{"id":443631,"date":"2025-01-17T12:14:18","date_gmt":"2025-01-17T12:14:18","guid":{"rendered":"https:\/\/otavietnam.com\/?p=443631"},"modified":"2025-01-17T12:14:18","modified_gmt":"2025-01-17T12:14:18","slug":"chien-luoc-tiep-thi-tim-kiem-khach-san-tang-cuong-hien-dien-va-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chien-luoc-tiep-thi-tim-kiem-khach-san-tang-cuong-hien-dien-va-doanh-thu\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n: T\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n v\u00e0 doanh thu"},"content":{"rendered":"

\u0110\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c, nhi\u1ec1u du kh\u00e1ch \u0111ang chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm nh\u01b0 Google Hotel Ads, Tripadvisor v\u00e0 Trivago \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, so s\u00e1nh gi\u00e1 v\u00e0 t\u00ecm \u01b0u \u0111\u00e3i. Tuy nhi\u00ean, nhi\u1ec1u kh\u00e1ch s\u1ea1n b\u1ecf qua t\u00ecm ki\u1ebfm trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh, b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn m\u1ed9t ph\u00e2n kh\u00fac du kh\u00e1ch r\u1ed9ng l\u1edbn h\u01a1n, c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. H\u01b0\u1edbng d\u1eabn n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp v\u00e0 c\u00e1c lo\u1ea1i n\u01a1i l\u01b0u tr\u00fa kh\u00e1c hi\u1ec3u r\u00f5 v\u1ec1 ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm. \u0110\u1ecdc ti\u1ebfp \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 t\u00ecm ki\u1ebfm l\u00e0 g\u00ec, c\u00e1ch c\u00e1c trang web t\u00ecm ki\u1ebfm kh\u00e1c bi\u1ec7t v\u1edbi OTA v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n \u0111\u1ec3 t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, t\u1ea1o nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n. Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, h\u00e3y l\u1eafng nghe Filippo Fasolo, Qu\u1ea3n l\u00fd S\u1ea3n ph\u1ea9m t\u1ea1i Cloudbeds, th\u1ea3o lu\u1eadn v\u1ec1 t\u00ecm ki\u1ebfm l\u00e0 g\u00ec t\u1ea1i Passport 2024. Xem to\u00e0n b\u1ed9 phi\u00ean t\u1eeb Passport 2024.<\/p>\n

M\u1eb7c d\u00f9 kh\u00e1i ni\u1ec7m t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 ch\u1ee7 nh\u00e0, n\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ng\u00e0nh du l\u1ecbch trong h\u01a1n 20 n\u0103m.<\/h3>\n

Th\u1ec9nh tho\u1ea3ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm”, n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t b\u1ed9 t\u1ed5ng h\u1ee3p th\u00f4ng tin. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a kh\u00e1ch s\u1ea1n, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1ed5ng h\u1ee3p th\u00f4ng tin v\u00e0 gi\u00e1 c\u1ee7a kh\u00e1ch s\u1ea1n t\u1eeb nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn v\u00e0 hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 ch\u00fang \u1edf m\u1ed9t n\u01a1i. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i so s\u00e1nh c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i truy c\u1eadp t\u1eebng trang web. C\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n bao g\u1ed3m Google Hotel Ads, Tripadvisor, KAYAK, Trivago, Hopper v\u00e0 Skyscanner. M\u1ed9t s\u1ed1 trang web t\u00ecm ki\u1ebfm c\u0169ng t\u1ed5ng h\u1ee3p th\u00f4ng tin cho c\u00e1c chuy\u1ebfn bay, thu\u00ea xe v\u00e0 ho\u1ea1t \u0111\u1ed9ng, cho ph\u00e9p du kh\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch cho to\u00e0n b\u1ed9 chuy\u1ebfn \u0111i t\u1eeb m\u1ed9t trang web du l\u1ecbch.<\/p>\n

C\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n ho\u1ea1t \u0111\u1ed9ng?<\/h3>\n

