{"id":414399,"date":"2025-01-08T07:41:39","date_gmt":"2025-01-08T07:41:39","guid":{"rendered":"https:\/\/otavietnam.com\/?p=414399"},"modified":"2025-01-08T07:41:39","modified_gmt":"2025-01-08T07:41:39","slug":"top-10-kenh-ota-hang-dau-viet-nam-hut-khach-hang-va-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/top-10-kenh-ota-hang-dau-viet-nam-hut-khach-hang-va-doanh-thu\/","title":{"rendered":"TOP 10+ k\u00eanh OTA h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam “h\u00fat” kh\u00e1ch h\u00e0ng v\u00e0 doanh thu"},"content":{"rendered":"
OTA (Online Travel Agent) l\u00e0 thu\u1eadt ng\u1eef d\u00e0nh ri\u00eang cho ng\u00e0nh du l\u1ecbch \u2013 kh\u00e1ch s\u1ea1n, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 nh\u01b0: b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n, tour du l\u1ecbch, v\u00e9 m\u00e1y bay\u2026 tr\u00ean n\u1ec1n t\u1ea3ng online. Ng\u00e0y nay,c\u00e1c k\u00eanh OTA \u0111ang chi\u1ebfm vai tr\u00f2 h\u1ebft s\u1ee9c quan tr\u1ecdng trong vi\u1ec7c kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n. H\u01a1n 70% kh\u00e1ch s\u1ea1n \u1edf Vi\u1ec7t Nam \u0111\u0103ng k\u00fd b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb danh s\u00e1ch k\u00eanh OTA ph\u1ee5c v\u1ee5 b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n, homestay h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi.<\/div>\n
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1. OTA l\u00e0 g\u00ec?<\/span><\/h3>\n

OTA (Online Travel Agent) ch\u1ec9 c\u00e1c \u0111\u1ea1i l\u00fd, \u0111\u01a1n v\u1ecb b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n, tour du l\u1ecbch, v\u00e9 m\u00e1y bay\u2026 online. \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef d\u00e0nh ri\u00eang cho ng\u00e0nh du l\u1ecbch kh\u00e1ch s\u1ea1n. C\u00e1c k\u00eanh OTA ch\u1ee9a \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft, r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 v\u1ec1 resort, homestay, hotel,\u2026 Qua \u0111\u00f3, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh n\u00e0y. C\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0a th\u00f4ng tin, h\u00ecnh \u1ea3nh, gi\u00e1 c\u1ea3\u2026 l\u00ean h\u1ec7 th\u1ed1ng k\u00eanh OTA. V\u1edbi m\u1ed7i giao d\u1ecbch \u0111\u1eb7t ph\u00f2ng th\u00e0nh c\u00f4ng, OTA s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n ph\u00ed t\u1eeb kh\u00e1ch s\u1ea1n.<\/p>\n

\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n, OTA \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh ph\u00e2n ph\u1ed1i quan tr\u1ecdng nh\u1ea5t. \u1ede nhi\u1ec1u m\u1eb7t, OTA l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4 h\u00ecnh du l\u1ecbch truy\u1ec1n th\u1ed1ng, khi c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Expedia v\u00e0 Hotels.com gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng so s\u00e1nh v\u00e0 t\u1ed1i \u01b0u ho\u00e1 quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng cho h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n.<\/span><\/p>\n

2. Vai tr\u00f2 c\u1ee7a c\u00e1c k\u00eanh OTA<\/span><\/h3>\n

C\u00e1c k\u00eanh OTA ng\u00e0y c\u00e0ng minh ch\u1ee9ng \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng trong kinh doanh kh\u00e1ch s\u1ea1n. H\u01a1n 70% kh\u00e1ch s\u1ea1n \u1edf Vi\u1ec7t Nam \u0111\u0103ng k\u00fd b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA. M\u1ed9t k\u00eanh OTA s\u1ebd thu ph\u00ed t\u1eeb 10% \u0111\u1ebfn 30% hoa h\u1ed3ng cho m\u1ed7i \u0111\u1eb7t ph\u00f2ng qua n\u00f3. D\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd \u00edt l\u1ee3i nhu\u1eadn h\u01a1n so v\u1edbi vi\u1ec7c \u0111\u1eb7t tr\u1ef1c ti\u1ebfp. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi kho\u1ea3n chi ph\u00ed chi tr\u1ea3 cho OTA \u0111\u00f3, c\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch kh\u00f4ng h\u1ec1 nh\u1ecf.<\/span>\u00a0C\u00f9ng ezCloud kh\u00e1m ph\u00e1 ngay vai tr\u00f2 c\u1ee7a OTA:<\/p>\n

2.1 Lan t\u1ecfa h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n nh\u01b0 m\u1ed9t k\u00eanh marketing<\/span><\/h4>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong l\u0129nh v\u1ef1c kinh doanh hi\u1ec7n \u0111\u1ea1i hi\u1ec7n nay. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 truy c\u1eadp ng\u00e0y c\u00e0ng l\u1edbn. Kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao, h\u1ec7 th\u1ed1ng k\u00eanh OTA c\u00f2n gi\u00fap lan t\u1ecfa h\u00ecnh \u1ea3nh kh\u00e1ch s\u1ea1n. Nh\u1edd \u0111\u00f3, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed marketing.
\nNgo\u00e0i ra, kh\u00f4ng ph\u1ea3i ai c\u0169ng quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ng\u00e0y tr\u00ean c\u00e1c k\u00eanh OTA. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd t\u00ecm \u0111\u1ebfn website kh\u00e1ch s\u1ea1n t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin. Th\u1eadm ch\u00ed, \u0111\u1eb7t ph\u00f2ng ngay tr\u00ean website. Nh\u01b0 v\u1eady, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. R\u1ea5t nhi\u1ec1u kh\u00e1ch s\u1ea1n ng\u00e0y c\u00e0ng thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng khi \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c k\u00eanh OTA.<\/p>\n

