{"id":444267,"date":"2025-02-12T03:46:15","date_gmt":"2025-02-12T03:46:15","guid":{"rendered":"https:\/\/otavietnam.com\/ota-la-gi-tong-quan-ve-dai-ly-du-lich-truc-tuyen-online-travel-agents\/"},"modified":"2025-02-12T04:02:26","modified_gmt":"2025-02-12T04:02:26","slug":"ota-la-gi-tong-quan-ve-dai-ly-du-lich-truc-tuyen-online-travel-agents","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/ota-la-gi-tong-quan-ve-dai-ly-du-lich-truc-tuyen-online-travel-agents\/","title":{"rendered":"OTA l\u00e0 g\u00ec? T\u1ed5ng quan v\u1ec1 \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (Online Travel Agents)"},"content":{"rendered":"

Trong k\u1ef7 nguy\u00ean s\u1ed1, ng\u00e0nh du l\u1ecbch \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c OTA (Online Travel Agents)<\/strong>. V\u1eady OTA l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan chi ti\u1ebft v\u1ec1 OTA, vai tr\u00f2 c\u1ee7a ch\u00fang trong ng\u00e0nh du l\u1ecbch, v\u00e0 c\u00e1ch c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb c\u00e1c k\u00eanh n\u00e0y.<\/p>\n

\"OTA<\/p>\n

OTA l\u00e0 g\u00ec?<\/strong><\/h2>\n

OTA (Online Travel Agents)<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 \u0110\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, l\u00e0 c\u00e1c trang web ho\u1eb7c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 \u0111\u1eb7t c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn du l\u1ecbch nh\u01b0 ph\u00f2ng kh\u00e1ch s\u1ea1n, v\u00e9 m\u00e1y bay, tour du l\u1ecbch, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed kh\u00e1c. M\u1ed9t s\u1ed1 OTA ph\u1ed5 bi\u1ebfn bao g\u1ed3m Booking.com, TripAdvisor, Airbnb v\u00e0 Expedia.<\/p>\n

\"Ota<\/p>\n

T\u1ea1i sao OTA l\u1ea1i quan tr\u1ecdng?<\/strong><\/h3>\n

V\u1edbi h\u00e0ng ng\u00e0n trang web OTA \u0111ang ho\u1ea1t \u0111\u1ed9ng, vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa. OTA mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m:<\/p>\n

    \n
  • Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng r\u1ed9ng r\u00e3i:<\/strong> OTA gi\u00fap c\u00e1c nh\u00e0 cung c\u1ea5p ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/li>\n
  • T\u0103ng doanh thu:<\/strong> B\u1eb1ng c\u00e1ch ph\u00e2n ph\u1ed1i ph\u00f2ng tr\u00ean nhi\u1ec1u k\u00eanh OTA, c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng l\u1ea5p \u0111\u1ea7y ph\u00f2ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/li>\n
  • Marketing hi\u1ec7u qu\u1ea3:<\/strong> OTA cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng marketing gi\u00fap c\u00e1c nh\u00e0 cung c\u1ea5p qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

    \"Ota<\/p>\n

    Qu\u1ea3n l\u00fd k\u00eanh OTA hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

    Tuy nhi\u00ean, vi\u1ec7c qu\u1ea3n l\u00fd th\u1ee7 c\u00f4ng t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u00ean nhi\u1ec1u k\u00eanh OTA c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. \u0110\u00e2y l\u00e0 l\u00fac Channel Manager<\/strong> tr\u1edf n\u00ean c\u1ea7n thi\u1ebft.<\/p>\n

    Channel Manager l\u00e0 g\u00ec?<\/strong><\/h3>\n

    Channel Manager l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn, gi\u00fap c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa qu\u1ea3n l\u00fd ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 c\u1ea3 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh OTA m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng t\u1eeb m\u1ed9t n\u01a1i duy nh\u1ea5t. Khi kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u00ean m\u1ed9t trang web, t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh kh\u00e1c, bao g\u1ed3m c\u1ea3 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n

    \"Channel<\/p>\n

    L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Channel Manager<\/strong><\/h3>\n

    S\u1eed d\u1ee5ng Channel Manager mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m:<\/p>\n

