{"id":413750,"date":"2025-01-08T14:08:59","date_gmt":"2025-01-08T14:08:59","guid":{"rendered":"https:\/\/otavietnam.com\/?p=413750"},"modified":"2025-01-08T14:08:59","modified_gmt":"2025-01-08T14:08:59","slug":"5-ly-do-hang-dau-khien-du-khach-dat-phong-tren-ota","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/5-ly-do-hang-dau-khien-du-khach-dat-phong-tren-ota\/","title":{"rendered":"5 l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u00ean OTA"},"content":{"rendered":"

C\u00e1c n\u1ec1n t\u1ea3ng du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong ng\u00e0nh du l\u1ecbch, c\u0169ng nh\u01b0 l\u00e0 k\u00eanh b\u00e1n ph\u00f2ng quan tr\u1ecdng nh\u1ea5t cho c\u00e1c kh\u00e1ch s\u1ea1n, c\u1edf s\u1edf l\u01b0u tr\u00fa. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch 5 l\u00fd do ch\u00ednh khi\u1ebfn du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u00ean OTA qua \u0111\u00f3 gi\u00fap c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa hi\u1ec3u v\u00e0 khai th\u00e1c t\u1ed1t h\u01a1n c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng OTA:<\/em><\/p>\n

1. T\u00ednh ti\u1ec7n l\u1ee3i:<\/strong><\/h2>\n
    \n
  • Duy\u1ec7t v\u00e0 \u0111\u1eb7t ph\u00f2ng d\u1ec5 d\u00e0ng:<\/strong> OTA cho ph\u00e9p du kh\u00e1ch t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, nh\u00e0 ngh\u1ec9, homestay ch\u1ec9 v\u1edbi v\u00e0i thao t\u00e1c \u0111\u01a1n gi\u1ea3n tr\u00ean m\u1ed9t trang web ho\u1eb7c \u1ee9ng d\u1ee5ng.<\/li>\n
  • L\u1ecdc theo ti\u00eau ch\u00ed v\u00e0 so s\u00e1nh:<\/strong> Du kh\u00e1ch c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u1ecdc c\u00e1c l\u1ef1a ch\u1ecdn ch\u1ed7 ngh\u1ec9 theo ti\u00eau ch\u00ed nh\u01b0 gi\u00e1 c\u1ea3, v\u1ecb tr\u00ed, lo\u1ea1i h\u00ecnh, ti\u1ec7n nghi,… \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c n\u01a1i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/li>\n
  • Ti\u1ebft ki\u1ec7m th\u1eddi gian:<\/strong> Vi\u1ec7c so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c tr\u00ean OTA gi\u00fap du kh\u00e1ch ti\u1ebft ki\u1ec7m th\u1eddi gian nghi\u00ean c\u1ee9u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng.<\/li>\n<\/ul>\n

    Ngo\u00e0i ra, t\u00ednh ti\u1ec7n l\u1ee3i c\u00f2n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n

      \n
    • Nhi\u1ec1u OTA cung c\u1ea5p d\u1ecbch v\u1ee5 so s\u00e1nh gi\u00e1 c\u1ea3, gi\u00fap du kh\u00e1ch d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t cho c\u00f9ng m\u1ed9t lo\u1ea1i ph\u00f2ng.<\/li>\n
    • Du kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c v\u1ec1 kh\u00e1ch s\u1ea1n tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng, gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n.<\/li>\n
    • M\u1ed9t s\u1ed1 OTA c\u00f2n cung c\u1ea5p d\u1ecbch v\u1ee5 “\u0110\u1eb7t ph\u00f2ng trong ng\u00e0y”, gi\u00fap du kh\u00e1ch t\u00ecm ki\u1ebfm c\u00e1c ch\u1ed7 ngh\u1ec9 c\u00f2n tr\u1ed1ng v\u00e0o ph\u00fat ch\u00f3t.<\/li>\n<\/ul>\n

      2. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft:<\/strong><\/h2>\n
        \n
      • Nhi\u1ec1u \u01b0u \u0111\u00e3i:<\/strong> C\u00e1c OTA l\u1edbn nh\u01b0 Booking.com, Agoda, Expedia,… cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi nhi\u1ec1u \u01b0u \u0111\u00e3i nh\u01b0 t\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0, gi\u1ea3m gi\u00e1, n\u00e2ng h\u1ea1ng ph\u00f2ng,…<\/li>\n
      • Khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng:<\/strong> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y khuy\u1ebfn kh\u00edch du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng nhi\u1ec1u h\u01a1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n

        \"chuong-trinh-khach-hang-trung-thanh-cua-agoda\"<\/p>\n

        Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f2n k\u00edch th\u00edch gia t\u0103ng kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n v\u1edbi k\u00eanh OTA nh\u01b0:<\/p>\n

