{"id":442373,"date":"2025-01-11T01:17:18","date_gmt":"2025-01-11T01:17:18","guid":{"rendered":"https:\/\/otavietnam.com\/?p=442373"},"modified":"2025-01-11T01:17:18","modified_gmt":"2025-01-11T01:17:18","slug":"loi-ich-va-tiem-nang-cua-otas-trong-du-lich-truc-tuyen","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/loi-ich-va-tiem-nang-cua-otas-trong-du-lich-truc-tuyen\/","title":{"rendered":"L\u1ee3i \u00cdch v\u00e0 Ti\u1ec1m N\u0103ng C\u1ee7a OTAs Trong Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn"},"content":{"rendered":"
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C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTAs) c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed3ng minh v\u0129 \u0111\u1ea1i nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh l\u01b0u tr\u00fa c\u00f3 \u0111\u01b0\u1ee3c. Ch\u00fang gi\u00fap m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng \u1ed5n \u0111\u1ecbnh khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng song song v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp m\u1ea1nh m\u1ebd. Kh\u00e1ch du l\u1ecbch c\u00f3 xu h\u01b0\u1edbng t\u00ecm \u0111\u1ebfn c\u00e1c OTA do s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eefng ch\u1eafc c\u1ee7a ch\u00fang, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i s\u1ef1 tin c\u1eady v\u00e0 \u0111\u1ed9 tin c\u1eady.\u00a0D\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem x\u00e9t m\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 c\u00e1c OTA mang l\u1ea1i cho kh\u00e1ch du l\u1ecbch.<\/p>\n

1. Ti\u1ec7n l\u1ee3i khi \u0111\u1eb7t ph\u00f2ng qua c\u00e1c k\u00eanh OTAs<\/h2>\n

V\u1edbi r\u1ea5t nhi\u1ec1u th\u00f4ng tin tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay, kh\u00e1ch du l\u1ecbch s\u1eed d\u1ee5ng c\u00e1c OTA \u0111\u1ec3 d\u1ec5 d\u00e0ng duy\u1ec7t v\u00e0 \u0111\u1eb7t ch\u1ed7 l\u01b0u tr\u00fa th\u00f4ng qua m\u1ed9t trang web \u0111\u00e1ng tin c\u1eady. C\u00e1c OTA cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a vi\u1ec7c so s\u00e1nh gi\u00e1, v\u1ecb tr\u00ed v\u00e0 lo\u1ea1i h\u00ecnh b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Kh\u1ea3 n\u0103ng l\u1ecdc h\u00e0ng ng\u00e0n b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ec3 t\u00ecm ra m\u1ed9t c\u00e1i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chuy\u1ebfn \u0111i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 gi\u00fap ti\u1ebft ki\u1ec7m h\u00e0ng gi\u1edd th\u1eddi gian.<\/p>\n

2. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn OTAs<\/h2>\n

C\u00e1c OTA l\u1edbn c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u01b0\u1edfng cho kh\u00e1ch du l\u1ecbch v\u00ec \u0111\u00e3 \u0111\u1eb7t nhi\u1ec1u chuy\u1ebfn \u0111i th\u00f4ng qua trang c\u1ee7a h\u1ecd, bao g\u1ed3m ph\u00f2ng (ho\u1eb7c gi\u01b0\u1eddng), thu\u00ea xe, v\u00e9 m\u00e1y bay v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng. V\u00ed d\u1ee5, ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng One Key m\u1edbi cung c\u1ea5p s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 ki\u1ebfm \u0111i\u1ec3m v\u00e0 s\u1eed d\u1ee5ng \u0111i\u1ec3m th\u01b0\u1edfng trong Expedia Group s\u1eed d\u1ee5ng OneKeyCash.<\/p>\n

3. Quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean gi\u00e1<\/h2>\n

C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 n\u01a1i \u0111\u1eb7t ch\u1ed7 r\u1ebb nh\u1ea5t v\u00e0 l\u00e0 n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm c\u00e1c g\u00f3i khuy\u1ebfn m\u1ea1i. M\u1eb7c d\u00f9 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n \u0111\u00e3 c\u1ed1 g\u1eafng thay \u0111\u1ed5i quan ni\u1ec7m n\u00e0y b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, c\u00e1c OTA v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed th\u1ea5p.<\/p>\n

V\u00ed d\u1ee5, Agoda c\u00f3 m\u1ed9t m\u1ee5c ‘Coupons & Deals<\/strong>‘ tr\u00ean trang web c\u1ee7a m\u00ecnh, cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i h\u00e0ng ng\u00e0y v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1eddng \u0111\u1ed9t. M\u1ed7i ng\u00e0y, c\u00e1c \u01b0u \u0111\u00e3i n\u00e0y thay \u0111\u1ed5i v\u00e0 bao g\u1ed3m c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 phi\u1ebfu gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c m\u1ee9c gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c ch\u1ecdn. Nh\u1eefng \u01b0u \u0111\u00e3i nh\u01b0 v\u1eady kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecf qua v\u00e0 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o ra \u0111\u1eb7t ph\u00f2ng.<\/p>\n

