{"id":441814,"date":"2025-01-01T12:08:41","date_gmt":"2025-01-01T12:08:41","guid":{"rendered":"https:\/\/otavietnam.com\/?p=441814"},"modified":"2025-01-01T12:11:40","modified_gmt":"2025-01-01T12:11:40","slug":"cac-kpis-quan-trong-cho-nganh-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cac-kpis-quan-trong-cho-nganh-khach-san\/","title":{"rendered":"C\u00e1c KPIs Quan Tr\u1ecdng cho Ng\u00e0nh Kh\u00e1ch S\u1ea1n"},"content":{"rendered":"
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\"Hospitality<\/figure>\n

Key performance indicators (KPIs) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110\u1ed1i v\u1edbi ch\u1ee7 kh\u00e1ch s\u1ea1n, KPIs bao g\u1ed3m nhi\u1ec1u ch\u1ee9c n\u0103ng t\u1eeb s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. Ch\u1ecdn l\u1ef1a KPIs ph\u00f9 h\u1ee3p nh\u01b0 gi\u00e1 ph\u00f2ng trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR), t\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng ph\u00f2ng (occupancy rate) v\u00e0 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR) l\u00e0 quan tr\u1ecdng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc gi\u00fap t\u0103ng doanh thu v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

Hi\u1ec3u th\u00eam v\u1ec1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t (KPI)<\/h2>\n

Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t (KPI) l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng cho th\u1ea5y r\u1eb1ng doanh nghi\u1ec7p, nh\u00f3m hay c\u00e1 nh\u00e2n \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o. KPIs gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c theo d\u00f5i ti\u1ebfn \u0111\u1ed9 \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau quan tr\u1ecdng, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n

KPIs bao g\u1ed3m nhi\u1ec1u l\u0129nh v\u1ef1c, t\u1eeb qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, ho\u1ea1t \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c ph\u00f2ng ban nh\u01b0 marketing v\u00e0 l\u1ec5 t\u00e2n. Vi\u1ec7c l\u1ef1a ch\u1ecdn KPIs ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 ch\u00ednh x\u00e1c gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng.<\/p>\n

T\u1ea1i sao KPIs l\u1ea1i quan tr\u1ecdng?<\/h3>\n
    \n
  • \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t<\/li>\n
  • Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin<\/li>\n
  • \u0110\u1ed3ng b\u1ed9 h\u00f3a m\u1ee5c ti\u00eau<\/li>\n
  • Tr\u00e1ch nhi\u1ec7m<\/li>\n
  • C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/li>\n<\/ul>\n

    Nh\u1eefng KPIs quan tr\u1ecdng nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n b\u1ea1n c\u1ea7n bi\u1ebft<\/h2>\n

    Gi\u00e1 ph\u00f2ng trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR)<\/h3>\n

    Gi\u00e1 ph\u00f2ng trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR) cho bi\u1ebft doanh thu trung b\u00ecnh ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ph\u00f2ng b\u00e1n ra m\u1ed7i ng\u00e0y. ADR t\u1eadp trung v\u00e0o gi\u00e1 c\u1ea3 b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb gi\u00e1 ph\u00f2ng trung b\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3, kh\u00f4ng bao g\u1ed3m nh\u1eefng ph\u00f2ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c.<\/p>\n

    \u0110\u1ec3 t\u00ednh to\u00e1n ADR:<\/p>\n

    ADR = T\u1ed5ng doanh thu t\u1eeb ph\u00f2ng \/ T\u1ed5ng s\u1ed1 ph\u00f2ng b\u00e1n ra<\/p>\n

    ADR cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a gi\u00e1 ph\u00f2ng, gi\u00fap ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu d\u1ef1a tr\u00ean xu h\u01b0\u1edbng cung c\u1ea7u v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ea1nh tranh.<\/p>\n

    T\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng ph\u00f2ng<\/h3>\n

    T\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng ph\u00f2ng l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n

    \u0110\u1ec3 t\u00ednh t\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng:<\/p>\n

    T\u1ef7 l\u1ec7 Chi\u1ebfm d\u1ee5ng Ph\u00f2ng = (T\u1ed5ng s\u1ed1 ph\u00f2ng \u0111\u00e3 chi\u1ebfm d\u1ee5ng \/ T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n) x 100<\/p>\n

    T\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng cao th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn t\u0103ng doanh thu, do \u0111\u00f3, vi\u1ec7c theo d\u00f5i xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

    Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR)<\/h3>\n

    RevPAR k\u1ebft h\u1ee3p hai y\u1ebfu t\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng: t\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng v\u00e0 gi\u00e1 ph\u00f2ng trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR). N\u00f3 cung c\u1ea5p b\u1ee9c tranh ho\u00e0n ch\u1ec9nh h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n so v\u1edbi ch\u1ec9 \u0111\u01a1n gi\u1ea3n nh\u00ecn v\u00e0o t\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng ho\u1eb7c ADR ri\u00eang l\u1ebb.<\/p>\n

    \u0110\u1ec3 t\u00ednh RevPAR:<\/p>\n

    RevPAR = Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh H\u00e0ng Ng\u00e0y (ADR) \u00d7 T\u1ef7 L\u1ec7 Chi\u1ebfm D\u1ee5ng<\/p>\n

    RevPAR gi\u00fap ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra doanh thu, l\u00e0 t\u01b0 li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi.<\/p>\n

    \u0110\u1ed9 d\u00e0i l\u01b0u tr\u00fa trung b\u00ecnh (ALOS)<\/h3>\n

    \u0110\u1ed9 d\u00e0i l\u01b0u tr\u00fa trung b\u00ecnh (ALOS) \u0111o l\u01b0\u1eddng s\u1ed1 \u0111\u00eam trung b\u00ecnh kh\u00e1ch l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n. N\u00f3 gi\u00fap ch\u1ee7 kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1ed3ng b\u1ed9 h\u00f3a t\u1ed1t h\u01a1n v\u1edbi s\u1edf th\u00edch v\u00e0 m\u00f4 h\u00ecnh l\u01b0u tr\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    \u0110\u1ec3 t\u00ednh ALOS:<\/p>\n

    ALOS = T\u1ed5ng s\u1ed1 \u0111\u00eam ph\u00f2ng c\u00f3 kh\u00e1ch \/ T\u1ed5ng s\u1ed1 \u0111\u1eb7t ph\u00f2ng<\/p>\n

    ALOS d\u00e0i h\u01a1n gi\u00fap gi\u1ea3m t\u1ea7n su\u1ea5t check-in v\u00e0 check-out, t\u1eeb \u0111\u00f3 gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n

    Ch\u1ec9 s\u1ed1 Th\u00e2m nh\u1eadp Th\u1ecb tr\u01b0\u1eddng (MPI)<\/h3>\n

    Ch\u1ec9 s\u1ed1 Th\u00e2m nh\u1eadp Th\u1ecb tr\u01b0\u1eddng (MPI) \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 m\u1ed9t kh\u00e1ch s\u1ea1n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u00f3 s\u1eb5n d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 chi\u1ebfm d\u1ee5ng hay doanh thu so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. MPI l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho gi\u00e1m s\u00e1t doanh thu v\u00e0 ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng.<\/p>\n

    \u0110\u1ec3 t\u00ednh MPI:<\/p>\n

    MPI = (T\u1ef7 l\u1ec7 Chi\u1ebfm d\u1ee5ng Kh\u00e1ch s\u1ea1n \/ T\u1ef7 l\u1ec7 Chi\u1ebfm d\u1ee5ng Th\u1ecb tr\u01b0\u1eddng) x 100<\/p>\n

    K\u1ebft lu\u1eadn<\/h3>\n

    Khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 bi\u1ebfn \u0111\u1ed5i doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u1eb1ng nh\u1eefng KPI ph\u00f9 h\u1ee3p. T\u1eadn d\u1ee5ng nh\u1eefng ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng n\u00e0y, v\u00e0 th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc m\u1ed9t c\u00e1ch t\u1ef1 tin \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Key performance indicators (KPIs) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110\u1ed1i v\u1edbi ch\u1ee7 kh\u00e1ch s\u1ea1n, KPIs bao g\u1ed3m nhi\u1ec1u ch\u1ee9c n\u0103ng t\u1eeb s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. Ch\u1ecdn l\u1ef1a KPIs ph\u00f9 […]<\/p>\n","protected":false},"author":1,"featured_media":441817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"footnotes":""},"categories":[172,25],"tags":[],"class_list":["post-441814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghe-du-lich","category-thuat-ngu-nghe-du-lich"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/441814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=441814"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/441814\/revisions"}],"predecessor-version":[{"id":441815,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/441814\/revisions\/441815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/441817"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=441814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=441814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=441814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}