H\u1ea7u h\u1ebft c\u00e1c trang web t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1. Khi \u0111\u1ebfn n\u1ec1n t\u1ea3ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u nh\u1eadp \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 ng\u00e0y du l\u1ecbch mong mu\u1ed1n. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1edbi OTA, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm sau \u0111\u00f3 hi\u1ec3n th\u1ecb danh s\u00e1ch c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 gi\u00e1 c\u1ea3 c\u00f3 s\u1eb5n t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5p v\u00e0o m\u1ed9t kh\u00e1ch s\u1ea1n, m\u1ed9t danh s\u00e1ch s\u1ebd xu\u1ea5t hi\u1ec7n, hi\u1ec3n th\u1ecb th\u00f4ng tin kh\u00e1ch s\u1ea1n, \u1ea3nh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch du l\u1ecbch, c\u00f9ng v\u1edbi gi\u00e1 v\u00e0 t\u00ecnh tr\u1ea1ng c\u00f3 s\u1eb5n t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng. M\u1ed9t s\u1ed1 danh s\u00e1ch c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb gi\u00e1 cho nhi\u1ec1u lo\u1ea1i ph\u00f2ng, trong khi nh\u1eefng danh s\u00e1ch kh\u00e1c ch\u1ec9 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb gi\u00e1 t\u1ed1t nh\u1ea5t c\u00f3 s\u1eb5n. C\u00e1c chi ti\u1ebft \u0111\u1eb7t ph\u00f2ng b\u1ed5 sung c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u00ednh s\u00e1ch h\u1ee7y b\u1ecf, ti\u1ec7n nghi v\u00e0 c\u00e1c ti\u1ec7n \u00edch nh\u01b0 b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed ho\u1eb7c Wi-Fi. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1eb7t ph\u00f2ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o m\u1ed9t trong c\u00e1c li\u00ean k\u1ebft v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 ho\u00e0n th\u00e0nh \u0111\u1eb7t ch\u1ed7. Tr\u00ean m\u1ed9t s\u1ed1 trang web t\u00ecm ki\u1ebfm, ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 c\u00f3 t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi trang web. C\u00e1c li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm th\u01b0\u1eddng b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c OTA nh\u01b0 Booking.com, Expedia, Travelocity v\u00e0 Hotels.com, nh\u01b0ng c\u00e1c trung gian kh\u00e1c nh\u01b0 Tripadvisor v\u00e0 KAYAK c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea. N\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean trang web t\u00ecm ki\u1ebfm, gi\u00e1 c\u1ee7a n\u00f3 v\u00e0 m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng trang web c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi c\u00e1c li\u00ean k\u1ebft kh\u00e1c, \u0111\u1ea1i di\u1ec7n cho t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp duy nh\u1ea5t.<\/p>\n

\"Ota
Ota Viet Nam Post Blog Chien Luoc Tiep Thi Tim Kiem Khach San Tang Cuong Hien Dien Va Doanh Thu (1)<\/figcaption><\/figure>\n

T\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn<\/h3>\n

V\u1eady, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c trang web t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 OTA cung c\u1ea5p gi\u00e1 ph\u00f2ng v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1eb7t ch\u1ed7 ch\u1ec9 cho m\u1ed9t k\u00eanh \u0111\u1eb7t ph\u00f2ng – c\u1ee7a ri\u00eang h\u1ecd – trong khi c\u00e1c trang web t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb gi\u00e1 cho nhi\u1ec1u k\u00eanh \u0111\u1eb7t ph\u00f2ng – \u0111\u00f4i khi l\u00ean \u0111\u1ebfn hai m\u01b0\u01a1i ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n. N\u1ebfu kh\u00e1ch s\u1ea1n duy tr\u00ec s\u1ef1 b\u00ecnh \u0111\u1eb3ng v\u1ec1 gi\u00e1, kh\u00f4ng n\u00ean c\u00f3 nhi\u1ec1u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c gi\u00e1 ph\u00f2ng \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng. Th\u1ef1c t\u1ebf, tuy nhi\u00ean, th\u01b0\u1eddng c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch \u0111\u00e1ng k\u1ec3, v\u00e0 trang web cung c\u1ea5p gi\u00e1 th\u1ea5p nh\u1ea5t th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p nh\u1ea5t. \u0110\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng c\u1ed1 g\u1eafng gi\u1ea3m gi\u00e1 c\u1ee7a nhau, th\u1eadm ch\u00ed ch\u1ec9 m\u1ed9t ho\u1eb7c hai \u0111\u00f4 la. M\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng kh\u00e1c gi\u1eefa c\u00e1c trang web t\u00ecm ki\u1ebfm v\u00e0 OTA l\u00e0 m\u00f4 h\u00ecnh \u0111\u1eb7t ph\u00f2ng. OTA ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh hoa h\u1ed3ng, th\u01b0\u1eddng t\u00ednh ph\u00ed kh\u00e1ch s\u1ea1n m\u1ed9t ph\u1ea7n tr\u0103m gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng t\u1ed5ng c\u1ed9ng (gi\u00e1 ph\u00f2ng + thu\u1ebf v\u00e0 ph\u00ed). C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, ng\u01b0\u1ee3c l\u1ea1i, ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh kinh doanh chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (\u0111i\u1ec1u g\u00ec \u0111\u00f3 ch\u00fang t\u00f4i s\u1ebd th\u1ea3o lu\u1eadn chi ti\u1ebft h\u01a1n d\u01b0\u1edbi \u0111\u00e2y).<\/p>\n

Ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/h3>\n

Ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1edfi c\u00e1c kh\u00e1ch s\u1ea1n nh\u01b0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 xu\u1ea5t hi\u1ec7n, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 thu h\u00fat \u0111\u1eb7t ph\u00f2ng. Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u1eb7t m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c \u0111i\u1ec3m \u0111\u1ebfn trong danh s\u00e1ch k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 bao g\u1ed3m gi\u00e1 ph\u00f2ng trong th\u1eddi gian th\u1ef1c v\u00e0 m\u1ed9t li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang web c\u1ee7a kh\u00e1ch s\u1ea1n. T\u00f9y thu\u1ed9c v\u00e0o trang web, kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb nh\u01b0 h\u1ee7y mi\u1ec5n ph\u00ed ho\u1eb7c b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed.<\/p>\n

\u0110\u1eb7t gi\u00e1 th\u1ea7u tr\u00ean qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm<\/h3>\n

T\u00f9y thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng, c\u00e1c kh\u00e1ch s\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ecdn gi\u1eefa hai m\u00f4 h\u00ecnh thanh to\u00e1n t\u00ecm ki\u1ebfm: chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (CPC) ho\u1eb7c d\u1ef1a tr\u00ean hoa h\u1ed3ng. Trong m\u00f4 h\u00ecnh chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p, c\u00f2n g\u1ecdi l\u00e0 tr\u1ea3 m\u1ed7i l\u1ea7n nh\u1ea5p (PPC), kh\u00e1ch s\u1ea1n tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1ed7i khi c\u00f3 m\u1ed9t l\u1ea7n nh\u1ea5p d\u1eabn \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh. Kh\u00e1ch s\u1ea1n \u0111\u1ea5u gi\u00e1 cho c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c cho m\u1ed9t th\u1ee9 h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, thi\u1ebft l\u1eadp m\u1ed9t kho\u1ea3n ph\u00ed CPC t\u1ed1i \u0111a ho\u1eb7c ng\u00e2n s\u00e1ch. Th\u00f4ng th\u01b0\u1eddng, gi\u00e1 th\u1ea7u c\u00e0ng cao, th\u1ee9 h\u1ea1ng c\u00e0ng cao, nh\u01b0ng c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1 ph\u00f2ng, s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch. Trong m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean hoa h\u1ed3ng, c\u00f2n g\u1ecdi l\u00e0 chi ph\u00ed m\u1ed7i l\u1ea7n mua (CPA) ho\u1eb7c tr\u1ea3 m\u1ed7i l\u1ea7n l\u01b0u tr\u00fa (PPS), kh\u00e1ch s\u1ea1n tr\u1ea3 m\u1ed9t kho\u1ea3n hoa h\u1ed3ng ho\u1eb7c m\u1ed9t ph\u1ea7n tr\u0103m gi\u00e1 ph\u00f2ng tr\u00ean c\u00e1c \u0111\u01a1n \u0111\u1eb7t ph\u00f2ng. V\u1edbi CPA, nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 hoa h\u1ed3ng d\u1ef1a tr\u00ean doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra, kh\u00f4ng ph\u1ea3i l\u01b0u tr\u00fa. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 hoa h\u1ed3ng l\u00e0 do sau khi m\u1ed9t kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c t\u00ednh b\u1ea5t k\u1ec3 kh\u00e1ch c\u00f3 h\u1ee7y \u0111\u1eb7t ph\u00f2ng hay kh\u00f4ng.<\/p>\n

Google chuy\u1ec3n kh\u1ecfi \u0111\u1ea5u th\u1ea7u d\u1ef1a tr\u00ean hoa h\u1ed3ng<\/h3>\n

