{"id":413261,"date":"2024-02-04T08:03:18","date_gmt":"2024-02-04T08:03:18","guid":{"rendered":"https:\/\/otavietnam.com\/?p=413261"},"modified":"2024-02-04T08:03:18","modified_gmt":"2024-02-04T08:03:18","slug":"cach-quan-ly-kenh-ban-phong-truc-tuyen-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cach-quan-ly-kenh-ban-phong-truc-tuyen-hieu-qua\/","title":{"rendered":"C\u00e1ch qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Theo nghi\u00ean c\u1ee9u t\u1eeb Google, 60% du kh\u00e1ch t\u00ecm c\u1ea3m h\u1ee9ng cho chuy\u1ebfn \u0111i tr\u00ean internet. V\u1eady cho n\u00ean, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c g\u00f3i gi\u00e1, d\u1ecbch v\u1ee5 nh\u1eb1m thu h\u00fat nhi\u1ec1u kh\u00e1ch \u0111\u1eb7t ph\u00f2ng h\u01a1n n\u1eefa. B\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c n\u00eau chi ti\u1ebft trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y, c\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd n\u00e2ng cao kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 b\u00e1n ph\u00f2ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/em><\/p>\n

1. N\u00ean t\u1eadp trung b\u00e1n ph\u00f2ng tr\u00ean k\u00eanh tr\u1ef1c ti\u1ebfp hay k\u00eanh tr\u1ef1c tuy\u1ebfn?<\/h2>\n

Nhi\u1ec1u kh\u00e1ch s\u1ea1n cho r\u1eb1ng, \u01b0u ti\u00ean k\u00eanh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n. Kh\u00eda c\u1ea1nh r\u00f5 nh\u00ecn th\u1ea5y nh\u1ea5t ch\u00ednh l\u00e0 vi\u1ec7c \u0111\u1ee1 ph\u1ea7n n\u00e0o chi ph\u00ed b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n \u2013 \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111au ch\u00ed m\u1ea1ng c\u1ee7a nhi\u1ec1u kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng k\u00eanh b\u00e1n kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn t\u1ed1t. C\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n c\u00e2n b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng gi\u1eefa tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n

Vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o duy nh\u1ea5t m\u1ed9t h\u1ec7 th\u1ed1ng k\u00eanh b\u00e1n s\u1ebd gi\u1ea3m c\u00f4ng su\u1ea5t ph\u00f2ng, t\u0103ng chi ph\u00ed \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi l\u1eabn chi ph\u00ed tr\u1ef1c tuy\u1ebfn\u2026 \u0110\u00f3 l\u00e0 nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 v\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, th\u1ea5y \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng n\u1ebfu kh\u00f4ng \u0111a d\u1ea1ng k\u00eanh b\u00e1n ph\u00f2ng.<\/p>\n

Ngo\u00e0i ra, kh\u00e1ch s\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn hi\u1ec7u \u1ee9ng Billboard \u2013 ph\u1ea3n \u00e1nh vi\u1ec7c kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y kh\u00e1ch s\u1ea1n tr\u00ean k\u00eanh n\u00e0y v\u00e0 ti\u1ebfn h\u00e0nh \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua k\u00eanh kh\u00e1c, v\u00ed d\u1ee5 gi\u1eefa c\u00e1c k\u00eanh nh\u01b0 Ads (Facebook, Google\u2026), metasearch (Google Search), OTA\u2026 \u0110i\u1ec1u n\u00e0y gi\u00fap du kh\u00e1ch c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 \u0111\u1eb7t ph\u00f2ng v\u1edbi kh\u00e1ch s\u1ea1n \u1edf r\u1ea5t nhi\u1ec1u k\u00eanh, v\u00e0 d\u00f9 \u0111\u1eb7t \u1edf k\u00eanh n\u00e0o \u0111i ch\u0103ng n\u1eefa th\u00ec kh\u00e1ch s\u1ea1n c\u0169ng h\u01b0\u1edfng l\u1ee3i sau c\u00f9ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, ph\u00e2n kh\u00fac kh\u00e1ch s\u1ea1n c\u0169ng \u1ea3nh h\u01b0\u1edfng ph\u1ea7n n\u00e0o \u0111\u1ebfn h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng c\u1ee7a du kh\u00e1ch. C\u1ee5 th\u1ec3, v\u1edbi t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ri\u00eang, h\u1ecd s\u1ebd c\u00f3 nh\u1eefng k\u00eanh \u0111\u1eb7t ph\u00f2ng \u01b0a th\u00edch ri\u00eang bi\u1ec7t. Ch\u00ednh v\u1eady, kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c k\u00eanh b\u00e1n trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i bao qu\u00e1t, \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch s\u1ea1n. N\u1ed9i dung n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y chi ti\u1ebft trong ph\u1ea7n d\u01b0\u1edbi c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n

