{"id":442360,"date":"2025-01-09T06:30:09","date_gmt":"2025-01-09T06:30:09","guid":{"rendered":"https:\/\/otavietnam.com\/?p=442360"},"modified":"2025-01-09T06:30:09","modified_gmt":"2025-01-09T06:30:09","slug":"huong-dan-ve-online-travel-agencies-otas-kham-pha-va-hieu-biet","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/huong-dan-ve-online-travel-agencies-otas-kham-pha-va-hieu-biet\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn v\u1ec1 Online Travel Agencies (OTAs): Kh\u00e1m Ph\u00e1 v\u00e0 Hi\u1ec3u Bi\u1ebft"},"content":{"rendered":"
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B\u1ea1n bi\u1ebft kh\u00f4ng, c\u00e1c chuy\u00ean gia \u0111\u00e3 d\u1ef1 b\u00e1o r\u1eb1ng chi ti\u00eau qu\u1ea3ng c\u00e1o trong ng\u00e0nh du l\u1ecbch s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Ng\u00e0nh du l\u1ecbch to\u00e0n c\u1ea7u \u0111ang d\u1ea7n h\u1ed3i ph\u1ee5c: c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb du l\u1ecbch v\u00e0 l\u1eef h\u00e0nh \u0111ang chu\u1ea9n b\u1ecb \u0111\u1ec3 ch\u00e0o \u0111\u00f3n kh\u00e1ch du l\u1ecbch tr\u1edf l\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nhu c\u1ea7u b\u1ecb d\u1ed3n n\u00e9n t\u1eeb \u0111\u1ea1i d\u1ecbch!<\/p>\n<\/div>\n<\/div>\n

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C\u00e1c Online Travel Agencies (OTAs) l\u00e0 g\u00ec?<\/h2>\n<\/div>\n
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M\u1ed9t Online Travel Agency (OTA) l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn cho c\u00e1c nhu c\u1ea7u du l\u1ecbch. Ch\u00fang l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ef1 ph\u1ee5c v\u1ee5 so v\u1edbi c\u00e1c c\u00f4ng ty du l\u1ecbch truy\u1ec1n th\u1ed1ng. Tr\u1ef1c ti\u1ebfp tr\u00ean website OTA, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3:<\/p>\n<\/div>\n

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  • T\u00ecm ki\u1ebfm th\u00f4ng tin<\/li>\n
  • So s\u00e1nh gi\u00e1<\/li>\n
  • \u0110\u1ecdc \u0111\u00e1nh gi\u00e1<\/li>\n
  • \u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0\/ho\u1eb7c chuy\u1ebfn bay<\/li>\n
  • Thu\u00ea xe<\/li>\n
  • Mua c\u00e1c g\u00f3i k\u1ef3 ngh\u1ec9 v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa<\/li>\n<\/ul>\n<\/div>\n
    \n

    C\u00e1c OTA r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00ec h\u1ecd cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n. Ch\u00fang th\u1ef1c ch\u1ea5t l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 trung gian b\u00e1n l\u1ea1i d\u1ecbch v\u1ee5 thay cho c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng, kh\u00e1ch s\u1ea1n, c\u00f4ng ty cho thu\u00ea xe bu\u00fdt, v.v. Th\u01b0\u1eddng c\u00f3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 cho c\u00e1c ng\u00e0y ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3. V\u00ec l\u00fd do n\u00e0y, c\u00e1c OTA l\u00e0 ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t trong ng\u00e0nh du l\u1ecbch, h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i ng\u00e0y.<\/p>\n<\/div>\n<\/div>\n

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    L\u01b0u \u00fd c\u1ee7a bi\u00ean t\u1eadp vi\u00ean: Qu\u1ea3ng c\u00e1o metasearch t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng kh\u00e1c. Ch\u00fang ch\u1ec9 t\u1eadp trung v\u00e0o ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch s\u1ea1n. V\u00ed d\u1ee5 nh\u01b0 Google Hotel Ads v\u00e0 Tripadvisor.<\/em><\/p>\n<\/div>\n

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    C\u00e1c OTAs ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i. C\u00f4ng ty li\u1ec7t k\u00ea tr\u00ean OTAs t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ch\u1ed7 v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n

    OTAs thu hoa h\u1ed3ng t\u1eeb m\u1ed7i giao d\u1ecbch \u0111\u1eb7t d\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng, dao \u0111\u1ed9ng t\u1eeb 5-25% t\u00f9y OTA. \u0110\u00e2y l\u00e0 k\u00eanh l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n, h\u00e3ng h\u00e0ng kh\u00f4ng, v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1ecf l\u1ebb m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u.<\/strong><\/p>\n<\/div>\n<\/div>\n

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    V\u00ed d\u1ee5 v\u1ec1 c\u00e1c Online Travel Agencies<\/h2>\n

    C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y ph\u1ed5 bi\u1ebfn v\u00ec t\u00edch h\u1ee3p \u0111a d\u1ea1ng d\u1ecbch v\u1ee5, quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n, v\u00e0 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 \u201cKh\u00e1ch s\u1ea1n + Chuy\u1ebfn bay + Thu\u00ea xe.\u201d Ng\u00e0nh OTA l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a hai nh\u00f3m l\u1edbn ch\u00ednh: Booking holding v\u00e0 Expedia group.<\/p>\n<\/div>\n

