{"id":413273,"date":"2024-02-04T08:01:58","date_gmt":"2024-02-04T08:01:58","guid":{"rendered":"https:\/\/otavietnam.com\/?p=413273"},"modified":"2024-02-04T08:01:58","modified_gmt":"2024-02-04T08:01:58","slug":"ban-biet-bao-nhieu-kenh-ban-phong-khach-san-cslt","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/ban-biet-bao-nhieu-kenh-ban-phong-khach-san-cslt\/","title":{"rendered":"B\u1ea1n bi\u1ebft bao nhi\u00eau k\u00eanh b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n (CSLT)?"},"content":{"rendered":"<p><em>\u0110\u1ed1i v\u1edbi vi\u1ec7c kinh doanh kh\u00e1ch s\u1ea1n, k\u00eanh b\u00e1n ph\u00f2ng\u00a0\u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat\u00a0kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m &#8216;K\u00eanh B\u00e1n Ph\u00f2ng&#8217; v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 v\u1eadn d\u1ee5ng v\u00e0o vi\u1ec7c kinh doanh kh\u00e1ch s\u1ea1n hi\u1ec7n t\u1ea1i.<\/em><\/p>\n<h2>1. K\u00eanh b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/h2>\n<p>K\u00eanh b\u00e1n ph\u00f2ng l\u00e0 c\u00e1c k\u00eanh, kh\u00f4ng gian hi\u1ec3n th\u1ecb th\u00f4ng tin, tr\u1ea1ng th\u00e1i ph\u00f2ng \u0111\u1ec3 du kh\u00e1ch t\u00ecm hi\u1ec3u, l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn, k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c ti\u1ebfp ho\u1eb7c m\u1ed9t s\u1ed1 k\u00eanh kh\u00e1c. Xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng hi\u1ec7n t\u1ea1i l\u00e0 du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n, th\u00f4ng qua website, k\u00eanh b\u00e1n ph\u00f2ng\u2026 ch\u1ee9 kh\u00f4ng c\u00f2n \u0111\u1eb7t ph\u00f2ng qua \u0111i\u1ec7n tho\u1ea1i, email\u2026 nh\u01b0 l\u00fac tr\u01b0\u1edbc.<\/p>\n<p>C\u00e1c k\u00eanh b\u00e1n ph\u00f2ng ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch s\u1ea1n \u00e1p d\u1ee5ng nhi\u1ec1u trong vi\u1ec7c thu h\u00fat b\u00e1n ph\u00f2ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 l\u00e0:<\/p>\n<ul>\n<li>K\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn (OTA).<\/li>\n<li>K\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c ti\u1ebfp (website, <strong>booking engine<\/strong>\u2026).<\/li>\n<li>M\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<li>Email, \u0111i\u1ec7n tho\u1ea1i.<\/li>\n<li>H\u1ec7 th\u1ed1ng b\u00e1n ph\u00f2ng ph\u00f2ng to\u00e0n c\u1ea7u (global distribution system \u2013 GDS).<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>Chi ti\u1ebft c\u00e1c k\u00eanh s\u1ebd \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea chi ti\u1ebft trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y, k\u00e8m t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00fang v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n hi\u1ec7n nay.<\/p>\n<h3>a. K\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn<\/h3>\n<p>OTA l\u00e0 t\u00ean g\u1ecdi chung cho c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn, l\u00e0 website c\u1ee7a b\u00ean th\u1ee9 3 gi\u00fap kh\u00e1ch s\u1ea1n hi\u1ec3n th\u1ecb ph\u00f2ng \u0111\u1ec3 b\u00e1n, v\u00e0 du kh\u00e1ch l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng. V\u1edbi m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng th\u00e0nh c\u00f4ng, k\u00eanh OTA th\u01b0\u1eddng s\u1ebd thu kho\u1ea3ng 15 \u2013 25% gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng