{"id":442274,"date":"2025-01-07T13:25:48","date_gmt":"2025-01-07T13:25:48","guid":{"rendered":"https:\/\/otavietnam.com\/?p=442274"},"modified":"2025-01-07T13:25:48","modified_gmt":"2025-01-07T13:25:48","slug":"toi-uu-hoa-thu-hang-tren-ota-de-tang-doanh-thu-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/toi-uu-hoa-thu-hang-tren-ota-de-tang-doanh-thu-khach-san\/","title":{"rendered":"T\u1ed1i \u01b0u h\u00f3a th\u1ee9 h\u1ea1ng tr\u00ean OTA \u0111\u1ec3 t\u0103ng doanh thu kh\u00e1ch s\u1ea1n."},"content":{"rendered":"

\u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, vi\u1ec7c \u0111\u01b0a danh s\u00e1ch c\u1ee7a h\u1ecd l\u00ean v\u1ecb tr\u00ed cao tr\u00ean c\u00e1c OTAs (c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn) nh\u01b0 Booking.com v\u00e0 Expedia c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t danh s\u00e1ch tuy\u1ec7t v\u1eddi; m\u00e0 c\u00f2n ph\u1ea3i hi\u1ec3u c\u00f4ng ngh\u1ec7 \u0111\u1ee9ng sau c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a OTA v\u00e0 s\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c \u0111\u00f3 \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean. \u0110\u00e2y l\u00e0 n\u01a1i t\u1ed1i \u01b0u h\u00f3a th\u1ee9 h\u1ea1ng tr\u1edf n\u00ean quan tr\u1ecdng. Ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch gi\u1ea3i ph\u00e1p \u0111\u1ed5i m\u1edbi n\u00e0y trong b\u00e0i \u0111\u0103ng blog n\u00e0y.<\/p>\n

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T\u1ea1i Sao Th\u1ee9 H\u1ea1ng Tr\u00ean OTA C\u00f3 Th\u1ec3 Quy\u1ebft \u0110\u1ecbnh Th\u00e0nh C\u00f4ng C\u1ee7a B\u1ea1n<\/h2>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n \u0111ang c\u1ea1nh tranh h\u01a1n bao gi\u1edd h\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch ph\u1ed5 bi\u1ebfn. Ng\u00e0y nay, g\u1ea7n 70% \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n di\u1ec5n ra qua c\u00e1c OTAs. V\u00e0 v\u1edbi vi\u1ec7c du kh\u00e1ch th\u01b0\u1eddng ch\u1ecdn kh\u00e1ch s\u1ea1n m\u1edbi cho m\u1ed7i chuy\u1ebfn \u0111i, xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c OTAs kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u00e0 l\u00e0 m\u1ed9t nhu c\u1ea7u thi\u1ebft y\u1ebfu.<\/p>\n

Tuy nhi\u00ean, ch\u1ec9 c\u00f3 m\u1eb7t tr\u00ean \u0111\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7. V\u1edbi h\u01a1n 28 tri\u1ec7u t\u00e0i s\u1ea3n tr\u00ean Booking.com, l\u00e0m n\u1ed5i b\u1eadt m\u00ecnh tr\u1edf n\u00ean c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1eb7t ph\u00f2ng.<\/p>\n

Th\u1ee9 h\u1ea1ng OTA tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 doanh thu c\u1ee7a b\u1ea1n. C\u00e1c danh s\u00e1ch tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm chi\u1ebfm ph\u1ea7n l\u1edbn c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng. Theo Expedia, 75% kh\u00e1ch \u0111\u1eb7t ph\u00f2ng ch\u1ec9 ch\u1ecdn t\u00e0i s\u1ea3n trong 15 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean. N\u1ebfu t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng th\u1ea5p h\u01a1n, th\u1eadm ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u hay gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua.<\/p>\n

\"Ota<\/figure>\n

Khoa H\u1ecdc \u0110\u1eb1ng Sau H\u1ec7 Th\u1ed1ng X\u1ebfp H\u1ea1ng C\u1ee7a OTA<\/h2>\n

