C\u00e1c k\u00eanh marketing bao g\u1ed3m website kh\u00e1ch s\u1ea1n v\u00e0 SEO, truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed, danh s\u00e1ch b\u00ean th\u1ee9 ba, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, marketing qua email, trung th\u00e0nh kh\u00e1ch, t\u00e0i li\u1ec7u, h\u1ed9i ch\u1ee3 v\u00e0 s\u1ef1 ki\u1ec7n, \u0111\u1ed1i t\u00e1c, quan h\u1ec7 c\u00f4ng ch\u00fang, v\u00e0 qu\u1ea3n l\u00fd uy t\u00edn tr\u1ef1c tuy\u1ebfn. Nh\u01b0ng b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m h\u1ebft m\u1ed9t m\u00ecnh. H\u00e3y nh\u1edb r\u1eb1ng k\u1ebf ho\u1ea1ch marketing c\u1ea7n ph\u1ea3i linh ho\u1ea1t v\u00e0 c\u1eadp nh\u1eadt h\u00e0ng th\u00e1ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3. Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t.<\/p>\n
B\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c m\u1eabu mi\u1ec5n ph\u00ed.<\/p>\n
2. X\u00e1c \u0110\u1ecbnh Th\u1ecb Tr\u01b0\u1eddng M\u1ee5c Ti\u00eau<\/h3>\n
Thay v\u00ec c\u1ed1 g\u1eafng l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi, hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u l\u00e0 x\u00e1c \u0111\u1ecbnh c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c thu h\u00fat h\u1ecd. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau, h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n
- \n
- Kh\u00e1ch l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/li>\n
- M\u1ee5c \u0111\u00edch chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n
- H\u1ecd s\u1ed1ng \u1edf \u0111\u00e2u?<\/li>\n
- H\u1ecd t\u00ecm th\u1ea5y th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
- H\u1ecd \u0111\u1eb7t ph\u00f2ng \u1edf \u0111\u00e2u?<\/li>\n<\/ul>\n
B\u1eb1ng c\u00e1ch nh\u00f3m kh\u00e1ch th\u00e0nh c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch du l\u1ecbch kh\u00e1c c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1.<\/p>\n
3. Thi\u1ebft L\u1eadp T\u00f4ng Gi\u1ecdng v\u00e0 Phong C\u00e1ch Cho Th\u01b0\u01a1ng Hi\u1ec7u<\/h3>\n
M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n m\u00ecnh, v\u1ecb tr\u00ed c\u1ee7a n\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m cho n\u00f3 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n boutique trang nh\u00e3 hay m\u1ed9t d\u1ecbch v\u1ee5 B&B tho\u1ea3i m\u00e1i? Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean ch\u1ec9 \u0111\u1ea1o t\u00f4ng gi\u1ecdng, phong c\u00e1ch, v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a t\u1ea5t c\u1ea3 t\u00e0i li\u1ec7u marketing, t\u1eeb t\u00e0i nguy\u00ean marketing tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn t\u00e0i li\u1ec7u in \u1ea5n v\u00e0 chi\u1ebfn d\u1ecbch email.<\/p>\n
4. X\u00e2y D\u1ef1ng Website Kh\u00e1ch S\u1ea1n<\/h3>\n
Kh\u00e1c v\u1edbi m\u1ed9t t\u00e0i li\u1ec7u t\u0129nh, m\u1ed9t website l\u00e0 m\u1ed9t th\u1ef1c th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed9ng n\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean b\u1eb1ng n\u1ed9i dung m\u1edbi m\u1ebb. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i theo m\u00f9a, thay \u0111\u1ed5i ch\u00ednh s\u00e1ch, ho\u1eb7c th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi. Kh\u00e1ch du l\u1ecbch ng\u00e0y nay mong \u0111\u1ee3i c\u00e1c trang web kh\u00e1ch s\u1ea1n d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t, v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1edbi gi\u00e1 v\u00e0 ph\u00f2ng tr\u1ed1ng th\u1eddi gian th\u1ef1c. N\u1ebfu kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac x\u00e2y d\u1ef1ng m\u1ed9t website m\u1edbi ho\u1eb7c th\u00eam m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00f4ng t\u00ednh hoa h\u1ed3ng.<\/p>\n
![\"Ota](\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/01\/OTA-Viet-Nam-dangbai-30-y-tuong-marketing-khach-san-chien-luoc-va-ke-hoach-hieu-qua-1.png\")
Ota Viet Nam Dangbai 30 Y Tuong Marketing Khach San Chien Luoc Va Ke Hoach Hieu Qua (1)<\/figcaption><\/figure>\n 5. \u0110\u1ea7u T\u01b0 V\u00e0o Nhi\u1ebfp \u1ea2nh Chuy\u00ean Nghi\u1ec7p<\/h3>\n
V\u1edbi c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ng\u00e0y nay, h\u1ea7u nh\u01b0 ai c\u0169ng c\u00f3 th\u1ec3 ch\u1ee5p \u0111\u01b0\u1ee3c nh\u1eefng b\u1ee9c \u1ea3nh \u1ea5n t\u01b0\u1ee3ng. \u0110i\u1ec1u \u0111\u00f3 t\u1ed1t cho m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng v\u1edbi h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao quan tr\u1ecdng \u0111\u1ec3 l\u00e0m cho t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt l\u00e0 l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t, c\u00e1c h\u00ecnh \u1ea3nh tr\u00ean website, danh s\u00e1ch OTA, v\u00e0 t\u00e0i li\u1ec7u n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nhi\u1ebfp \u1ea3nh gia chuy\u00ean nghi\u1ec7p. T\u00ecm c\u00e1c \u1ee9ng vi\u00ean c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m ch\u1ee5p c\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n, so s\u00e1nh h\u1ecd qua danh m\u1ee5c \u0111\u1ea7u t\u01b0, ph\u00ed, v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea5p ph\u00e9p, v\u00e0 giao t\u00e1c nghi\u1ec7p g\u1ed3m c\u1ea3 \u1ea3nh phong c\u00e1ch s\u1ed1ng v\u00e0 ki\u1ebfn tr\u00fac.<\/p>\n
6. T\u0103ng L\u01b0u L\u01b0\u1ee3ng Website B\u1eb1ng SEO<\/h3>\n