2. C\u00e1c vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u1ec3 qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft, du kh\u00e1ch c\u0169ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn, cho n\u00ean c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n l\u00e0m nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ec3 qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng, thu h\u00fat \u0111\u1eb7t ph\u00f2ng hi\u1ec7u qu\u1ea3.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi d\u00f9ng khi t\u00ecm ki\u1ebfm th\u01b0\u1eddng truy c\u1eadp t\u1eeb 2 \u2013 4 website trong c\u1ea3 3 giai \u0111o\u1ea1n: l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn (\u0111\u1ecba ph\u01b0\u01a1ng), l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n, v\u00e0 \u0111\u1eb7t ph\u00f2ng. V\u00ec th\u1ebf, th\u1eadt h\u1ee3p l\u00fd khi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u0103ng b\u00e1n ph\u00f2ng tr\u00ean nhi\u1ec1u k\u00eanh \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ph\u1ee7 v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u du kh\u00e1ch h\u01a1n. Nh\u01b0 v\u1eady, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng cho chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n trong hi\u1ec7n t\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ed1t, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

\u0110\u1ec3 qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e0 th\u00ec gi\u1ea3i quy\u1ebft l\u01b0\u1ee3ng ph\u00f2ng tr\u1ed1ng c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed, v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u00f2ng h\u01a1n. Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch k\u00eanh b\u00e1n ph\u00f2ng \u0111\u1ec3 t\u00ecm ra m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. D\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. Ch\u00fang s\u1ebd bao g\u1ed3m nhi\u1ec1u c\u00f4ng vi\u1ec7c nh\u01b0 l\u00e0:<\/p>\n

    \n
  • \u0110\u00e1nh gi\u00e1 l\u1ea1i n\u1ed9i dung, th\u00f4ng tin, h\u00ecnh \u1ea3nh tr\u00ean h\u1ed3 s\u01a1 k\u00eanh \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
  • C\u00e2n nh\u1eafc chi ph\u00ed hoa h\u1ed3ng c\u1ee7a c\u00e1c k\u00eanh ph\u1ea3i tr\u1ea3, nh\u1eb1m gi\u1ea3m chi ph\u00ed th\u00e2m h\u1ee5t \u1edf c\u00e1c k\u00eanh kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3.<\/li>\n
  • \u0110o l\u01b0\u1eddng, c\u00e2n b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng v\u1edbi c\u00e1c b\u00ean th\u1ee9 3.<\/li>\n
  • X\u00e1c \u0111\u1ecbnh chi ph\u00ed c\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi (acquisition costs).<\/li>\n
  • X\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 ho\u00e0n, h\u1ee7y ph\u1ea3i tr\u1ea3 cho c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng.<\/li>\n
  • \u2026<\/li>\n<\/ul>\n

    Khi \u0111a d\u1ea1ng h\u00f3a k\u00eanh b\u00e1n ph\u00f2ng, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng, t\u1eeb \u0111\u00f3 t\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng. Mu\u1ed1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, tr\u01b0\u1edbc ti\u00ean kh\u00e1ch s\u1ea1n c\u1ea7n ch\u00fa \u00fd nh\u1eefng \u0111\u1ea7u m\u1ee5c c\u00f4ng vi\u1ec7c n\u00eau tr\u00ean \u0111\u1ec3 \u0111\u1ea9y l\u01b0\u1ee3ng ph\u00f2ng t\u1ed3n c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u00f3 l\u00e0 danh s\u00e1ch ph\u00f2ng ch\u01b0a \u0111\u01b0\u1ee3c b\u00e1n c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, n\u1ebfu kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c th\u00ec kh\u00e1ch s\u1ea1n s\u1ebd ch\u1ecbu l\u1ed7 gi\u00e1 tr\u1ecb ph\u00f2ng c\u1ee7a ng\u00e0y h\u00f4m \u0111\u00f3.<\/p>\n

    a.T\u1ed1i \u01b0u h\u00f3a k\u00eanh k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h3>\n

