{"id":442374,"date":"2025-01-11T01:23:05","date_gmt":"2025-01-11T01:23:05","guid":{"rendered":"https:\/\/otavietnam.com\/?p=442374"},"modified":"2025-01-11T01:23:05","modified_gmt":"2025-01-11T01:23:05","slug":"channel-manager-cong-cu-quan-ly-kenh-phan-phoi-chien-luoc-toi-uu-hoa-otas-va-gds","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/channel-manager-cong-cu-quan-ly-kenh-phan-phoi-chien-luoc-toi-uu-hoa-otas-va-gds\/","title":{"rendered":"Channel Manager – C\u00f4ng C\u1ee5 Qu\u1ea3n l\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i: Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu H\u00f3a OTAs v\u00e0 GDS"},"content":{"rendered":"

M\u1ed9t channel manager l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn<\/strong> c\u1ee7a m\u1ed9t c\u01a1 s\u1edf l\u01b0u tr\u00fa v\u00ec n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd nhi\u1ec1u OTAs, gi\u00fap b\u1ea1n theo d\u00f5i h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh theo th\u1eddi gian th\u1ef1c v\u00e0 tr\u00e1nh nh\u1eefng t\u00ecnh tr\u1ea1ng \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c kh\u00f4ng mong mu\u1ed1n. M\u1ed9t channel manager t\u1ed1t s\u1ebd cung c\u1ea5p \u0111\u1ed3ng b\u1ed9 h\u00f3a hai chi\u1ec1u v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n v\u00e0 m\u00e1y ch\u1ee7 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1eef cho m\u1ee9c gi\u00e1 v\u00e0 kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9.<\/p>\n

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Channel manager l\u00e0 g\u00ec?<\/h2>\n

M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd k\u00eanh l\u00e0 ph\u1ea7n m\u1ec1m cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 ch\u1ee7 nh\u00e0 qu\u1ea3n l\u00fd c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. N\u00f3 gi\u00fap t\u1ed5 ch\u1ee9c vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u k\u00eanh h\u01a1n v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 l\u1ea5p \u0111\u1ea7y m\u00e0 kh\u00f4ng g\u1eb7p ph\u1ea3i t\u00ecnh tr\u1ea1ng \u0111\u1eb7t ph\u00f2ng tr\u00f9ng l\u1eb7p. M\u00e0 kh\u00f4ng c\u00f3 channel manager, c\u00e1c c\u01a1 s\u1edf ph\u1ea3i \u0111\u0103ng nh\u1eadp v\u00e0o extranet c\u1ee7a m\u1ed7i k\u00eanh v\u00e0 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i th\u1ee7 c\u00f4ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u gi\u1edd, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c c\u01a1 s\u1edf \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean nhi\u1ec1u k\u00eanh \u0111\u1eb7t ch\u1ed7.<\/p>\n

C\u00e1c channel manager cho ph\u00e9p b\u1ea1n c\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng cho nhi\u1ec1u \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn nh\u01b0 Booking.com, Expedia v\u00e0 Airbnb m\u1ed7i khi c\u00f3 m\u1ed9t \u0111\u1eb7t ph\u00f2ng, h\u1ee7y \u0111\u1eb7t ph\u00f2ng, thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch gi\u00e1, lo\u1ea1i ph\u00f2ng thay \u0111\u1ed5i ho\u1eb7c h\u1ea1n ch\u1ebf th\u1eddi gian l\u01b0u tr\u00fa. Ch\u00fang gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 nh\u1eefng l\u1ea7n \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c th\u01b0\u1eddng x\u1ea3y ra khi c\u1eadp nh\u1eadt th\u1ee7 c\u00f4ng c\u00e1c k\u1ebft n\u1ed1i OTA v\u00e0 gi\u00fap ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 sai s\u00f3t c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<\/div>\n

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L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t channel manager OTA ho\u1ea1t \u0111\u1ed9ng?<\/h2>\n

M\u1ed9t channel manager t\u1ef1 \u0111\u1ed9ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a m\u1ed9t c\u01a1 s\u1edf b\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i \u0111\u1ed9ng h\u00e0ng t\u1ed3n kho v\u1edbi nhi\u1ec1u trang \u0111\u1eb7t ph\u00f2ng qua k\u1ebft n\u1ed1i API. M\u1eb7c d\u00f9 b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho th\u1ee7 c\u00f4ng, vi\u1ec7c gi\u1eef m\u1ee9c gi\u00e1 v\u00e0 kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c v\u00e0 c\u00e1c l\u1ed7i kh\u00e1c.<\/p>\n