\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng ch\u00fang, li\u1ec7u h\u1ecd c\u00f3 \u0111\u1ebfn kh\u00f4ng? C\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, nh\u01b0ng \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch truy c\u1eadp m\u00e0 website c\u1ee7a b\u1ea1n c\u1ea7n, b\u1ea1n c\u1ea7n k\u00edch ho\u1ea1t nhi\u1ec1u k\u00eanh marketing. \u0110\u1ed1i v\u1edbi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u1eefu c\u01a1 (kh\u00f4ng tr\u1ea3 ti\u1ec1n), \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u l\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO). SEO bao g\u1ed3m \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung website v\u1edbi c\u00e1c t\u1eeb kh\u00f3a, ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, th\u1ebb v\u00e0 li\u00ean k\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 th\u1ee9 h\u1ea1ng trong k\u1ebft qu\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. SEO n\u00ean \u0111\u1ec3 l\u1ea1i cho c\u00e1c chuy\u00ean gia, nh\u01b0ng n\u1ebfu mu\u1ed1n th\u1eed, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi h\u01b0\u1edbng d\u1eabn SEO kh\u00e1ch s\u1ea1n \u0111\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n
7. T\u1eadn D\u1ee5ng S\u1ee9c M\u1ea1nh C\u1ee7a Marketing N\u1ed9i Dung<\/h3>\n
M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng h\u1eefu c\u01a1 l\u00e0 marketing n\u1ed9i dung. \u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 \u0111\u0103ng t\u1ea3i th\u00f4ng tin tr\u00ean website ho\u1eb7c blog gi\u00fap du kh\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn. S\u1eed d\u1ee5ng Google Keyword Planner \u0111\u1ec3 t\u00ecm c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1c c\u00e2u h\u1ecfi v\u00e0 c\u1ee5m t\u1eeb ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch email. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng v\u1ec1 n\u1ed9i dung:<\/p>\n
- \n
- Nh\u1eefng \u0111i\u1ec3m thu h\u00fat, ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n, v\u00e0 nh\u00e0 h\u00e0ng t\u1ed1t nh\u1ea5t trong khu v\u1ef1c c\u1ee7a b\u1ea1n<\/li>\n
- C\u00e1c c\u00e2u chuy\u1ec7n h\u1eadu tr\u01b0\u1eddng v\u00e0 tour \u1ea3o c\u1ee7a kh\u00e1ch s\u1ea1n<\/li>\n
- N\u1ed9i dung ng\u00e0nh du l\u1ecbch th\u00fa v\u1ecb c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch ti\u1ec1m n\u0103ng<\/li>\n
- Cu\u1ed9c thi v\u00e0 \u01b0u \u0111\u00e3i m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1eddi m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng v\u00e0 g\u1eafn th\u1ebb \u1ea3nh ho\u1eb7c video \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh m\u1ed9t k\u1ef3 ngh\u1ec9 mi\u1ec5n ph\u00ed<\/li>\n<\/ul>\n
8. Y\u00eau C\u1ea7u v\u00e0 T\u1ed1i \u01afu H\u1ed3 S\u01a1 Google Doanh Nghi\u1ec7p<\/h3>\n
B\u00ean c\u1ea1nh website kh\u00e1ch s\u1ea1n v\u00e0 OTA, r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean Google \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c h\u1ed3 s\u01a1 Google Doanh Nghi\u1ec7p. Th\u00f4ng tin t\u1eeb c\u00e1c h\u1ed3 s\u01a1 n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google, B\u1ea3n \u0111\u1ed3, v\u00e0 danh s\u00e1ch kh\u00e1ch s\u1ea1n. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 y\u00eau c\u1ea7u h\u1ed3 s\u01a1 mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n, t\u1ed1i \u01b0u h\u00f3a n\u00f3 v\u1edbi nh\u1eefng b\u1ee9c \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 th\u00f4ng tin v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m, d\u1ecbch v\u1ee5, v\u00e0 ti\u1ec7n nghi, v\u00e0 qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n tr\u00ean Google. V\u00e0 \u0111\u1eebng qu\u00ean k\u00edch ho\u1ea1t c\u00e1c li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 th\u00eam kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n
9. \u0110\u1ea7u T\u01b0 V\u00e0o Marketing C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm v\u00e0 T\u00ecm Ki\u1ebfm Metasearch<\/h3>\n
M\u1ed9t ph\u1ea7n quan tr\u1ecdng kh\u00e1c c\u1ee7a h\u1ed7n h\u1ee3p marketing k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n (SEM marketing). V\u1edbi m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 khi\u00eam t\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c OTA v\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u1edbn \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch \u0111\u1ea5u gi\u00e1 t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau qua Google Ads ho\u1eb7c Google Hotel Ads. Marketing t\u00ecm ki\u1ebfm m\u00e9tasearch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TripAdvisor, Kayak, v\u00e0 Trivago c\u00f3 th\u1ec3 r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n
10. T\u1eadn D\u1ee5ng S\u1ee9c M\u1ea1nh C\u1ee7a Marketing Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i<\/h3>\n
Kh\u00e1ch du l\u1ecbch y\u00eau th\u00edch vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m chuy\u1ebfn \u0111i v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn m\u1edbi. \u0110\u1ed1i v\u1edbi ch\u1ee7 kh\u00e1ch s\u1ea1n, Facebook v\u00e0 Instagram l\u00e0 c\u00e1c k\u00eanh chi ph\u00ed th\u1ea5p \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch du l\u1ecbch v\u00e0 thu h\u00fat kh\u00e1ch v\u1edbi c\u00e1c h\u00ecnh \u1ea3nh truy\u1ec1n c\u1ea3m, video, cu\u1ed9n phim v\u00e0 c\u00e2u chuy\u1ec7n. T\u1ea1o n\u1ed9i dung khuy\u1ebfn kh\u00edch chia s\u1ebb v\u00e0 s\u1eed d\u1ee5ng hashtag, cu\u1ed9c thi, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi v\u00e0 khuy\u1ebfn kh\u00edch truy\u1ec1n mi\u1ec7ng. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1eb7t ph\u00f2ng qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch c\u00f3 m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng trong t\u1ea5t c\u1ea3 c\u00e1c h\u1ed3 s\u01a1 c\u1ee7a m\u00ecnh.<\/p>\n