    \u0110\u1ea7u ti\u00ean, kh\u00e1ch s\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 ph\u00e2n kh\u00fac du kh\u00e1ch \u0111\u1ec3 k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u1edbi t\u1ed1i \u01b0u h\u00f3a k\u00eanh b\u00e1n ph\u00f2ng. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, du kh\u00e1ch \u0111\u01b0\u1ee3c chia l\u00e0m 2 nh\u00f3m: n\u0103ng su\u1ea5t \u0111\u1eb7t ph\u00f2ng th\u1ea5p, n\u0103ng su\u1ea5t \u0111\u1eb7t ph\u00f2ng cao. Nh\u00f3m kh\u00e1ch \u0111\u1eb7t ph\u00f2ng n\u0103ng su\u1ea5t th\u1ea5p th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb b\u00e1n bu\u00f4n (tour, nh\u00f3m, \u0111o\u00e0n\u2026), h\u1ecd \u0111\u1eb7t ph\u00f2ng s\u1edbm v\u00e0 \u1ed5n \u0111\u1ecbnh su\u1ed1t c\u1ea3 n\u0103m. Nh\u00f3m kh\u00e1ch \u0111\u1eb7t ph\u00f2ng n\u0103ng su\u1ea5t cao l\u1ea1i \u0111\u1eb7t ch\u1ee7 y\u1ebfu qua k\u00eanh OTA, ho\u1eb7c c\u1ea3 website kh\u00e1ch s\u1ea1n, h\u1ecd th\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng ngay tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn v\u00e0 tr\u1ea3 gi\u00e1 cao h\u01a1n v\u00ec c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 c\u00e1ch \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd.<\/p>\n

    Khi x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac ph\u00f9 h\u1ee3p<\/strong>, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng t\u01b0\u01a1ng \u1ee9ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n

    b. K\u1ebft h\u1ee3p b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn l\u1eabn b\u00e1n ph\u00f2ng offline<\/h3>\n

    \"quan-li-kenh-ban-phong-truc-tuyen\"<\/p>\n

    K\u1ebft h\u1ee3p b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn l\u1eabn b\u00e1n ph\u00f2ng online<\/em><\/p>\n

    Trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng \u0111a k\u00eanh, kh\u00e1ch s\u1ea1n n\u00ean k\u1ebft h\u1ee3p c\u1ea3 b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn l\u1eabn offline nh\u1eb1m t\u1ed1i \u01b0u ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ed1i \u0111a l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng.<\/p>\n

    C\u00e1c k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 l\u00e0 OTA, website kh\u00e1ch s\u1ea1n, m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c k\u00eanh b\u00e1n ph\u00f2ng offline bao g\u1ed3m \u0111i\u1ec7n tho\u1ea1i, th\u00f4ng qua c\u00f4ng ty tour hay \u0111\u1eb7t t\u1ea1i qu\u1ea7y l\u1ec5 t\u00e2n.<\/p>\n

    V\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn du kh\u00e1ch v\u1edbi ph\u1ea1m vi to\u00e0n c\u1ea7u. V\u1edbi kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u00e1n ph\u00f2ng tr\u1ef1c ti\u1ebfp, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u00fang, \u0111\u1ee7 th\u00f4ng \u0111i\u1ec7p v\u1ec1 kh\u00e1ch s\u1ea1n \u0111\u1ebfn v\u1edbi du kh\u00e1ch. Do v\u1eady, c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn l\u1eabn tr\u1ef1c ti\u1ebfp \u0111\u1ec1u c\u00f3 v\u1ecb th\u1ebf song h\u00e0nh, kh\u00f4ng l\u1ed7i th\u1eddi m\u00e0 c\u00f9ng h\u1ed7 tr\u1ee3 gi\u00fap kh\u00e1ch s\u1ea1n b\u00e1n ph\u00f2ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

    c. \u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o qu\u1ea3n l\u00fd v\u00e0 b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n<\/h3>\n

    \"ap-dung-cong-nghe-va-ban-phong-khach-san\"
    ap-dung-cong-nghe-va-ban-phong-khach-san<\/figcaption><\/figure><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c k\u00eanh b\u00e1n ph\u00f2ng l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng t\u1ed5ng th\u1ec3, nh\u01b0ng ch\u00fang s\u1ebd kh\u00f4ng ho\u00e0n ch\u1ec9nh n\u1ebfu kh\u00e1ch s\u1ea1n thi\u1ebfu c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p, gi\u00fap li\u00ean k\u1ebft c\u00e1c c\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y l\u1ea1i v\u1edbi nhau.<\/p>\n

