{"id":442364,"date":"2025-01-09T07:26:02","date_gmt":"2025-01-09T07:26:02","guid":{"rendered":"https:\/\/otavietnam.com\/?p=442364"},"modified":"2025-01-09T07:26:02","modified_gmt":"2025-01-09T07:26:02","slug":"chien-luoc-quang-cao-google-cach-ung-pho-voi-phi-hoa-hong-va-thay-doi-moi","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chien-luoc-quang-cao-google-cach-ung-pho-voi-phi-hoa-hong-va-thay-doi-moi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng C\u00e1o Google: C\u00e1ch \u1ee8ng Ph\u00f3 v\u1edbi Ph\u00ed Hoa H\u1ed3ng v\u00e0 Thay \u0110\u1ed5i M\u1edbi"},"content":{"rendered":"
Th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn lu\u00f4n kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n lu\u00f4n c\u1eadp nh\u1eadt \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu, Google c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trong th\u00e1ng qua, \u0111\u00e3 c\u00f3 hai s\u1ef1 ki\u1ec7n l\u1edbn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tri\u1ec3n khai chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd, v\u00e0 ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00fang c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o v\u1edbi b\u1ea1n v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 d\u1eabn \u0111\u1ea7u xu th\u1ebf.<\/div>\n
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War Room, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ed1i t\u00e1c Google Premier Certified, lu\u00f4n \u1edf tuy\u1ebfn \u0111\u1ea7u c\u1ee7a c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Ch\u00fang t\u00f4i chuy\u00ean v\u1ec1 m\u1ecdi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u1ee7a Google \u2014 t\u1eeb T\u00ecm ki\u1ebfm, Hi\u1ec3n th\u1ecb, Video, Mua s\u1eafm cho \u0111\u1ebfn Qu\u1ea3ng c\u00e1o t\u1ea1o nhu c\u1ea7u v\u00e0 h\u01a1n th\u1ebf n\u1eefa. Ch\u00fang t\u00f4i l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i v\u00e0 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o, \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n lu\u00f4n \u1edf ph\u00eda tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 hi\u1ec7u su\u1ea5t cao nh\u1ea5t.<\/p>\n<\/div>\n

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1. \u00c1p d\u1ee5ng Ph\u1ee5 thu 2.5% \u0111\u1ed1i v\u1edbi Qu\u1ea3ng c\u00e1o Google t\u1ea1i Canada<\/h2>\n

B\u1ed1i c\u1ea3nh:<\/h3>\n

T\u1eeb th\u00e1ng 10 n\u0103m 2023, Google s\u1ebd \u00e1p d\u1ee5ng m\u1ed9t m\u1ee9c ph\u1ee5 thu 2.5% \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o t\u1ea1i Canada. M\u1ee9c ph\u1ee5 thu n\u00e0y l\u00e0 h\u1eadu qu\u1ea3 tr\u1ef1c ti\u1ebfp c\u1ee7a Thu\u1ebf D\u1ecbch v\u1ee5 K\u1ef9 thu\u1eadt s\u1ed1 (DST) m\u1edbi t\u1ea1i Canada, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o qu\u1ef9 b\u1ec1n v\u1eefng cho kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Canada.<\/p>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

Chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean:<\/p>\n

    \n
  • Chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC) T\u0103ng:<\/strong> M\u1ee9c ph\u1ee5 thu s\u1ebd gia t\u0103ng tr\u1ef1c ti\u1ebfp CPC c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1n gi\u1ea3 Canada c\u1ee7a b\u1ea1n.<\/li>\n
  • Chi ph\u00ed m\u1ed7i l\u1ea7n thu h\u00fat kh\u00e1ch h\u00e0ng (CPA) Cao h\u01a1n:<\/strong> Khi CPC t\u0103ng, chi ph\u00ed \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng s\u1ebd t\u0103ng l\u00ean. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n
  • L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o (ROAS) Gi\u1ea3m:<\/strong> V\u1edbi chi ph\u00ed t\u0103ng l\u00ean, l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n tr\u00ean m\u1ed7i \u0111\u1ed3ng chi ti\u00eau s\u1ebd gi\u1ea3m, l\u00e0m gi\u1ea3m ROAS chung.<\/li>\n<\/ul>\n