11. Th\u1eed S\u1ee9c V\u1edbi TikTok<\/h3>\n
V\u1edbi h\u01a1n m\u1ed9t t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, TikTok \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng tr\u00ean to\u00e0n c\u1ea7u trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng c\u00e1c video ng\u1eafn th\u01b0\u1eddng c\u00f3 nh\u1ea1c, nh\u1ea3y m\u00faa, v\u00e0 gi\u1ea3i tr\u00ed, v\u00e0 c\u00e1c video ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. M\u1eb7c d\u00f9 \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn ch\u1ee7 y\u1ebfu v\u1edbi gi\u1edbi tr\u1ebb, nh\u01b0ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a n\u00f3 \u0111ang gia t\u0103ng qua c\u00e1c th\u1ebf h\u1ec7 v\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ea3m h\u1ee9ng du l\u1ecbch. Tr\u00ean TikTok, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u t\u00e0i s\u1ea3n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch vui v\u1ebb v\u00e0 s\u00e1ng t\u1ea1o. D\u00e0nh th\u1eddi gian xem qua c\u00e1c video ph\u1ed5 bi\u1ebfn, sau \u0111\u00f3 l\u1ea5y \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ra v\u00e0 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m.<\/p>\n
12. M\u1edf R\u1ed9ng T\u1ea7m Nh\u00ecn V\u1edbi Influencer Marketing<\/h3>\n
V\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh, c\u00e1c influencer tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn khi n\u00f3i \u0111\u1ebfn \u1ea3nh h\u01b0\u1edfng h\u00e0nh vi v\u00e0 \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh l\u01b0u tr\u00fa trong ng\u00e0nh kh\u00e1ch s\u1ea1n, c\u00e1c influencer c\u00f3 th\u1ec3 gi\u00fap m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. M\u1eb7c d\u00f9 c\u00e1c influencer l\u1edbn c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m \u0111\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng, nhi\u1ec1u “micro-influencers” c\u00f3 th\u1ec3 s\u1eb5n l\u00f2ng qu\u1ea3ng b\u00e1 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y k\u1ef3 ngh\u1ec9 mi\u1ec5n ph\u00ed v\u00e0 b\u1eefa \u0103n. T\u00ecm c\u00e1c influencer chuy\u00ean v\u1ec1 du l\u1ecbch v\u00e0 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i t\u00edch c\u1ef1c tham gia.<\/p>\n
13. Gi\u1eef \u0110\u01b0\u1ee3c T\u00e2m T\u01b0 V\u1edbi Email Marketing<\/h3>\n
Email marketing l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed, nh\u1eafm m\u1ee5c ti\u00eau cao \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 doanh thu t\u0103ng th\u00eam. X\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng thu th\u1eadp \u0111\u1ecba ch\u1ec9 email t\u1eeb kh\u00e1ch h\u00e0ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, c\u00f9ng v\u1edbi s\u1ef1 cho ph\u00e9p g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p khuy\u1ebfn m\u00e3i. T\u1ea1o c\u00e1c \u01b0u \u0111\u00e3i email \u0111\u1eb7c bi\u1ec7t v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u1ec3 t\u1ea1o ra \u0111\u1eb7t ph\u00f2ng, l\u1ea5p \u0111\u1ea7y ng\u00e0y c\u1ea7n, v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch OTA \u0111\u1eb7t tr\u1ef1c ti\u1ebfp trong l\u1ea7n l\u01b0u tr\u00fa ti\u1ebfp theo. M\u1ed9t email tr\u01b0\u1edbc khi l\u01b0u tr\u00fa c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y doanh thu t\u0103ng th\u00eam th\u00f4ng qua b\u00e1n n\u00e2ng c\u1ea5p, c\u00e1c ho\u1ea1t \u0111\u1ed9ng, v\u00e0 \u0111\u1eb7t nh\u00e0 h\u00e0ng. Th\u00eam th\u00f4ng tin trong h\u01b0\u1edbng d\u1eabn v\u1ec1 email marketing cho kh\u00e1ch s\u1ea1n.<\/p>\n
Kh\u00e1m ph\u00e1 c\u00e1c k\u00eanh v\u00e0 chi\u1ebfn thu\u1eadt marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n
14. Th\u1eed Nghi\u1ec7m Video Marketing<\/h3>\n
V\u1edbi h\u01a1n 2,7 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng tr\u00ean to\u00e0n c\u1ea7u, YouTube l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng b\u00e1 m\u1ea1nh m\u1ebd m\u00e0 nhi\u1ec1u kh\u00e1ch s\u1ea1n b\u1ecf qu\u00ean ho\u1eb7c ch\u01b0a s\u1eed d\u1ee5ng h\u1ebft. V\u00e0 YouTube ch\u1ec9 l\u00e0 m\u1ed9t trong nhi\u1ec1u k\u00eanh video marketing ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Instagram, v\u00e0 TikTok. \u0110\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, h\u00e3y t\u1ea1o k\u00eanh YouTube cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, v\u00e0 sau \u0111\u00f3 t\u00ecm ki\u1ebfm c\u00e1c c\u00e2u chuy\u1ec7n. Khi t\u1ea1o video, h\u00e3y ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn \u00e1nh s\u00e1ng, g\u00f3c nh\u00ecn, \u00e2m thanh, v\u00e0 hi\u1ec7u \u1ee9ng sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111o\u1ea1n phim c\u1ee7a b\u1ea1n cu\u1ed1n h\u00fat v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n
![\"Ota](\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/01\/OTA-Viet-Nam-dangbai-30-y-tuong-marketing-khach-san-chien-luoc-va-ke-hoach-hieu-qua-2.png\")
Ota Viet Nam Dangbai 30 Y Tuong Marketing Khach San Chien Luoc Va Ke Hoach Hieu Qua (2)<\/figcaption><\/figure>\n 15. \u0110\u1ea9y M\u1ea1nh \u0110\u00e1nh Gi\u00e1 C\u1ee7a Kh\u00e1ch H\u00e0ng<\/h3>\n