    Khi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p<\/strong>, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i ph\u00f3ng s\u1ee9c lao \u0111\u1ed9ng khi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c gi\u1ea3m xu\u1ed1ng, t\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c ti\u1ebft ki\u1ec7m v\u00e0 n\u0103ng su\u1ea5t t\u0103ng l\u00ean. C\u00f9ng v\u1edbi \u0111\u00f3, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00e1c nh\u1eb1m \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho du kh\u00e1ch, t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n.<\/p>\n

    C\u00e1c c\u00f4ng c\u1ee5, c\u00f4ng ngh\u1ec7 m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c, \u00e1p d\u1ee5ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 l\u00e0: ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/strong>, h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng trung t\u00e2m, c\u00f4ng c\u1ee5 booking engine<\/strong>, c\u00f4ng c\u1ee5 channel manager<\/strong>\u2026 Ch\u00fang s\u1ebd h\u1eefu \u00edch trong vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng, \u0111\u1ed3ng b\u1ed9 gi\u00e1 v\u00e0 t\u1ed1i \u01b0u vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00edch h\u1ee3p \u0111\u1ed3ng b\u1ed9 2 chi\u1ec1u l\u1ea1i l\u00e0 t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t trong c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n hi\u1ec7n nay.<\/p>\n

    3. C\u00e1c k\u00eanh b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ea7n ch\u00fa \u00fd<\/h2>\n

    C\u00e1c kh\u00e1ch s\u1ea1n hi\u1ec7n nay c\u00f3 nhi\u1ec1u h\u01a1n nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u0103ng b\u00e1n kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a l\u00e0, h\u1ecd c\u0169ng d\u1ec5 l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho nh\u1eefng k\u00eanh b\u00e1n k\u00e9m hi\u1ec7u qu\u1ea3, kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n

    \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp, quy m\u00f4 nh\u1ecf th\u00ec ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch \u0111\u1eb7t ph\u00f2ng h\u01a1n. V\u00ec v\u1eady, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 k\u00eanh b\u00e1n ph\u00f2ng c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c, hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, gi\u00fap kh\u00e1ch s\u1ea1n khai th\u00e1c v\u00e0 thu h\u00fat \u0111\u1eb7t ph\u00f2ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

    a. Website kh\u00e1ch s\u1ea1n<\/h3>\n

    Website kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn, m\u00e0 c\u00f2n l\u00e0 k\u00eanh b\u00e1n ph\u00f2ng h\u1eefu hi\u1ec7u. Ch\u00fang kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ecba ch\u1ec9 \u0111\u00e1ng tin c\u1eady cho du kh\u00e1ch khi h\u1ecd t\u00ecm ki\u1ebfm v\u00e0 ki\u1ec3m ch\u1ee9ng th\u00f4ng tin, m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebft ki\u1ec7m ph\u1ea7n n\u00e0o chi ph\u00ed b\u00e1n ph\u00f2ng.<\/p>\n

    b. M\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n

    C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c xem l\u00e0 Holy Grail (ch\u00e9n th\u00e1nh) c\u1ee7a m\u1ea3ng marketing. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng, c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb nh\u01b0 Facebook, Instagram, Tiktok\u2026 \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, kh\u01a1i g\u1ee3i nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng tr\u00ean ch\u00ednh k\u00eanh \u0111\u00f3 ho\u1eb7c t\u1ea1i k\u00eanh kh\u00e1c c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

    22% du kh\u00e1ch s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm v\u00e0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, ch\u1ee9ng t\u1ecf r\u1eb1ng th\u1ecb ph\u1ea7n t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua khi mu\u1ed1n c\u00f3 th\u00eam l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng m\u1edbi. C\u00f4ng c\u1ee5 nh\u1eafn tin, \u0111\u1eb7t ch\u1ed7 hi\u1ec7n c\u00f3 tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook s\u1ebd cho ph\u00e9p kh\u00e1ch s\u1ea1n ti\u1ebfp nh\u1eadn th\u00eam l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng m\u1edbi nhanh ch\u00f3ng, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 k\u00eanh giao ti\u1ebfp quan tr\u1ecdng, h\u1eefu \u00edch v\u00e0 \u0111\u01b0\u1ee3c du kh\u00e1ch tin c\u1eady khi s\u1eed d\u1ee5ng. Do v\u1eady, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 k\u00eanh giao ti\u1ebfp ch\u00ednh th\u1ee9c, \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 tr\u1ecdn v\u1eb9n cho du kh\u00e1ch khi h\u1ecd \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

    c. \u0110i\u1ec7n tho\u1ea1i, \u0111\u1eb7t ph\u00f2ng t\u1ea1i qu\u1ea7y l\u1ec5 t\u00e2n<\/h3>\n

