00ed quy\u1ebft t\u1ed1i \u01b0u doanh thu kh\u00e1ch s\u1ea1n t\u1eeb chuy\u00ean gia SiteMinder"},"content":{"rendered":"
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T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng T\u1eeb Chuy\u00ean Gia<\/h2>\n<\/p><\/div>\n
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Gi\u1edbi thi\u1ec7u<\/h3>\n

\n Trong b\u1ed1i c\u1ea3nh ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong> c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c t\u1ed1i \u01b0u doanh thu tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Lo\u1ea1t b\u00e0i ph\u1ecfng v\u1ea5n chuy\u00ean gia s\u1ebd cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft th\u1ef1c \u0111\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd doanh thu, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m c\u1ea7n \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 b\u00ean ngo\u00e0i, \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t.\n <\/p>\n

\"H\u00ecnh\n <\/div>\n

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T\u1ea1i sao Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Chuy\u00ean Nghi\u1ec7p L\u1ea1i Quan Tr\u1ecdng?<\/h3>\n

\n M\u1ecdi kh\u00e1ch s\u1ea1n<\/strong>, b\u1ea5t k\u1ec3 quy m\u00f4, \u0111\u1ec1u x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd doanh thu chuy\u00ean nghi\u1ec7p. Chuy\u00ean m\u00f4n v\u00e0 th\u1eddi gian l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd doanh thu chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> trong vi\u1ec7c qu\u1ea3n l\u00fd doanh thu chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi c\u00f9ng v\u1edbi kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 d\u1eabn d\u1eaft doanh nghi\u1ec7p \u0111\u1ebfn m\u1ed9t t\u01b0\u01a1ng lai th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t kinh t\u1ebf.\n <\/p>\n

\"H\u00ecnh\n <\/div>\n

\n

Khi N\u00e0o Kh\u00e1ch S\u1ea1n C\u1ea7n T\u00ecm \u0110\u1ebfn S\u1ef1 Tr\u1ee3 Gi\u00fap B\u00ean Ngo\u00e0i?<\/h3>\n

\n Qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c, chuy\u00ean m\u00f4n ho\u1eb7c ng\u00e2n s\u00e1ch \u0111\u1ec3 t\u1ef1 m\u00ecnh gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, vi\u1ec7c t\u00ecm \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap b\u00ean ngo\u00e0i l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.\n <\/p>\n

\n C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> n\u00ean t\u00ecm \u0111\u1ebfn s\u1ef1 gi\u00fap \u0111\u1ee1 b\u00ean ngo\u00e0i khi thi\u1ebfu hai y\u1ebfu t\u1ed1 \u2013 chuy\u00ean m\u00f4n v\u00e0\/ho\u1eb7c th\u1eddi gian. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh l\u00e0m m\u1ecdi th\u1ee9 100% m\u1ecdi l\u00fac.\n <\/p>\n

\n Th\u1eddi gian th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/strong>, v\u00e0 \u0111\u1ec3 qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3, n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd \u0111\u1ea7y \u0111\u1ee7. V\u00ec v\u1eady, n\u1ebfu m\u1ed9t c\u01a1 s\u1edf kinh doanh \u0111ang g\u1eb7p kh\u00f3 kh\u0103n, ch\u00fang ta c\u1ea7n \u00e1p d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3.\n <\/p>\n

\"H\u00ecnh\n <\/div>\n

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T\u1ed1i \u01afu H\u00f3a H\u1ec7 Th\u1ed1ng C\u00f4ng Ngh\u1ec7 (Tech Stack)<\/h3>\n

\n C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> t\u1ed1i \u01b0u h\u00f3a h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a ph\u1ea7n m\u1ec1m d\u00e0nh cho kh\u00e1ch s\u1ea1n<\/strong> trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.\n <\/p>\n

\n Th\u00f4ng th\u01b0\u1eddng, c\u00f4ng ngh\u1ec7 l\u1ed7i th\u1eddi t\u1ea1o ra nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn cho kh\u00e1ch s\u1ea1n<\/strong>. V\u00ed d\u1ee5: n\u00f3 c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t s\u1ed1 quy tr\u00ecnh ph\u1ea3i \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00ec c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 giao di\u1ec7n ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y g\u00e2y kh\u00f3 ch\u1ecbu. Kh\u00f4ng ch\u1ec9 cho nh\u00e2n vi\u00ean m\u00e0 cu\u1ed1i c\u00f9ng n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.\n <\/p>\n

\n C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> n\u00ean t\u00ecm c\u00e1ch t\u1eadp trung c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng. C\u00e1c n\u1ec1n t\u1ea3ng cung c\u1ea5p m\u1ecdi th\u1ee9 m\u00e0 m\u1ed9t ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> hi\u1ec7n \u0111\u1ea1i c\u1ea7n \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.\n <\/p>\n

\"H\u00ecnh\n <\/div>\n

\n

Gi\u1ea3i Quy\u1ebft Nh\u1eefng Th\u00e1ch Th\u1ee9c Ph\u1ed5 Bi\u1ebfn Trong Qu\u1ea3n L\u00fd Doanh Thu<\/h3>\n