C\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn l\u00e0 c\u00f4ng th\u1ee9c b\u00ed m\u1eadt c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch du l\u1ecbch v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1ebfu kh\u00e1ch s\u1ea1n, nh\u00e0 ngh\u1ec9, ho\u1eb7c nh\u00e0 tr\u1ecd c\u1ee7a b\u1ea1n kh\u00f4ng qu\u1ea3n l\u00fd uy t\u00edn tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh tr\u00ean Google, Tripadvisor, OTA, v\u00e0 c\u00e1c trang web du l\u1ecbch kh\u00e1c, b\u1ea1n \u0111ang b\u1ecf l\u1ee1 m\u1ed9t ngu\u1ed3n t\u00e0i s\u1ea3n n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra v\u00e0 x\u00e1c nh\u1eadn x\u00e3 h\u1ed9i. Ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch g\u1eedi y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i sau khi l\u01b0u tr\u00fa t\u1edbi kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ecbp th\u1eddi, v\u00e0 ch\u1ec9 \u0111\u1ecbnh c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 trong v\u00f2ng ba ng\u00e0y.<\/p>\n
16. Tr\u00ecnh B\u00e0y Kh\u00e1ch S\u1ea1n B\u1eb1ng Th\u1ef1c T\u1ebf \u1ea2o T\u0103ng C\u01b0\u1eddng<\/h3>\n
Th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (AR) t\u0103ng c\u01b0\u1eddng m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf b\u1eb1ng c\u00e1ch ph\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 nh\u00e3n, bi\u1ec3u t\u01b0\u1ee3ng, \u00e2m thanh, v\u00e0 li\u00ean k\u1ebft. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 t\u00e0i s\u1ea3n v\u1edbi m\u00e1y \u1ea3nh \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a h\u1ecd khi c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u1eadt ra \u0111\u1ec3 th\u00f4ng b\u00e1o cho h\u1ecd v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t trong nh\u00e0 h\u00e0ng, qu\u1ea7y bar, v\u00e0 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u1edbn \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng. C\u00e1c t\u00e0i s\u1ea3n nh\u1ecf c\u00f3 th\u1ec3 tham gia b\u1eb1ng c\u00e1ch\u63a2\u7d22 c\u00e1ch t\u00edch h\u1ee3p AR v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n
17. Bi\u1ebfn Kh\u00e1ch H\u00e0ng Th\u00e0nh \u0110\u1ea1i S\u1ee9 Th\u01b0\u01a1ng Hi\u1ec7u<\/h3>\n
Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 marketing kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd, nh\u01b0ng \u0111\u00f4i khi h\u1ecd c\u1ea7n m\u1ed9t ch\u00fat nh\u1eafc nh\u1edf \u0111\u1ec3 nh\u1edb t\u1edbi vi\u1ec7c n\u00f3i v\u1edbi th\u1ebf gi\u1edbi t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn d\u01b0\u1edbi h\u00ecnh th\u1ee9c m\u1ed9t email sau khi l\u01b0u tr\u00fa y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, m\u1ed9t \u0111i\u1ec3m selfie tr\u00ean t\u00e0i s\u1ea3n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u0103ng \u1ea3nh tr\u00ean Instagram b\u1eb1ng hashtag th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, ho\u1eb7c m\u1ed9t y\u00eau c\u1ea7u cho m\u1ed9t c\u1eb7p \u0111\u00f4i k\u1ebft h\u00f4n cho m\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c tr\u00ean website c\u1ee7a b\u1ea1n. C\u00e0ng l\u00e0m kh\u00e1ch h\u00e0ng ng\u1ea1c nhi\u00ean v\u00e0 vui v\u1ebb, b\u1ea1n c\u00e0ng tuy\u1ec3n \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y ch\u1eafc ch\u1eafn c\u1ea3m \u01a1n h\u1ecd v\u00ec \u0111\u00e3 gi\u00fap lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p.<\/p>\n
18. X\u00e2y D\u1ef1ng Quan H\u1ec7 \u0110\u1ed1i T\u00e1c V\u1edbi C\u00e1c Doanh Nghi\u1ec7p \u0110\u1ecba Ph\u01b0\u01a1ng<\/h3>\n
Ch\u00fang ta m\u1ea1nh h\u01a1n khi c\u00f9ng nhau. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u00f9ng ch\u00ed h\u01b0\u1edbng, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh marketing k\u1ebft h\u1ee3p c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c g\u00f3i tour \u0111\u1eb7c bi\u1ec7t ho\u1eb7c th\u01b0\u01a1ng l\u01b0\u1ee3ng m\u1ee9c gi\u00e1 v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng, c\u1eeda h\u00e0ng, ng\u01b0\u1eddi b\u00e1n hoa, v\u00e0 nh\u00e0 cung c\u1ea5p v\u1eadn t\u1ea3i g\u1ea7n \u0111\u00f3. H\u1ed7 tr\u1ee3 \u0111\u1ed1i t\u00e1c v\u1edbi m\u1ed9t ph\u1ea7n gi\u1edbi thi\u1ec7u tr\u00ean website c\u1ee7a b\u1ea1n v\u00e0 y\u00eau c\u1ea7u c\u00e1c li\u00ean k\u1ebft \u0111\u00e1p tr\u1ea3.<\/p>\n
19. Marketing \u0110i\u1ec3m \u0110\u1ebfn<\/h3>\n
Ng\u01b0\u1eddi ta n\u00f3i r\u1eb1ng l\u00e0 v\u1ec1 h\u00e0nh tr\u00ecnh, kh\u00f4ng ph\u1ea3i \u0111i\u1ec3m \u0111\u1ebfn, nh\u01b0ng trong marketing kh\u00e1ch s\u1ea1n, ch\u00ednh \u0111i\u1ec3m \u0111\u1ebfn m\u1edbi l\u00e0 quan tr\u1ecdng. B\u1ea1n kh\u00f4ng th\u1ec3 cho r\u1eb1ng du kh\u00e1ch \u0111\u00e3 ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n khi h\u1ecd truy c\u1eadp website; b\u1ea1n c\u1ea7n b\u00e1n c\u1ea3 kh\u00e1ch s\u1ea1n l\u1eabn \u0111i\u1ec3m \u0111\u1ebfn. \u0110\u1ec3 c\u00f3 s\u1ef1 tr\u1ee3 gi\u00fap, h\u00e3y tham gia hi\u1ec7p h\u1ed9i du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n ho\u1eb7c t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd \u0111i\u1ec3m \u0111\u1ebfn (DMO). C\u00e1c DMO th\u01b0\u1eddng li\u1ec7t k\u00ea c\u00e1c th\u00e0nh vi\u00ean tr\u00ean trang web c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o \u1ea3nh \u0111i\u1ec3m \u0111\u1ebfn, video, v\u00e0 d\u1eef li\u1ec7u du kh\u00e1ch, c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 qu\u00e0 t\u1eb7ng khu v\u1ef1c.<\/p>\n
20. T\u1ea1o \u01afu \u0110\u00e3i \u0110\u1eb7c Bi\u1ec7t Trong C\u00e1c S\u1ef1 Ki\u1ec7n \u0110\u1ecba Ph\u01b0\u01a1ng<\/h3>\n