v\u00e0 g\u1ecdi \u0111\u00f3 l\u00e0 <strong>chi ph\u00ed hoa h\u1ed3ng<\/strong>. M\u1ed9t s\u1ed1 k\u00eanh OTA ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 l\u00e0 Booking.com v\u00e0 Expedia\u2026<\/p>\n<p>L\u1ee3i \u00edch thi\u1ebft th\u1ef1c c\u1ee7a k\u00eanh OTA l\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u du kh\u00e1ch \u2013 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd bi\u1ebft \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h3>b. Website v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n<p>Kh\u00e1c v\u1edbi k\u00eanh OTA khi du kh\u00e1ch c\u00f3 nhu c\u1ea7u nh\u01b0ng ch\u01b0a bi\u1ebft l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n n\u00e0o, v\u1edbi website kh\u00e1ch s\u1ea1n th\u00ec h\u1ecd nh\u1eafm ch\u1ee7 \u0111\u00edch t\u1eebng kh\u00e1ch s\u1ea1n v\u00e0 tham kh\u1ea3o th\u00f4ng tin tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh. V\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1eady, nh\u01b0ng ch\u00fang g\u1ea7n g\u0169i v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c gi\u1eefa du kh\u00e1ch v\u00e0 kh\u00e1ch s\u1ea1n h\u01a1n. Th\u00f4ng qua 2 k\u00eanh n\u00e0y, du kh\u00e1ch s\u1ebd c\u00f3 th\u00f4ng tin, hi\u1ec3u bi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 c\u00e2n nh\u1eafc v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng cho ph\u00f9 h\u1ee3p.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c kh\u00f4ng t\u1ed1n ph\u00ed hoa h\u1ed3ng nh\u01b0 b\u00e1n ph\u00f2ng tr\u00ean k\u00eanh OTA, ch\u00fang c\u00f2n gi\u00fap kh\u00e1ch s\u1ea1n thu th\u1eadp to\u00e0n b\u1ed9 th\u00f4ng tin v\u00e0 ki\u1ec3m so\u00e1t, qu\u1ea3n l\u00fd ch\u00fang hi\u1ec7u qu\u1ea3.<\/p>\n<h3>c. Metasearch<\/h3>\n<p>Metasearch l\u00e0 n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p th\u00f4ng tin b\u00e1n ph\u00f2ng (kh\u00e1ch s\u1ea1n, gi\u00e1, s\u1ee9c ch\u1ee9a\u2026) v\u00e0 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng. Trong ng\u00e0nh kh\u00e1ch s\u1ea1n, n\u1ec1n t\u1ea3ng n\u00e0y t\u1ed5ng h\u1ee3p th\u00f4ng tin t\u1eeb website kh\u00e1ch s\u1ea1n, OTA v\u00e0 c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng kh\u00e1c.<\/p>\n<p>V\u00ed d\u1ee5, ng\u01b0\u1eddi d\u00f9ng g\u00f5 t\u1eeb kh\u00f3a \u201ckh\u00e1ch s\u1ea1n \u1edf \u0110\u00e0 N\u1eb5ng\u201d tr\u00ean Google th\u00ec k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 l\u00e0 nh\u1eefng g\u1ee3i \u00fd ph\u00f9 h\u1ee3p cho h\u1ecd. B\u1eb1ng c\u00e1ch n\u00e0y, khi kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng Google Hotel Ads th\u00ec hi\u1ec7u qu\u1ea3 s\u1ebd t\u1ed1t h\u01a1n, gi\u00fap du kh\u00e1ch d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng t\u1eeb ch\u00fang c\u1ee5 th\u1ec3.<\/p>\n<figure id=\"attachment_413288\" aria-describedby=\"caption-attachment-413288\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-413288\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2024\/02\/ban-biet-bao-nhieu-kenh-ban-phong-khach-san-cslt2.jpg\" alt=\"Ban Biet Bao Nhieu Kenh Ban Phong Khach San Cslt2\" width=\"800\" height=\"404\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2024\/02\/ban-biet-bao-nhieu-kenh-ban-phong-khach-san-cslt2.jpg 800w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2024\/02\/ban-biet-bao-nhieu-kenh-ban-phong-khach-san-cslt2-300x152.jpg 