2.2 Ti\u1ebft ki\u1ec7m chi ph\u00ed marketing cho kh\u00e1ch s\u1ea1n<\/span><\/h4>\n

C\u00e1c k\u00eanh OTA l\u00e0 n\u01a1i th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i, gi\u1ea3m gi\u00e1\u2026 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. V\u1eeba marketing, v\u1eeba qu\u1ea3ng c\u00e1o cho kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd \u1ea5n t\u01b0\u1ee3ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng. Kh\u00e1ch s\u1ea1n s\u1ebd t\u1ed1n r\u1ea5t \u00edt chi ph\u00ed cho vi\u1ec7c n\u00e0y. Th\u1eadm ch\u00ed, n\u1ebfu kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y th\u00f4ng tin kh\u00e1ch s\u1ea1n tr\u00ean OTA v\u00e0 t\u00ecm \u0111\u1ebfn website \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, b\u1ea1n s\u1ebd kh\u00f4ng m\u1ea5t b\u1ea5t c\u1ee9 chi ph\u00ed n\u00e0o .<\/p>\n

2.3 T\u0103ng l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n<\/span><\/h4>\n

Ngo\u00e0i vi\u1ec7c m\u1ea5t kho\u1ea3n hoa h\u1ed3ng cho c\u00e1c k\u00eanh OTA, kh\u00e1ch s\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n th\u1ebf. Vi\u1ec7c h\u1ee3p t\u00e1c hai b\u00ean c\u00f9ng c\u00f3 l\u1ee3i mang \u0111\u1ebfn cho kh\u00e1ch s\u1ea1n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh h\u01a1n. B\u1edfi v\u1eady m\u00e0 doanh thu \u0111\u01b0\u1ee3c t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n

2.4 T\u0103ng l\u01b0\u1ee3ng traffic cho kh\u00e1ch s\u1ea1n<\/span><\/h4>\n

Vi\u1ec7c li\u00ean k\u1ebft v\u00e0 \u0111\u1eb7t website tr\u00ean h\u1ec7 th\u1ed1ng OTA cho ph\u00e9p chuy\u1ec3n h\u01b0\u1edbng traffic t\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n nhi\u1ec1u h\u01a1n. V\u1edbi nh\u1eefng kh\u00e1ch s\u1ea1n m\u1edbi, nh\u1ecf, ch\u1ec9 s\u1ed1 traffic r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gia t\u0103ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9 uy t\u00edn.<\/p>\n

\"Ota
Ota Viet Nam Dangbai Top 10 Kenh Ota Hang Dau Viet Nam Hut Khach Hang Va Doanh Thu2<\/figcaption><\/figure>\n

3. C\u00e1c k\u00eanh OTA \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay<\/span><\/h3>\n

C\u00f9ng ezCloud kh\u00e1m ph\u00e1 ng\u00e0y TOP k\u00eanh OTA h\u00e0ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

3.1 Airbnb<\/span><\/h4>\n

Airbnb (AirBed and Breakfast) l\u00e0 \u0111i\u1ec3m s\u00e1ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng OTA hi\u1ec7n nay. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb n\u0103m 2008 \u0111\u1ebfn nay, Airbnb \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc trong ng\u00e0nh kinh doanh d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Airbnb l\u00e0 ng\u01b0\u1eddi cho thu\u00ea c\u00f3 th\u1ec3 cho thu\u00ea d\u1ea1ng kinh doanh hay t\u01b0 nh\u00e2n \u0111\u1ec1u \u0111\u01b0\u1ee3c. Ng\u01b0\u1eddi thu\u00ea c\u0169ng c\u00f3 th\u1ec3 c\u00f9ng share ph\u00f2ng n\u1ebfu c\u00f3 nhu c\u1ea7u. Ng\u01b0\u1eddi thu\u00ea v\u00e0 ng\u01b0\u1eddi cho thu\u00ea \u0111\u1ec1u s\u1ebd m\u1ea5t m\u1ed9t kho\u1ea3n ph\u00ed nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

C\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c b\u00e1n ph\u00f2ng tr\u00ean Airbnb c\u1ea7n ph\u1ea3i ch\u1ee9ng minh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u1ecd. Khi \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t trong b\u1ea3y tri\u1ec7u danh s\u00e1ch \u1edf h\u01a1n 200 qu\u1ed1c gia, v\u1edbi quy\u1ec1n truy c\u1eadp \u0111\u1ebfn h\u01a1n 150 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng. Hoa h\u1ed3ng dao \u0111\u1ed9ng t\u1eeb 14% \u0111\u1ebfn 20% cho c\u00e1c kh\u00e1ch s\u1ea1n.<\/span><\/p>\n

Ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i d\u00e0nh cho c\u1ea3 hai ph\u00eda ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a Airbnb. Trang web n\u00e0y t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n nh\u1eefng nhu c\u1ea7u nh\u1ea5t \u0111\u1ecbnh. C\u00f2n nh\u00e0 cung c\u1ea5p c\u00f3 c\u01a1 h\u1ed9i n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. Theo th\u1ed1ng k\u00ea c\u1ee7a Outbox Consulting, \u0111\u1ebfn gi\u1eefa n\u0103m 2020, s\u1ed1 l\u01b0\u1ee3ng c\u01a1 s\u1edf AirBnB t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u1ee3t m\u1ee9c 40.800 v\u1edbi \u0111\u1ee7 m\u00f4 h\u00ecnh v\u00e0 \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau. T\u1eeb \u0111\u00f3, mang l\u1ea1i \u0111a d\u1ea1ng s\u1ef1 l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng.<\/p>\n