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    \u0110\u1eb7t ph\u00f2ng Booking holdings s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m sau:<\/p>\n<\/div>\n

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      \n
    • Priceline<\/li>\n
    • Kayak<\/li>\n
    • Agoda<\/li>\n
    • Cheapflights<\/li>\n
    • OpenTable<\/li>\n
    • Momondo<\/li>\n
    • Rentalcars.com<\/li>\n<\/ul>\n<\/div>\n
      \n

      Expedia group s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m sau:<\/p>\n<\/div>\n

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      • Hotels.com<\/li>\n
      • vrbo<\/li>\n
      • trivago<\/li>\n
      • Orbitz<\/li>\n
      • Travelocity<\/li>\n
      • Hotwire<\/li>\n
      • Wotif<\/li>\n
      • Expedia Cruises<\/li>\n
      • Egencia<\/li>\n
      • CarRentals.com<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
        \n
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        C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a OTAs<\/h2>\n<\/div>\n
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        Trang web c\u1ee7a c\u00e1c OTAs r\u1ea5t d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng v\u00ec ch\u00fang \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 \u0111\u1eb7t ph\u00f2ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u1ea7u h\u1ebft c\u00e1c OTAs \u0111\u1ec1u c\u00f3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a cho truy c\u1eadp ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng. \u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 giao di\u1ec7n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a Expedia:<\/p>\n

        \"Ota<\/p>\n

        Ch\u1eb3ng h\u1ea1n, m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 li\u1ec7t k\u00ea tr\u00ean Expedia v\u00e0 s\u1ebd xu\u1ea5t hi\u1ec7n khi ai \u0111\u00f3 g\u00f5 “kh\u00e1ch s\u1ea1n \u1edf Qu\u1eadn Cam” trong thanh t\u00ecm ki\u1ebfm. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ecdc h\u1ebft th\u00f4ng tin v\u1ec1 ti\u1ec7n nghi c\u1ee7a kh\u00e1ch s\u1ea1n, xem h\u00ecnh \u1ea3nh ph\u00f2ng v\u00e0 \u0111\u1ecdc h\u00e0ng tr\u0103m b\u00ecnh lu\u1eadn v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. H\u1ecd c\u00f3 th\u1ec3 so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c v\u00e0 \u0111\u1eb7t ph\u00f2ng qua OTA ho\u1eb7c tr\u1ef1c ti\u1ebfp v\u1edbi ch\u00ednh kh\u00e1ch s\u1ea1n.<\/p>\n

        L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 T\u0103ng Hi\u1ec7u Qu\u1ea3 Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3ng C\u00e1o?<\/strong><\/h2>\n

        Qu\u1ea3ng c\u00e1o tr\u00ean OTAs c\u1ea7n t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u1ed3ng b\u1ed9 gi\u1eefa SEO, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, v\u00e0 c\u00e1c k\u00eanh x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch.<\/p>\n

        L\u1ee3i \u00cdch Khi Qu\u1ea3ng C\u00e1o Tr\u00ean OTAs<\/strong><\/h3>\n

        Qu\u1ea3ng c\u00e1o tr\u00ean OTAs mang l\u1ea1i:<\/p>\n

          \n
        • T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
        • Ti\u1ebfp c\u1eadn kh\u00e1ch qu\u1ed1c t\u1ebf chi ph\u00ed th\u1ea5p.<\/li>\n
        • Th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 \u201cCh\u1ec9 c\u00f2n 5 ph\u00f2ng!\u201d<\/li>\n<\/ul>\n

          Hai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/h3>\n
            \n
          1. Hi\u1ec3n th\u1ecb (Display Ads):<\/strong> Qu\u1ea3ng c\u00e1o banner xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u v\u1ecb tr\u00ed trong OTA.<\/li>\n
          2. T\u00e0i tr\u1ee3 (Sponsored Ads):<\/strong> Hi\u1ec3n th\u1ecb \u01b0u ti\u00ean khi kh\u00e1ch t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n

            <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            B\u1ea1n bi\u1ebft kh\u00f4ng, c\u00e1c chuy\u00ean gia \u0111\u00e3 d\u1ef1 b\u00e1o r\u1eb1ng chi ti\u00eau qu\u1ea3ng c\u00e1o trong ng\u00e0nh du l\u1ecbch s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Ng\u00e0nh du l\u1ecbch to\u00e0n c\u1ea7u \u0111ang d\u1ea7n h\u1ed3i ph\u1ee5c: c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb du l\u1ecbch v\u00e0 l\u1eef h\u00e0nh \u0111ang chu\u1ea9n b\u1ecb \u0111\u1ec3 ch\u00e0o \u0111\u00f3n kh\u00e1ch du l\u1ecbch […]<\/p>\n","protected":false},"author":1,"featured_media":442359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-442360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442360"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442360\/revisions"}],"predecessor-version":[{"id":442362,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442360\/revisions\/442362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442359"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}