    \u0110\u1eb7t ph\u00f2ng qua \u0111i\u1ec7n tho\u1ea1i, hay t\u1ea1i qu\u1ea7y l\u1ec5 t\u00e2n l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1eb7t ph\u00f2ng mang t\u00ednh truy\u1ec1n th\u1ed1ng, nh\u01b0ng ch\u00fang v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n. T\u1ea1i Trung Qu\u1ed1c, d\u00f9 c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y ch\u1ec9 \u0111em l\u1ea1i 10% t\u1ed5ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng th\u00ec \u0111\u00f3 v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a th\u1ebf h\u1ec7 c\u0169 t\u1ea1i \u0111\u00e2y. Ch\u00fang c\u0169ng gi\u00fap kh\u00e1ch s\u1ea1n ki\u1ec3m so\u00e1t th\u00f4ng tin, m\u1ee9c gi\u00e1 cung c\u1ea5p v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, b\u00ean c\u1ea1nh t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed hoa h\u1ed3ng cho kh\u00e1ch s\u1ea1n.<\/p>\n

    d. C\u00f4ng ty tour, du l\u1ecbch l\u1eef h\u00e0nh<\/h3>\n

    C\u00e1c c\u00f4ng ty tour, du l\u1ecbch l\u1eef h\u00e0nh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u1ec7 th\u1ed1ng b\u00e1n ph\u00f2ng, khi cung c\u1ea5p ngu\u1ed3n ph\u00f2ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd. Th\u00f4ng th\u01b0\u1eddng, ph\u00f2ng khi b\u00e1n th\u00f4ng qua c\u00e1c c\u00f4ng ty tour, du l\u1ecbch l\u1eef h\u00e0nh s\u1ebd theo s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, n\u00ean vi\u1ec7c \u0111\u1ea9y h\u00e0ng t\u1ed3n c\u0169ng nhanh v\u00e0 hi\u1ec7u qu\u1ea3 kh\u00f4ng k\u00e9m.<\/p>\n

    4. K\u1ebft lu\u1eadn<\/h2>\n

    Ch\u00ednh v\u00ec v\u1eady, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft \u0111\u1ec3 b\u00e1n ph\u00f2ng v\u1edbi c\u00e1c c\u00f4ng ty tour, du l\u1ecbch l\u1eef h\u00e0nh nh\u1eb1m \u0111\u1ea9y l\u01b0\u1ee3ng ph\u00f2ng t\u1ed3n, khai th\u00e1c b\u00e1n ph\u00f2ng hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng quan tr\u1ecdng, h\u1eefu \u00edch m\u00e0 nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111ang \u00e1p d\u1ee5ng.<\/p>\n

    Nh\u01b0 v\u1eady, v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u00eanh b\u00e1n ph\u00f2ng n\u00eau tr\u00ean, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng k\u00eanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ee5c ti\u00eau kinh doanh \u0111\u1ec1 ra v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 thi\u1ebft th\u1ef1c cho kh\u00e1ch s\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Theo nghi\u00ean c\u1ee9u t\u1eeb Google, 60% du kh\u00e1ch t\u00ecm c\u1ea3m h\u1ee9ng cho chuy\u1ebfn \u0111i tr\u00ean internet. V\u1eady cho n\u00ean, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c g\u00f3i gi\u00e1, d\u1ecbch v\u1ee5 nh\u1eb1m thu h\u00fat nhi\u1ec1u kh\u00e1ch \u0111\u1eb7t ph\u00f2ng h\u01a1n n\u1eefa. B\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c n\u00eau chi ti\u1ebft trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y, […]<\/p>\n","protected":false},"author":1,"featured_media":413262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-413261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=413261"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413261\/revisions"}],"predecessor-version":[{"id":413291,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413261\/revisions\/413291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/413262"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=413261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=413261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=413261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}