Tr\u01b0\u1edbc th\u00e1ng 4 n\u0103m 2024, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn gi\u1eefa hai m\u00f4 h\u00ecnh thanh to\u00e1n t\u00ecm ki\u1ebfm tr\u00ean Google Hotel Ads: chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (CPC) ho\u1eb7c d\u1ef1a tr\u00ean hoa h\u1ed3ng. Tuy nhi\u00ean, Google \u0111\u00e3 lo\u1ea1i b\u1ecf c\u1ea5u tr\u00fac d\u1ef1a tr\u00ean hoa h\u1ed3ng \u0111\u1ec3 “chuy\u1ec3n sang c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng h\u01a1n gi\u00fap th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.” \u0110i\u1ec1u n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd v\u00e0o Performance Max cho c\u00e1c m\u1ee5c ti\u00eau du l\u1ecbch v\u00e0 m\u1ee5c ti\u00eau Return on Ad Spend (tROAS). L\u01b0u \u00fd r\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean hoa h\u1ed3ng hi\u1ec7n c\u00f3 s\u1ebd v\u1eabn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u0111\u1ebfn th\u00e1ng 2 n\u0103m 2025, nh\u01b0ng c\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 b\u1eaft \u0111\u1ea7u c\u00e1c chi\u1ebfn d\u1ecbch m\u1edbi v\u1edbi m\u00f4 h\u00ecnh n\u00e0y (nh\u01b0ng v\u1eabn s\u1ebd c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u b\u00e1o c\u00e1o l\u1ecbch s\u1eed).<\/p>\n

Ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n so v\u1edbi t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n<\/h3>\n

T\u00f3m l\u1ea1i, t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi du kh\u00e1ch \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng. Ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 t\u1ea1o nh\u1eadn th\u1ee9c, l\u01b0\u1ee3t nh\u1ea5p v\u00e0 \u0111\u1eb7t ph\u00f2ng.<\/p>\n

\"Ota
Ota Viet Nam Post Blog Chien Luoc Tiep Thi Tim Kiem Khach San Tang Cuong Hien Dien Va Doanh Thu (3)<\/figcaption><\/figure>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi, t\u1ea1i sao t\u00f4i l\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm khi t\u00f4i c\u00f3 c\u00e1c li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed? Ben Lloyd v\u00e0 Kent Schnepp \u0111\u00e3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y trong Passport 2023.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp, nh\u00e0 tr\u1ecd, nh\u00e0 ngh\u1ec9 v\u00e0 c\u00e1c lo\u1ea1i n\u01a1i l\u01b0u tr\u00fa kh\u00e1c, ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm cung c\u1ea5p m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u01a1 h\u1ed9i \u0111\u1ec3:<\/p>\n

    \n
  • M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i l\u00e0nh m\u1ea1nh v\u00e0 \u0111a d\u1ea1ng. C\u00e0ng nhi\u1ec1u k\u00eanh m\u00e0 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean, t\u1ea7m nh\u00ecn c\u00e0ng l\u1edbn, nh\u1eadn th\u1ee9c c\u00e0ng cao v\u00e0 c\u01a1 h\u1ed9i t\u1ea1o ra \u0111\u1eb7t ph\u00f2ng c\u00e0ng nhi\u1ec1u.<\/li>\n
  • T\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Du kh\u00e1ch th\u00edch c\u00e1c trang web t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n v\u00ec ch\u00fang gi\u00fap d\u1ec5 d\u00e0ng so s\u00e1nh gi\u00e1 t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm \u0111\u1eb7t b\u1ea1n tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh cao, v\u1edbi ti\u1ec1m n\u0103ng t\u1ea1o ra \u0111\u1eb7t ph\u00f2ng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c.<\/li>\n
  • C\u1ea1nh tranh v\u1edbi OTA. Qu\u1ea3ng c\u00e1o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac v\u1edbi OTA. B\u1eb1ng vi\u1ec7c li\u1ec7t k\u00ea tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n s\u1ebd n\u1ed5i b\u1eadt kh\u1ecfi \u0111\u00e1m \u0111\u00f4ng, thu h\u00fat ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch du l\u1ecbch ra kh\u1ecfi OTA v\u00e0 t\u1ea1o ra c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp sinh l\u1ee3i.<\/li>\n<\/ul>\n

    C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t<\/h3>\n

    \u0110\u1ec3 gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh n\u01a1i c\u1ea7n li\u1ec7t k\u00ea, \u0111\u00e2y l\u00e0 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c trang web t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n nay.<\/p>\n

