{"id":442292,"date":"2025-01-07T14:08:06","date_gmt":"2025-01-07T14:08:06","guid":{"rendered":"https:\/\/otavietnam.com\/?p=442292"},"modified":"2025-01-07T14:08:06","modified_gmt":"2025-01-07T14:08:06","slug":"uu-va-nhuoc-diem-cua-ota-va-dat-phong-truc-tiep-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/uu-va-nhuoc-diem-cua-ota-va-dat-phong-truc-tiep-cho-khach-san\/","title":{"rendered":"\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OTA v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"
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\u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 s\u1edf h\u1eefu kh\u00e1ch s\u1ea1n, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng l\u00e0 t\u00ecm c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa OTA (Online Travel Agencies) v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u1ed7i lo\u1ea1i h\u00ecnh \u0111\u1eb7t ph\u00f2ng, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p t\u1ed1i \u01b0u \u0111\u1ec3 mang l\u1ea1i c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OTA so v\u1edbi \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t s\u1ef1 pha tr\u1ed9n t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m h\u00f2a h\u1ee3p gi\u1eefa hai lo\u1ea1i n\u00e0y.<\/p>\n<\/div>\n

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\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OTA<\/b><\/h2>\n

OTAs (Online Travel Agencies) l\u00e0 nh\u1eefng trang web nh\u01b0 Expedia, Booking.com v\u00e0 Airbnb chuy\u00ean v\u1ec1 d\u1ecbch v\u1ee5 du l\u1ecbch. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 li\u1ec7u l\u1ef1a ch\u1ecdn n\u00e0y c\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u n\u00ean t\u1eadp trung hay kh\u00f4ng, ch\u00fang ta h\u00e3y th\u1ea3o lu\u1eadn v\u1ec1 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111\u1eb7t ph\u00f2ng qua OTA.<\/p>\n<\/div>\n

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\u01afu \u0111i\u1ec3m c\u1ee7a OTA:<\/b><\/h3>\n
    \n
  • Ti\u1ebfp c\u1eadn r\u1ed9ng kh\u1eafp<\/strong> \u2013 OTAs c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t c\u00e1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/li>\n
  • Th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb<\/strong> \u2013 OTAs c\u0169ng cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch du l\u1ecbch, gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/li>\n
  • Ti\u1ec7n l\u1ee3i<\/strong> \u2013 Ch\u00fang cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng, v\u1edbi nhi\u1ec1u t\u00f9y ch\u1ecdn thanh to\u00e1n v\u00e0 kh\u1ea3 n\u0103ng so s\u00e1nh gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb nhi\u1ec1u b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00e1c nhau.<\/li>\n
  • \u0110\u00e1ng tin c\u1eady<\/strong> \u2013 M\u1ed9t s\u1ed1 kh\u00e1ch du l\u1ecbch c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n khi \u0111\u1eb7t ph\u00f2ng qua OTA do \u0111\u1ed9 b\u1ea3o m\u1eadt v\u00e0 s\u1ef1 tin c\u1eady t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng n\u1ed5i ti\u1ebfng.<\/li>\n<\/ul>\n<\/div>\n
    \n

    Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OTA:<\/b><\/h3>\n
      \n
    • Hoa h\u1ed3ng<\/strong> \u2013 OTAs th\u01b0\u1eddng t\u00ednh hoa h\u1ed3ng cho c\u00e1c \u0111\u1eb7t ph\u00f2ng qua n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd (t\u1eeb 15% \u0111\u1ebfn 25%), c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
    • Ki\u1ec3m so\u00e1t h\u1ea1n ch\u1ebf<\/strong> \u2013 V\u1edbi \u0111\u1eb7t ph\u00f2ng qua OTA, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 \u00edt ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
    • D\u1eef li\u1ec7u h\u1ea1n ch\u1ebf<\/strong> \u2013 C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o nhi\u1ec1u d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch c\u1ee7a h\u1ecd v\u1edbi \u0111\u1eb7t ph\u00f2ng qua OTA.<\/li>\n
    • H\u1ea1n ch\u1ebf linh ho\u1ea1t<\/strong> \u2013 OTAs c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch v\u00e0 quy tr\u00ecnh c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng cung c\u1ea5p khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1, ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i kh\u00e1c cho kh\u00e1ch.<\/li>\n<\/ul>\n
      \"Ota
      Ota Viet Nam Dangbai Uu Va Nhuoc Diem Cua Ota Va Dat Phong Truc Tiep Cho Khach San1<\/figcaption><\/figure>\n<\/div>\n
      \n

      \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/b><\/h2>\n

      \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e1c \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp qua trang web ho\u1eb7c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n, nh\u00e0 cho thu\u00ea k\u1ef3 ngh\u1ec9, ho\u1eb7c c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf kh\u00e1c m\u00e0 kh\u00f4ng th\u00f4ng qua c\u00e1c OTA. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 c\u00e2n b\u1eb1ng ho\u00e0n h\u1ea3o gi\u1eefa OTA v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, ch\u00fang ta h\u00e3y xem x\u00e9t c\u00e1c \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n<\/div>\n

      \n

      \u01afu \u0111i\u1ec3m c\u1ee7a \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp:<\/b><\/h3>\n
        \n
      • Bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n<\/strong> \u2013 \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng mang l\u1ea1i bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n v\u00ec kh\u00e1ch s\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng cho c\u00e1c OTA.<\/li>\n
      • Ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/strong> \u2013 V\u1edbi \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, kh\u00e1ch s\u1ea1n c\u00f3 nhi\u1ec1u ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
      • D\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin t\u1ed1t h\u01a1n<\/strong> \u2013 M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/li>\n
      • Linh ho\u1ea1t h\u01a1n<\/strong> \u2013 V\u1edbi \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 nhi\u1ec1u linh ho\u1ea1t h\u01a1n v\u1ec1 gi\u00e1 c\u1ea3, khuy\u1ebfn m\u00e3i v\u00e0 ch\u00ednh s\u00e1ch.<\/li>\n<\/ul>\n<\/div>\n
        \n

        Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp:<\/b><\/h3>\n
          \n
        • C\u1ea7n n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n<\/strong> \u2013 \u0110\u1ec3 thu h\u00fat c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n nh\u1ecf ho\u1eb7c thu\u1ed9c s\u1edf h\u1eefu t\u01b0 nh\u00e2n.<\/li>\n
        • Ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u1ea1n ch\u1ebf<\/strong> \u2013 \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp ph\u1ee5 thu\u1ed9c v\u00e0o trang web v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb ri\u00eang c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
        • H\u1ea1n ch\u1ebf trong vi\u1ec7c ti\u1ebfp x\u00fac<\/strong> \u2013 \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i m\u1ee9c \u0111\u1ed9 ti\u1ebfp x\u00fac cao nh\u01b0 OTAs.<\/li>\n
        • Th\u00e1ch th\u1ee9c v\u1ec1 thanh to\u00e1n<\/strong> \u2013 Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi th\u1ef1c hi\u1ec7n thanh to\u00e1n qua trang web c\u1ee7a kh\u00e1ch s\u1ea1n ho\u1eb7c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp so v\u1edbi OTA.<\/li>\n<\/ul>\n<\/div>\n
          \n

          T\u00ecm ki\u1ebfm s\u1ef1 pha tr\u1ed9n t\u1ed1i \u01b0u gi\u1eefa OTA v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/b><\/h2>\n

          Kh\u00f4ng c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chung \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 pha tr\u1ed9n t\u1ed1i \u01b0u gi\u1eefa OTA v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. M\u1ed7i c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i kh\u00e1c nhau, v\u00ec v\u1eady t\u1ed1t nh\u1ea5t l\u00e0 t\u00ecm s\u1ef1 pha tr\u1ed9n \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1eebng lo\u1ea1i h\u00ecnh kinh doanh.<\/p>\n<\/div>\n

          \n

          Kh\u00e1ch s\u1ea1n chu\u1ed7i l\u1edbn so v\u1edbi c\u00e1c c\u01a1 s\u1edf \u0111\u1ed9c l\u1eadp<\/h3>\n

          Kh\u00e1ch s\u1ea1n chu\u1ed7i l\u1edbn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp nh\u1edd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 quy m\u00f4 l\u1edbn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u00f3m du l\u1ecbch l\u1edbn.<\/p>\n<\/div>\n

          \n

          C\u00e1c c\u01a1 s\u1edf nh\u1ecf so v\u1edbi l\u1edbn<\/h3>\n

          M\u1ed9t s\u1ed1 c\u01a1 s\u1edf th\u1ef1c s\u1ef1 nh\u1ecf kh\u00f4ng c\u00f3 trang web ho\u1eb7c b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng n\u00e0o m\u00e0 ch\u1ec9 d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o m\u1ed9t ho\u1eb7c hai k\u00eanh OTA. H\u1ecd nh\u1eadn th\u1ea5y chi ph\u00ed cho vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed9t trang web ho\u1eb7c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/p>\n<\/div>\n

          \n

          Nhi\u1ec1u hay \u00edt c\u1ea1nh tranh h\u01a1n<\/h3>\n

          M\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 r\u1ea5t \u00edt ch\u1ed7 l\u01b0u tr\u00fa, khi \u0111\u00f3 c\u00e1c c\u01a1 s\u1edf c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u01a1n v\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1ea1nh tranh gay g\u1eaft.<\/p>\n<\/div>\n

          \n

          Kh\u00e1ch s\u1ea1n m\u1edbi ra m\u1eaft (ho\u1eb7c t\u00e1i ra m\u1eaft) so v\u1edbi c\u01a1 s\u1edf \u0111\u00e3 c\u00f3<\/h3>\n

          \u0110\u1ed1i v\u1edbi c\u00e1c c\u01a1 s\u1edf m\u1edbi ra m\u1eaft, OTA l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u01b0\u1edbc \u0111\u1ec7m ban \u0111\u1ea7u do OTA c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3ng b\u00e1 m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng. Khi c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed9 uy t\u00edn t\u1ed1t, c\u00e1c c\u01a1 s\u1edf c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt ph\u1ee5 thu\u1ed9c v\u00e0o OTA.<\/p>\n<\/div>\n

          \n

          Cu\u1ed1i c\u00f9ng, m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean chung l\u00e0 n\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u OTAs (t\u1eeb 5 \u0111\u1ebfn 10 ho\u1eb7c nhi\u1ec1u h\u01a1n n\u1eefa) h\u01a1n ch\u1ec9 d\u00f9ng 1 ho\u1eb7c 2. \u0110\u00e2y l\u00e0 c\u00e1ch qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed t\u1ed1t nh\u1ea5t. Th\u1ee9 hai, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          \u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 s\u1edf h\u1eefu kh\u00e1ch s\u1ea1n, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng l\u00e0 t\u00ecm c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa OTA (Online Travel Agencies) v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u1ed7i lo\u1ea1i h\u00ecnh \u0111\u1eb7t ph\u00f2ng, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p t\u1ed1i […]<\/p>\n","protected":false},"author":1,"featured_media":442294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-442292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442292"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442292\/revisions"}],"predecessor-version":[{"id":442296,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442292\/revisions\/442296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442294"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}