\u01afu \u0111i\u1ec3m k\u00eanh OTA Airbnb:<\/h5>\n
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  • Ph\u00ed hoa h\u1ed3ng r\u1ebb nh\u1ea5t, ch\u1ec9 3% v\u1edbi l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng r\u1ea5t cao.<\/li>\n
  • Airbnb d\u1ec5 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch \u1edf d\u00e0i h\u1ea1n, t\u1eeb 4 ng\u00e0y t\u1edbi c\u1ea3 m\u1ea5y th\u00e1ng.<\/li>\n
  • Qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng, \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean Airbnb.<\/li>\n
  • \u0110a ng\u00f4n ng\u1eef v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7.<\/li>\n
  • Thanh to\u00e1n \u0111\u01a1n gi\u1ea3n.<\/li>\n
  • H\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng d\u1ecbch t\u1ef1 \u0111\u1ed9ng.<\/li>\n
  • \u0110\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng thanh to\u00e1n tr\u01b0\u1edbc.<\/li>\n
  • Airbnb cover b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a ch\u1ee7 nh\u00e0.<\/li>\n<\/ul>\n
    Nh\u01b0\u1ee3c \u0111i\u1ec3m k\u00eanh OTA Airbnb:<\/h5>\n
      \n
    • M\u1ed7i ph\u00f2ng ph\u1ea3i t\u1ea1o 1 trang listing ri\u00eang.<\/li>\n
    • M\u1ed9t kh\u00e1ch ch\u1ec9 \u0111\u1eb7t \u0111\u01b0\u1ee3c 1 ph\u00f2ng. N\u1ebfu mu\u1ed1n \u0111\u1eb7t th\u00eam ph\u00f2ng th\u00ec ph\u1ea3i l\u1eb7p l\u1ea1i c\u00e1c thao t\u00e1c \u0111\u00f3.<\/li>\n
    • V\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd v\u1eabn c\u00f2n nh\u1ea1y c\u1ea3m.<\/li>\n
    • Nghi\u00eam ng\u1eb7t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch s\u1ea1n.<\/li>\n
    • Nhi\u1ec1u th\u00f4ng tin cho host hi\u1ec3n th\u1ecb ch\u1ec9 ti\u1ebfng anh.<\/li>\n<\/ul>\n
      Airbnb ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh:<\/h5>\n
        \n
      • C\u0103n h\u1ed9, studio, homestay, nh\u00e0 tr\u00ean c\u00e2y, nh\u00e0 tre, bungalows,\u2026<\/li>\n
      • K\u1ec3 c\u1ea3 kh\u00e1ch s\u1ea1n \u0111\u0103ng l\u00ean Airbnb d\u1ea1ng private room c\u0169ng r\u1ea5t t\u1ed1t.<\/li>\n
      • B\u1ea5t k\u1ef3 ai d\u01b0 ph\u00f2ng \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0a l\u00ean b\u00e1n tr\u00ean Airbnb.<\/li>\n<\/ul>\n

        3.2 TripAdvisor<\/span><\/h4>\n

        Th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2000, <\/span>Tripadvisor l\u00e0 website du l\u1ecbch l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. L\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp m\u1ed7i th\u00e1ng l\u00ean \u0111\u1ebfn 390 tri\u1ec7u l\u01b0\u1ee3t. Trang web \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch du l\u1ecbch tin t\u01b0\u1edfng v\u1edbi 500 tri\u1ec7u \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ch\u01b0a k\u1ec3, h\u1ec7 th\u1ed1ng c\u00f2n l\u01b0u tr\u1eef th\u00f4ng tin c\u1ee7a h\u01a1n 7 tri\u1ec7u \u0111\u1ecba \u0111i\u1ec3m l\u01b0u tr\u00fa, h\u00e3ng h\u00e0ng kh\u00f4ng, nh\u00e0 h\u00e0ng v\u00e0 \u0111i\u1ec3m du l\u1ecbch n\u1ed5i ti\u1ebfng. \u0110\u1ed3ng th\u1eddi, cho ph\u00e9p du kh\u00e1ch so s\u00e1nh gi\u00e1 ph\u00f2ng t\u1eeb h\u01a1n 200 website \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm ra m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd nh\u1ea5t.
        \nV\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a h\u01a1n 50 ng\u00f4n ng\u1eef, Tripadvisor s\u1ebd mang \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t. TripAdvisor, k\u00eanh OTA ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u, \u0111em \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 n\u01a1i l\u01b0u tr\u00fa, v\u00e9 m\u00e1y bay, nh\u00e0 h\u00e0ng v\u00e0 du l\u1ecbch. Kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n, n\u00f3 c\u00f2n l\u00e0 n\u01a1i thu th\u1eadp \u00fd ki\u1ebfn du kh\u00e1ch. T\u1eeb \u0111\u00f3, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m h\u1eefu hi\u1ec7u nh\u1ea5t. Chi ph\u00ed hoa h\u1ed3ng cho k\u00eanh OTA n\u00e0y v\u00e0o kho\u1ea3ng 15%.<\/p>\n

        3.3 Expedia<\/span><\/h4>\n

        Expedia.com l\u00e0 k\u00eanh OTA ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1. \u0110i\u1ec1u n\u1ed5i b\u1eadt nh\u1ea5t, Expedia l\u00e0 trung t\u00e2m giao d\u1ecbch gi\u1eefa kh\u00e1ch l\u01b0u tr\u00fa v\u1edbi c\u00e1c nh\u00e0 cung \u1ee9ng d\u1ecbch v\u1ee5 du l\u1ecbch v\u1ec1 d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng v\u00e0 thanh to\u00e1n th\u00f4ng qua trao \u0111\u1ed5i email. M\u1ed7i th\u00e1ng, c\u00f3 \u0111\u1ebfn 25 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. N\u00f3 thu\u1ed9c s\u1ef1 s\u1edf h\u1eefu c\u1ee7a Expedia Inc \u2013 c\u00f4ng ty du l\u1ecbch tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi c\u1ee7a M\u1ef9. N\u00f3 c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin x\u00e1c th\u1ef1c v\u00e0 \u0111\u01b0a ra \u0111a d\u1ea1ng s\u1ef1 l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u1eb7t ph\u00f2ng, ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n cho \u0111\u1ebfn \u0111\u1eb7t tour v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 du l\u1ecbch. Kh\u00f4ng nh\u1eefng v\u1eady, n\u00f3 c\u00f2n mang \u0111\u1ebfn cho du kh\u00e1ch nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh nh\u1ea5t.
        \nCh\u01b0a k\u1ec3, Expedia.com c\u00f2n cung c\u1ea5p nhi\u1ec1u Coupon gi\u1ea3m gi\u00e1 nh\u1ea5t hi\u1ec7n nay. Kh\u00e1ch h\u00e0ng c\u00f2n \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng t\u00edch \u0111i\u1ec3m \u0111\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u \u01b0u \u0111\u00e3i h\u01a1n. Hi\u1ec7n nay, trang web s\u1edf h\u1eefu 2,1 tri\u1ec7u n\u01a1i l\u01b0u tr\u00fa v\u1edbi \u0111a d\u1ea1ng m\u1ee9c gi\u00e1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u00f2n g\u1ee3i \u00fd d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nh\u1eb1m mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n. Hoa h\u1ed3ng cho c\u00e1c ph\u00f2ng \u0111\u01b0\u1ee3c \u0111\u1eb7t qua trang web dao \u0111\u1ed9ng t\u1eeb 5% \u0111\u1ebfn 30% d\u1ef1a tr\u00ean lo\u1ea1i h\u00ecnh, nh\u01b0ng trung b\u00ecnh l\u00e0 kho\u1ea3ng 16%.<\/span><\/p>\n