B\u00e1o c\u00e1o Tr\u1ea1ng th\u00e1i L\u01b0u tr\u00fa \u0110\u1ed9c l\u1eadp n\u0103m 2024 c\u1ee7a Cloudbeds \u0111\u00e3 ph\u00e1t hi\u1ec7n r\u1eb1ng du l\u1ecbch tr\u1ea3i nghi\u1ec7m l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ch\u1ee7 ch\u1ed1t \u0111\u1ecbnh h\u00ecnh c\u1ea3nh quan du l\u1ecbch. Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 ki\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ecba ph\u01b0\u01a1ng thu h\u00fat du kh\u00e1ch \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh l\u01b0u tr\u00fa t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 t\u0103ng t\u1ec9 l\u1ec7 l\u1ea5p \u0111\u1ea7y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m l\u1ec5 h\u1ed9i, bu\u1ed5i h\u00f2a nh\u1ea1c, s\u1ef1 ki\u1ec7n th\u1ec3 thao, h\u1ed9i ngh\u1ecb, v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n theo m\u00f9a nh\u01b0 k\u1ef3 ngh\u1ec9 xu\u00e2n v\u00e0 k\u1ef3 ngh\u1ec9 \u0111\u00f4ng. T\u1eadn d\u1ee5ng c\u00e1c s\u1ef1 ki\u1ec7n b\u1eb1ng c\u00e1ch ghi ch\u00fa ch\u00fang v\u00e0o l\u1ecbch ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n, t\u1ea1o c\u00e1c g\u00f3i v\u00e0 khuy\u1ebfn m\u00e3i xung quanh s\u1ef1 ki\u1ec7n, li\u1ec7t k\u00ea c\u00e1c s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi tr\u00ean website c\u1ee7a b\u1ea1n, v\u00e0 n\u00f3i v\u1ec1 ch\u00fang tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n
\u0110\u1ecdc B\u00e1o c\u00e1o Tr\u1ea1ng th\u00e1i L\u01b0u tr\u00fa \u0110\u1ed9c L\u1eadp n\u0103m 2024 c\u1ee7a Cloudbeds.<\/p>\n
21. Ph\u00e1t \u0110\u1ed9ng Ch\u01b0\u01a1ng Tr\u00ecnh Kh\u00e1ch H\u00e0ng Trung Th\u00e0nh Cho Kh\u00e1ch L\u01b0u Tru<\/h3>\n
C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c c\u00f4ng ty kh\u00e1ch s\u1ea1n l\u1edbn. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t cho m\u1ecdi lo\u1ea1i v\u00e0 quy m\u00f4 t\u00e0i s\u1ea3n. T\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh \u0111\u01a1n gi\u1ea3n, ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 c\u00f4ng nh\u1eadn kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, n\u00e2ng c\u1ea5p, v\u00e0 ti\u1ec7n \u00edch. M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n t\u1ed1t (PMS) s\u1ebd gi\u00fap nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh \u0111\u1ec3 ch\u00e0o \u0111\u00f3n h\u1ecd quay l\u1ea1i v\u00e0 \u01b0u ti\u00ean h\u1ecd cho c\u00e1c \u0111\u1eb7c quy\u1ec1n \u0111\u1eb7c bi\u1ec7t. Email sau khi l\u01b0u tr\u00fa c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh c\u1ee7a b\u1ea1n v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c quay l\u1ea1i.<\/p>\n
22. Nh\u1eafm T\u1edbi Kh\u00e1ch H\u00e0ng Doanh Nghi\u1ec7p V\u1edbi D\u1ecbch V\u1ee5 Kinh Doanh<\/h3>\n
Ng\u00e0y nay, ranh gi\u1edbi gi\u1eefa du l\u1ecbch c\u00f4ng t\u00e1c v\u00e0 du l\u1ecbch gi\u1ea3i tr\u00ed ng\u00e0y c\u00e0ng m\u1edd nh\u1ea1t khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1eeb xa, ng\u01b0\u1eddi du m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1, v\u00e0 ng\u01b0\u1eddi ngh\u1ec9 k\u1ebft h\u1ee3p c\u00f4ng vi\u1ec7c v\u00e0 gi\u1ea3i tr\u00ed check-in v\u00e0o kh\u00e1ch s\u1ea1n cho c\u00e1c k\u1ef3 l\u01b0u tr\u00fa k\u00e9o d\u00e0i v\u00e0 k\u1ebft h\u1ee3p th\u1eddi gian l\u00e0m vi\u1ec7c v\u1edbi th\u1eddi gian vui ch\u01a1i. \u0110\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u1eefng lo\u1ea1i du kh\u00e1ch n\u00e0y, qu\u1ea3ng c\u00e1o c\u00e1c d\u1ecbch v\u1ee5 quan tr\u1ecdng cho h\u1ecd nh\u01b0 Wi-Fi t\u1ed1c \u0111\u1ed9 cao, khu v\u1ef1c l\u00e0m vi\u1ec7c r\u1ed9ng r\u00e3i, ph\u00f2ng h\u1ecdp, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho l\u01b0u tr\u00fa d\u00e0i h\u1ea1n, v\u00e0 gi\u1ea3m gi\u00e1 th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng. B\u1eb1ng c\u00e1ch li\u1ec7t k\u00ea tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u (GDS), b\u1ea1n s\u1ebd \u0111\u1eb7t t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh tr\u01b0\u1edbc m\u1eb7t c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 nh\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch du l\u1ecbch c\u00f4ng ty v\u00e0 c\u00f3 th\u1ec3 t\u0103ng c\u01a1 s\u1edf kh\u00e1ch du l\u1ecbch c\u00f4ng t\u00e1c c\u1ee7a m\u00ecnh.<\/p>\n
23. S\u1eed D\u1ee5ng K\u1ef9 Thu\u1eadt K\u1ec3 Chuy\u1ec7n<\/h3>\n
C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb gi\u1ecfi kh\u00f4ng ch\u1ec9 li\u1ec7t k\u00ea c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch. H\u1ecd \u0111an xen ch\u00fang v\u00e0o nh\u1eefng c\u00e2u chuy\u1ec7n cu\u1ed1n h\u00fat thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng h\u00e0nh \u0111\u1ed9ng. Kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i s\u1ea3n phong ph\u00fa cho c\u00e1c c\u00e2u chuy\u1ec7n, v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o ra nh\u1eefng n\u1ec1n t\u1ea3ng v\u00e0 kh\u00e1n gi\u1ea3 ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ec3 chia s\u1ebb ch\u00fang. N\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt k\u1ec3 chuy\u1ec7n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh trong t\u00e0i li\u1ec7u marketing c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2, h\u1ee9ng th\u00fa, v\u00e0 mong ch\u1edd. T\u01b0\u01a1ng t\u1ef1, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb c\u00e2u chuy\u1ec7n du l\u1ecbch c\u1ee7a h\u1ecd tr\u00ean c\u00e1c trang \u0111\u00e1nh gi\u00e1 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n
24. Ki\u1ec3m To\u00e1n H\u1ed3 S\u01a1 OTA C\u1ee7a Kh\u00e1ch S\u1ea1n<\/h3>\n