    L\u1eddi khuy\u00ean c\u1ee7a ch\u00fang t\u00f4i:<\/h3>\n

    B\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 xem x\u00e9t ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n. Thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 c\u00f3 v\u1ebb nh\u1ecf ban \u0111\u1ea7u, nh\u01b0ng v\u00e0i \u0111i\u1ec1u ch\u1ec9nh c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong vi\u1ec7c gi\u1eef cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3. War Room s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n v\u01b0\u1ee3t qua nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

    \"Ota
    Ota Viet Nam Dangbai Chien Luoc Quang Cao Google Cach Ung Pho Voi Phi Hoa Hong Va Thay Doi Moi2<\/figcaption><\/figure>\n<\/div>\n
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    2. Phi\u00ean t\u00f2a ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a Google: M\u1ee9c hoa h\u1ed3ng 20% b\u1ecb ch\u1ec9 tr\u00edch<\/h2>\n

    B\u1ed1i c\u1ea3nh:<\/h3>\n

    Phi\u00ean t\u00f2a ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a Google v\u1edbi B\u1ed9 T\u01b0 ph\u00e1p Hoa K\u1ef3 (DOJ) \u0111\u00e3 kh\u01a1i m\u00e0o c\u00e1c cu\u1ed9c tranh lu\u1eadn trong ng\u00e0nh. M\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng ch\u00fa \u00fd? M\u1ee9c ph\u00ed hoa h\u1ed3ng 20% m\u00e0 Google nh\u1eadn t\u1eeb c\u00e1c giao d\u1ecbch qu\u1ea3ng c\u00e1o \u2014 cao h\u01a1n nhi\u1ec1u so v\u1edbi nhi\u1ec1u k\u00eanh kh\u00e1c.<\/p>\n

    T\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n
      \n
    • Chi ph\u00ed Giao d\u1ecbch Cao h\u01a1n:<\/strong> M\u1ee9c ph\u00ed hoa h\u1ed3ng c\u1ee7a Google c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t ph\u1ea7n l\u1edbn chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111i th\u1eb3ng \u0111\u1ebfn Google tr\u01b0\u1edbc khi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n th\u1eadm ch\u00ed b\u1eaft \u0111\u1ea7u.<\/li>\n
    • Gi\u00e1m s\u00e1t s\u1ee9c m\u1ea1nh c\u1ee7a Google:<\/strong> DOJ \u0111\u00e3 xem x\u00e9t li\u1ec7u m\u1ee9c hoa h\u1ed3ng cao n\u00e0y c\u00f3 ph\u1ea3n \u00e1nh s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a Google tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o hay kh\u00f4ng. N\u1ebfu v\u1ee5 ki\u1ec7n th\u1ea5t b\u1ea1i, c\u00e1c kho\u1ea3n ph\u00ed c\u00f3 th\u1ec3 t\u0103ng cao h\u01a1n n\u1eefa, c\u00f3 th\u1ec3 l\u00e0m t\u0103ng chi ph\u00ed cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 m\u1edf c\u1eeda cho nh\u1eefng \u0111\u1ed1i th\u1ee7 v\u00e0 c\u00f4ng c\u1ee5 m\u1edbi.<\/li>\n<\/ul>\n

      L\u1eddi khuy\u00ean c\u1ee7a ch\u00fang t\u00f4i:<\/h3>\n
      \n

      Khi Google l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 ch\u00ednh, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n. Kh\u00e1m ph\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Meta, Amazon DSP, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 nhi\u1ec1u ki\u1ec3m so\u00e1t h\u01a1n v\u1ec1 chi ti\u00eau v\u00e0 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

