{"id":444395,"date":"2025-02-18T06:52:17","date_gmt":"2025-02-18T06:52:17","guid":{"rendered":"https:\/\/otavietnam.com\/hoi-thao-restart-giai-phap-phuc-hoi-nganh-khach-san-sau-covid-19\/"},"modified":"2025-02-18T06:52:17","modified_gmt":"2025-02-18T06:52:17","slug":"hoi-thao-restart-giai-phap-phuc-hoi-nganh-khach-san-sau-covid-19","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/hoi-thao-restart-giai-phap-phuc-hoi-nganh-khach-san-sau-covid-19\/","title":{"rendered":"H\u1ed9i th\u1ea3o RESTART: Gi\u1ea3i ph\u00e1p ph\u1ee5c h\u1ed3i ng\u00e0nh kh\u00e1ch s\u1ea1n sau COVID-19"},"content":{"rendered":"
\n

Ph\u1ee5c H\u1ed3i Ng\u00e0nh Kh\u00e1ch S\u1ea1n Sau Covid-19: Chi\u1ebfn L\u01b0\u1ee3c v\u00e0 Gi\u1ea3i Ph\u00e1p<\/h1>\n

\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 g\u00e2y ra nh\u1eefng t\u1ed5n th\u1ea5t n\u1eb7ng n\u1ec1 cho ng\u00e0nh kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, v\u1edbi s\u1ef1 th\u00edch \u1ee9ng linh ho\u1ea1t v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c h\u1ed3i hi\u1ec7u qu\u1ea3, ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang d\u1ea7n l\u1ea5y l\u1ea1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n

\u1ea2nh H\u01b0\u1edfng C\u1ee7a Covid-19 \u0110\u1ebfn Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n

Covid-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng nghi\u00eam tr\u1ecdng \u0111\u1ebfn ng\u00e0nh kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. C\u00e1c bi\u1ec7n ph\u00e1p gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, h\u1ea1n ch\u1ebf \u0111i l\u1ea1i v\u00e0 \u0111\u00f3ng c\u1eeda bi\u00ean gi\u1edbi \u0111\u00e3 khi\u1ebfn l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch gi\u1ea3m s\u00fat nghi\u00eam tr\u1ecdng, d\u1eabn \u0111\u1ebfn doanh thu c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n gi\u1ea3m m\u1ea1nh.<\/p>\n

\"\u1ea2nh<\/p>\n

Nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u00e3 ph\u1ea3i t\u1ea1m ng\u1eebng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c th\u1eadm ch\u00ed \u0111\u00f3ng c\u1eeda v\u0129nh vi\u1ec5n. \u0110i\u1ec1u n\u00e0y g\u00e2y ra nh\u1eefng h\u1eadu qu\u1ea3 to l\u1edbn v\u1ec1 kinh t\u1ebf v\u00e0 x\u00e3 h\u1ed9i, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi lao \u0111\u1ed9ng trong ng\u00e0nh du l\u1ecbch.<\/p>\n

Chi\u1ebfn L\u01b0\u1ee3c Ph\u1ee5c H\u1ed3i Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n

\u0110\u1ec3 ph\u1ee5c h\u1ed3i th\u00e0nh c\u00f4ng sau Covid-19, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n

1. T\u1ed1i \u01afu H\u00f3a Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/h3>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. C\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, n\u00e2ng c\u1ea5p c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb cho kh\u00e1ch h\u00e0ng.<\/p>\n

\"T\u1ed1i<\/p>\n

Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p an to\u00e0n v\u1ec7 sinh c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd.<\/p>\n

2. \u0110\u1ea7u T\u01b0 V\u00e0o Digital Marketing<\/h3>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, digital marketing l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing to\u00e0n di\u1ec7n, bao g\u1ed3m SEO, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 content marketing.<\/p>\n

Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a website cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

3. Th\u00edch \u1ee8ng V\u1edbi Xu H\u01b0\u1edbng Du L\u1ecbch M\u1edbi<\/h3>\n

Sau Covid-19, xu h\u01b0\u1edbng du l\u1ecbch \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. Du l\u1ecbch n\u1ed9i \u0111\u1ecba, du l\u1ecbch b\u1ec1n v\u1eefng v\u00e0 du l\u1ecbch tr\u1ea3i nghi\u1ec7m \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. C\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n th\u00edch \u1ee9ng v\u1edbi nh\u1eefng xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n

\"Th\u00edch<\/p>\n

Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch.<\/p>\n

4. \u1ee8ng D\u1ee5ng C\u00f4ng Ngh\u1ec7<\/h3>\n

C\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS), chatbot, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n

Vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u0169ng gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t h\u01a1n.<\/p>\n

\"\u1ee8ng<\/p>\n

5. Ph\u00e1t Tri\u1ec3n Du L\u1ecbch Xanh v\u00e0 B\u1ec1n V\u1eefng<\/h3>\n

Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u du kh\u00e1ch quan t\u00e2m \u0111\u1ebfn du l\u1ecbch xanh v\u00e0 b\u1ec1n v\u1eefng. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, gi\u1ea3m thi\u1ec3u ch\u1ea5t th\u1ea3i v\u00e0 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 thu h\u00fat du kh\u00e1ch c\u00f3 \u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\"Du<\/p>\n

K\u1ebft Lu\u1eadn<\/h2>\n

Ph\u1ee5c h\u1ed3i ng\u00e0nh kh\u00e1ch s\u1ea1n sau Covid-19 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ea7y th\u00e1ch th\u1ee9c, nh\u01b0ng c\u0169ng mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c h\u1ed3i hi\u1ec7u qu\u1ea3, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Vi\u1ec7c t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, digital marketing, th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong b\u1ed1i c\u1ea3nh m\u1edbi.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ph\u1ee5c H\u1ed3i Ng\u00e0nh Kh\u00e1ch S\u1ea1n Sau Covid-19: Chi\u1ebfn L\u01b0\u1ee3c v\u00e0 Gi\u1ea3i Ph\u00e1p \u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 g\u00e2y ra nh\u1eefng t\u1ed5n th\u1ea5t n\u1eb7ng n\u1ec1 cho ng\u00e0nh kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, v\u1edbi s\u1ef1 th\u00edch \u1ee9ng linh ho\u1ea1t v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c h\u1ed3i hi\u1ec7u qu\u1ea3, ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang d\u1ea7n l\u1ea5y l\u1ea1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng. B\u00e0i vi\u1ebft […]<\/p>\n","protected":false},"author":1,"featured_media":444390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-444395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444395"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444390"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}