L\u1ea7n cu\u1ed1i b\u1ea1n xem l\u1ea1i danh s\u00e1ch OTA c\u1ee7a m\u00ecnh l\u00e0 khi n\u00e0o? N\u1ed9i dung c\u00f3 th\u1ec3 tr\u1edf n\u00ean c\u0169 k\u1ef9 theo th\u1eddi gian v\u00e0 t\u1eeb m\u00f9a n\u00e0y sang m\u00f9a kh\u00e1c, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c OTA th\u00f4ng minh bao g\u1ed3m nhi\u1ec1u h\u01a1n vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 v\u00e0 kh\u1ea3 n\u0103ng \u0111ang k\u00fd ph\u00f2ng; n\u00f3 c\u0169ng bao g\u1ed3m vi\u1ec7c \u0111\u1ea3m b\u1ea3o danh s\u00e1ch OTA lu\u00f4n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ea7y \u0111\u1ee7 v\u1edbi c\u00e1c b\u1ee9c \u1ea3nh, m\u00f4 t\u1ea3, th\u00f4ng tin ti\u1ec7n \u00edch, v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng c\u1eadp nh\u1eadt. C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh s\u1ebd gi\u00fap h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh, cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i t\u1eeb m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n duy nh\u1ea5t.<\/p>\n
T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c OTA h\u00e0ng \u0111\u1ea7u trong The Big Book of OTAs.<\/p>\n
25. Cung C\u1ea5p H\u01b0\u1edbng D\u1eabn K\u1ef9 Thu\u1eadt S\u1ed1 Cho Kh\u00e1ch<\/h3>\n
H\u00e3y gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng t\u00e0i s\u1ea3n v\u00e0 khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng. B\u1ea1n s\u1ebd l\u00e0m \u0111i\u1ec1u to l\u1edbn cho h\u1ecd b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn v\u1ec1 vi\u1ec7c l\u01b0u tr\u00fa c\u1ee7a h\u1ecd v\u00e0 khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng. Bao g\u1ed3m c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u00e0m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 \u0103n c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1 v\u1ecb tr\u00ed t\u00ecm c\u00e1c d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n nh\u01b0 nh\u00e0 thu\u1ed1c, b\u01b0u \u0111i\u1ec7n, v\u00e0 si\u00eau th\u1ecb. \u0110\u1ec3 t\u0103ng t\u00ednh n\u0103ng c\u1ee7a n\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i h\u01b0\u1edbng d\u1eabn tr\u00ean website, g\u1eedi n\u00f3 d\u01b0\u1edbi d\u1ea1ng li\u00ean k\u1ebft ho\u1eb7c PDF trong c\u00e1c th\u00f4ng b\u00e1o tr\u01b0\u1edbc khi l\u01b0u tr\u00fa, v\u00e0 bao g\u1ed3m n\u00f3 trong \u1ee9ng d\u1ee5ng kh\u00e1ch s\u1ea1n ho\u1eb7c th\u01b0 m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n
26. Qu\u1ea3ng B\u00e1 Ph\u00e1t Tri\u1ec3n B\u1ec1n V\u1eefng<\/h3>\n
M\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2024 c\u1ee7a Booking.com cho th\u1ea5y 83% du kh\u00e1ch to\u00e0n c\u1ea7u x\u00e1c nh\u1eadn r\u1eb1ng du l\u1ecbch b\u1ec1n v\u1eefng l\u00e0 quan tr\u1ecdng v\u1edbi h\u1ecd. Ngo\u00e0i ra, 75% du kh\u00e1ch to\u00e0n c\u1ea7u b\u00e0y t\u1ecf mong mu\u1ed1n du l\u1ecbch b\u1ec1n v\u1eefng h\u01a1n trong 12 th\u00e1ng t\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea3o v\u1ec7 h\u00e0nh tinh v\u00e0 thu h\u00fat nh\u1eefng du kh\u00e1ch quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch qu\u1ea3ng b\u00e1 c\u00e1c th\u1ef1c ti\u1ec5n th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean website v\u00e0 trong th\u01b0 m\u1ee5c kh\u00e1ch h\u00e0ng. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1i ch\u1ed7 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u ch\u1ea5t th\u1ea3i, ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, t\u00e1i ch\u1ebf, \u1ee7 ph\u00e2n h\u1eefu c\u01a1, v\u00e0 h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 tr\u00ean blog v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh.<\/p>\n
27. T\u1ea1o K\u1ebf Ho\u1ea1ch Quan H\u1ec7 C\u00f4ng Ch\u00fang<\/h3>\n
Quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 ti\u1ebfp c\u1eadn du kh\u00e1ch th\u00f4ng qua c\u00e1c b\u00e0i b\u00e1o, blog, video, v\u00e0 tin t\u1ee9c. T\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch PR n\u00eau r\u00f5 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, c\u00e1c c\u00e2u chuy\u1ec7n b\u1ea1n mu\u1ed1n chia s\u1ebb, v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ea7n ti\u1ebfp c\u1eadn. H\u00e3y ch\u1eafc ch\u1eafn bao g\u1ed3m k\u1ebf ho\u1ea1ch cho c\u00e1ch \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t. C\u00e2n nh\u1eafc l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t chuy\u00ean gia PR \u0111\u1ec3 t\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd.<\/p>\n
28. S\u1eed D\u1ee5ng C\u00f4ng C\u1ee5 Marketing<\/h3>\n
T\u1eadn d\u1ee5ng lo\u1ea1t c\u00f4ng c\u1ee5 r\u1ed9ng l\u1edbn c\u00f3 s\u1eb5n gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n t\u1ea1o ra s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 theo d\u00f5i l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0. Google cung c\u1ea5p m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, bao g\u1ed3m Google Analytics v\u00e0 Keyword Planner. C\u00e1c t\u00f9y ch\u1ecdn tr\u1ea3 ph\u00ed bao g\u1ed3m t\u1eeb ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a email \u0111\u1ebfn c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd uy t\u00edn tr\u1ef1c tuy\u1ebfn, c\u0169ng nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ec9nh s\u1eeda video, v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda.<\/p>\n
29. \u0110i\u1ec1u Ch\u1ec9nh Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 \u0110\u1ec3 Ph\u00f9 H\u1ee3p V\u1edbi T\u00ednh Th\u1eddi V\u1ee5<\/h3>\n