      D\u1ef1a tr\u00ean th\u00f4ng tin t\u1eeb Google, ch\u00fang ta n\u00ean mong \u0111\u1ee3i m\u1ee9c ph\u00ed t\u0103ng n\u1ebfu Google thua v\u1ee5 \u00e1n, v\u00ec v\u1eady vi\u1ec7c chu\u1ea9n b\u1ecb cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o r\u1ed9ng r\u00e3i h\u01a1n t\u1eeb b\u00e2y gi\u1edd s\u1ebd gi\u00fap gi\u1ea3m b\u1edbt b\u1ea5t k\u1ef3 s\u1ef1 gia t\u0103ng chi ph\u00ed n\u00e0o trong t\u01b0\u01a1ng lai. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng gi\u00fap b\u1ea1n \u0111i\u1ec1u h\u01b0\u1edbng nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t v\u00e0 h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai.<\/p>\n<\/div>\n<\/div>\n

      \n

      L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 d\u1eabn \u0111\u1ea7u c\u00e1c thay \u0111\u1ed5i qu\u1ea3ng c\u00e1o c\u1ee7a Google<\/h2>\n

      V\u1edbi hai thay \u0111\u1ed5i l\u1edbn n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng! D\u00f9 l\u00e0 ch\u1ec9nh s\u1eeda ng\u00e2n s\u00e1ch \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC) cao h\u01a1n hay theo d\u00f5i c\u00e1c thay \u0111\u1ed5i trong ng\u00e0nh, b\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n:<\/p>\n

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      • Ki\u1ec3m tra C\u00e1c Chi\u1ebfn D\u1ecbch c\u1ee7a B\u1ea1n:<\/strong> X\u00e1c \u0111\u1ecbnh nh\u1eefng n\u01a1i chi ph\u00ed t\u0103ng l\u00ean, nh\u01b0 CPC ho\u1eb7c hoa h\u1ed3ng, \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3. T\u1ea1i War Room, ch\u00fang t\u00f4i ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c ki\u1ec3m tra s\u00e2u r\u1ed9ng v\u1ec1 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00f9y ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/li>\n
      • T\u1ed1i \u01b0u h\u00f3a cho Hi\u1ec7u qu\u1ea3:<\/strong> Tinh ch\u1ec9nh c\u00e1c \u0111\u1ea5u gi\u00e1 c\u1ee7a b\u1ea1n, nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. \u0110i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t b\u1ea5t ch\u1ea5p chi ph\u00ed t\u0103ng l\u00ean, v\u00e0 nh\u00f3m c\u1ee7a ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c c\u00f9ng b\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c k\u00eanh.<\/li>\n
      • \u0110a d\u1ea1ng h\u00f3a Chi Ti\u00eau c\u1ee7a B\u1ea1n:<\/strong> \u0110\u1eebng ch\u1ec9 d\u1ef1a v\u00e0o Google. Kh\u00e1m ph\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u00f3 th\u1ec3 cung c\u1ea5p ROAS t\u1ed1t h\u01a1n ho\u1eb7c ph\u00ed th\u1ea5p h\u01a1n, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh nh\u1eefng thay \u0111\u1ed5i n\u00e0y.<\/li>\n<\/ul>\n

        Ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch t\u1ef1 tin trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn lu\u00f4n kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n lu\u00f4n c\u1eadp nh\u1eadt \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu, Google c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trong th\u00e1ng qua, \u0111\u00e3 c\u00f3 hai s\u1ef1 ki\u1ec7n l\u1edbn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tri\u1ec3n khai chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd, v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":442365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,175],"tags":[],"class_list":["post-442364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-quang-cao-tra-phi"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442364"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442364\/revisions"}],"predecessor-version":[{"id":442367,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442364\/revisions\/442367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442365"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}