{"id":444309,"date":"2025-02-13T02:36:14","date_gmt":"2025-02-13T02:36:14","guid":{"rendered":"https:\/\/otavietnam.com\/?p=444309"},"modified":"2025-02-13T02:36:14","modified_gmt":"2025-02-13T02:36:14","slug":"7-chien-luoc-giup-khach-san-tan-dung-toi-da-ota","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/7-chien-luoc-giup-khach-san-tan-dung-toi-da-ota\/","title":{"rendered":"7 Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap kh\u00e1ch s\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a OTA"},"content":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fac c\u00e1c OTA (Online Travel Agencies) c\u00f3 th\u1ec3 ph\u00e1t huy vai tr\u00f2 c\u1ee7a m\u00ecnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap kh\u00e1ch s\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a OTA.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/OTA_maxresdefault.jpg\" alt=\"OTA - Online Travel Agencies\" \/><\/p>\n<h3>OTA l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ch\u00fang quan tr\u1ecdng?<\/h3>\n<p>OTA (Online Travel Agencies) l\u00e0 c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng du l\u1ecbch, cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i trong vi\u1ec7c \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n v\u00e0 c\u00e1c tour du l\u1ecbch tr\u1ef1c tuy\u1ebfn. V\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p s\u1eb5n \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1eb7t ph\u00f2ng nhanh ch\u00f3ng, c\u00e1c trang web OTA ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. S\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c OTA mang l\u1ea1i cho kh\u00e1ch s\u1ea1n c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn l\u1edbn h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o trang web ri\u00eang c\u1ee7a m\u00ecnh. H\u01a1n n\u1eefa, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb c\u00e1c trang web OTA.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c OTA, kh\u00e1ch s\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung. OTA mang \u0111\u1ebfn c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n thu\u1ed9c m\u1ecdi quy m\u00f4 gi\u1edbi thi\u1ec7u nh\u1eefng \u01b0u \u0111\u00e3i, ti\u1ec7n nghi v\u00e0 tr\u1ea3i nghi\u1ec7m sang tr\u1ecdng c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi du kh\u00e1ch.<\/p>\n<h3>7 Chi\u1ebfn l\u01b0\u1ee3c B\u00ed m\u1eadt \u0111\u1ec3 T\u1eadn d\u1ee5ng T\u1ed1i \u0111a OTA<\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 chi\u1ebfn l\u01b0\u1ee3c b\u00ed m\u1eadt m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c trang web OTA:<\/p>\n<h4>1. Duy tr\u00ec v\u00e0 C\u1eadp nh\u1eadt H\u1ed3 s\u01a1 Kh\u00e1ch s\u1ea1n tr\u00ean OTA<\/h4>\n<p>H\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean m\u1ed9t OTA gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed1n brochure tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 du kh\u00e1ch tham kh\u1ea3o tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng. Nh\u1eefng \u00fd t\u01b0\u1edfng hay cho m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n bao g\u1ed3m:<\/p>\n<ul>\n<li>H\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, ch\u1ea5t l\u01b0\u1ee3ng cao.<\/li>\n<li>M\u00f4 t\u1ea3 chi ti\u1ebft v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<p>Vi\u1ec7c t\u1ea1o v\u00e0 c\u1eadp nh\u1eadt h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n th\u01b0\u1eddng xuy\u00ean c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng h\u00e0ng n\u0103m m\u00e0 kh\u00e1ch s\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng qua OTA.<\/p>\n<h4>2. G\u00f3i \u01afu \u0111\u00e3i (Benefit Package)<\/h4>\n<p>C\u00e1c OTA th\u01b0\u1eddng cung c\u1ea5p nhi\u1ec1u g\u00f3i \u01b0u \u0111\u00e3i kh\u00e1c nhau cho kh\u00e1ch du l\u1ecbch \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn ph\u1ed5 bi\u1ebfn. C\u00e1c g\u00f3i n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m v\u00e9 m\u00e1y bay, ch\u1ed7 \u1edf kh\u00e1ch s\u1ea1n v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 tr\u1ecdn g\u00f3i. Vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c g\u00f3i n\u00e0y lu\u00f4n mang l\u1ea1i l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n. Kh\u00e1ch du l\u1ecbch mua c\u00e1c g\u00f3i n\u00e0y th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u1edf l\u1ea1i l\u00e2u h\u01a1n v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n cho vi\u1ec7c \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n.