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2024\/02\/ban-biet-bao-nhieu-kenh-ban-phong-khach-san-cslt2-768x388.jpg 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2024\/02\/ban-biet-bao-nhieu-kenh-ban-phong-khach-san-cslt2-750x379.jpg 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-413288\" class=\"wp-caption-text\">Ban Biet Bao Nhieu Kenh Ban Phong Khach San Cslt2<\/figcaption><\/figure>\n<h2>2.T\u1ea1i sao c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn l\u1ea1i quan tr\u1ecdng v\u1edbi kh\u00e1ch s\u1ea1n?<\/h2>\n<p>C\u00e1c k\u00eanh b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng, c\u1ea3i thi\u1ec7n doanh thu kh\u00e1ch s\u1ea1n. Trong 60 n\u0103m qua, ng\u00e0nh du l\u1ecbch l\u1eef h\u00e0nh \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, c\u1ea3 v\u1ec1 chi\u1ec1u r\u1ed9ng l\u1eabn chi\u1ec1u s\u00e2u.<\/p>\n<p>V\u00e0o 1950, ch\u1ec9 c\u00f3 kho\u1ea3ng 25 tri\u1ec7u ng\u01b0\u1eddi du l\u1ecbch v\u1edbi \u0111i\u1ec3m \u0111\u1ebfn ph\u1ed5 bi\u1ebfn l\u00e0 ch\u00e2u \u00c2u v\u00e0 B\u1eafc M\u1ef9. C\u00f2n hi\u1ec7n t\u1ea1i, 1 t\u1ef7 ng\u01b0\u1eddi du l\u1ecbch m\u1ed7i n\u0103m, \u0111em l\u1ea1i s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf cho nhi\u1ec1u ng\u00e0nh, ngh\u1ec1, l\u0129nh v\u1ef1c l\u1eabn qu\u1ed1c gia.<\/p>\n<p>V\u1edbi kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb r\u1ed9ng l\u1edbn, gi\u00fap ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n; c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng tin (m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh, gi\u00e1, \u01b0u \u0111\u00e3i\u2026) linh ho\u1ea1t, \u0111\u1ed3ng b\u1ed9 t\u1ed1t th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3; v\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 th\u00ec k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn lu\u00f4n l\u00e0 k\u00eanh b\u00e1n ph\u00f2ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3, \u0111\u00e1ng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0 t\u1eadp trung b\u00e1n ph\u00f2ng \u1edf tr\u00ean \u0111\u00f3.<\/p>\n<p>Nh\u01b0 v\u1eady, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng hi\u1ec7n c\u00f3, kh\u00e1ch s\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng ph\u00f9 h\u1ee3p nh\u1eb1m \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng. V\u00ec v\u1eady, k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n khai th\u00e1c, t\u0103ng l\u01b0\u1ee3t b\u00e1n ph\u00f2ng hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 \u0111em l\u1ea1i doanh thu t\u1ed1t h\u01a1n.<\/p>\n<h2>3. C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3<\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft, du kh\u00e1ch c\u0169ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn, cho n\u00ean c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n l\u00e0m nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ec3 qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng, thu h\u00fat \u0111\u1eb7t ph\u00f2ng hi\u1ec7u qu\u1ea3.