{"id":443968,"date":"2025-02-04T00:14:35","date_gmt":"2025-02-04T00:14:35","guid":{"rendered":"https:\/\/otavietnam.com\/?p=443968"},"modified":"2025-02-04T00:14:35","modified_gmt":"2025-02-04T00:14:35","slug":"bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong\/","title":{"rendered":"B\u00ed quy\u1ebft T\u0103ng Tr\u01b0\u1edfng Doanh S\u1ed1 Kh\u00e1ch S\u1ea1n Tr\u00ean OTA: Ph\u00e2n T\u00edch B\u00e1o C\u00e1o, Chi\u1ebfn L\u01b0\u1ee3c Ranking &#038; S\u1ea3n L\u01b0\u1ee3ng"},"content":{"rendered":"<p>B\u1ea1n \u0111ang t\u00ecm c\u00e1ch t\u1ed1i \u01b0u doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh OTA (Online Travel Agencies)? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o doanh s\u1ed1, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ph\u00f2ng. Ch\u00fang ta s\u1ebd c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, ngay c\u1ea3 khi kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn cho qu\u1ea3ng c\u00e1o.<\/p>\n<h2>Ph\u00e2n T\u00edch B\u00e1o C\u00e1o Doanh S\u1ed1 Kh\u00e1ch S\u1ea1n Tr\u00ean OTA<\/h2>\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA, vi\u1ec7c \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch b\u00e1o c\u00e1o doanh s\u1ed1 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u00e1o c\u00e1o n\u00e0y cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n, so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Trong b\u00e1o c\u00e1o, b\u1ea1n s\u1ebd th\u1ea5y c\u00e1c th\u00f4ng tin nh\u01b0:<\/p>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u00e3 b\u00e1n (room night):<\/strong> So s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c 415 ph\u00f2ng trong th\u00e1ng 2, trong khi \u0111\u1ed1i th\u1ee7 ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c 210, th\u00ec b\u1ea1n \u0111ang c\u00f3 l\u1ee3i th\u1ebf.<\/li>\n<li><strong>Doanh thu (revenue):<\/strong> Gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh theo t\u1eebng th\u00e1ng.<\/li>\n<li><strong>So s\u00e1nh v\u1edbi n\u0103m tr\u01b0\u1edbc (last year):<\/strong> Xem x\u00e9t s\u1ef1 t\u0103ng tr\u01b0\u1edfng ho\u1eb7c gi\u1ea3m s\u00fat c\u1ee7a doanh s\u1ed1 theo th\u1eddi gian.<\/li>\n<li><strong>V\u1ecb tr\u00ed ranking:<\/strong> Bi\u1ebft \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c k\u00eanh OTA.<\/li>\n<\/ul>\n<h3>V\u00ed d\u1ee5 v\u1ec1 ph\u00e2n t\u00edch b\u00e1o c\u00e1o:<\/h3>\n<p>Gi\u1ea3 s\u1eed, th\u00e1ng 8 b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c 755 ph\u00f2ng, trong khi \u0111\u1ed1i th\u1ee7 ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c 430. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u1ea1n \u0111ang c\u00f3 k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7. Tuy nhi\u00ean, n\u1ebfu th\u00e1ng 4, doanh s\u1ed1 c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u1ea1t 411 ph\u00f2ng, c\u00f3 th\u1ec3 l\u00e0 do ph\u00f2ng revenue y\u00eau c\u1ea7u t\u0103ng gi\u00e1 trong m\u00f9a m\u01b0a b\u00e3o, l\u00e0m gi\u1ea3m l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1eb7t ph\u00f2ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd theo t\u1eebng th\u1eddi \u0111i\u1ec3m l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n<p><strong>Vi\u1ec7c theo d\u00f5i b\u00e1o c\u00e1o th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n k\u1ecbp th\u1eddi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/strong><\/p>\n<figure id=\"attachment_443974\" aria-describedby=\"caption-attachment-443974\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-443974\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/OTA-Viet-Nam-bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong-2.png\" alt=\"Ota Viet Nam Bi Quyet Tang Truong Doanh So Khach San Tren Ota Phan Tich Bao Cao Chien Luoc Ranking San Luong 2\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/02\/OTA-Viet-Nam-bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong-2.png 1920w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/02\/OTA-Viet-Nam-bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong-2-300x169.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/02\/OTA-Viet-Nam-bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong-2-1024x576.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/02\/OTA-Viet-Nam-bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong-2-768x432.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/02\/OTA-Viet-Nam-bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong-2-1536x864.png 1536w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/02\/OTA-Viet-Nam-bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong-2-750x422.