        3.4 Booking<\/span><\/h4>\n

        \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1996, Booking.com l\u00e0 m\u1ed9t trong nh\u1eefng trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed du l\u1ecbch l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. K\u00eanh OTA n\u00e0y thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Priceline Group. T\u1eadp \u0111o\u00e0n chuy\u00ean s\u1edf h\u1eefu v\u00e0 v\u1eadn h\u00e0nh nhi\u1ec1u c\u00f4ng ty l\u1edbn v\u1ec1 du l\u1ecbch nh\u01b0 Booking, Priceline, Agoda\u2026 C\u00f3 \u0111\u1ebfn 204 v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n t\u1ea1i h\u01a1n 70 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. \u0110\u00e2y l\u00e0 c\u00f2n trang OTA \u0111\u1ee9ng top \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 l\u01b0\u1ee3t s\u1eed d\u1ee5ng. Booking \u0111\u00e3 c\u00f3 28 tri\u1ec7u \u0111\u0103ng k\u00fd ph\u1ee5c v\u1ee5 ph\u00f2ng \u1edf, c\u0103n h\u1ed9. T\u00ednh trung b\u00ecnh c\u00f3 h\u01a1n 1.500.000 \u0111\u00eam ph\u00f2ng \u0111\u01b0\u1ee3c \u0111\u1eb7t m\u1ed7i ng\u00e0y.
        \n\u01afu \u0111i\u1ec3m c\u1ee7a n\u00f3 l\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i du kh\u00e1ch v\u1edbi h\u01a1n 1.500.000 \u0111\u1ecba \u0111i\u1ec3m l\u01b0u tr\u00fa tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u1edbi \u0111\u1ee7 lo\u1ea1i m\u00f4 h\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, Booking.com c\u00f2n s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng trang web v\u00e0 h\u1ed7 tr\u1ee3 43 th\u1ee9 ti\u1ebfng kh\u00e1c nhau. Giao di\u1ec7n th\u00e2n thi\u1ec7n, d\u1ec5 s\u1eed d\u1ee5ng c\u00f9ng chi ti\u1ebft c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p. Du kh\u00e1ch kh\u00f4ng ph\u1ea3i \u0111\u1eb7t c\u1ecdc hay thanh to\u00e1n tr\u01b0\u1edbc \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng. \u0110\u1ed3ng th\u1eddi, cung c\u1ea5p r\u1ea5t nhi\u1ec1u d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng mi\u1ec5n ph\u00ed 24\/7. Nhi\u1ec1u kh\u00e1ch s\u1ea1n tr\u00ean Booking.com c\u00f2n cho ph\u00e9p du kh\u00e1ch t\u1edbi s\u00e1t ng\u00e0y l\u01b0u tr\u00fa v\u1eabn c\u00f3 th\u1ec3 hu\u1ef7 ph\u00f2ng \u0111\u1eb7t m\u00e0 kh\u00f4ng ph\u1ea3i b\u00f9 chi ph\u00ed. Chi ph\u00ed hoa h\u1ed3ng cho booking.com trung b\u00ecnh kho\u1ea3ng 15% tu\u1ef3 v\u00e0o lo\u1ea1i h\u00ecnh ph\u00f2ng ngh\u1ec9.<\/p>\n

        Xem th\u00eam:<\/em><\/p>\n

          \n
        • OTA la\u0300 gi\u0300? Xu h\u01b0\u01a1\u0301ng kinh doanh hi\u00ea\u0323u qua\u0309 cho kha\u0301ch sa\u0323n<\/em><\/li>\n
        • S\u1eed d\u1ee5ng OTA nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u nh\u1ea5t?<\/em><\/li>\n<\/ul>\n

          3.5 Agoda<\/span><\/h4>\n

          Agoda l\u00e0 k\u00eanh OTA uy t\u00edn, chi\u1ebfm l\u0129nh ph\u1ea7n l\u1edbn th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1998. Agoda.com n\u1eafm gi\u1eef s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 t\u1ea1i 110 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. V\u1edbi c\u00e1c b\u1ea1n \u0111am m\u00ea du l\u1ecbch th\u00ec nhu c\u1ea7u t\u00ecm kh\u00e1ch s\u1ea1n gi\u00e1 r\u1ebb l\u00e0 kh\u00e1 cao. Do \u0111\u00f3, Agoda \u01b0u ti\u00ean kh\u00e1ch s\u1ea1n ph\u00e2n kh\u00fac 3 sao. Agoda.com c\u00f2n s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 h\u01a1n 2000 chuy\u00ean gia du l\u1ecbch, \u0111\u1ea1i di\u1ec7n cho h\u01a1n 20 qu\u1ed1c gia. Nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, k\u1ebft n\u1ed1i m\u1ed1i quan h\u1ec7 to\u00e0n c\u1ea7u. \u0110\u1eb7c bi\u1ec7t l\u00e0 cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t cho Agoda. T\u1eeb \u0111\u00f3, \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t v\u1ec1 c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3.
          \nNgo\u00e0i ra, Agoda c\u00f2n cung c\u1ea5p 38 phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c nhau. Giao di\u1ec7n th\u00e2n thi\u1ec7n, d\u1ec5 s\u1eed d\u1ee5ng c\u00f9ng thao t\u00e1c \u0111\u01a1n gi\u1ea3n. Khi h\u1ee3p t\u00e1c v\u1edbi Agoda, c\u00e1c kh\u00e1ch s\u1ea1n ch\u1ec9 b\u1ecf 15% ph\u00ed d\u1ecbch v\u1ee5 tr\u00ean t\u1ed5ng chi ph\u00ed ph\u00f2ng thanh to\u00e1n \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ch\u01b0a k\u1ec3, Agoda ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng khi \u0111\u0103ng k\u00fd t\u1ea1i website n\u00e0y v\u1edbi ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t. Ngo\u00e0i ra, Agoda c\u00f2n l\u00e0 k\u00eanh x\u00fac ti\u1ebfn, qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p du l\u1ecbch t\u1ed1t nh\u1ea5t.<\/p>\n