      \n
    • Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c:<\/strong> Kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng th\u1ee7 c\u00f4ng tr\u00ean t\u1eebng k\u00eanh OTA.<\/li>\n
    • Tr\u00e1nh t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i (Overbooking):<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng b\u00e1n qu\u00e1 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng hi\u1ec7n c\u00f3.<\/li>\n
    • T\u1ed1i \u01b0u h\u00f3a doanh thu:<\/strong> D\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 tr\u00ean c\u00e1c k\u00eanh OTA kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/li>\n
    • C\u1eadp nh\u1eadt th\u00f4ng tin nhanh ch\u00f3ng:<\/strong> M\u1ecdi thay \u0111\u1ed5i v\u1ec1 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh trong th\u1eddi gian th\u1ef1c.<\/li>\n<\/ul>\n

      C\u00e1c OTA ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><\/h2>\n

      C\u00f3 r\u1ea5t nhi\u1ec1u OTA tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i bao g\u1ed3m:<\/p>\n

      Booking.com<\/strong><\/h3>\n

      Booking.com l\u00e0 m\u1ed9t trong nh\u1eefng OTA l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa, t\u1eeb kh\u00e1ch s\u1ea1n, c\u0103n h\u1ed9 \u0111\u1ebfn nh\u00e0 ngh\u1ec9 v\u00e0 bi\u1ec7t th\u1ef1. V\u1edbi giao di\u1ec7n th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, Booking.com thu h\u00fat h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

      Airbnb<\/strong><\/h3>\n

      Airbnb l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi cho thu\u00ea nh\u00e0, c\u0103n h\u1ed9 ho\u1eb7c ph\u00f2ng tr\u1ed1ng c\u1ee7a h\u1ecd. Airbnb ph\u1ed5 bi\u1ebfn v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n tr\u1ea3i nghi\u1ec7m du l\u1ecbch \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn l\u01b0u tr\u00fa kh\u00e1c bi\u1ec7t so v\u1edbi kh\u00e1ch s\u1ea1n truy\u1ec1n th\u1ed1ng.<\/p>\n

      Expedia<\/strong><\/h3>\n

      Expedia l\u00e0 m\u1ed9t OTA l\u1edbn kh\u00e1c, cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, v\u00e9 m\u00e1y bay, thu\u00ea xe v\u00e0 c\u00e1c g\u00f3i du l\u1ecbch tr\u1ecdn g\u00f3i. Expedia c\u00f3 m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c r\u1ed9ng l\u1edbn v\u00e0 cung c\u1ea5p nhi\u1ec1u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng.<\/p>\n

      TripAdvisor<\/strong><\/h3>\n

      TripAdvisor kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t OTA m\u00e0 c\u00f2n l\u00e0 m\u1ed9t trang web \u0111\u00e1nh gi\u00e1 du l\u1ecbch h\u00e0ng \u0111\u1ea7u. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, \u0111i\u1ec3m tham quan v\u00e0 \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng du kh\u00e1ch kh\u00e1c. TripAdvisor c\u0169ng cho ph\u00e9p \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n

      \"Tripadvisor\"<\/p>\n

      L\u1eddi khuy\u00ean cho vi\u1ec7c l\u1ef1a ch\u1ecdn OTA<\/strong><\/h2>\n

      Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c OTA ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean:<\/p>\n

        \n
      • Nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng:<\/strong> T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c OTA kh\u00e1c nhau v\u00e0 xem x\u00e9t nh\u1eefng OTA n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n.<\/li>\n
      • \u0110\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1:<\/strong> Xem c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng OTA.<\/li>\n
      • Th\u1eed nghi\u1ec7m:<\/strong> B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t v\u00e0i OTA v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng sang c\u00e1c k\u00eanh kh\u00e1c.<\/li>\n
      • S\u1eed d\u1ee5ng Channel Manager:<\/strong> \u0110\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh OTA, h\u00e3y s\u1eed d\u1ee5ng Channel Manager \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh v\u00e0 tr\u00e1nh c\u00e1c l\u1ed7i kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/li>\n<\/ul>\n

        K\u1ebft lu\u1eadn<\/strong><\/h2>\n

        OTA (Online Travel Agents)<\/strong> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u1ec1 OTA v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh hi\u1ec7u qu\u1ea3 nh\u01b0 Channel Manager, c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 chi ti\u1ebft v\u1ec1 OTA v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Trong k\u1ef7 nguy\u00ean s\u1ed1, ng\u00e0nh du l\u1ecbch \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c OTA (Online Travel Agents). V\u1eady OTA l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan […]<\/p>\n","protected":false},"author":1,"featured_media":444259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-444267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444267"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444267\/revisions"}],"predecessor-version":[{"id":444270,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444267\/revisions\/444270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444259"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}