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2025\/02\/OTA-Viet-Nam-bi-quyet-tang-truong-doanh-so-khach-san-tren-ota-phan-tich-bao-cao-chien-luoc-ranking-san-luong-2-1140x641.png 1140w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-443974\" class=\"wp-caption-text\">Ota Viet Nam Bi Quyet Tang Truong Doanh So Khach San Tren Ota Phan Tich Bao Cao Chien Luoc Ranking San Luong 2<\/figcaption><\/figure>\n<h2>So S\u00e1nh V\u1edbi \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/h2>\n<p>Vi\u1ec7c so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c ph\u00e2n t\u00edch b\u00e1o c\u00e1o. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh ai l\u00e0 \u0111\u1ed1i th\u1ee7 ch\u00ednh c\u1ee7a m\u00ecnh v\u00e0 xem h\u1ecd \u0111ang l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u00f3. Th\u00f4ng qua so s\u00e1nh, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng:<\/strong> Bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>T\u00ecm hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7:<\/strong> T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n.<\/li>\n<li><strong>Ph\u00e1t hi\u1ec7n c\u00e1c c\u01a1 h\u1ed9i:<\/strong> T\u00ecm ra nh\u1eefng ch\u1ed7 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u00f2n y\u1ebfu v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean.<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n th\u1ea5y \u0111\u1ed1i th\u1ee7 b\u00e1n \u0111\u01b0\u1ee3c \u00edt ph\u00f2ng h\u01a1n b\u1ea1n trong th\u00e1ng 2 (ch\u1ec9 114 ph\u00f2ng so v\u1edbi 415 c\u1ee7a b\u1ea1n), th\u00ec b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n. Tuy nhi\u00ean, h\u00e3y lu\u00f4n theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi.<\/p>\n<p><strong>Quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i lu\u00f4n theo d\u00f5i v\u00e0 so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn.<\/strong><\/p>\n<h2>Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea9y Ranking Kh\u00e1ch S\u1ea1n Tr\u00ean OTA<\/h2>\n<p>\u0110\u1ec3 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao tr\u00ean c\u00e1c k\u00eanh OTA, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y ranking hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t:<\/p>\n<h3>1. T\u1ed1i \u01afu H\u00f3a H\u1ed3 S\u01a1 Kh\u00e1ch S\u1ea1n<\/h3>\n<p>H\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean OTA ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>\u1ea2nh ch\u1ea5t l\u01b0\u1ee3ng cao:<\/strong> H\u00ecnh \u1ea3nh \u0111\u1eb9p, r\u00f5 r\u00e0ng v\u1ec1 ph\u00f2ng \u1ed1c, ti\u1ec7n nghi v\u00e0 kh\u00f4ng gian xung quanh kh\u00e1ch s\u1ea1n.<\/li>\n<li><strong>M\u00f4 t\u1ea3 chi ti\u1ebft v\u00e0 h\u1ea5p d\u1eabn:<\/strong> M\u00f4 t\u1ea3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u1ec7n nghi, d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c \u0111i\u1ec3m n\u1ed5i b\u1eadt.<\/li>\n<li><strong>Gi\u00e1 c\u1ea3 c\u1ea1nh tranh:<\/strong> \u0110\u1ea3m b\u1ea3o gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/li>\n<li><strong>Ch\u00ednh s\u00e1ch h\u1ee7y \u0111\u1eb7t ph\u00f2ng linh ho\u1ea1t:<\/strong> T\u1ea1o s\u1ef1 tin t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>2. T\u0103ng C\u01b0\u1eddng \u0110\u00e1nh Gi\u00e1 T\u1ed1t<\/h3>\n<p>\u0110\u00e1nh gi\u00e1 t\u1ed1t t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean OTA. \u0110\u1ec3 c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u1ed1t, b\u1ea1n c\u1ea7n:<\/p>\n<ul>\n<li><strong>Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t:<\/strong> \u0110\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t khi \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1:<\/strong> Nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li>\n<li><strong>Ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1:<\/strong> Tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1 v\u00e0 chuy\u00ean nghi\u1ec7p.<\/li>\n<\/ul>\n<h3>3. S\u1eed D\u1ee5ng C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i<\/h3>\n<p>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng. M\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Gi\u1ea3m gi\u00e1 theo th\u1eddi gian:<\/strong> \u00c1p d\u1ee5ng gi\u1ea3m gi\u00e1 v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m th\u1ea5p \u0111i\u1ec3m ho\u1eb7c c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t.<\/li>\n<li><strong>\u01afu \u0111\u00e3i cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft:<\/strong> T\u1eb7ng \u0111i\u1ec3m th\u01b0\u1edfng ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng \u0111\u1eb7t ph\u00f2ng.<\/li>\n<li><strong>G\u00f3i d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t:<\/strong> K\u1ebft h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nhau (v\u00ed d\u1ee5: ph\u00f2ng \u1edf, b\u1eefa \u0103n, spa) th\u00e0nh m\u1ed9t g\u00f3i \u01b0u \u0111\u00e3i.