          3.6 Traveloka<\/span><\/h4>\n

          Hi\u1ec7n nay, k\u00eanh OTA h\u00e0ng \u0111\u1ea7u Traveloka \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i h\u1ea7u h\u1ebft qu\u1ed1c gia. K\u00eanh OTA n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c kh\u00e1ch s\u1ea1n khi \u0111i du l\u1ecbch nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n v\u00e0 t\u1ed1t nh\u1ea5t. Traveloka \u0111\u00e3 b\u1eaft tay v\u1edbi h\u01a1n 120.000 kh\u00e1ch s\u1ea1n trong khu v\u1ef1c v\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, c\u00f9ng h\u01a1n 100.000 \u0111\u01b0\u1eddng bay kh\u1eafp ch\u00e2u \u00c1, Ch\u00e2u u v\u00e0 ch\u00e2u M\u1ef9. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2n thi\u1ec7n v\u1edbi \u0111a d\u1ea1ng lo\u1ea1i h\u00ecnh l\u01b0u tr\u00fa. V\u1edbi Traveloka, kh\u00e1ch h\u00e0ng c\u00f3 h\u01a1n 40 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n. Ngo\u00e0i ra, Traveloka c\u00f2n cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7 b\u1eb1ng ti\u1ebfng \u0111\u1ecba ph\u01b0\u01a1ng.
          \nKh\u00f4ng ch\u1ec9 qu\u1ea3n l\u00fd \u0111\u1eb7t ch\u1ed7, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 thay \u0111\u1ed5i chuy\u1ebfn bay v\u1edbi t\u00ednh n\u0103ng\u201cEasy Reschedule\u201d. Ch\u01b0a k\u1ec3, c\u00f2n c\u00f3 c\u1ea3 h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1eddng t\u1edbi kh\u00e1ch s\u1ea1n b\u1eb1ng ti\u1ebfng b\u1ea3n \u0111\u1ecba. Tr\u01b0\u1edbc chuy\u1ebfn \u0111i, \u1ee9ng d\u1ee5ng c\u00f2n th\u00f4ng b\u00e1o, nh\u1eafc nh\u1edf b\u1ea1n v\u1ec1 chuy\u1ebfn bay ng\u00e0y h\u00f4m sau \u0111\u00f3. T\u1ea5t c\u1ea3 c\u00e1c m\u1ee9c gi\u00e1 ni\u00eam y\u1ebft \u0111\u1ec1u l\u00e0 gi\u00e1 cu\u1ed1i c\u00f9ng. H\u00e0ng th\u00e1ng, Traveloka c\u00f2n th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 t\u1eeb 10% \u2013 30%. V\u1edbi nhi\u1ec1u \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, Traveloka tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn top \u0111\u1ea7u c\u1ee7a d\u00e2n m\u00ea du l\u1ecbch t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

          3.7 Hotels.com<\/span><\/h4>\n

          Hotels.com l\u00e0 m\u1ed9t c\u00f4ng ty M\u1ef9 c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Dallas, Texas. T\u1eeb khi th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1991 d\u01b0\u1edbi t\u00ean Hotel Reservations Network. N\u00f3 \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi OTA c\u1ee7a Expedia su\u1ed1t g\u1ea7n hai th\u1eadp k\u1ef7. T\u1ed5ng c\u1ed9ng, n\u1ec1n t\u1ea3ng n\u00e0y ch\u1ee9a h\u01a1n 360.000 kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 19.000 \u0111i\u1ec3m \u0111\u1ebfn kh\u00e1c nhau. Ph\u1ea7n l\u1edbn trong l\u1ee5c \u0111\u1ecba T\u00e2y b\u00e1n c\u1ea7u. Ch\u01b0\u01a1ng tr\u00ecnh Hotels.com Rewards c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i cao h\u01a1n. <\/span>Ph\u00ed hoa h\u1ed3ng trung b\u00ecnh l\u00e0 h\u01a1n 17% tu\u1ef3 v\u00e0o t\u1eebng lo\u1ea1i h\u00ecnh kh\u00e1c nhau.<\/span><\/p>\n

          3.8 HRS<\/span><\/h4>\n

          HRS l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty du l\u1ecbch tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1ea1i Cologne, \u0110\u1ee9c, v\u00e0o n\u0103m 1972. Ban \u0111\u1ea7u, HRS ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t h\u00e3ng du l\u1ecbch ti\u00eau chu\u1ea9n, nh\u01b0ng sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t OTA (Online Travel Agency) trong nh\u1eefng n\u0103m \u0111\u1ea7u c\u1ee7a Internet.<\/p>\n

          HRS cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn cho h\u01a1n 300.000 kh\u00e1ch s\u1ea1n v\u00e0 ch\u1ed7 \u1edf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kho\u1ea3ng m\u1ed9t tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. M\u1eb7c d\u00f9 danh s\u00e1ch c\u1ee7a HRS \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n c\u1ea7u, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c danh s\u00e1ch c\u1ee7a h\u1ecd t\u1eadp trung \u1edf ch\u00e2u \u00c2u.<\/p>\n

          M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a HRS l\u00e0 s\u1ef1 t\u1eadp trung m\u1ea1nh m\u1ebd v\u00e0o th\u1ecb tr\u01b0\u1eddng du l\u1ecbch doanh nghi\u1ec7p. HRS cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 chi\u1ebft kh\u1ea5u cho c\u00e1c chuy\u1ebfn \u0111i c\u00f4ng t\u00e1c v\u00e0 h\u1ed9i ngh\u1ecb, v\u00e0 c\u00f3 m\u1ed9t ph\u1ea7n ri\u00eang bi\u1ec7t tr\u00ean trang web d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

          Hoa h\u1ed3ng trung b\u00ecnh cho c\u00e1c \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua HRS l\u00e0 kho\u1ea3ng 16%, t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh v\u00e0 k\u00edch th\u01b0\u1edbc c\u1ee7a b\u1ea5t \u0111\u1ed9ng s\u1ea3n. HRS ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t trong nh\u1eefng \u0111\u1ed1i t\u00e1c quan tr\u1ecdng trong ng\u00e0nh du l\u1ecbch tr\u1ef1c tuy\u1ebfn.<\/p>\n