          \n
        • V\u00ed d\u1ee5:<\/strong> V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh Expedia Rewards, du kh\u00e1ch c\u00f3 th\u1ec3 t\u00edch \u0111i\u1ec3m \u0111\u1ed5i l\u1ea5y c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1 ph\u00f2ng, n\u00e2ng h\u1ea1ng ph\u00f2ng, mi\u1ec5n ph\u00ed Wi-Fi,…<\/li>\n
        • C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u01b0\u1eddng c\u00f3 nhi\u1ec1u c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau, mang \u0111\u1ebfn nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho c\u00e1c th\u00e0nh vi\u00ean c\u1ea5p cao.<\/li>\n
        • M\u1ed9t s\u1ed1 OTA c\u00f2n h\u1ee3p t\u00e1c v\u1edbi c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng, c\u00f4ng ty cho thu\u00ea xe \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nhi\u1ec1u \u01b0u \u0111\u00e3i h\u01a1n.<\/li>\n
        • C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft gi\u00fap du kh\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m du l\u1ecbch.<\/li>\n<\/ul>\n

          3. Gi\u00e1 c\u1ea3 c\u1ea1nh tranh:<\/strong><\/h2>\n
            \n
          • So s\u00e1nh gi\u00e1 d\u1ec5 d\u00e0ng:<\/strong> Du kh\u00e1ch c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh gi\u00e1 ph\u00f2ng tr\u00ean nhi\u1ec1u OTA kh\u00e1c nhau \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t.<\/li>\n
          • Khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1:<\/strong> C\u00e1c OTA th\u01b0\u1eddng xuy\u00ean tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1, gi\u00fap du kh\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed cho chuy\u1ebfn \u0111i.<\/li>\n
          • Gi\u00e1 tr\u1ecdn g\u00f3i:<\/strong> M\u1ed9t s\u1ed1 OTA cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i bao g\u1ed3m c\u1ea3 v\u00e9 m\u00e1y bay, ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n, v\u00e9 tham quan,… gi\u00fap du kh\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u1eddi gian.<\/li>\n<\/ul>\n

            V\u00ed d\u1ee5:<\/strong> Agoda th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 “\u0110\u1eb7t s\u1edbm gi\u1ea3m gi\u00e1”, “Gi\u1ea3m gi\u00e1 cu\u1ed1i tu\u1ea7n”,… gi\u00fap du kh\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n

            4. Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd:<\/strong><\/h2>\n
              \n
            • Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u cao:<\/strong> C\u00e1c OTA \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb, gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n
            • Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng r\u1ed9ng r\u00e3i:<\/strong> C\u00e1c OTA c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/li>\n
            • T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb:<\/strong> C\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa h\u1ee3p t\u00e1c v\u1edbi OTA c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/li>\n<\/ul>\n

              5. Thanh to\u00e1n an to\u00e0n v\u00e0 b\u1ea3o v\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong><\/h2>\n
                \n
              • H\u1ed7 tr\u1ee3 nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n:<\/strong> C\u00e1c OTA h\u1ed7 tr\u1ee3 nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n an to\u00e0n v\u00e0 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng nh\u01b0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, thanh to\u00e1n qua th\u1ebb ng\u00e2n h\u00e0ng,…<\/li>\n
              • Ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c OTA th\u01b0\u1eddng c\u00f3 ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 kh\u00e1ch h\u00e0ng trong tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 h\u1ee7y ph\u00f2ng, khi\u1ebfu n\u1ea1i,…<\/li>\n
              • T\u1ea1o d\u1ef1ng ni\u1ec1m tin:<\/strong> C\u00e1c ch\u00ednh s\u00e1ch n\u00e0y gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a OTA.<\/li>\n<\/ul>\n
                \"5
                5 l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u00ean OTA<\/figcaption><\/figure>\n

                Ch\u00ednh s\u00e1ch Air Cover c\u1ee7a Airbnb d\u00e0nh cho du kh\u00e1ch<\/em><\/p>\n

                V\u00ed d\u1ee5:<\/strong> Airbnb cung c\u1ea5p ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 AirCover, \u0111\u1ea3m b\u1ea3o ho\u00e0n ti\u1ec1n ho\u1eb7c cung c\u1ea5p ch\u1ed7 \u1edf m\u1edbi cho du kh\u00e1ch trong tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra v\u1ea5n \u0111\u1ec1 v\u1edbi vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.<\/p>\n

                6. K\u1ebft lu\u1eadn:<\/strong><\/h2>\n

                V\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i, c\u00e1c OTA ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a du kh\u00e1ch khi \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, nh\u00e0 ngh\u1ec9, homestay. C\u00e1c nh\u00e0 kinh doanh kh\u00e1ch s\u1ea1n c\u1ea7n h\u1ee3p t\u00e1c v\u1edbi OTA \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng du l\u1ecbch.<\/p>\n","protected":false},"excerpt":{"rendered":"

                C\u00e1c n\u1ec1n t\u1ea3ng du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong ng\u00e0nh du l\u1ecbch, c\u0169ng nh\u01b0 l\u00e0 k\u00eanh b\u00e1n ph\u00f2ng quan tr\u1ecdng nh\u1ea5t cho c\u00e1c kh\u00e1ch s\u1ea1n, c\u1edf s\u1edf l\u01b0u tr\u00fa. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch 5 l\u00fd do ch\u00ednh khi\u1ebfn du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u00ean OTA qua \u0111\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":413751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"500","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-413750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=413750"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413750\/revisions"}],"predecessor-version":[{"id":442346,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413750\/revisions\/442346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/413751"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=413750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=413750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=413750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}