Thay v\u00e0o \u0111\u00f3, m\u1ed9t channel manager c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i v\u00e0 t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt gi\u00e1 ph\u00f2ng, kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 v\u00e0 h\u01a1n th\u1ebf n\u1eefa. N\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 v\u00e0 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u0103ng t\u00ednh c\u1ea1nh tranh v\u00e0 gi\u1ea3m t\u00ecnh tr\u1ea1ng \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c.<\/p>\n

\"Ota
Ota Viet Nam Dangbai Channel Manager Cong Cu Quan Ly Kenh Phan Phoi Chien Luoc Toi Uu Hoa Otas Va Gds 2<\/figcaption><\/figure>\n<\/div>\n
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T\u1ea1i sao qu\u1ea3n l\u00fd OTAs b\u1eb1ng channel manager?<\/h2>\n

Vi\u1ec7c c\u00f3 m\u1ed9t channel manager l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong ng\u00e0nh kh\u00e1ch s\u1ea1n. Trong khi c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n l\u1edbn ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng channel manager trong qu\u00e1 kh\u1ee9, c\u00f4ng ngh\u1ec7 \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn m\u1ee9c c\u00e1c c\u01a1 s\u1edf \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng.<\/p>\n

1. K\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u k\u00eanh h\u01a1n.<\/h3>\n

Qu\u1ea3n l\u00fd k\u00eanh th\u1ee7 c\u00f4ng m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian. B\u1eb1ng c\u00e1ch chuy\u1ec3n sang channel manager t\u1ef1 \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh v\u1edbi nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng h\u01a1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng c\u1ea3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp. B\u1ea1n c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng OTA, c\u00e1c trang t\u00ecm ki\u1ebfm chuy\u00ean s\u00e2u v\u00e0 GDS.<\/p>\n

2. Gi\u1ea3m ho\u1eb7c lo\u1ea1i b\u1ecf nh\u1eefng l\u1ea7n \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c kh\u00f4ng \u0111\u00fang.<\/h3>\n

\u0110\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c l\u00e0 \u0111i\u1ec1u c\u00f3 h\u1ea1i \u0111\u1ed1i v\u1edbi m\u1ed9t c\u01a1 s\u1edf. Ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn \u0111\u1ebfn nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c. M\u1ed9t channel manager l\u00e0m cho c\u00e1c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c v\u1ec1 kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 \u0111\u1ec3 kh\u00e1ch du l\u1ecbch kh\u00f4ng th\u1ec3 \u0111\u1eb7t m\u1ed9t ph\u00f2ng m\u1edbi n\u1ebfu ai \u0111\u00f3 \u0111\u00e3 \u0111\u1eb7t ph\u00f2ng.<\/p>\n

3. Gi\u1ea3m thi\u1ec3u c\u00e1c l\u1ed7i \u0111\u1eb7t ph\u00f2ng.<\/h3>\n

Vi\u1ec7c chuy\u1ec3n th\u00f4ng tin \u0111\u1eb7t ph\u00f2ng t\u1eeb email ho\u1eb7c extranet sang m\u1ed9t b\u1ea3ng t\u00ednh r\u1ea5t d\u1ec5 d\u1eabn \u0111\u1ebfn l\u1ed7i. M\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n th\u00f4ng tin t\u1eeb OTA sang PMS c\u1ee7a b\u1ea1n, bao g\u1ed3m t\u00ean, ng\u00e0y, s\u1ed1 ng\u01b0\u1eddi v\u00e0 gi\u1edd nh\u1eadn ph\u00f2ng.<\/p>\n<\/div>\n

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9 \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc khi ch\u1ecdn channel manager<\/h2>\n

M\u1ed9t channel manager \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u00f4i gi\u1eefa gi\u1eefa m\u1ed9t c\u01a1 s\u1edf v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn c\u1ee7a n\u00f3. T\u1eeb OTA \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm chuy\u00ean s\u00e2u, GDS v\u00e0 th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, m\u1ed9t channel manager \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o trong kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3, gi\u00e1 c\u1ea3 hay h\u1ea1n ch\u1ebf \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ngay l\u1eadp t\u1ee9c.<\/p>\n

