{"id":442403,"date":"2025-01-16T05:22:35","date_gmt":"2025-01-16T05:22:35","guid":{"rendered":"https:\/\/otavietnam.com\/?p=442403"},"modified":"2025-01-16T05:22:35","modified_gmt":"2025-01-16T05:22:35","slug":"toi-uu-hoa-ty-le-chuyen-doi-ota-chien-luoc-va-loi-ich","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/toi-uu-hoa-ty-le-chuyen-doi-ota-chien-luoc-va-loi-ich\/","title":{"rendered":"T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i OTA: Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u1ee3i \u00edch"},"content":{"rendered":"

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n nh\u01b0 \u0111\u1eb7t v\u00e9 m\u00e1y bay hay kh\u00e1ch s\u1ea1n.<\/p>\n

T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i<\/h3>\n

C\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0:<\/p>\n

Conversion Rate = (Number of Conversions \/ Total Visitors) \u00d7 100\r\n<\/pre>\n
C\u00e1c th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i<\/h4>\n
    \n
  • Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX)<\/strong>: Thi\u1ebft k\u1ebf v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng trang web ho\u1eb7c \u1ee9ng d\u1ee5ng OTA \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
  • Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/strong>: C\u00e1c k\u00eanh m\u00e0 qua \u0111\u00f3 kh\u00e1ch truy c\u1eadp \u0111\u1ebfn v\u1edbi trang OTA (nh\u01b0 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i).<\/li>\n
  • Quy tr\u00ecnh \u0111\u1eb7t ch\u1ed7<\/strong>: C\u00e1c b\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u00e0n th\u00e0nh \u0111\u1eb7t ch\u1ed7, bao g\u1ed3m t\u00ecm ki\u1ebfm, l\u1ef1a ch\u1ecdn v\u00e0 thanh to\u00e1n.<\/li>\n<\/ul>\n
    Quy tr\u00ecnh quan tr\u1ecdng trong T\u0103ng c\u01b0\u1eddng T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i<\/h3>\n
      \n
    • Ki\u1ec3m tra A\/B<\/strong>: Th\u1eed nghi\u1ec7m c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a c\u00e1c trang web \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t v\u1ec1 m\u1eb7t chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
    • Theo d\u00f5i ph\u00e2n t\u00edch<\/strong>: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 gi\u00e1m s\u00e1t h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m r\u01a1i trong quy tr\u00ecnh \u0111\u1eb7t ch\u1ed7.<\/li>\n
    • C\u00e1 nh\u00e2n h\u00f3a<\/strong>: T\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n
      \u1ee8ng d\u1ee5ng Th\u1ef1c ti\u1ec5n<\/h3>\n
        \n
      • \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/strong>: \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean nhu c\u1ea7u, c\u1ea1nh tranh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
      • Khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1<\/strong>: Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ch\u1ed7 ngay l\u1eadp t\u1ee9c.<\/li>\n
      • \u0110\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng kh\u00e1ch h\u00e0ng<\/strong>: Hi\u1ec3n th\u1ecb n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/li>\n<\/ul>\n
        \"Ota
        Ota Viet Nam Post Blog Toi Uu Hoa Ty Le Chuyen Doi Ota Chien Luoc Va Loi Ich (2)<\/figcaption><\/figure>\n
        L\u1ee3i \u00edch c\u1ee7a T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i cao<\/h4>\n
          \n
        • T\u0103ng doanh thu<\/strong>: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao d\u1eabn \u0111\u1ebfn nhi\u1ec1u l\u1ea7n \u0111\u1eb7t ch\u1ed7 v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n
        • C\u1ea3i thi\u1ec7n ROI<\/strong>: S\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n khi c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng.<\/li>\n
        • Th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong>: Hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng gi\u00fap c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m cung c\u1ea5p.<\/li>\n<\/ul>\n
          H\u1ea1n ch\u1ebf<\/h3>\n
            \n
          • B\u00e3o h\u00f2a th\u1ecb tr\u01b0\u1eddng<\/strong>: C\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c OTA khi\u1ebfn vi\u1ec7c duy tr\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/li>\n
          • Thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>: S\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng v\u00e0 s\u1edf th\u00edch du l\u1ecbch c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
          • S\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt<\/strong>: Th\u1eddi gian ng\u1eebng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a trang web ho\u1eb7c th\u1eddi gian t\u1ea3i ch\u1eadm c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n
            Th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t \u0111\u1ec3 N\u00e2ng cao T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i<\/h3>\n
              \n
            • T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t trang web<\/strong>: \u0110\u1ea3m b\u1ea3o th\u1eddi gian t\u1ea3i nhanh v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
            • \u0110\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ch\u1ed7<\/strong>: Gi\u1ea3m s\u1ed1 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh \u0111\u1eb7t ch\u1ed7 v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c tr\u01b0\u1eddng kh\u00f4ng c\u1ea7n thi\u1ebft tr\u00ean bi\u1ec3u m\u1eabu.<\/li>\n
            • S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao<\/strong>: S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video h\u1ea5p d\u1eabn \u0111\u1ec3 gi\u1edbi thi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 ch\u1ed7 \u1edf.<\/li>\n
            • Tri\u1ec3n khai c\u00e1c t\u00edn hi\u1ec7u tin c\u1eady<\/strong>: Hi\u1ec3n th\u1ecb huy hi\u1ec7u b\u1ea3o m\u1eadt, l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o ho\u00e0n ti\u1ec1n \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin.<\/li>\n
            • S\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch retargeting<\/strong>: S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o retargeting \u0111\u1ec3 m\u1eddi l\u1ea1i kh\u00e1ch truy c\u1eadp ch\u01b0a ho\u00e0n t\u1ea5t \u0111\u1eb7t ch\u1ed7.<\/li>\n
            • Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u1eddng xuy\u00ean<\/strong>: Li\u00ean t\u1ee5c gi\u00e1m s\u00e1t ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/li>\n<\/ul>\n
              B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c kh\u00e1i ni\u1ec7m, quy tr\u00ecnh v\u00e0 th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t n\u00e0y, c\u00e1c OTA c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng l\u1edbn h\u01a1n trong ng\u00e0nh du l\u1ecbch \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"
              T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n nh\u01b0 \u0111\u1eb7t v\u00e9 m\u00e1y bay hay kh\u00e1ch s\u1ea1n. T\u1ef7 l\u1ec7 Chuy\u1ec3n […]<\/p>\n","protected":false},"author":1,"featured_media":442422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-442403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442403"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442403\/revisions"}],"predecessor-version":[{"id":442424,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442403\/revisions\/442424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442422"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}