      \n
    1. Google Hotel Ads<\/strong>Theo Skift, Google chi\u1ebfm 67% t\u1ed5ng chi ti\u00eau t\u00ecm ki\u1ebfm, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a n\u00f3 n\u00ean l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n. H\u01a1n n\u1eefa, Google Hotel Ads (GHA) \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google, B\u1ea3n \u0111\u1ed3 v\u00e0 H\u1ed3 s\u01a1 Doanh nghi\u1ec7p c\u1ee7a Google, cung c\u1ea5p s\u1ef1 xu\u1ea5t hi\u1ec7n kh\u00f4ng s\u00e1nh k\u1ecbp cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
    2. Tripadvisor<\/strong>Ra m\u1eaft v\u00e0o n\u0103m 2000, Tripadvisor l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean. Ng\u00e0y nay, n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng trang web du l\u1ecbch ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 ngu\u1ed3n \u0111\u00e1nh gi\u00e1 c\u1ee7a du kh\u00e1ch. Tripadvisor cung c\u1ea5p m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o cho kh\u00e1ch s\u1ea1n, bao g\u1ed3m ch\u01b0\u01a1ng tr\u00ecnh TripConnect chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p, m\u00f4 h\u00ecnh hoa h\u1ed3ng g\u1ecdi l\u00e0 Instant Booking v\u00e0 Sponsored Placements.<\/li>\n<\/ol>\n

      M\u1eb9o & chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n<\/h3>\n

      \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, h\u00e3y xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n

        \n
      1. T\u1ed1i \u01b0u h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n. Ch\u1ecdn l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, chi ph\u00ed v\u00e0 ti\u1ec1m n\u0103ng \u0111\u1eb7t ph\u00f2ng. Thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c th\u00f4ng s\u1ed1 gi\u00e1 th\u1ea7u cho m\u1ed7i k\u00eanh.<\/li>\n
      2. Qu\u1ea3n l\u00fd gi\u00e1. C\u1ed1 g\u1eafng duy tr\u00ec s\u1ef1 b\u00ecnh \u0111\u1eb3ng v\u1ec1 gi\u00e1 tr\u00ean c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. N\u1ebfu OTA cung c\u1ea5p gi\u00e1 th\u1ea5p h\u01a1n gi\u00e1 tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n, ti\u1ec1n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb l\u00e3ng ph\u00ed v\u00ec h\u1ea7u h\u1ebft c\u00e1c du kh\u00e1ch s\u1ebd ch\u1ecdn k\u00eanh r\u1ebb nh\u1ea5t. N\u1ebfu gi\u00e1 c\u1ee7a b\u1ea1n b\u1ecb m\u1ed9t trung gian gi\u1ea3m gi\u00e1, h\u00e3y t\u00ecm hi\u1ec3u l\u00fd do v\u00e0 y\u00eau c\u1ea7u h\u1ecd d\u1eebng l\u1ea1i.<\/li>\n<\/ol>\n

        N\u1ebfu b\u1ea1n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean OTA, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm r\u1ed3i. Tuy nhi\u00ean, danh s\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. L\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u, t\u1ed1t nh\u1ea5t n\u00ean truy c\u1eadp c\u00e1c trang web t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u1ea1o, x\u00e1c nh\u1eadn ho\u1eb7c c\u1eadp nh\u1eadt danh s\u00e1ch c\u1ee7a b\u1ea1n. L\u01b0u \u00fd r\u1eb1ng m\u1ed9t s\u1ed1 n\u1ed9i dung tr\u00ean danh s\u00e1ch t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb OTA v\u00e0 c\u00e1c ngu\u1ed3n kh\u00e1c. Vi\u1ec7c ch\u1ecdn \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p l\u00e0 b\u01b0\u1edbc c\u1ea7n thi\u1ebft kh\u00e1c.<\/p>\n","protected":false},"excerpt":{"rendered":"

        \u0110\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c, nhi\u1ec1u du kh\u00e1ch \u0111ang chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm nh\u01b0 Google Hotel Ads, Tripadvisor v\u00e0 Trivago \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, so s\u00e1nh gi\u00e1 v\u00e0 t\u00ecm \u01b0u \u0111\u00e3i. Tuy nhi\u00ean, nhi\u1ec1u kh\u00e1ch s\u1ea1n b\u1ecf qua t\u00ecm ki\u1ebfm trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 […]<\/p>\n","protected":false},"author":1,"featured_media":443640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-443631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/443631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=443631"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/443631\/revisions"}],"predecessor-version":[{"id":443643,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/443631\/revisions\/443643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/443640"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=443631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=443631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=443631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}