<\/li>\n<\/ul>\n<h3>4. Chi\u1ebfn L\u01b0\u1ee3c Organic v\u00e0 \u0110\u1ea7u T\u01b0<\/h3>\n<p>M\u1ed9t s\u1ed1 kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o Organic (t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean th\u00f4ng qua t\u1ed1i \u01b0u h\u00f3a SEO) do h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch. Tuy nhi\u00ean, c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Mario th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o c\u1ee7a Booking Network Sponsor \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng v\u00e0 hi\u1ec3n th\u1ecb.<\/p>\n<p><strong>D\u00f9 b\u1ea1n ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1eebng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ebft h\u1ee3p ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/strong><\/p>\n<h2>T\u0103ng S\u1ea3n L\u01b0\u1ee3ng (Production) B\u00e1n Ph\u00f2ng<\/h2>\n<p>T\u0103ng s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ph\u00f2ng l\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ecdi kh\u00e1ch s\u1ea1n. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<ul>\n<li><strong>T\u1ed1i \u01b0u gi\u00e1:<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\n<li><strong>M\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i:<\/strong> \u0110\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean nhi\u1ec1u k\u00eanh OTA kh\u00e1c nhau.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng ti\u1ebfp th\u1ecb:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5:<\/strong> \u0110\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng lu\u00f4n h\u00e0i l\u00f2ng v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p><strong>M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u0103ng s\u1ea3n l\u01b0\u1ee3ng l\u00e0 hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/strong><\/p>\n<h2>Kh\u00f3a H\u1ecdc Chuy\u00ean S\u00e2u V\u1ec1 Sales OTA Kh\u00e1ch S\u1ea1n<\/h2>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a doanh thu tr\u00ean OTA, th\u00ec kh\u00f3a h\u1ecdc chuy\u00ean s\u00e2u v\u1ec1 sales OTA kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi. Trong kh\u00f3a h\u1ecdc n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc v\u1ec1:<\/p>\n<ul>\n<li><strong>C\u00e1ch set up kh\u00e1ch s\u1ea1n c\u01a1 b\u1ea3n tr\u00ean OTA:<\/strong> T\u1eeb vi\u1ec7c m\u1edf b\u00e1n ph\u00f2ng, \u0111\u00f3ng ph\u00f2ng, \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c boot ranking v\u00e0 production:<\/strong> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u00f2ng h\u01a1n.<\/li>\n<li><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> Hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.<\/li>\n<li><strong>C\u00e1ch x\u00e2y d\u1ef1ng offer v\u00e0 promotion hi\u1ec7u qu\u1ea3:<\/strong> T\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p><strong>Kh\u00f3a h\u1ecdc n\u00e0y s\u1ebd trang b\u1ecb cho b\u1ea1n nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c sales OTA kh\u00e1ch s\u1ea1n.<\/strong><\/p>\n<p>Vi\u1ec7c b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA \u0111\u00f2i h\u1ecfi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch b\u00e1o c\u00e1o, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ranking hi\u1ec7u qu\u1ea3, v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ph\u00f2ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng. D\u00f9 b\u1ea1n ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c organic hay \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. H\u00e3y \u0111\u0103ng k\u00fd kh\u00f3a h\u1ecdc chuy\u00ean s\u00e2u c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng, gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng tr\u00ean con \u0111\u01b0\u1eddng kinh doanh kh\u00e1ch s\u1ea1n.<\/p>\n<p><strong>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o ho\u1eb7c mu\u1ed1n \u0111\u0103ng k\u00fd kh\u00f3a h\u1ecdc, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang t\u00ecm c\u00e1ch t\u1ed1i \u01b0u doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh OTA (Online Travel Agencies)? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o doanh s\u1ed1, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng v\u00e0 s\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":443973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-443968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/443968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=443968"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/443968\/revisions"}],"predecessor-version":[{"id":443975,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/443968\/revisions\/443975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/443973"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=443968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=443968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=443968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}