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi d\u00f9ng khi t\u00ecm ki\u1ebfm th\u01b0\u1eddng truy c\u1eadp t\u1eeb 2 \u2013 4 website trong c\u1ea3 3 giai \u0111o\u1ea1n: l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn (\u0111\u1ecba ph\u01b0\u01a1ng), l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n, v\u00e0 \u0111\u1eb7t ph\u00f2ng. V\u00ec th\u1ebf, th\u1eadt h\u1ee3p l\u00fd khi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u0103ng b\u00e1n ph\u00f2ng tr\u00ean nhi\u1ec1u k\u00eanh \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ph\u1ee7 v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u du kh\u00e1ch h\u01a1n. Nh\u01b0 v\u1eady, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng cho chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n trong hi\u1ec7n t\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ed1t, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng hi\u1ec7u qu\u1ea3 l\u00e0 t\u00ecm ra c\u00f4ng th\u1ee9c t\u1ed1i \u01b0u k\u00eanh b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n, gi\u00fap\u00a0k\u00eanh m\u00e0 kh\u00e1ch s\u1ea1n t\u1eadp trung b\u00e1n s\u1ebd \u0111em l\u1ea1i doanh thu thu t\u1ed1t, hi\u1ec7u qu\u1ea3.<\/p>\n<p>So v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1eb7t ph\u00f2ng truy\u1ec1n th\u1ed1ng nh\u01b0 l\u00e0 email, \u0111i\u1ec7n tho\u1ea1i, hay \u0111\u1eb7t t\u1ea1i qu\u1ea7y l\u1ec5 t\u00e2n\u2026 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u. H\u1ecd t\u00ecm v\u00e0 \u0111\u1eb7t ph\u00f2ng qua c\u00e1c k\u00eanh hi\u1ec7n \u0111\u1ea1i nh\u01b0 OTA, website kh\u00e1ch s\u1ea1n\u2026 \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i, th\u00edch \u1ee9ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n \u00e1p d\u1ee5ng nh\u1eb1m \u0111em l\u1ea1i doanh thu t\u1ed1t nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n<h3>a.Thu h\u00fat du kh\u00e1ch \u0111\u1ecba ph\u01b0\u01a1ng b\u1eb1ng c\u00e1c s\u1ef1 ki\u1ec7n<\/h3>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 <strong>thu h\u00fat du kh\u00e1ch \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng di\u1ec5n ra ngay trong khu\u00f4n vi\u00ean ho\u1eb7c b\u00ean ngo\u00e0i. Ch\u00fang s\u1ebd l\u00e0 c\u01a1 h\u1ed9i gi\u00fap truy\u1ec1n t\u1ea3i, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0: cu\u1ed9c thi vui nh\u1ed9n, \u00e2m nh\u1ea1c, bi\u1ec3u di\u1ec5n\u2026 Kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u00e1n v\u00e9 s\u1ef1 ki\u1ec7n \u0111\u1ec3 t\u0103ng doanh thu, c\u0169ng nh\u01b0thu h\u00fat th\u00eam du kh\u00e1ch trong v\u00e0 ngo\u00e0i \u0111\u1ecba ph\u01b0\u01a1ng t\u00ecm \u0111\u1ebfn.<\/p>\n<h3>b.Thu h\u00fat du kh\u00e1ch n\u1ed9i \u0111\u1ecba v\u1edbi ch\u00ednh s\u00e1ch staycations<\/h3>\n<p>Staycation l\u00e0 c\u1ee5m t\u1eeb k\u1ebft h\u1ee3p gi\u1eefa \u201cstay\u201d v\u00e0 \u201cvacation\u201d, hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 du l\u1ecbch trong m\u00f4i tr\u01b0\u1eddng s\u1ed1ng, kh\u00f4ng gian l\u00e0m vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n<p>Du kh\u00e1ch h\u1ee9ng th\u00fa v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi t\u1ea1i nh\u1eefng v\u00f9ng \u0111\u1ea5t l\u1ea1, nh\u01b0ng b\u1ea3n th\u00e2n h\u1ecd c\u0169ng kh\u00f4ng ng\u1ea7n ng\u1ea1i t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec1u ch\u01b0a bi\u1ebft trong khu v\u1ef1c c\u1ee7a h\u1ecd. \u0110\u1ec3 thu h\u00fat kh\u00e1ch n\u1ed9i \u0111\u1ecba, kh\u00e1ch s\u1ea1n n\u00ean \u0111\u0103ng b\u00e1n v\u00e0 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh tr\u00ean c\u00e1c k\u00eanh OTA \u0111\u1ec3 thu h\u00fat t\u1ec7p kh\u00e1ch h\u00e0ng n\u00e0y. S\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1ec1 v\u0103n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ebd \u0111em l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng nh\u1ea5t \u0111\u1ecbnh cho h\u1ecd.