C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 c\u00e1c OTAs x\u1ebfp h\u1ea1ng kh\u00e1ch s\u1ea1n nh\u01b0 th\u1ebf n\u00e0o? N\u1ec1n t\u1ea3ng OTA d\u1ef1a v\u00e0o c\u00e1c thu\u1eadt to\u00e1n ti\u00ean ti\u1ebfn \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh danh s\u00e1ch n\u00e0o xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao nh\u1ea5t trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00e1c thu\u1eadt to\u00e1n kh\u00f4ng c\u1ed1 \u0111\u1ecbnh; ch\u00fang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, t\u00edch h\u1ee3p d\u1eef li\u1ec7u m\u1edbi v\u00e0 \u01b0u ti\u00ean c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau. T\u1ea1i c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, c\u00e1c thu\u1eadt to\u00e1n OTA nh\u1eb1m t\u1ed1i \u0111a h\u00f3a s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch v\u00e0 l\u1ee3i nhu\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng:<\/p>\n

Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean D\u1eef Li\u1ec7u<\/h3>\n

C\u00e1c n\u1ec1n t\u1ea3ng OTA thu th\u1eadp l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 l\u1ea7n nh\u1ea5p, th\u1eddi gian d\u00e0nh cho m\u1ed9t danh s\u00e1ch v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00e1c danh s\u00e1ch t\u1ea1o nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 h\u1ea5p d\u1eabn h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean cao h\u01a1n trong th\u1ee9 h\u1ea1ng.<\/p>\n

Tham S\u1ed1 \u0110\u1ed9ng<\/h3>\n

C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 c\u1ea3, kh\u1ea3 d\u1ee5ng, th\u1eddi gian ph\u1ea3n h\u1ed3i, t\u1ef7 l\u1ec7 h\u1ee7y v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch li\u00ean t\u1ee5c. M\u1ed9t danh s\u00e1ch c\u00f3 gi\u00e1 c\u1ea1nh tranh v\u00e0 kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i cao s\u1ebd c\u00f3 \u01b0u th\u1ebf h\u01a1n.<\/p>\n

T\u1ed1i \u01afu H\u00f3a C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm (SEO)<\/h3>\n

SEO, hay T\u1ed1i \u01afu H\u00f3a C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm, l\u00e0 ngh\u1ec7 thu\u1eadt l\u00e0m cho n\u1ed9i dung d\u1ec5 t\u00ecm v\u00e0 x\u1ebfp h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. N\u00f3 ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi ta \u0111ang t\u00ecm ki\u1ebfm. \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn nh\u01b0 Booking.com, SEO ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1. H\u1ecd qu\u00e9t c\u00e1c danh s\u00e1ch \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 v\u00e0 x\u1ebfp h\u1ea1ng ch\u00fang trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y kh\u00f4ng c\u1ed1 \u0111\u1ecbnh, ch\u00fang thay \u0111\u1ed5i theo m\u00f9a, nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng. B\u1eb1ng c\u00e1ch c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean danh s\u00e1ch c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c thu\u1eadt ng\u1eef ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 lu\u00f4n c\u1ea1nh tranh v\u00e0 d\u1ec5 d\u00e0ng cho du kh\u00e1ch t\u00ecm th\u1ea5y.<\/p>\n

C\u00e1ch T\u0103ng Th\u1ee9 H\u1ea1ng Tr\u00ean OTAs<\/h3>\n

M\u1ed7i OTA c\u00f3 thu\u1eadt to\u00e1n ri\u00eang \u0111\u1ec3 x\u1ebfp h\u1ea1ng danh s\u00e1ch. C\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y v\u00e0 nh\u1eefng c\u1eadp nh\u1eadt trong c\u00e1c thu\u1eadt to\u00e1n l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh. N\u00f3i chung, \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean OTAs, ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. T\u1eeb m\u00f4 t\u1ea3 danh s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 ti\u1ec7n nghi, m\u1ecdi chi ti\u1ebft \u0111\u1ec1u quan tr\u1ecdng. \u01afu ti\u00ean n\u1ed9i dung th\u00e2n thi\u1ec7n v\u1edbi SEO v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng cao s\u1ebd gi\u00fap t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt.<\/p>\n

M\u1ea3nh Gh\u00e9p Thi\u1ebfu Trong Qu\u1ea3n L\u00fd Doanh Thu<\/h2>\n

C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu \u0111\u00e3 b\u1ecf qua m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n: kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn. Ngay c\u1ea3 khi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u1ee7a b\u1ea1n ho\u00e0n h\u1ea3o nh\u1ea5t, n\u1ebfu kh\u00e1ch s\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y, \u0111i\u1ec1u n\u00e0y c\u0169ng s\u1ebd kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/p>\n