Kh\u00f4ng quan tr\u1ecdng s\u1edf th\u00edch v\u00e0 chu\u1ea9n m\u1ef1c c\u1ee7a du kh\u00e1ch thay \u0111\u1ed5i nhi\u1ec1u \u0111\u1ebfn \u0111\u00e2u, gi\u00e1 th\u00e0nh lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. \u0110\u1ec3 b\u1eaft gi\u1eef c\u00e0ng nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng c\u00e0ng t\u1ed1t v\u1edbi gi\u00e1 cao nh\u1ea5t c\u00f3 th\u1ec3, h\u00e3y \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n bao g\u1ed3m k\u1ebf ho\u1ea1ch gi\u00e1 \u0111\u1ed9ng. Th\u1ef1c ti\u1ec5n n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c duy tr\u00ec c\u1ea5u tr\u00fac gi\u00e1 linh ho\u1ea1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 v\u00e0 h\u1ea1n ch\u1ebf l\u01b0u tr\u00fa \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a nhu c\u1ea7u n\u1ed9i b\u1ed9, \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng, v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o b\u1ea1n lu\u00f4n cung c\u1ea5p gi\u00e1 h\u1ee3p l\u00fd cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n
30. N\u00e2ng Cao D\u1ecbch V\u1ee5 Kh\u00e1ch H\u00e0ng V\u1edbi Nh\u1eafn Tin T\u1ee9c Th\u1eddi<\/h3>\n
Trong th\u1eddi \u0111\u1ea1i nh\u1eafn tin k\u1ef9 thu\u1eadt s\u1ed1, kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n mu\u1ed1n x\u1ebfp h\u00e0ng hay ch\u1edd \u0111\u1ee3i khi c\u1ea7n c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n t\u00edch c\u1ef1c tr\u00ean c\u00e1c k\u00eanh nh\u1eafn tin nh\u01b0 SMS, Messenger, v\u00e0 WhatsApp, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin h\u1ecd c\u1ea7n khi h\u1ecd c\u1ea7n. V\u1edbi c\u00e1c ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u00ednh n\u0103ng c\u1ea3nh b\u00e1o, kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi t\u1ee9c th\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi ngay c\u1ea3 khi nh\u00e2n vi\u00ean \u0111ang b\u1eadn r\u1ed9n.<\/p>\n
31. S\u1eed D\u1ee5ng Chatbot Tr\u00ean Website<\/h3>\n
C\u00e1c ti\u1ec7n \u00edch chat tr\u00ean website \u0111ang xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i tr\u1ef1c tuy\u1ebfn, v\u00e0 ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng k\u1ef3 v\u1ecdng ch\u00fang l\u00e0 m\u1ed9t c\u00e1ch ti\u1ec7n l\u1ee3i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch s\u1ea1n. M\u1ed9t ti\u1ec7n \u00edch chat c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp tr\u00ean website c\u1ee7a b\u1ea1n, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd, v\u00e0 nu\u00f4i d\u01b0\u1ee1ng h\u1ecd trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 n\u1eafm b\u1eaft h\u1ecd v\u1ec1 vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. N\u1ebfu b\u1ea1n lo l\u1eafng v\u1ec1 vi\u1ec7c nh\u00e2n vi\u00ean lu\u00f4n s\u1eb5n s\u00e0ng, m\u1ed9t chatbot c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi t\u1ee9c th\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1edd check-in v\u00e0 check-out, gi\u00fap nh\u00e2n vi\u00ean x\u1eed l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p h\u01a1n.<\/p>\n
32. T\u1ea1o C\u00e1c G\u00f3i, Ph\u1ee5 Ki\u1ec7n, Ho\u1eb7c G\u00f3i \u0110\u1eb7c Quy\u1ec1n<\/h3>\n
M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o doanh thu t\u0103ng th\u00eam l\u00e0 g\u1ed9p c\u00e1c d\u1ecbch v\u1ee5 v\u00e0o c\u00e1c g\u00f3i nh\u01b0 b\u1eefa \u0103n, \u0111\u1eadu xe, x\u0103ng d\u1ea7u, v\u00e0 ho\u1ea1t \u0111\u1ed9ng. Cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c g\u00f3i \u0111\u1ec3 thu h\u00fat c\u00e1c d\u1ea1ng du kh\u00e1ch kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 g\u00f3i gi\u01b0\u1eddng v\u00e0 b\u1eefa s\u00e1ng, g\u00f3i l\u00e3ng m\u1ea1n, g\u00f3i spa, g\u00f3i \u1ea9m th\u1ef1c, v\u00e0 g\u00f3i mua s\u1eafm, c\u0169ng nh\u01b0 c\u00e1c g\u00f3i d\u1ef1a tr\u00ean m\u00f9a, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ecba ph\u01b0\u01a1ng. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch bao g\u1ed3m c\u00e1c ph\u1ee5 ki\u1ec7n v\u00e0 \u01b0u \u0111\u00e3i ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eadu xe mi\u1ec5n ph\u00ed, gi\u1ea3m gi\u00e1 d\u1ecbch v\u1ee5 ph\u00f2ng, v\u00e0 tr\u1ea3 ph\u00f2ng mu\u1ed9n kh\u00f4ng c\u00f3 \u1edf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n
33. Cung C\u1ea5p Qu\u00e0 T\u1eb7ng Ch\u00e0o M\u1eebng Th\u01b0\u01a1ng Hi\u1ec7u<\/h3>\n
Du kh\u00e1ch y\u00eau th\u00edch nh\u1eefng k\u1ef7 v\u1eadt l\u01b0u ni\u1ec7m t\u1eeb tr\u1ea3i nghi\u1ec7m chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch t\u1ea1o m\u1ed9t m\u00f3n qu\u00e0 t\u1eb7ng ch\u00e0o m\u1eebng ho\u1eb7c ti\u1ec7n nghi c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd nh\u1eafc nh\u1edf h\u1ecd v\u1ec1 k\u1ef3 l\u01b0u tr\u00fa c\u1ee7a h\u1ecd l\u00e2u sau khi h\u1ecd \u0111\u00e3 check-out v\u00e0 s\u1ebd khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i. T\u00ecm m\u1ed9t m\u00f3n qu\u00e0 chu \u0111\u00e1o m\u00e0 \u0111\u1ea1i di\u1ec7n cho ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 g\u1ee3i l\u1ea1i k\u1ef7 ni\u1ec7m v\u1ec1 \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n. V\u1edbi m\u1ed9t v\u1eadt ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u0169, b\u00fat, ho\u1eb7c nam ch\u00e2m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafc l\u1ea1i v\u1ec1 chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd m\u1ed7i khi s\u1eed d\u1ee5ng n\u00f3.<\/p>\n
34. Tham Gia V\u00e0o Marketing Offline \u0110\u1ec3 T\u0103ng C\u01b0\u1eddng Th\u01b0\u01a1ng Hi\u1ec7u C\u1ee7a B\u1ea1n<\/h3>\n