<\/p>\n<h4>3. Ti\u1ebfp c\u1eadn C\u01a1 s\u1edf D\u1eef li\u1ec7u Kh\u00e1ch Du l\u1ecbch<\/h4>\n<p>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c OTA cho ph\u00e9p kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a kh\u00e1ch du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn c\u00f9ng m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn. Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch du l\u1ecbch th\u01b0\u1eddng xuy\u00ean tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c th\u1ef1c hi\u1ec7n \u0111\u1eb7t ph\u00f2ng l\u1eb7p l\u1ea1i v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i.<\/p>\n<h4>4. T\u1ed1i \u01b0u h\u00f3a N\u1ed9i dung OTA<\/h4>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n duy tr\u00ec h\u1ed3 s\u01a1 OTA \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u1edbi h\u00ecnh \u1ea3nh m\u1edbi, m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c v\u1ec1 ph\u00f2ng v\u00e0 ti\u1ec7n nghi, th\u01b0\u1eddng c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean n\u1ec1n t\u1ea3ng OTA. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u1edbi c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u00e0 h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat t\u1ed1i \u0111a du kh\u00e1ch tr\u00ean c\u00e1c trang web OTA.<\/p>\n<h4>5. T\u00edch h\u1ee3p Ph\u1ea7n m\u1ec1m Qu\u1ea3n l\u00fd Doanh thu Kh\u00e1ch s\u1ea1n<\/h4>\n<p>T\u00edch h\u1ee3p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n v\u1edbi OTA gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1 tr\u1ecb v\u1ec1 ngu\u1ed3n g\u1ed1c ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c \u0111\u1eb7t ph\u00f2ng. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c n\u1ed7 l\u1ef1c marketing m\u1ed9t c\u00e1ch kh\u00e1ch quan h\u01a1n.<\/p>\n<h4>6. Qu\u1ea3n l\u00fd \u0110\u00e1nh gi\u00e1 Kh\u00e1ch s\u1ea1n<\/h4>\n<p>Kh\u00e1ch du l\u1ecbch th\u01b0\u1eddng vi\u1ebft \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web OTA \u0111\u1ec3 chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. \u0110\u00e1nh gi\u00e1 t\u00edch c\u1ef1c r\u1ea5t d\u1ec5 \u0111\u1ec1 c\u1eadp, nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u0103ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c n\u00eau ra. Ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch th\u00e2n thi\u1ec7n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 thi\u1ec7n ch\u00ed.<\/p>\n<h4>7. Nghi\u00ean c\u1ee9u \u01afu \u0111\u00e3i t\u1eeb C\u00e1c Kh\u00e1ch s\u1ea1n H\u00e0ng \u0111\u1ea7u<\/h4>\n<p>Nghi\u00ean c\u1ee9u h\u1ed3 s\u01a1 c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u v\u00e0 ki\u1ec3m tra c\u00e1c \u01b0u \u0111\u00e3i m\u00e0 h\u1ecd \u0111ang gi\u1edbi thi\u1ec7u. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng \u01b0u \u0111\u00e3i n\u00e0y \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng OTA c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<p>Trong giai \u0111o\u1ea1n kinh t\u1ebf kh\u00f3 kh\u0103n, m\u1ecdi k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n \u0111\u1ec1u tr\u1edf n\u00ean quan tr\u1ecdng. N\u1ec1n t\u1ea3ng OTA mang l\u1ea1i kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb l\u1edbn h\u01a1n v\u00e0 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c tuy\u1ebfn t\u1ed1t nh\u1ea5t \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi h\u00e0ng ngh\u00ecn kh\u00e1ch du l\u1ecbch. M\u1ed9t h\u1ed3 s\u01a1 OTA \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fac c\u00e1c OTA (Online Travel Agencies) c\u00f3 th\u1ec3 ph\u00e1t huy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":444303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444309"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444309\/revisions"}],"predecessor-version":[{"id":444318,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444309\/revisions\/444318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444303"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}