\n M\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> th\u01b0\u1eddng g\u1eb7p ph\u1ea3i trong vi\u1ec7c qu\u1ea3n l\u00fd doanh thu:\n <\/p>\n

    \n
  • \n Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m h\u00f2a v\u1ed1n:<\/strong> H\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> ch\u01b0a bao gi\u1edd t\u1ef1 h\u1ecfi v\u1ec1 s\u1ed1 ti\u1ec1n t\u1ed1i thi\u1ec3u c\u1ea7n thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ph\u00f2ng \u0111\u1ec3 trang tr\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed.\n <\/li>\n
  • \n \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh:<\/strong> Thay v\u00ec d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch, nhi\u1ec1u kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ecbnh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u1ed1i \u01b0u h\u00f3a doanh thu.\n <\/li>\n
  • \n Thi\u1ebfu c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPIs):<\/strong> Vi\u1ec7c kh\u00f4ng theo d\u00f5i c\u00e1c KPIs quan tr\u1ecdng khi\u1ebfn c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> kh\u00f3 ki\u1ec3m so\u00e1t t\u00ecnh h\u00ecnh kinh doanh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.\n <\/li>\n<\/ul>\n

    \n \u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng \u0111i\u1ec3m m\u00e0 ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 trao l\u1ea1i cho h\u1ecd quy\u1ec1n ki\u1ec3m so\u00e1t doanh nghi\u1ec7p.\n <\/p>\n<\/p><\/div>\n

    \n

    C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p Th\u1ef1c H\u00e0nh T\u1ed1t Nh\u1ea5t Trong Qu\u1ea3n L\u00fd Doanh Thu<\/h3>\n

    \n Qu\u1ea3n l\u00fd doanh thu bao nhi\u00eau l\u00e0 d\u1eef li\u1ec7u v\u00e0 bao nhi\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao cho tr\u1ef1c gi\u00e1c v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o? C\u00f3 ch\u1ed7 cho c\u1ea3 hai nh\u01b0ng n\u00f3 c\u00f3 \u0111i\u1ec1u ki\u1ec7n.\n <\/p>\n

    \n \u0110i\u1ec1u \u0111\u00f3 ph\u1ee5 thu\u1ed9c m\u1ed9t ch\u00fat v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o trong n\u0103m v\u00e0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n th\u1eed. N\u1ebfu \u0111\u00f3 l\u00e0 m\u00f9a cao \u0111i\u1ec3m v\u00e0 c\u1ea7n t\u1ea1o ra doanh thu t\u1ed1i \u0111a, th\u00ec n\u00ean d\u1ef1a v\u00e0o ph\u00e2n t\u00edch v\u1ec1 c\u00e1c con s\u1ed1, d\u1eef li\u1ec7u v\u00e0 s\u1ef1 ki\u1ec7n v\u00e0 tu\u00e2n th\u1ee7 k\u1ebf ho\u1ea1ch.\n <\/p>\n<\/p><\/div>\n

    \n

    C\u00e2u Chuy\u1ec7n Th\u00e0nh C\u00f4ng: V\u01b0\u1ee3t Qua \u0110\u1ea1i D\u1ecbch COVID-19<\/h3>\n

    \n Trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch COVID-19: kh\u00f4ng c\u00f3 nhu c\u1ea7u, kh\u00f4ng c\u00f3 kh\u00e1ch, kh\u00f4ng c\u00f3 doanh thu. M\u1ed9t th\u1eddi \u0111i\u1ec3m r\u1ea5t kh\u00f3 kh\u0103n cho t\u1ea5t c\u1ea3 ch\u00fang ta.\n <\/p>\n

    \n Khi r\u00f5 r\u00e0ng l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> trong khu v\u1ef1c s\u1ebd t\u1eeb t\u1eeb m\u1edf c\u1eeda tr\u1edf l\u1ea1i, ch\u00fang ta c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch.\n <\/p>\n

    \n Vi\u1ec7c b\u1eaft \u0111\u1ea7u m\u1ed9t cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u1ed1t.\n <\/p>\n<\/p><\/div>\n

    \n

    K\u1ebft lu\u1eadn<\/h3>\n

    \n Qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/strong> hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t v\u00e0 t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 b\u00ean ngo\u00e0i khi c\u1ea7n thi\u1ebft, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu, t\u0103ng c\u01b0\u1eddng l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.\n <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng T\u1eeb Chuy\u00ean Gia Gi\u1edbi thi\u1ec7u Trong b\u1ed1i c\u1ea3nh ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c t\u1ed1i \u01b0u doanh thu tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Lo\u1ea1t b\u00e0i ph\u1ecfng v\u1ea5n chuy\u00ean gia s\u1ebd cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft th\u1ef1c […]<\/p>\n","protected":false},"author":1,"featured_media":444396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-444401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444401"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444396"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}