\"Ota
Ota Viet Nam Dangbai Loi Ich Va Tiem Nang Cua Otas Trong Du Lich Truc Tuyen<\/figcaption><\/figure>\n

4. Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o & marketing r\u1ed9ng r\u00e3i<\/h2>\n

C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i gi\u00fap h\u00ecnh th\u00e0nh quan ni\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng c\u00e1c OTA l\u00e0 n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng. Ch\u1ec9 trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2023, Airbnb, Expedia Group, Booking Holdings v\u00e0 Trip.com Group \u0111\u00e3 chi ti\u00eau t\u1ed5ng c\u1ed9ng 4.08 t\u1ef7 USD cho b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, t\u0103ng 10.6% so v\u1edbi qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2023.<\/p>\n

Online travel agencies c\u00f3 m\u1ed9t nhi\u1ec7m v\u1ee5: \u0111\u01b0a h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd, bao g\u1ed3m c\u1ea3 c\u1ee7a b\u1ea1n, tr\u01b0\u1edbc m\u1eb7t ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. H\u1ecd kh\u00f4ng ng\u1eebng t\u1ea1o ra nh\u1eefng c\u00e1ch m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0a ph\u00f2ng v\u00e0 gi\u00e1 c\u1ea3 ra tr\u01b0\u1edbc m\u1eaft kh\u00e1ch du l\u1ecbch. T\u1ea5t nhi\u00ean, chi ph\u00ed c\u1ee7a nh\u1eefng \u0111\u1ed5i m\u1edbi n\u00e0y l\u00e0 c\u00e1ch h\u1ecd bi\u1ec7n minh cho c\u00e1c kho\u1ea3n ph\u00ed v\u00e0 hoa h\u1ed3ng m\u00e0 h\u1ecd y\u00eau c\u1ea7u c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa li\u1ec7t k\u00ea tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n

5. \u0110\u1ea3m b\u1ea3o thanh to\u00e1n to\u00e0n c\u1ea7u v\u00e0 b\u1ea3o v\u1ec7 kh\u00e1ch du l\u1ecbch<\/h2>\n

C\u00e1c OTA cho ph\u00e9p kh\u00e1ch du l\u1ecbch ho\u00e0n t\u1ea5t giao d\u1ecbch thanh to\u00e1n an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt b\u1eb1ng ti\u1ec1n t\u1ec7 c\u1ee7a h\u1ecd. H\u1ecd h\u1ed7 tr\u1ee3 nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n t\u00f9y theo \u0111\u1ecba \u0111i\u1ec3m, cung c\u1ea5p s\u1ef1 linh ho\u1ea1t m\u00e0 c\u00e1c c\u01a1 s\u1edf \u0111\u1ed9c l\u1eadp th\u01b0\u1eddng kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng tr\u1eeb khi h\u1ecd s\u1eed d\u1ee5ng x\u1eed l\u00fd thanh to\u00e1n t\u00edch h\u1ee3p an to\u00e0n (m\u00e0 N\u1ec1n t\u1ea3ng Kh\u00e1ch s\u1ea1n Cloudbeds cung c\u1ea5p) \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ec3 g\u1eedi d\u1eef li\u1ec7u chuy\u00ean ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u1ebfn ng\u00e2n h\u00e0ng v\u00e0 c\u0169ng h\u1ed7 tr\u1ee3 nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 ti\u1ec1n t\u1ec7.<\/p>\n

Ngo\u00e0i ra, c\u00e1c OTA th\u01b0\u1eddng cung c\u1ea5p b\u1ea3o v\u1ec7 kh\u00e1ch du l\u1ecbch \u0111\u1ec3 mang l\u1ea1i s\u1ef1 an t\u00e2m khi \u0111\u1eb7t ph\u00f2ng. N\u0103m ngo\u00e1i, Airbnb \u0111\u00e3 gi\u1edbi thi\u1ec7u Aircover, m\u1ed9t s\u1ef1 b\u1ea3o v\u1ec7 mi\u1ec5n ph\u00ed cho kh\u00e1ch du l\u1ecbch \u0111\u00e3 bao g\u1ed3m cho m\u1ed7i kh\u00e1ch. M\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 l\u00e0 gi\u00fap cung c\u1ea5p ho\u00e0n ti\u1ec1n ho\u1eb7c ch\u1ed7 \u1edf m\u1edbi n\u1ebfu b\u1ea1n g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 nh\u01b0 h\u1ee7y c\u1ee7a ch\u1ee7 nh\u00e0, g\u1eb7p r\u1eafc r\u1ed1i khi nh\u1eadn ph\u00f2ng, hay m\u1ed9t ti\u1ec7n \u00edch quan tr\u1ecdng thi\u1ebfu.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTAs) c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed3ng minh v\u0129 \u0111\u1ea1i nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh l\u01b0u tr\u00fa c\u00f3 \u0111\u01b0\u1ee3c. Ch\u00fang gi\u00fap m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng \u1ed5n \u0111\u1ecbnh khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng song song v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp m\u1ea1nh m\u1ebd. […]<\/p>\n","protected":false},"author":1,"featured_media":442375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-442373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442373"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442373\/revisions"}],"predecessor-version":[{"id":442377,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442373\/revisions\/442377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442375"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}