<\/p>\n<h3>c.Thu h\u00fat du kh\u00e1ch qu\u1ed1c t\u1ebf b\u1eb1ng website kh\u00e1ch s\u1ea1n<\/h3>\n<p>Ti\u1ebfp c\u1eadn du kh\u00e1ch to\u00e0n c\u1ea7u nghe c\u00f3 v\u1ebb v\u0129 m\u00f4 v\u00e0 kh\u00f3 kh\u0103n, nh\u01b0ng khi kh\u00e1ch s\u1ea1n x\u00e2y d\u1ef1ng website kh\u00e1ch s\u1ea1n v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch \u0111\u1eb7t ph\u00f2ng qua \u0111\u00f3, th\u00ec\u00a0\u0111\u00e2y l\u00e0 kh\u1edfi \u0111\u1ea7u h\u1ee3p l\u00fd m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. M\u1ed9t s\u1ed1 website \u0111\u1eb7t ph\u00f2ng h\u00e0ng \u0111\u1ea7u, ph\u00f9 h\u1ee3p v\u1edbi du kh\u00e1ch qu\u1ed1c t\u1ebf nh\u01b0 l\u00e0: Booking.com, Expedia, agoda.com\u2026<\/p>\n<p>Khi ti\u1ebfp c\u1eadn du kh\u00e1ch qu\u1ed1c t\u1ebf, kh\u00e1ch s\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, v\u1edbi du kh\u00e1ch Trung Qu\u1ed1c th\u00ec kh\u1ea3 n\u0103ng chi ti\u00eau cao, \u01b0u ti\u00ean thanh to\u00e1n an to\u00e0n h\u01a1n c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n<h2>3.C\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3<\/h2>\n<p>T\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh, v\u00e0 \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n hi\u1ec7n t\u1ea1i, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i l\u01b0u \u00fd m\u00e0 kh\u00e1ch s\u1ea1n c\u1ea7n quan t\u00e2m.<\/p>\n<h3>a. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/h3>\n<p>Kh\u00e1ch s\u1ea1n c\u1ea7n bi\u1ebft du kh\u00e1ch \u0111\u1ebfn t\u1eeb \u0111\u00e2u, v\u00e0 t\u1ed1n bao nhi\u00eau \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c h\u1ecd. Ngo\u00e0i ra, c\u0169ng c\u1ea7n nghi\u00ean c\u1ee9u nh\u1eefng g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi \u0111\u1eb7t\u00a0ph\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i thi\u1ec7n k\u00eanh b\u00e1n ph\u00f2ng h\u1eefu hi\u1ec7u.<\/p>\n<p>Ngo\u00e0i ra, kh\u00e1ch s\u1ea1n c\u0169ng c\u1ea7n c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng nh\u01b0 booking engine, <strong>channel manager<\/strong>\u2026 \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin, d\u1eef li\u1ec7u kh\u00e1ch \u0111\u1eb7t ph\u00f2ng t\u1eeb c\u00e1c k\u00eanh c\u1ea7n thi\u1ebft.<\/p>\n<h3>b.Khai th\u00e1c g\u00f3c nh\u00ecn t\u1eeb du kh\u00e1ch<\/h3>\n<p>H\u00e3y suy ngh\u0129 nh\u01b0 du kh\u00e1ch khi t\u00ecm hi\u1ec3u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. D\u1ef1a v\u00e0o g\u00f3c nh\u00ecn \u1ea5y, b\u1ea1n s\u1ebd ph\u1ea7n n\u00e0o th\u1ea5y \u0111\u01b0\u1ee3c \u0111i\u1ec3m t\u1ed1t v\u00e0 kh\u00f4ng c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 ho\u00e0n thi\u1ec7n, kh\u1eafc ph\u1ee5c. Ch\u00fang s\u1ebd l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n v\u01b0\u1ee3t l\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n<h3>d. L\u01b0\u1ee3ng s\u1ee9c \u0111\u1ed1i \u0111\u1ea7u v\u1edbi \u0111\u1ed1i th\u1ee7 v\u1eeba t\u1ea7m<\/h3>\n<p>N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 