{"id":413212,"date":"2024-02-04T08:10:52","date_gmt":"2024-02-04T08:10:52","guid":{"rendered":"https:\/\/otavietnam.com\/?p=413212"},"modified":"2024-02-04T08:10:52","modified_gmt":"2024-02-04T08:10:52","slug":"chi-so-roe-return-on-experience-trong-nganh-hospitality-co-quan-trong-khong","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chi-so-roe-return-on-experience-trong-nganh-hospitality-co-quan-trong-khong\/","title":{"rendered":"Ch\u1ec9 s\u1ed1 ROE (Return on Experience) trong ng\u00e0nh Hospitality c\u00f3 quan tr\u1ecdng kh\u00f4ng?"},"content":{"rendered":"
\n

V\u1edbi nhi\u1ec1u doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c Du l\u1ecbch v\u00e0 Kh\u00e1ch s\u1ea1n, vi\u1ec7c t\u1eadp trung v\u00e0o ROE (Return on Experience \u2013 Doanh thu tr\u00ean tr\u1ea3i nghi\u1ec7m) th\u01b0\u1eddng \u00edt \u0111\u01b0\u1ee3c ch\u00fa \u00fd ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p m\u1ea1nh m\u1ebd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, trong th\u1ebf k\u1ef7 21, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ed9ng l\u1edbn \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn. C\u00e1c chuy\u00ean gia kinh t\u1ebf c\u0169ng \u0111\u1ed3ng thu\u1eadn r\u1eb1ng tr\u1ea3i nghi\u1ec7m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong \u0111\u1ecbnh h\u00ecnh n\u1ec1n kinh t\u1ebf. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u h\u01a1n v\u00e0o l\u1ee3i th\u1ebf c\u1ea1nh tranh, s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n.<\/p>\n

C\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed5i l\u1edbn trong h\u00e0nh vi v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0i ch\u1ee5c n\u0103m tr\u01b0\u1edbc, ch\u1ee7 s\u1edf h\u1eefu kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 chi ph\u1ed1i h\u00e0nh vi v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 chia s\u1ebb th\u00f4ng tin m\u00e0 c\u00f2n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. H\u1ecd chia s\u1ebb nh\u1eefng \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u1ea3m nh\u1eadn ri\u00eang bi\u1ec7t, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi kh\u00e1c trong qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5.<\/p>\n

\n
\"Kh\u00e1ch
Kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u1edf Starbucks<\/figcaption><\/figure>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u1edf Starbucks<\/p>\n<\/div>\n

N\u1ebfu \u0111\u1ec3 \u00fd m\u1ed9t ch\u00fat th\u00ec c\u00e1c kh\u00e1ch s\u1ea1n nh\u01b0 Ritz-Carlton, hay c\u00e1c m\u1ea3ng k\u00ecnh doanh kh\u00e1c nh\u01b0 h\u00e3ng h\u00e0ng kh\u00f4ng Southwest Airline, c\u1eeda h\u00e0ng t\u1ea1p ph\u1ea9m Whole Foods, Starbucks, chu\u1ed7i c\u1eeda h\u00e0ng NordStrom, h\u1ecd \u0111\u1ec1u \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u1ee7a m\u00f4 h\u00ecnh kinh doanh. H\u1ecd ch\u1ea5p nh\u1eadn b\u1ecf qua nhi\u1ec1u th\u1ee9 \u0111\u1ec3 c\u00f3 ROE m\u1ea1nh.<\/p>\n

\n
\"Starbucks
Starbucks c\u00f3 nhi\u1ec1u lo\u1ea1i th\u1ebb th\u00e0nh vi\u00ean ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau<\/figcaption><\/figure>\n

Starbucks c\u00f3 nhi\u1ec1u lo\u1ea1i th\u1ebb th\u00e0nh vi\u00ean ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c k\u00edch th\u00edch \u0111\u1ec3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m m\u1ed9t c\u00e1ch ch\u00e2n th\u1eadt v\u00e0 trong m\u1ecdi th\u1eddi \u0111i\u1ec3m. T\u1ea5t c\u1ea3 v\u00ec m\u1ee5c ti\u00eau \u0111\u1ea9y m\u1ea1nh s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng online. R\u00f5 r\u00e0ng, n\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn t\u1edbi hi\u1ec7u su\u1ea5t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c, ch\u01b0a \u0111\u1ec1 c\u1eadp t\u1edbi v\u1ea5n \u0111\u1ec1 l\u1ee3i nhu\u1eadn v\u00e0 doanh s\u1ed1 b\u00e1n, v\u1edbi n\u00ean t\u1ea3ng b\u1ec1n v\u1eefng.<\/p>\n

\n
\"Wifi
Wifi m\u1ea1nh v\u00e0 gi\u1edbi h\u1ea1n th\u1eddi gian s\u1eed d\u1ee5ng tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng l\u00e0 1 tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t \u1edf Starbucks<\/figcaption><\/figure>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wifi m\u1ea1nh v\u00e0 gi\u1edbi h\u1ea1n th\u1eddi gian s\u1eed d\u1ee5ng tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng l\u00e0 1 tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t \u1edf Starbucks<\/p>\n<\/div>\n