M\u1ed7i l\u1ef1a ch\u1ecdn ph\u1ea3n \u00e1nh c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau bao g\u1ed3m t\u00ednh k\u1ebft n\u1ed1i, t\u00ednh n\u0103ng \u0111\u1ed3ng b\u1ed9 h\u00f3a hai chi\u1ec1u, t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 c\u00e1c t\u00ednh n\u0103ng bao qu\u00e1t, h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u00e0o t\u1ea1o, an ninh v\u00e0 tu\u00e2n th\u1ee7, v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u00f4ng c\u00f3 hoa h\u1ed3ng ho\u1eb7c ph\u00ed. T\u00ecm hi\u1ec3u xem c\u00e1c lo\u1ea1i channel manager n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<\/div>\n

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  1. K\u1ebft n\u1ed1i v\u1edbi c\u00e1c k\u00eanh b\u1ea1n s\u1eed d\u1ee5ng<\/strong>: \u0110\u1ea3m b\u1ea3o channel manager h\u1ed7 tr\u1ee3 c\u00e1c k\u00eanh m\u00e0 b\u1ea1n \u0111ang d\u1ef1a v\u00e0o.<\/li>\n
  2. Ph\u00e2n t\u00edch c\u00e1c k\u00eanh kh\u00e1c<\/strong>: Xem x\u00e9t li\u1ec7u n\u00f3 c\u00f3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c OTA l\u1edbn nh\u01b0 Airbnb, Expedia, Hotels.com v\u00e0 TripAdvisor kh\u00f4ng, c\u0169ng nh\u01b0 c\u00e1c k\u00eanh \u0111\u1ecba ph\u01b0\u01a1ng t\u1ea1i khu v\u1ef1c b\u1ea1n ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
  3. H\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p<\/strong>: Ch\u1ecdn channel manager t\u00edch h\u1ee3p v\u1edbi PMS v\u00e0 booking engine \u0111\u1ec3 gi\u1ea3m thi\u1ec3u nguy c\u01a1 \u0111\u1eb7t ph\u00f2ng tr\u00f9ng l\u1eb7p v\u00e0 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c b\u00e1n ph\u00f2ng b\u1ecb h\u1ee7y.<\/li>\n
  4. \u0110\u1ed3ng b\u1ed9 hai chi\u1ec1u<\/strong>: Channel manager n\u00ean c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ed3ng b\u1ed9 hai chi\u1ec1u nhanh ch\u00f3ng, l\u00fd t\u01b0\u1edfng trong v\u00e0i gi\u00e2y.<\/li>\n
  5. T\u00ednh n\u0103ng to\u00e0n di\u1ec7n<\/strong>: \u01afu ti\u00ean c\u00e1c c\u00f4ng c\u1ee5 d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng nh\u01b0 h\u1ed7 tr\u1ee3 \u0111a ti\u1ec1n t\u1ec7, b\u00e1o c\u00e1o, v\u00e0 qu\u1ea3n l\u00fd nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  6. H\u1ed7 tr\u1ee3 v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng<\/strong>: Ch\u1ecdn nh\u00e0 cung c\u1ea5p c\u00f3 h\u1ed7 tr\u1ee3 24\/7 v\u00e0 quan t\u00e2m \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/li>\n
  7. B\u1ea3o m\u1eadt v\u00e0 tu\u00e2n th\u1ee7<\/strong>: \u0110\u1ea3m b\u1ea3o ph\u1ea7n m\u1ec1m tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n b\u1ea3o m\u1eadt nh\u01b0 PCI DSS, SCA, GDPR.<\/li>\n
  8. Kh\u00f4ng thu ph\u00ed hoa h\u1ed3ng ho\u1eb7c ph\u00ed k\u00eanh<\/strong>: \u01afu ti\u00ean channel manager kh\u00f4ng thu th\u00eam ph\u00ed k\u1ebft n\u1ed1i ho\u1eb7c ph\u00ed giao d\u1ecbch.<\/li>\n
  9. \u0110\u00e1nh gi\u00e1 v\u00e0 uy t\u00edn<\/strong>: Ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn v\u00e0 t\u00ecm channel manager \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed1i t\u00e1c c\u1ee7a OTA.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t channel manager l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u1ed9t c\u01a1 s\u1edf l\u01b0u tr\u00fa v\u00ec n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd nhi\u1ec1u OTAs, gi\u00fap b\u1ea1n theo d\u00f5i h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh theo th\u1eddi gian th\u1ef1c v\u00e0 tr\u00e1nh nh\u1eefng t\u00ecnh tr\u1ea1ng \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c kh\u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":442378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-442374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442374"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442374\/revisions"}],"predecessor-version":[{"id":442380,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442374\/revisions\/442380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442378"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}