Vi\u1ec7c thu h\u00fat kh\u00e1ch, d\u00f9 tr\u1ef1c ti\u1ebfp hay gi\u00e1n ti\u1ebfp, \u0111\u1ec1u t\u1ed1n k\u00e9m nh\u01b0ng c\u1ea7n thi\u1ebft cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a kh\u00e1ch s\u1ea1n. C\u00e1c chi ph\u00ed ch\u00ednh khi l\u00e0m vi\u1ec7c v\u1edbi OTA bao g\u1ed3m:<\/p>\n
- \n
- Hoa h\u1ed3ng (trung b\u00ecnh t\u1eeb 15-30% tr\u00ean m\u1ed7i \u0111\u1eb7t ph\u00f2ng)<\/li>\n
- Ph\u00ed h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i (n\u1ebfu c\u00f3)<\/li>\n
- Thu\u1ebf v\u00e0 c\u00e1c kho\u1ea3n ph\u00ed kh\u00e1c<\/li>\n<\/ul>\n
Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng y\u00eau c\u1ea7u c\u00e1ch ti\u1ebfp c\u1eadn \u0111a k\u00eanh, bao g\u1ed3m c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, website, metasearch, SEO, SEM v\u00e0 c\u00e1c danh s\u00e1ch tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Business.<\/p>\n
Nhi\u1ec1u k\u00eanh tr\u1ef1c ti\u1ebfp mi\u1ec5n ph\u00ed (nh\u01b0 SEO, m\u1ea1ng x\u00e3 h\u1ed9i, Google Hotels Free Booking Links), nh\u01b0ng c\u1ea7n th\u1eddi gian \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c. Trong khi \u0111\u00f3, c\u00e1c k\u00eanh tr\u1ea3 ph\u00ed nh\u01b0 SEM v\u00e0 metasearch th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC), ngh\u0129a l\u00e0 b\u1ea1n tr\u1ea3 ph\u00ed m\u1ed7i khi kh\u00e1ch truy c\u1eadp v\u00e0o website.<\/p>\n
C\u00e2n b\u1eb1ng gi\u1eefa OTA v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i. Lu\u00f4n \u0111o l\u01b0\u1eddng ROI cho t\u1eebng k\u00eanh v\u00e0 th\u1eed nghi\u1ec7m trong n\u0103m \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n
![\"Ota](\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/01\/OTA-Viet-Nam-dangbai-chien-luoc-giam-phi-hoa-hong-ota-cho-khach-san-hieu-qua-2.png\")
Ota Viet Nam Dangbai Chien Luoc Giam Phi Hoa Hong Ota Cho Khach San Hieu Qua 2<\/figcaption><\/figure>\n Hoa h\u1ed3ng thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
Trong khi ph\u1ea1m vi hoa h\u1ed3ng trung b\u00ecnh cho nhi\u1ec1u \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u1edbn l\u00e0 15%-30%, m\u1ed9t s\u1ed1 OTA nh\u1ecf h\u01a1n v\u00e0 c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n \u0111\u01b0a ra gi\u00e1 th\u1ea5p h\u01a1n, \u0111\u00f4i khi ch\u1ec9 4%. Th\u00f4ng th\u01b0\u1eddng, t\u1ef7 l\u1ec7 hoa h\u1ed3ng cho c\u00e1c t\u00e0i s\u1ea3n tr\u00ean c\u00f9ng OTA c\u00f3 th\u1ec3 kh\u00e1c nhau d\u1ef1a tr\u00ean khu v\u1ef1c v\u00e0 lo\u1ea1i t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd. Quan tr\u1ecdng l\u00e0 \u0111\u1ebfn th\u0103m trang web c\u1ee7a m\u1ed9t OTA tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u1ea5u tr\u00fac t\u1ef7 l\u1ec7 hoa h\u1ed3ng c\u1ee7a h\u1ecd ho\u1eb7c t\u1ea3i xu\u1ed1ng danh b\u1ea1 c\u1ee7a ch\u00fang t\u00f4i v\u00e0 so s\u00e1nh \u0111i\u1ec1u \u0111\u00f3 v\u1edbi gi\u00e1 tr\u1ecb h\u1ecd cung c\u1ea5p. Xem x\u00e9t ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a t\u1eebng OTA trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 lo\u1ea1i kh\u00e1ch s\u1ea1n h\u1ecd thu h\u00fat. H\u00e3y t\u1ef1 h\u1ecfi: OTA n\u00e0y c\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta kh\u00f4ng? OTA n\u00e0y ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t \u1edf khu v\u1ef1c n\u00e0o? OTA n\u00e0y c\u00f3 t\u1ed1t h\u01a1n cho kh\u00e1ch s\u1ea1n hay nh\u00e0 ngh\u1ec9 kh\u00f4ng? C\u1ea5u tr\u00fac hoa h\u1ed3ng c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd c\u00f3 gi\u1ea3m b\u1edbt b\u1ea5t k\u1ef3 chi ph\u00ed n\u00e0o kh\u00f4ng? OTA n\u00e0y th\u00eam gi\u00e1 tr\u1ecb g\u00ec v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a t\u00f4i? Ph\u00ed hoa h\u1ed3ng cao h\u01a1n c\u00f3 \u0111\u00e1ng kh\u00f4ng? Nh\u1eefng l\u1ee3i \u00edch ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o m\u00e0 OTA n\u00e0y cung c\u1ea5p? OTA n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n