M\u1eb7c d\u00f9 ph\u1ea7n l\u1edbn ho\u1ea1t \u0111\u1ed9ng l\u1eadp k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i ng\u00e0y nay di\u1ec5n ra tr\u1ef1c tuy\u1ebfn, \u0111\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n th\u00f4ng qua marketing offline. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 bao g\u1ed3m v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m in, qu\u1ea3ng c\u00e1o b\u1ea3ng hi\u1ec7u, ho\u1eb7c t\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n. Ch\u1ec9 v\u00ec ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 “nh\u1ea5p” v\u00e0o nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng.<\/p>\n
35. Ki\u1ec3m Tra Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a \u0110\u1ed1i Th\u1ee7<\/h3>\n
M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing thi\u1ebft y\u1ebfu nh\u01b0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua l\u00e0 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. C\u00e1c ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m so s\u00e1nh th\u00f4ng tin tr\u00ean website, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1, v\u00e0 so s\u00e1nh gi\u00e1 c\u1ea3. Chia s\u1ebb nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed9i ng\u0169 v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n lu\u00f4n \u0111\u1ecbnh v\u1ecb n\u01a1i b\u1ea1n n\u00ean \u1edf v\u00e0 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/p>\n
36. Tham Gia Nh\u00e2n Vi\u00ean<\/h3>\n
\u0110\u1eebng b\u1ecf qua nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n: nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n. H\u1ecd bi\u1ebft kh\u00e1ch s\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u01a1n b\u1ea5t k\u1ef3 ai. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd c\u00f3 th\u1ec3 gi\u00fap chia s\u1ebb n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khuy\u1ebfn m\u00e3i c\u1ee7a b\u1ea1n. Khuy\u1ebfn kh\u00edch h\u1ecd gi\u00fap lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p b\u1eb1ng c\u00e1ch cung c\u1ea5p h\u01b0\u1edbng d\u1eabn v\u1ec1 chia s\u1ebb n\u1ed9i dung, khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng marketing, v\u00e0 c\u00f4ng nh\u1eadn h\u1ecd khi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n
37. Th\u1eed S\u1ee9c V\u1edbi Qu\u1ea3ng C\u00e1o Nh\u1eafm L\u1ea1i<\/h3>\n
Qu\u1ea3ng c\u00e1o nh\u1eafm l\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch du l\u1ecbch \u0111\u00e3 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a \u0111\u1eb7t ph\u00f2ng b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean c\u00e1c trang web kh\u00e1c m\u00e0 h\u1ecd truy c\u1eadp. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 l\u00f4i k\u00e9o h\u1ecd quay tr\u1edf l\u1ea1i website c\u1ee7a b\u1ea1n v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c nh\u1eafm l\u1ea1i r\u1ebb h\u01a1n 8 l\u1ea7n \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t so v\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<\/p>\n
38. Cung C\u1ea5p Tour Th\u1ef1c T\u1ebf \u1ea2o (VR)<\/h3>\n
Th\u1ef1c t\u1ebf \u1ea3o cung c\u1ea5p cho du kh\u00e1ch m\u1ed9t m\u00f4i tr\u01b0\u1eddng 3D m\u00f4 ph\u1ecfng \u0111\u1ec3 kh\u00e1m ph\u00e1 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ph\u1ea3i cung c\u1ea5p. S\u1eed d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o tr\u00ean website c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing m\u1ea1nh m\u1ebd v\u00ec n\u00f3 mang l\u1ea1i cho du kh\u00e1ch c\u00e1i nh\u00ecn ho\u00e0n ch\u1ec9nh v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i trong th\u1eddi gian l\u01b0u tr\u00fa. B\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c ph\u00f2ng, ti\u1ec7n \u00edch, v\u00e0 kh\u00f4ng gian chung \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/p>\n
K\u1ebft Lu\u1eadn<\/h3>\n
Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, c\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, \u0111\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n. Xem b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u g\u00ec trong n\u1ed9i b\u1ed9, v\u00e0 \u0111\u1eebng ng\u1ea7n ng\u1ea1i thu\u00ea th\u00eam s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 m\u1edf r\u1ed9ng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n. K\u1ebft qu\u1ea3 t\u1eeb n\u1ed7 l\u1ef1c marketing kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 t\u0103ng tr\u01b0\u1edfng theo th\u1eddi gian.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c ph\u1ee9c t\u1ea1p v\u00e0 \u0111a chi\u1ec1u, d\u1ec5 d\u00e0ng ti\u00eau hao th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c m\u00e0 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00e1ng k\u1ec3. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, kh\u00e1ch s\u1ea1n c\u1ea7n c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c, k\u1ebft h\u1ee3p n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n v\u1edbi nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o […]<\/p>\n","protected":false},"author":1,"featured_media":442392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-442391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442391"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442391\/revisions"}],"predecessor-version":[{"id":442395,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442391\/revisions\/442395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442392"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}