{"id":441802,"date":"2025-01-01T11:54:26","date_gmt":"2025-01-01T11:54:26","guid":{"rendered":"https:\/\/otavietnam.com\/?p=441802"},"modified":"2025-01-01T11:56:19","modified_gmt":"2025-01-01T11:56:19","slug":"tim-hieu-ve-average-daily-rate-adr-trong-nganh-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/tim-hieu-ve-average-daily-rate-adr-trong-nganh-khach-san\/","title":{"rendered":"T\u00ecm Hi\u1ec3u V\u1ec1 Average Daily Rate (ADR) Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n"},"content":{"rendered":"
\n
\"Ota<\/figure>\n

Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n, c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t (KPIs) l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. Trong s\u1ed1 c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, Average Daily Rate, hay c\u00f2n g\u1ecdi l\u00e0 ADR, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

Average Daily Rate (ADR) l\u00e0 g\u00ec?<\/h2>\n

Average Daily Rate (ADR) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n, ph\u1ea3n \u00e1nh doanh thu ph\u00f2ng trung b\u00ecnh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, th\u01b0\u1eddng l\u00e0 trong m\u1ed9t ng\u00e0y. Ch\u1ec9 s\u1ed1 n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n, gi\u00fap so s\u00e1nh v\u1edbi c\u00e1c c\u01a1 s\u1edf kh\u00e1c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 quy m\u00f4, v\u1ecb tr\u00ed v\u00e0 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng.<\/p>\n

Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, nh\u01b0 khi gi\u00e1 ph\u00f2ng thay \u0111\u1ed5i, ch\u1ec9 s\u1ed1 ADR c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c doanh thu th\u1ef1c t\u1ebf. Do \u0111\u00f3, c\u1ea7n c\u00e2n nh\u1eafc th\u00eam y\u1ebfu t\u1ed1 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c con s\u1ed1 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

Vai tr\u00f2 c\u1ee7a ADR<\/h3>\n

ADR l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng doanh thu v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n. N\u00f3 gi\u00fap \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho qu\u1ea3n l\u00fd doanh thu, cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a doanh thu t\u1eeb ph\u00f2ng.<\/p>\n

Theo d\u00f5i xu h\u01b0\u1edbng ADR theo th\u1eddi gian c\u0169ng gi\u00fap nh\u1eadn di\u1ec7n s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a. Nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ADR.<\/p>\n

C\u00e1ch t\u00ednh ADR<\/h2>\n

\u0110\u1ec3 t\u00ednh ADR, b\u1ea1n ch\u1ec9 c\u1ea7n chia t\u1ed5ng doanh thu t\u1eeb ph\u00f2ng cho t\u1ed5ng s\u1ed1 ph\u00f2ng \u0111\u00e3 b\u00e1n:<\/p>\n

ADR = T\u1ed5ng Doanh Thu Ph\u00f2ng \/ T\u1ed5ng S\u1ed1 Ph\u00f2ng \u0110\u00e3 B\u00e1n<\/strong><\/p>\n

V\u00ed d\u1ee5, n\u1ebfu v\u00e0o th\u1ee9 T\u01b0 b\u1ea1n \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 100 ph\u00f2ng v\u1edbi t\u1ed5ng doanh thu l\u00e0 12.000 \u0111\u00f4 la, ADR c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 120 \u0111\u00f4 la.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi ADR<\/h2>\n

C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ADR, bao g\u1ed3m:<\/p>\n

    \n
  1. Theo m\u00f9a<\/strong>: Nhu c\u1ea7u c\u00f3 th\u1ec3 t\u0103ng ho\u1eb7c gi\u1ea3m theo m\u00f9a.<\/li>\n
  2. V\u1ecb tr\u00ed<\/strong>: Kh\u00e1ch s\u1ea1n n\u1eb1m \u1edf v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00ednh gi\u00e1 cao h\u01a1n.<\/li>\n
  3. Gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: T\u1ef7 l\u1ec7 m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u1eb7t ra c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ADR c\u1ee7a b\u1ea1n.<\/li>\n
  4. Lo\u1ea1i ph\u00f2ng<\/strong>: C\u00e1c lo\u1ea1i ph\u00f2ng sang tr\u1ecdng h\u01a1n th\u01b0\u1eddng c\u00f3 ADR cao h\u01a1n.<\/li>\n
  5. Khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1<\/strong>: C\u00f3 th\u1ec3 gi\u1ea3m ADR nh\u01b0ng c\u1ea7n thi\u1ebft trong giai \u0111o\u1ea1n c\u1ea7u th\u1ea5p.<\/li>\n
  6. Th\u1eddi gian l\u01b0u tr\u00fa<\/strong>: L\u01b0u tr\u00fa d\u00e0i c\u00f3 th\u1ec3 \u0111i k\u00e8m gi\u1ea3m gi\u00e1, l\u00e0m gi\u1ea3m ADR.<\/li>\n
  7. \u0110i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng<\/strong>: Nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf, xu h\u01b0\u1edbng ng\u00e0nh c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ADR.<\/li>\n<\/ol>\n

    C\u00e1ch t\u0103ng ADR cho kh\u00e1ch s\u1ea1n<\/h2>\n

    \u0110\u1ec3 t\u0103ng ADR, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p sau:<\/p>\n

      \n
    • B\u00e1n th\u00eam c\u00e1c ph\u00f2ng ti\u00eau chu\u1ea9n cao h\u01a1n v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p.<\/li>\n
    • C\u1ea3i thi\u1ec7n ti\u1ec7n nghi.<\/li>\n
    • T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1.<\/li>\n
    • T\u1eadp trung v\u00e0o \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n
    • Nh\u1eafm \u0111\u1ebfn c\u00e1c giai \u0111o\u1ea1n c\u1ea7u cao.<\/li>\n
    • C\u1ea3i thi\u1ec7n uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh tr\u00ean m\u1ea1ng.<\/li>\n
    • \u0110\u01b0a ra g\u00f3i d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n \u00edch b\u1ed5 sung.<\/li>\n
    • S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu.<\/li>\n
    • Cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n.<\/li>\n<\/ul>\n

      B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 t\u00ednh n\u0103ng t\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng c\u1ee7a HotelRunner v\u00e0 \u0111\u1ea9y m\u1ea1nh ADR c\u1ee7a b\u1ea1n.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

      Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n, c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t (KPIs) l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. Trong s\u1ed1 c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, Average Daily Rate, hay c\u00f2n g\u1ecdi l\u00e0 ADR, \u0111\u00f3ng vai tr\u00f2 […]<\/p>\n","protected":false},"author":1,"featured_media":441801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"footnotes":""},"categories":[17,192],"tags":[],"class_list":["post-441802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-thuat-ngu"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/441802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=441802"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/441802\/revisions"}],"predecessor-version":[{"id":441811,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/441802\/revisions\/441811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/441801"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=441802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=441802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=441802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}