C\u00f3 ph\u00ed ho\u1eb7c chi ph\u00ed OTA n\u00e0o kh\u00e1c kh\u00f4ng? Th\u01b0\u1eddng c\u00f3 th\u1ec3 c\u00f3 c\u00e1c kho\u1ea3n ph\u00ed \u1ea9n ngo\u00e0i t\u1ef7 l\u1ec7 hoa h\u1ed3ng m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng t\u00ednh, l\u00e0m cho vi\u1ec7c xem x\u00e9t h\u1ee3p \u0111\u1ed3ng c\u1ee7a b\u1ea1n c\u1ea9n th\u1eadn l\u00e0 r\u1ea5t quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c chi ph\u00ed v\u00e0 ph\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t li\u00ean quan \u0111\u1ebfn OTA. Hoa h\u1ed3ng tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung. M\u1ed9t s\u1ed1 OTA s\u1ebd l\u1ea5y hoa h\u1ed3ng tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung m\u00e0 t\u00e0i s\u1ea3n cung c\u1ea5p cho kh\u00e1ch trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0103n s\u00e1ng, kh\u0103n t\u1eafm, ch\u1ed7 \u0111\u1ed7 xe v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. \u0110\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung nh\u01b0 l\u00e0 \u0111\u1ed9ng c\u01a1 khuy\u1ebfn kh\u00edch tr\u00ean trang web c\u1ee7a ri\u00eang b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 gi\u00fap k\u00edch th\u00edch nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n, thay v\u00ec ph\u1ea3i tr\u1ea3 th\u00eam nhi\u1ec1u ph\u00ed cho OTA. N\u1ebfu h\u1ee3p \u0111\u1ed3ng OTA c\u1ee7a b\u1ea1n y\u00eau c\u1ea7u b\u1ea1n duy tr\u00ec t\u1ef7 l\u1ec7 gi\u00e1 v\u1edbi OTA, th\u00ec th\u00eam c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung \u0111\u01b0\u1ee3c chi\u1ebft kh\u1ea5u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n
VAT\/GST.<\/h2>\n
T\u00f9y theo lu\u1eadt thu\u1ebf khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 th\u00eam thu\u1ebf b\u1ed5 sung tr\u00ean c\u00e1c kho\u1ea3n thanh to\u00e1n hoa h\u1ed3ng c\u1ee7a m\u00ecnh. N\u1ebfu thu\u1ebf kh\u00f4ng \u0111\u01b0\u1ee3c bao g\u1ed3m, h\u00e3y ch\u1eafc ch\u1eafn ki\u1ec3m tra v\u1edbi c\u01a1 quan thu\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n \u0111\u1ec3 bi\u1ebft ch\u00ednh s\u00e1ch v\u1ec1 b\u00e1o c\u00e1o l\u00e0 g\u00ec.<\/p>\n
Hoa h\u1ed3ng & ph\u00ed qu\u1ea3n l\u00fd k\u00eanh. N\u1ebfu s\u1eed d\u1ee5ng m\u1ed9t qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ec3 k\u1ebft n\u1ed1i h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n (PMS) c\u1ee7a b\u1ea1n v\u1edbi OTA (\u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch!), \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00f4ng t\u00ednh b\u1ea5t k\u1ef3 ph\u00ed ho\u1eb7c hoa h\u1ed3ng n\u00e0o th\u00eam. M\u1ed9t s\u1ed1 qu\u1ea3n l\u00fd k\u00eanh y\u00eau c\u1ea7u b\u1ea1n tr\u1ea3 ti\u1ec1n cho m\u1ed7i k\u1ebft n\u1ed1i ho\u1eb7c giao d\u1ecbch OTA \u2014 m\u1ed9t chi ph\u00ed \u1ea9n c\u00f3 th\u1ec3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 theo th\u1eddi gian.<\/p>\n
T\u1ef7 l\u1ec7 h\u1ee7y b\u1ecf. M\u1ed9t chi ph\u00ed gi\u00e1n ti\u1ebfp c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn d\u00f2ng cu\u1ed1i c\u1ee7a b\u1ea1n l\u00e0 t\u1ef7 l\u1ec7 h\u1ee7y b\u1ecf cao h\u01a1n li\u00ean quan \u0111\u1ebfn danh s\u00e1ch OTA. Nhi\u1ec1u OTA s\u1eed d\u1ee5ng ‘h\u1ee7y mi\u1ec5n ph\u00ed’ \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1eb7t ph\u00f2ng, trong khi c\u00e1c t\u00e0i s\u1ea3n ph\u1ea3i x\u1eed l\u00fd h\u1eadu qu\u1ea3 khi kh\u00e1ch t\u00ecm th\u1ea5y th\u1ecfa thu\u1eadn t\u1ed1t h\u01a1n. Phocuswire t\u00ecm th\u1ea5y r\u1eb1ng OTA d\u01b0\u1edbi Booking Holdings c\u00f3 t\u1ef7 l\u1ec7 h\u1ee7y b\u1ecf l\u00e0 50% so v\u1edbi t\u1ef7 l\u1ec7 h\u1ee7y tr\u1ef1c ti\u1ebfp trung b\u00ecnh l\u00e0 18,2%. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c trong ng\u00e0nh kh\u00e1ch s\u1ea1n khi d\u1ef1 b\u00e1o s\u1ef1 l\u1ea5p \u0111\u1ea7y v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng kh\u00e1c.<\/p>\n
