{"id":413214,"date":"2024-02-25T02:40:51","date_gmt":"2024-02-25T02:40:51","guid":{"rendered":"https:\/\/otavietnam.com\/?p=413214"},"modified":"2024-02-25T02:40:51","modified_gmt":"2024-02-25T02:40:51","slug":"xu-huong-truyen-thong-va-marketing-cua-khach-san-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/xu-huong-truyen-thong-va-marketing-cua-khach-san-tren-mang-xa-hoi\/","title":{"rendered":"Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng v\u00e0 marketing c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

S\u1eed d\u1ee5ng c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn trong vi\u1ec7c ti\u1ebfp c\u1eadn, t\u1ed1i \u01b0u b\u00e1n h\u00e0ng, v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n. M\u1ed7i n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t, h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd h\u1eefu \u00edch gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/p>\n

Facebook<\/h2>\n

R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

M\u1ee5c \u0111\u00edch k\u00eanh:<\/h4>\n

D\u1ef1a v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u, Facebook ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c xem l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1eb7t v\u00e9 online, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng marketing v\u00e0 b\u00e1n h\u00e0ng h\u01a1n.<\/p>\n

S\u1ef1 hi\u1ec7n di\u1ec7n:<\/h4>\n

M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a kh\u00e1ch s\u1ea1n khi xu\u1ea5t hi\u1ec7n tr\u00ean Facebook l\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh, x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u0111\u01a1n h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n

H\u00e0nh \u0111\u1ed9ng:<\/h4>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u0111\u00f3, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. Ngo\u00e0i ra, c\u00f3 hai l\u1ef1a ch\u1ecdn kh\u00e1c l\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c widget ho\u1eb7c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean trang Facebook c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng c\u1ea3 hai l\u1ef1a ch\u1ecdn n\u00e0y \u0111\u1ec1u kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 l\u1edbn trong vi\u1ec7c \u0111\u1eb7t ph\u00f2ng. Hi\u1ec7n nay, ch\u1ec9 c\u00f3 50% c\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng ho\u1eb7c widget tr\u00ean trang Facebook, v\u00e0 trong s\u1ed1 \u0111\u00f3, ch\u1ec9 c\u00f3 45% \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed5ng s\u1ed1 l\u1ea7n \u0111\u1eb7t ph\u00f2ng qua widget \u00edt h\u01a1n 1% t\u1ed5ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng. Facebook \u0111ang n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u0111\u1ec3 thay \u0111\u1ed5i t\u00ecnh tr\u1ea1ng n\u00e0y.<\/p>\n

\"khach
khach san<\/figcaption><\/figure>\n

X\/ Twitter<\/h2>\n

\u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1ee5c \u0111\u00edch k\u00eanh:<\/h4>\n

Twitter th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n th\u00f4ng tin v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u1ea1o k\u1ebft n\u1ed1i.<\/p>\n

S\u1ef1 hi\u1ec7n di\u1ec7n:<\/h4>\n

K\u00eanh n\u00e0y cung c\u1ea5p qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed v\u00e0 r\u00f5 r\u00e0ng s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c b\u00e0i vi\u1ebft kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng.<\/p>\n

H\u00e0nh \u0111\u1ed9ng:<\/h4>\n

C\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 theo k\u1ecbp v\u1edbi c\u00e1c tweet c\u1ee7a kh\u00e1ch h\u00e0ng, theo xu h\u01b0\u1edbng th\u00f4ng tin. Kh\u00e1ch s\u1ea1n c\u1ea7n ch\u00fa \u00fd, theo d\u00f5i, \u0111\u1ecdc v\u00e0 ph\u1ea3n h\u1ed3i th\u01b0\u1eddng xuy\u00ean, hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nhanh ch\u00f3ng. L\u01b0u \u00fd r\u1eb1ng c\u00e1c tweet d\u01b0\u1edbi d\u1ea1ng video th\u01b0\u1eddng c\u00f3 doanh s\u1ed1 ti\u1ebfp c\u1eadn g\u1ea5p \u0111\u00f4i.<\/p>\n

\"Xu
Xu Huong Truyen Thong Va Marketing Cua Khach San Tren Mang Xa Hoi X<\/figcaption><\/figure>\n

Pinterest<\/h2>\n

\u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\"Xu
Xu Huong Truyen Thong Va Marketing Cua Khach San Tren Mang Xa Hoi Pinertest<\/figcaption><\/figure>\n

M\u1ee5c \u0111\u00edch k\u00eanh:<\/h4>\n

Quan tr\u1ecdng l\u00e0 hi\u1ec3u v\u00e0 chia s\u1ebb n\u1ed9i dung d\u1ef1a tr\u00ean phong c\u00e1ch s\u1ed1ng v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00e1i n\u1eef chi\u1ebfm \u0111a s\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

S\u1ef1 hi\u1ec7n di\u1ec7n:<\/h4>\n

\u0110\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1edbi thi\u1ec7u tr\u1ef1c quan v\u1ec1 m\u1ecdi th\u1ee9 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n mang l\u1ea1i \u0111\u1ed9c \u0111\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb m\u1ecdi th\u1ee9 t\u1eeb nh\u00e0 h\u00e0ng, qu\u00e1n bar \u0111\u1ebfn c\u00e1c \u0111\u1ea7u b\u1ebfp n\u1ed5i ti\u1ebfng v\u00e0 th\u1ef1c \u0111\u01a1n kh\u00e1ch s\u1ea1n.<\/p>\n

H\u00e0nh \u0111\u1ed9ng:<\/h4>\n

N\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch s\u1ea1n. H\u00e3y \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c v\u00e0o n\u00f3.<\/p>\n

\"Booking
Booking kh\u00e1ch s\u1ea1n qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n

TripAdvisor<\/h2>\n

\u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1ee5c \u0111\u00edch k\u00eanh:<\/h4>\n

T\u1ed1i \u01b0u h\u00f3a trang TripAdvisor bao g\u1ed3m c\u1ea3 vi\u1ec7c t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

S\u1ef1 hi\u1ec7n di\u1ec7n:<\/h4>\n

Mi\u00eau t\u1ea3 chi ti\u1ebft v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u1ec3 ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. S\u1eed d\u1ee5ng t\u1eeb<\/p>\n

\"Xu
Xu Huong Truyen Thong Va Marketing Cua Khach San Tren Mang Xa Hoi Tripadvisor<\/figcaption><\/figure>\n
\n

Serge Chamelian<\/em><\/p>\n

Theo ehotelier.com<\/em><\/p>\n

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5\/5 – (21 b\u00ecnh ch\u1ecdn)<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u1eed d\u1ee5ng c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn trong vi\u1ec7c ti\u1ebfp c\u1eadn, t\u1ed1i \u01b0u b\u00e1n h\u00e0ng, v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n. M\u1ed7i n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t, h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u1ee3i […]<\/p>\n","protected":false},"author":1,"featured_media":413215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[172],"tags":[],"class_list":["post-413214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghe-du-lich"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=413214"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413214\/revisions"}],"predecessor-version":[{"id":413695,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413214\/revisions\/413695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/413215"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=413214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=413214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=413214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}