quy m\u00f4 nh\u1ecf, tr\u00e1nh \u0111\u1ed1i \u0111\u1ea7u, c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n. \u0110\u00f3 kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c h\u1eefu hi\u1ec7u \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t doanh thu, b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 \u0111\u1ed1i th\u1ee7 v\u1eeba t\u00e2m v\u00e0\u00a0\u0111\u00e2u l\u00e0 \u0111\u1ed1i th\u1ee7 n\u00ean tr\u00e1nh, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 so s\u00e1nh gi\u00e1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 t\u00ecm ra \u0111\u1ed1i th\u1ee7 ph\u00f9 h\u1ee3p.<\/p>\n<h3>e.L\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n d\u1ef1a tr\u00ean ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Kh\u00e1ch s\u1ea1n c\u1ea7n quan t\u00e2m v\u00e0 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh b\u00e1n ph\u00f2ng ph\u00f9 h\u1ee3p.<\/p>\n<p>V\u00ed d\u1ee5: T\u1ea1i M\u1ef9, t\u01b0\u01a1ng t\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u00ean c\u00f9ng website cao h\u01a1n, trong khi \u0111\u00f3 t\u1ea1i Trung Qu\u1ed1c th\u00ec l\u1ea1i c\u00f3 xu h\u01b0\u1edbng sang website kh\u00e1c \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng. B\u1edfi v\u1eady, v\u1edbi t\u1ec7p kh\u00e1ch \u00c2u M\u1ef9 th\u00ec kh\u00e1ch s\u1ea1n n\u00ean t\u00ecm c\u00e1ch gi\u1eef ch\u00e2n h\u1ecd tr\u00ean website, c\u00f2n v\u1edbi t\u1ec7p kh\u00e1ch Trung Qu\u1ed1c th\u00ec n\u00ean thu h\u00fat b\u1eb1ng nh\u1eefng voucher \u0111\u1eb7t ph\u00f2ng qua k\u00eanh kh\u00e1c.<\/p>\n<p>Ngo\u00e0i ra, \u0111\u1ed9 tu\u1ed5i c\u0169ng t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng, c\u1ee5 th\u1ec3 l\u00e0 nh\u00f3m du kh\u00e1ch t\u1eeb 18 \u2013 34 tu\u1ed5i th\u00ec \u0111\u1eb7t ph\u00f2ng tr\u00ean OTA cao g\u1ea5p \u0111\u00f4i so v\u1edbi \u0111\u1eb7t tr\u00ean website kh\u00e1ch s\u1ea1n. V\u00ec v\u1eady, n\u1ebfu \u0111\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng trung t\u00e2m c\u1ee7a kh\u00e1ch s\u1ea1n, h\u00e3y t\u1eadp trung v\u00e0 l\u00e0m \u0111\u1eb9p h\u1ed3 s\u01a1 OTA c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<p>T\u1ed5ng quan l\u1ea1i, k\u00eanh b\u00e1n ph\u00f2ng \u0111em l\u1ea1i cho kh\u00e1ch s\u1ea1n ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ed3i d\u00e0o, h\u1ea5p d\u1eabn. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00e1ch s\u1ea1n khai th\u00e1c \u0111\u01b0\u1ee3c ch\u00fang \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1ec7p kh\u00e1ch h\u00e0ng \u1ea5y th\u00e0nh l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u00ean kh\u00e1ch s\u1ea1n. B\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c v\u00e0 h\u1ea5p d\u1eabn nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n.<\/p>\n<p align=\"right\"><strong><em>(Siteminder)<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi vi\u1ec7c kinh doanh kh\u00e1ch s\u1ea1n, k\u00eanh b\u00e1n ph\u00f2ng\u00a0\u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat\u00a0kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m &#8216;K\u00eanh B\u00e1n Ph\u00f2ng&#8217; v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 v\u1eadn d\u1ee5ng v\u00e0o vi\u1ec7c kinh doanh kh\u00e1ch s\u1ea1n hi\u1ec7n t\u1ea1i. 1. 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