T\u0103ng c\u01b0\u1eddng s\u1ef1 ch\u00fa \u00fd tr\u00ean c\u00e1c k\u00eanh OTA<\/h3>\n
OTA nh\u01b0 Agoda cung c\u1ea5p cho ch\u1ee7 kh\u00e1ch s\u1ea1n l\u1ef1a ch\u1ecdn tr\u1ea3 ph\u00ed hoa h\u1ed3ng cao h\u01a1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y v\u1ecb tr\u00ed cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a OTA. T\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n, chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 gi\u00fap t\u1ea1o ra nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn h\u01a1n.<\/p>\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 hoa h\u1ed3ng c\u1ee7a OTA? B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi \u2014 c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 hoa h\u1ed3ng c\u1ee7a OTA kh\u00f4ng? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi th\u00e1ch th\u1ee9c, v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u1edbn, d\u1ec5 nh\u1eadn bi\u1ebft c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng t\u1ef7 l\u1ec7 hoa h\u1ed3ng, trong khi c\u00e1c t\u00e0i s\u1ea3n \u0111\u1ed9c l\u1eadp nh\u1ecf h\u01a1n c\u00f3 nhi\u1ec1u th\u00e1ch th\u1ee9c h\u01a1n. C\u00f3 th\u1ec3 \u0111\u00e1ng \u0111\u1ec3 th\u1eed xem li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n t\u1ef7 l\u1ec7 hoa h\u1ed3ng th\u1ea5p h\u01a1n kh\u00f4ng. Tuy nhi\u00ean, c\u0169ng n\u00ean c\u00e2n nh\u1eafc c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nh\u01b0: H\u00e3y c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c OTA c\u1ee7a b\u1ea1n. Thay v\u00ec k\u1ebft n\u1ed1i v\u1edbi c\u00e1c OTA ‘n\u1ed5i ti\u1ebfng’ th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 hoa h\u1ed3ng cao nh\u1ea5t, h\u00e3y d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c. Ng\u00e0nh du l\u1ecbch c\u00f3 h\u00e0ng t\u00e1 OTA c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 nh\u1ecf c\u00f3 t\u1ef7 l\u1ec7 hoa h\u1ed3ng th\u1ea5p h\u01a1n nhi\u1ec1u v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng thu h\u00fat h\u00ecnh t\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n. Nh\u1eefng kh\u00e1ch du l\u1ecbch n\u00e0y \u00edt c\u00f3 kh\u1ea3 n\u0103ng h\u1ee7y b\u1ecf v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 kh\u00e1ch quay l\u1ea1i cao h\u01a1n. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa OTA l\u1edbn v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 c\u1ea7n thi\u1ebft m\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m.<\/p>\n
Gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f3 s\u1eb5n tr\u00ean OTA<\/h2>\n
L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u1ee7a b\u1ea1n, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA trong m\u00f9a cao \u0111i\u1ec3m v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp nh\u01b0 trang web c\u1ee7a kh\u00e1ch s\u1ea1n, c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng v\u00e0 danh s\u00e1ch Google Business. S\u1eed d\u1ee5ng OTA trong m\u00f9a th\u1ea5p \u0111i\u1ec3m khi b\u1ea1n c\u1ea7n nhi\u1ec1u c\u1ea7u h\u01a1n \u0111\u1ec3 l\u00e0m \u0111\u1ea7y ph\u00f2ng kh\u00e1ch s\u1ea1n.<\/p>\n
Thu th\u1eadp th\u00f4ng tin kh\u00e1ch v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. OTA l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1edbi thi\u1ec7u kh\u00e1ch \u0111\u1ebfn t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n, nh\u01b0ng m\u1ed9t khi h\u1ecd \u0111\u00e3 \u1edf l\u1ea1i v\u1edbi b\u1ea1n, b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft khi\u1ebfn h\u1ecd mu\u1ed1n quay l\u1ea1i (v\u00e0 \u0111\u1eb7t tr\u1ef1c ti\u1ebfp!). Khi l\u00e0m th\u1ee7 t\u1ee5c nh\u1eadn ph\u00f2ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a kh\u00e1ch nh\u01b0 email v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 g\u1eedi tin nh\u1eafn truy\u1ec1n th\u00f4ng trong qu\u00e1 tr\u00ecnh l\u01b0u tr\u00fa v\u00e0 sau \u0111\u00f3 qua tin nh\u1eafn, WhatsApp, v\u00e0 email. H\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng \u0111i\u1ec7p nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng m\u1edbi quay l\u1ea1i.<\/p>\n