          3.9 Google Hotel Ads<\/span><\/h4>\n

          Google Hotel Ads l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o du l\u1ecbch tr\u1ef1c tuy\u1ebfn c\u1ee7a Google, \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2010. N\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf kh\u00e1c hi\u1ec3n th\u1ecb th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 s\u1eb5n c\u00f3 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1ec1 kh\u00e1ch s\u1ea1n ho\u1eb7c ch\u1ed7 \u1edf.<\/p>\n

          Theo Google, c\u00e1c \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd (c\u00e1c kh\u00e1ch s\u1ea1n tham gia) \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 65% nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n so v\u1edbi n\u0103m tr\u01b0\u1edbc v\u00e0 Google Hotel Ads hi\u1ec7n \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng metasearch (t\u00ecm ki\u1ebfm \u0111a ngu\u1ed3n) l\u1ee3i nhu\u1eadn nh\u1ea5t cho c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

          Google c\u00f3 m\u1ed9t \u01b0u th\u1ebf kh\u00f4ng ai s\u00e1nh k\u1ecbp khi n\u00f3i \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp: \u01b0\u1edbc t\u00ednh c\u00f3 kho\u1ea3ng 4,5 t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed7i ng\u00e0y tr\u00ean Google, chi\u1ebfm 77% l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u. K\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c r\u1eb1ng Google Hotel Ads \u0111\u00e3 m\u1edf r\u1ed9ng \u0111\u1ebfn h\u01a1n 150 qu\u1ed1c gia, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Google Hotel Ads l\u1ea1i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n.<\/p>\n

          3.10 Vietnam Booking<\/span><\/h4>\n

          Vietnam Booking l\u00e0 k\u00eanh OTA c\u1ee7a c\u00f4ng ty du l\u1ecbch Vietnam Booking. N\u00f3 cung c\u1ea5p \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng d\u1ecbch v\u1ee5 du l\u1ecbch tr\u1ef1c tuy\u1ebfn v\u1edbi ba m\u1ea3ng: kh\u00e1ch s\u1ea1n, tour du l\u1ecbch v\u00e0 v\u00e9 m\u00e1y bay. Vietnam Booking \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tin d\u00f9ng b\u1edfi thao t\u00e1c \u0111\u01a1n gi\u1ea3n, th\u00f4ng minh. \u0110\u1ed3ng th\u1eddi, k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ec7 th\u1ed1ng b\u00e1n ph\u00f2ng tr\u00ean Vietnamboooking.com. C\u00e1c t\u00ednh n\u0103ng th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn nh\u1eb1m \u0111\u1ea3m b\u1ea3o nhu c\u1ea7u t\u1ed1i \u0111a c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u01b0a k\u1ec3, kh\u00e1ch h\u00e0ng c\u00f2n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt chuy\u00ean nghi\u1ec7p, nhanh ch\u00f3ng v\u00e0 mi\u1ec5n ph\u00ed l\u1eafp \u0111\u1eb7t.
          \nVietnam Booking cho ph\u00e9p kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n ph\u00f2ng v\u00e0 doanh thu. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i d\u1ec5 d\u00e0ng v\u00e0 qu\u1ea3n l\u00fd m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. T\u00ednh b\u1ea3o m\u1eadt cao v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n quy\u1ec1n th\u00f4ng minh gi\u00fap ng\u01b0\u1eddi d\u00f9ng an t\u00e2m h\u01a1n khi s\u1eed d\u1ee5ng. Ch\u01b0a k\u1ec3, Vietnam Booking c\u00f2n thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u00f9ng khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn.<\/p>\n

          3.11 Vntrip<\/span><\/h4>\n

          Vntrip.vn l\u00e0 k\u00eanh OTA s\u1edf h\u1eefu h\u01a1n 1 tri\u1ec7u kh\u00e1ch s\u1ea1n qu\u1ed1c t\u1ebf v\u00e0 h\u01a1n 8.000 kh\u00e1ch s\u1ea1n t\u1ea1i Vi\u1ec7t Nam. Vntrip cung c\u1ea5p d\u1ecbch v\u1ee5 xe \u00f4 t\u00f4 \u0111\u01b0a \u0111\u00f3n mi\u1ec5n ph\u00ed. \u0110\u1ed3ng th\u1eddi l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong t\u1ea1i Vi\u1ec7t Nam cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u201cClick \u0111\u1ec3 g\u1ecdi\u201d ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7. Ngo\u00e0i ra, Vntrip c\u00f2n cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7t v\u00e9 m\u00e1y bay, h\u1ed7 tr\u1ee3 marketing, thanh to\u00e1n, t\u01b0 v\u1ea5n,\u2026 Ch\u1ec9 c\u1ea7n truy c\u1eadp v\u00e0o Vntrip, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh gi\u00e1 nhanh ch\u00f3ng ch\u01b0a \u0111\u1ea7y m\u1ed9t ph\u00fat.
          \nVntrip v\u1edbi ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n linh ho\u1ea1t cam k\u1ebft b\u1ea3o m\u1eadt v\u00e0 an to\u00e0n tuy\u1ec7t \u0111\u1ed1i. H\u1ec7 th\u1ed1ng s\u1ebd x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc t\u00ecnh tr\u1ea1ng ph\u00f2ng, kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n thanh to\u00e1n sau \u0111\u00f3. \u0110i\u1ec1u n\u00e0y khi\u1ebfn Vntrip ng\u00e0y c\u00e0ng thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng.<\/p>\n

          3.12 Ivivu<\/span><\/h4>\n

          Ivivu l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh OTA h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay thu\u1ed9c TMG v\u1edbi h\u01a1n 20 kinh nghi\u1ec7m. N\u00f3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c b\u00e1n ph\u00f2ng cho kho\u1ea3ng 2.500 kh\u00e1ch s\u1ea1n trong n\u01b0\u1edbc v\u00e0 30.000 kh\u00e1ch s\u1ea1n qu\u1ed1c t\u1ebf. Ivivu ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u, \u0111\u1eb7c bi\u1ec7t khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nh\u1eb1m mang \u0111\u1ebfn s\u1ef1 an t\u00e2m, tho\u1ea3i m\u00e1i lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. Website c\u00f2n c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn nh\u1eb1m mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