Th\u1ee9 h\u1ea1ng cao cho ph\u00e9p linh ho\u1ea1t h\u01a1n \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 qu\u1ea3n l\u00fd doanh thu c\u1ee7a b\u1ea1n. C\u00e1c t\u00e0i s\u1ea3n v\u1ecb tr\u00ed cao h\u01a1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ph\u00f2ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn. V\u00ed d\u1ee5, c\u00e1c danh s\u00e1ch x\u1ebfp h\u1ea1ng cao th\u01b0\u1eddng c\u00f3 nhu c\u1ea7u cao h\u01a1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n gi\u00e1 cao h\u01a1n m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.<\/p>\n

\u0110\u00e2y l\u00e0 n\u01a1i t\u1ed1i \u01b0u h\u00f3a th\u1ee9 h\u1ea1ng OTA \u0111em l\u1ea1i gi\u1ea3i ph\u00e1p, k\u1ebft h\u1ee3p kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb OTA t\u1ed1t h\u01a1n v\u1edbi qu\u1ea3n l\u00fd doanh thu s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

Booster\u00ae\ufe0f C\u1ee7a Otamiser L\u00e0m \u0110\u1ed5i M\u1edbi Qu\u1ea3n L\u00fd Doanh Thu Nh\u01b0 Th\u1ebf N\u00e0o<\/h2>\n
\"Ota<\/figure>\n

Booster\u00ae\ufe0f c\u1ee7a Otamiser \u0111ang thay \u0111\u1ed5i ho\u00e0n to\u00e0n l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd doanh thu b\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3n l\u00fd doanh thu. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng, Booster\u00ae\ufe0f th\u1ef1c hi\u1ec7n m\u1ed9t thu\u1eadt to\u00e1n ti\u00ean ti\u1ebfn \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u1ee9 h\u1ea1ng OTA, v\u1ecb tr\u00ed danh s\u00e1ch c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o:<\/strong><\/p>\n

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  1. Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/strong>: B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c danh s\u00e1ch ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t tr\u00ean c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u01b0 Booking.com, thu\u1eadt to\u00e1n Booster\u00ae\ufe0f x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed hi\u1ec7n \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a danh s\u00e1ch. Qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
  2. \u0110i\u1ec1u Ch\u1ec9nh Theo Th\u1eddi Gian Th\u1ef1c<\/strong>: H\u01a1n 900 ti\u00eau ch\u00ed x\u1ebfp h\u1ea1ng, bao g\u1ed3m c\u1eeda s\u1ed5 \u0111\u1eb7t ph\u00f2ng v\u00e0 m\u00f4 t\u1ea3 ti\u1ec7n nghi, \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u01b0u ti\u00ean c\u1ee7a c\u00e1c thu\u1eadt to\u00e1n OTA. T\u1ed1i \u01b0u h\u00f3a theo th\u1eddi gian th\u1ef1c n\u00e0y b\u00e1o hi\u1ec7u cho OTAs r\u1eb1ng t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec v\u1ecb tr\u00ed cao.<\/li>\n
  3. Ph\u00e2n T\u00edch Th\u1ecb Tr\u01b0\u1eddng<\/strong>: Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 th\u00f4ng tin h\u00e0nh vi c\u1ee7a kh\u00e1ch \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y gi\u00fap ch\u1ec9nh s\u1eeda danh s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/li>\n
  4. N\u00e2ng Cao N\u1ed9i Dung<\/strong>: M\u00f4 t\u1ea3 h\u1ea5p d\u1eabn v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch trong khi ph\u00f9 h\u1ee3p ho\u00e0n to\u00e0n v\u1edbi c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a OTA. Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau n\u00e0y t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n

    Qu\u1ea3n L\u00fd Doanh Thu C\u00e1 Nh\u00e2n H\u00f3a: V\u0169 Kh\u00ed B\u00ed M\u1eadt<\/h3>\n

    \u0110i\u1ec1u l\u00e0m Booster\u00ae\ufe0f kh\u00e1c bi\u1ec7t l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a n\u00f3 v\u1edbi qu\u1ea3n l\u00fd doanh thu c\u00e1 nh\u00e2n h\u00f3a. Ch\u00fang t\u00f4i \u0111ang b\u1ed5 sung m\u1ea3nh gh\u00e9p thi\u1ebfu (kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb) v\u00e0o qu\u1ea3n l\u00fd doanh thu. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1, m\u00e0 l\u00e0 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n