Chi ph\u00ed hoa h\u1ed3ng so v\u1edbi \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp Vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp, c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m, nh\u01b0ng \u0111\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n. Nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn \u1edf tr\u00ean, c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn OTA cho kh\u00e1ch s\u1ea1n bao g\u1ed3m:<\/p>\n
M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00e0nh c\u00f4ng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111a k\u00eanh k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trang web, t\u00ecm ki\u1ebfm \u0111a ph\u01b0\u01a1ng ti\u1ec7n, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), ti\u1ebfp th\u1ecb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM), v\u00e0 danh s\u00e1ch tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Business. M\u1eb7c d\u00f9 nhi\u1ec1u k\u00eanh tr\u1ef1c ti\u1ebfp n\u00e0y l\u00e0 mi\u1ec5n ph\u00ed (ngh\u0129 t\u1edbi SEO, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v\u00e0 li\u00ean k\u1ebft \u0111\u1eb7t ch\u1ed7 mi\u1ec5n ph\u00ed c\u1ee7a Google kh\u00e1ch s\u1ea1n), ch\u00fang \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 th\u1eddi gian \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a (\u0111\u00e2y n\u00ean l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c). C\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ea3 ph\u00ed nh\u01b0 SEM v\u00e0 t\u00ecm ki\u1ebfm \u0111a ph\u01b0\u01a1ng ti\u1ec7n th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh kinh doanh chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p (CPC) n\u01a1i c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed nh\u1ea5t \u0111\u1ecbnh m\u1ed7i khi kh\u00e1ch du l\u1ecbch truy c\u1eadp trang web c\u1ee7a h\u1ecd. C\u1ea3 danh s\u00e1ch OTA v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n tr\u1ef1c ti\u1ebfp \u0111\u1ec1u n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u00e2n b\u1eb1ng. Nh\u01b0 m\u1ed9t th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t, h\u00e3y \u0111o l\u01b0\u1eddng ROI cho m\u1ed7i k\u00eanh v\u00e0 th\u1eed nghi\u1ec7m trong su\u1ed1t c\u1ea3 n\u0103m \u0111\u1ec3 xem \u0111i\u1ec1u g\u00ec ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0110\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch m\u00e0 c\u00e1c OTA mang l\u1ea1i, c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa ph\u1ea3i tr\u1ea3 m\u1ed9t m\u1ee9c gi\u00e1. M\u1ee9c gi\u00e1 n\u00e0y th\u01b0\u1eddng l\u00e0 m\u1ed9t lo\u1ea1i hoa h\u1ed3ng, c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o k\u00eanh \u0111\u1eb7t ph\u00f2ng v\u00e0 lo\u1ea1i h\u00ecnh b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a b\u1ea1n. Quan tr\u1ecdng l\u00e0 c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c khi […]<\/p>\n","protected":false},"author":1,"featured_media":442384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-442383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442383"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442383\/revisions"}],"predecessor-version":[{"id":442386,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442383\/revisions\/442386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442384"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}