          3.13 Hotels.com<\/span><\/h4>\n

          Hotels.com cho ph\u00e9p b\u1ea1n so s\u00e1nh gi\u00e1 c\u1ea3, m\u1ee9c \u0111\u1ed9 ti\u1ec7n nghi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ph\u00f2ng. K\u00eanh OTA n\u00e0y c\u0169ng h\u1ee3p t\u00e1c v\u1edbi h\u00e0ng tr\u0103m kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi nh\u1eb1m mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u. Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u1ebfn 55%. Kh\u00e1ch h\u00e0ng c\u00f2n \u0111\u01b0\u1ee3c nh\u1eadn nh\u1eefng khuy\u1ebfn m\u00e3i \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn. T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, Hotels.com \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ea1ng l\u01b0\u1edbi d\u00e0y \u0111\u1eb7c v\u1edbi h\u01a1n 257.000 kh\u00e1ch s\u1ea1n t\u1ea1i h\u01a1n 60 qu\u1ed1c gia tr\u00ean to\u00e0n c\u1ea7u.
          \n\u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi b\u1eadn r\u1ed9n, trang web l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu \u00edch v\u00ec s\u1ef1 \u0111a d\u1ea1ng, ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng. Trang lu\u00f4n c\u1eadp nh\u1eadt gi\u00e1 \u0111\u1eb7c bi\u1ec7t tr\u00ean Internet. Do \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t cho c\u00f9ng th\u1eddi gian l\u01b0u tr\u00fa v\u00e0 c\u00f9ng kh\u00e1ch s\u1ea1n.<\/p>\n

          Xem th\u00eam:<\/em><\/p>\n

            \n
          • B\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u00ean OTA hi\u1ec7u qu\u1ea3 nh\u1ea5t 2023 v\u1edbi tips sau<\/em><\/li>\n
          • Nh\u1eefng \u0111i\u1ec1u kh\u00e1ch s\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 s\u1eed d\u1ee5ng k\u00eanh OTA hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n

            3.14 Ctrip.com<\/span><\/h4>\n

            Ctrip ho\u1eb7c Trip.com l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh OTA m\u1ea1nh nh\u1ea5t \u1edf Trung Qu\u1ed1c. H\u1ec7 th\u1ed1ng s\u1edf h\u1eefu h\u01a1n 1,2 tri\u1ec7u kh\u00e1ch s\u1ea1n. Trong \u0111\u00f3 h\u01a1n 700.000 kh\u00e1ch s\u1ea1n qu\u1ed1c t\u1ebf. Hi\u1ec7n t\u1ea1i, Trip.com ph\u1ed5 bi\u1ebfn tr\u00ean h\u01a1n 200 qu\u1ed1c gia. \u0110\u1ed3ng th\u1eddi, ph\u1ee5c v\u1ee5 g\u1ea7n 5 \u0111\u1ebfn 500 tri\u1ec7u kh\u00e1ch truy c\u1eadp. M\u1ee9c ph\u00ed hoa h\u1ed3ng g\u1ea7n 19% cho m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng. N\u00f3 cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m \u0111\u1eb7t ch\u1ed7 \u1edf, \u0111\u1eb7t v\u00e9, ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i, tour tr\u1ecdn g\u00f3i v\u00e0 qu\u1ea3n l\u00fd c\u1ee7a c\u00f4ng ty. V\u1edbi ch\u00ednh s\u00e1ch mua b\u00e1n v\u00e0 s\u00e1p nh\u1eadp, Ctrip.com hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

            \"Ota
            Ota Viet Nam Dangbai Top 10 Kenh Ota Hang Dau Viet Nam Hut Khach Hang Va Doanh Thu3<\/figcaption><\/figure>\n

            4. B\u00ed quy\u1ebft kinh doanh kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c k\u00eanh ota h\u00e0ng \u0111\u1ea7u<\/span><\/h3>\n

            4.1 L\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh OTA c\u00f3 uy t\u00edn, n\u1ed5i ti\u1ebfng, ch\u00ednh s\u00e1ch t\u1ed1t<\/span><\/h4>\n

            L\u1ef1a ch\u1ecdn k\u00eanh OTA uy t\u00edn, c\u00f3 ch\u00ednh s\u00e1ch t\u1ed1t l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc h\u00e0ng \u0111\u1ea7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1:<\/p>\n

              \n
            • T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng: C\u0103n c\u1ee9 v\u00e0o t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch s\u1eed d\u1ee5ng.<\/li>\n
            • Chi ph\u00ed hoa h\u1ed3ng: C\u00e2n nh\u1eafc ph\u00ed hoa h\u1ed3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e2n b\u1eb1ng doanh thu, l\u1ee3i nhu\u1eadn.<\/li>\n
            • T\u1ef7 l\u1ec7 l\u01b0u tr\u00fa th\u1ef1c t\u1ebf: T\u1ef7 l\u1ec7 s\u1ed1 ng\u01b0\u1eddi l\u01b0u tr\u00fa th\u1ef1c t\u1ebf so v\u1edbi s\u1ed1 \u0111\u1eb7t ph\u00f2ng th\u1ec3 hi\u1ec7n \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh OTA.<\/li>\n<\/ul>\n

              4.2 \u0110\u1ea7u t\u01b0 v\u1ec1 kh\u00f4ng gian, n\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/span><\/h4>\n

              C\u00e1c k\u00eanh OTA l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin v\u1ec1 n\u01a1i l\u01b0u tr\u00fa. Do \u0111\u00f3, \u0111\u1ec3 thu h\u00fat, h\u00ecnh \u1ea3nh c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 ch\u1ec9n chu, ch\u00e2n th\u1ef1c v\u00e0 chi ti\u1ebft. \u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 kh\u00f4ng gian ph\u00f2ng ngh\u1ec9, khu\u00f4n vi\u00ean, c\u00e1c ti\u1ec7n \u00edch xung quanh v\u00e0 d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p. Qua \u0111\u00f3, \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh quay tr\u1edf l\u1ea1i v\u00e0o l\u1ea7n sau.<\/p>\n

              4.3 Ch\u00ednh s\u00e1ch gi\u00e1, \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn<\/span><\/h4>\n

              Gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn c\u01a1 h\u1ed9i kh\u00e1ch \u0111\u1eb7t ph\u00f2ng. Do \u0111\u00f3, kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u01b0a ra m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd nh\u1ea5t so v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1ed3ng th\u1eddi, \u0111\u1eebng qu\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