    M\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 m\u1ed9t qu\u1ea3n l\u00fd doanh thu ri\u00eang bi\u1ec7t. H\u1ecd l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi b\u1ea1n \u0111\u1ec3 hi\u1ec3u nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 c\u01a1 h\u1ed9i \u0111\u1eb7c th\u00f9 c\u1ee7a t\u00e0i s\u1ea3n b\u1ea1n, t\u00f9y ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n

    Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn n\u00e0y mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00e1ng k\u1ec3 cho c\u00e1c kh\u00e1ch s\u1ea1n, trung b\u00ecnh h\u1ecd th\u1ea5y t\u0103ng 150% l\u01b0\u1ee3ng v\u00e9 xem v\u00e0 \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u0103ng doanh thu trung b\u00ecnh 24%.<\/p>\n

    \"Ota<\/figure>\n

    Nghi\u00ean C\u1ee9u Tr\u01b0\u1eddng H\u1ee3p: Kh\u00e1ch S\u1ea1n Gi\u01b0\u1eddng & B\u1eefa S\u00e1ng Boutique Hamptons<\/h3>\n

    B\u1ed1i C\u1ea3nh:<\/strong>
    \nN\u1eb1m \u1edf Ghent, B\u1ec9, Kh\u00e1ch S\u1ea1n Gi\u01b0\u1eddng & B\u1eefa S\u00e1ng Boutique Hamptons \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ea1o s\u1ef1 ch\u00fa \u00fd tr\u00ean Booking.com. M\u1eb7c d\u00f9 cung c\u1ea5p ph\u00f2ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t, danh s\u00e1ch c\u1ee7a h\u1ecd b\u1ecb ch\u00f4n v\u00f9i trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm OTA, d\u1eabn \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i b\u1ecb l\u1ee1 v\u00e0 doanh thu kh\u00f4ng \u0111\u1ed5i.<\/p>\n

    Gi\u1ea3i Ph\u00e1p:<\/strong>
    \nB\u1eb1ng c\u00e1ch tri\u1ec3n khai Booster\u00ae\ufe0f, t\u00e0i s\u1ea3n \u0111\u00e3 th\u1ea5y c\u1ea3i thi\u1ec7n ngay l\u1eadp t\u1ee9c. Thu\u1eadt to\u00e1n t\u1ed1i \u01b0u h\u00f3a c\u00e1c m\u00f4 t\u1ea3 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. S\u1ef1 hi\u1ec7n di\u1ec7n cao h\u01a1n tr\u00ean OTAs \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u00e1 nh\u00e2n h\u00f3a. Nh\u1edd c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed5i m\u1edbi n\u00e0y, kh\u00e1ch s\u1ea1n \u0111\u00e3 tr\u1ea3i nghi\u1ec7m s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng kinh ng\u1ea1c \u1edf c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh.<\/p>\n

    K\u1ebft Qu\u1ea3:<\/strong><\/p>\n

      \n
    • T\u0103ng 282.26% Kh\u1ea3 N\u0103ng Nh\u00ecn Th\u1ea5y:<\/strong> L\u01b0\u1ee3t xem k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u0103ng v\u1ecdt, \u0111\u01b0a Hamptons l\u00ean c\u00e1c v\u1ecb tr\u00ed cao nh\u1ea5t tr\u00ean c\u00e1c OTAs nh\u01b0 Booking.com.<\/li>\n
    • T\u0103ng 47% Doanh Thu:<\/strong> Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n cho ph\u00e9p c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n v\u00e0 \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat cu\u1ed1i, d\u1eabn \u0111\u1ebfn m\u1ee9c t\u0103ng doanh thu 47%.<\/li>\n<\/ul>\n

      B\u01b0\u1edbc \u0110\u1ea7u Ti\u00ean \u0110\u1ec3 Th\u00e0nh C\u00f4ng Tr\u00ean OTA<\/h2>\n

      Th\u1ee9 h\u1ea1ng OTA kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u1ee9c t\u1ea1p. V\u1edbi Booster\u00ae\ufe0f, b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 l\u00e0m cho t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt. Ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0\u1ee3c ch\u00fa \u00fd, thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      \u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, vi\u1ec7c \u0111\u01b0a danh s\u00e1ch c\u1ee7a h\u1ecd l\u00ean v\u1ecb tr\u00ed cao tr\u00ean c\u00e1c OTAs (c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn) nh\u01b0 Booking.com v\u00e0 Expedia c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":442273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-442274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=442274"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442274\/revisions"}],"predecessor-version":[{"id":442275,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/442274\/revisions\/442275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442273"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=442274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=442274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=442274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}