              4.4 Th\u01b0\u1eddng xuy\u00ean c\u00f3 s\u1ef1 trao \u0111\u1ed5i v\u1edbi c\u00e1c k\u00eanh OTA<\/span><\/h4>\n

              Gi\u1eef li\u00ean h\u1ec7 v\u00e0 trao \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean v\u1edbi c\u00e1c k\u00eanh OTA l\u00e0 gi\u1ea3i ph\u00e1p quan tr\u1ecdng. H\u1ecd s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng, ch\u00e2n dung kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 n\u1eafm r\u00f5 nh\u1eefng th\u1ebf m\u1ea1nh, h\u1ea1n ch\u1ebf c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1ee3p l\u00fd t\u1eeb c\u00e1c k\u00eanh OTA. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

              4.5 Thu th\u1eadp nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh OTA<\/span><\/h4>\n

              C\u00e1c k\u00eanh OTA \u0111\u1ec1u cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 c\u00f4ng khai v\u1ec1 kh\u00e1ch s\u1ea1n, d\u1ecbch v\u1ee5. \u0110\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc khi l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m l\u01b0u tr\u00fa n\u00e0o \u0111\u00f3. M\u1ed9t kh\u00e1ch s\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1eadn x\u00e9t t\u00edch c\u1ef1c s\u1ebd mang l\u1ea1i ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t. H\u00e3y ph\u1ee5c v\u1ee5 th\u1eadt t\u1ed1t c\u00e1c kh\u00e1ch h\u00e0ng trong th\u1eddi gian h\u1ecd \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n. M\u1ed9t s\u1ed1 kh\u00e1ch s\u1ea1n, k\u00eanh OTA \u0111\u00e3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i nh\u1eadn x\u00e9t b\u1eb1ng c\u00e1ch t\u1eb7ng qu\u00e0, t\u1eb7ng phi\u1ebfu gi\u1ea3m gi\u00e1 cho l\u1ea7n \u0111\u1eb7t ph\u00f2ng ti\u1ebfp theo,\u2026<\/p>\n

              4.6 Qu\u1ea3n l\u00fd \u0111\u1ed3ng b\u1ed9 c\u00e1c k\u00eanh OTA<\/span><\/h4>\n

              B\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u0103ng k\u00fd m\u1ed9t v\u00e0i k\u00eanh uy t\u00edn, c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp nhi\u1ec1u \u0111\u1ec3 b\u00e1n ph\u00f2ng hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd, tr\u00e1nh t\u00ecnh tr\u1ea1ng overbooking. Kh\u00e1ch s\u1ea1n c\u1ea7n ki\u1ec3m tra th\u01b0\u1eddng xuy\u00ean v\u00e0 nhanh ch\u00f3ng c\u1eadp nh\u1eadt l\u1ea1i s\u1ed1 ph\u00f2ng tr\u1ed1ng tr\u00ean c\u00e1c k\u00eanh OTA c\u00f2n l\u1ea1i, m\u1ed7i khi c\u00f3 s\u1ef1 \u0111\u1eb7t ph\u00f2ng v\u1ec1 t\u1eeb m\u1ed9t k\u00eanh OTA.<\/p>\n

              4.7 T\u00edch h\u1ee3p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00e1c k\u00eanh OTA v\u1edbi ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS)<\/span><\/h4>\n

              Kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng. Ngo\u00e0i booking tr\u00ean c\u00e1c k\u00eanh OTA, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t ngay tr\u00ean website kh\u00e1ch s\u1ea1n, qua hotline ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u1ea1i kh\u00e1ch s\u1ea1n. L\u00fac n\u00e0y kh\u00e1ch s\u1ea1n c\u0169ng c\u1ea7n c\u1eadp nh\u1eadt nhanh nh\u1ea5t c\u00e1c th\u00f4ng tin n\u00e0y l\u00ean c\u00e1c trang OTA \u0111\u1ec3 tr\u00e1nh overbooking. Trong \u0111\u00f3, s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n t\u00edch h\u1ee3p v\u1edbi ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd k\u00eanh OTA l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 h\u00e0ng \u0111\u1ea7u. T\u1eeb \u0111\u00f3, \u0111\u1ea3m b\u1ea3o qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u \u0111\u1ed3ng nh\u1ea5t v\u00e0 ti\u1ec7n l\u1ee3i nh\u1ea5t c\u00f3 th\u1ec3. ezCloud cung c\u1ea5p \u0111a d\u1ea1ng gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n v\u1edbi ph\u1ea7n m\u1ec1m chuy\u00ean nghi\u1ec7p v\u00e0 hi\u1ec7n \u0111\u1ea1i cho m\u1ecdi m\u00f4 h\u00ecnh.<\/p>\n

              T\u1ea1m k\u1ebft<\/span><\/h3>\n

              Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u00e1c k\u00eanh OTA h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. Vi\u1ec7c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u00eanh OTA n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn m\u00e0 c\u00f2n cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch s\u1ea1n t\u0103ng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh. \u0110\u00e2y c\u0169ng n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn ti\u1ec7n l\u1ee3i. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. Tham kha\u0309o ngay nh\u01b0\u0303ng ba\u0300i vi\u00ea\u0301t h\u01b0\u0303u i\u0301ch v\u00ea\u0300 kinh doanh kha\u0301ch sa\u0323n cu\u0309a ezCloud \u0111\u00ea\u0309 kinh doanh tha\u0300nh c\u00f4ng<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              OTA (Online Travel Agent) l\u00e0 thu\u1eadt ng\u1eef d\u00e0nh ri\u00eang cho ng\u00e0nh du l\u1ecbch \u2013 kh\u00e1ch s\u1ea1n, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 nh\u01b0: b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n, tour du l\u1ecbch, v\u00e9 m\u00e1y bay\u2026 tr\u00ean n\u1ec1n t\u1ea3ng online. Ng\u00e0y nay,c\u00e1c k\u00eanh OTA \u0111ang chi\u1ebfm vai tr\u00f2 h\u1ebft s\u1ee9c quan tr\u1ecdng trong vi\u1ec7c kinh doanh c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":442316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-414399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/414399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=414399"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/414399\/revisions"}],"predecessor-version":[{"id":442319,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/414399\/revisions\/442319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/442316"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=414399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=414399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=414399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}