T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u01b0\u1edfng ROI tuy\u1ec7t v\u1eddi d\u1ef1a tr\u00ean c\u00e1c n\u1ed7 l\u1ef1c marketing kh\u00f4ng ng\u1eebng. V\u1edbi ROE h\u1ecdc s\u1ebd t\u1ed1n \u00edt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 d\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u01b0 Starbucks, h\u1ecdc ch\u1ec9 t\u1ed1n kho\u1ea3ng 20-25 tri\u1ec7u \u0111\u00f4 1 n\u0103m \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing trong 1 n\u0103m. Khi so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ee9ng ngay ph\u00eda sau n\u00f3 v\u1ec1 doanh thu v\u00e0 \u00a0gi\u1ea3 s\u1eed v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c ngang b\u1eb1ng starbuck th\u00ec ph\u1ea3i ti\u00eau t\u1ed1n t\u1edbi 265 tri\u1ec7u \u0111\u00f4 la. Nh\u01b0 v\u1eady g\u1ea5p tr\u00ean 10 l\u1ea7n. \u0110i\u1ec1u n\u00e0y minh ch\u1ee9ng cho s\u1ef1 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0nh vi ti\u00eau d\u00f9ng h\u01b0 th\u1ebf n\u00e0o.<\/p>\n

\n
\"Kh\u00e1ch
Kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i t\u1edbi Starbucks ch\u1ec9 \u0111\u1ec3 u\u1ed1ng c\u00e0 ph\u00ea m\u00e0 h\u1ecd \u0111ang tr\u1ea3i nghi\u1ec7m c\u1ea3 d\u1ecbch v\u1ee5 v\u00e0 kh\u00f4ng gian c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n

Kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i t\u1edbi Starbucks ch\u1ec9 \u0111\u1ec3 u\u1ed1ng c\u00e0 ph\u00ea m\u00e0 h\u1ecd \u0111ang tr\u1ea3i nghi\u1ec7m c\u1ea3 d\u1ecbch v\u1ee5 v\u00e0 kh\u00f4ng gian c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

V\u00e0 cho t\u1edbi \u0111\u00e2y th\u00ec b\u1ea1n \u0111\u1eb7t c\u00e2u h\u1ecfi, v\u1eady l\u00e0m sao c\u00f3 ROE m\u1ea1nh? C\u00e2u tr\u1ea3 l\u1eddi \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Khi h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c, h\u00e3y cho h\u1ecd c\u01a1 h\u1ed9i b\u00e0y t\u1ecf. H\u00e3y \u0111\u1ec3 h\u1ecd n\u00f3i ra m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, h\u1ecd t\u1ef1 chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u1ea1o s\u1ee9c m\u1ea1nh truy\u1ec1n mi\u1ec7ng cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Nh\u01b0 c\u00e2u, t\u00f3m l\u1ea1i b\u1ea1n ph\u1ea3i cho h\u1ecd tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb, khuy\u1ebfn kh\u00edch, \u0111\u01b0a g\u1ee3i \u00fd \u0111\u1ec3 h\u1ecd chia s\u1ebb.\u00a0 M\u1ed9t trong nh\u1eefng c\u00e1ch c\u1ee5 th\u1ec3 l\u00e0 c\u00e1 nh\u00e2n h\u00f3a m\u1ecdi s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch s\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1eb7t t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o m\u1ecdi c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 c\u00e2u h\u1ecfi c\u00f3 th\u1ec3, h\u00e3y cho h\u1ecd c\u1ea3m nh\u1eadn s\u1ef1 quan tr\u1ecdng c\u1ee7a b\u1ea3n th\u00e2n v\u1edbi kh\u00e1ch s\u1ea1n. S\u1ef1 hi\u1ebfu kh\u00e1ch c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd t\u1ea1o ra h\u1ee9ng kh\u1edfi trong t\u00e2m l\u00fd, v\u00e0 nh\u1eefng c\u00e1i \u0111\u00f3 ch\u00ednh kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi c\u1ea3m nh\u1eadn \u0111\u1ec3 chia s\u1ebb v\u1edbi ng\u01b0\u1eddi kh\u00e1c. T\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ec3 g\u00e2y cho h\u1ecd s\u1ef1 vui m\u1eebng, b\u1ea5t ng\u1edd lu\u00f4n l\u00e0 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 ROE c\u1ee7a kh\u00e1ch s\u1ea1n m\u1ea1nh.<\/p>\n

T\u00f3m l\u1ea1i, \u0111\u1ec3 doanh nghi\u1ec7p trong ngh\u00e0nh Hospitality n\u00f3i ch\u00fang v\u00e0 kh\u00e1ch s\u1ea1n n\u00f3i ri\u00eang \u0111\u1ea1t \u0111\u01b0\u1ee3c ROI v\u00e0 ngu\u1ed3n t\u00e0i ch\u00ednh b\u1ec1n m\u1ea1nh ch\u1ee7 y\u1ebfu ph\u1ea3i d\u1ef1a v\u00e0o nh\u1eefng n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng ch\u1ec9 s\u1ed1 ROE.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi nhi\u1ec1u doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c Du l\u1ecbch v\u00e0 Kh\u00e1ch s\u1ea1n, vi\u1ec7c t\u1eadp trung v\u00e0o ROE (Return on Experience \u2013 Doanh thu tr\u00ean tr\u1ea3i nghi\u1ec7m) th\u01b0\u1eddng \u00edt \u0111\u01b0\u1ee3c ch\u00fa \u00fd ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p m\u1ea1nh m\u1ebd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, trong th\u1ebf k\u1ef7 21, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf […]<\/p>\n","protected":false},"author":1,"featured_media":413213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[172],"tags":[],"class_list":["post-413212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghe-du-lich"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=413212"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413212\/revisions"}],"predecessor-version":[{"id":413300,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413212\/revisions\/413300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/413213"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=413212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=413212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=413212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}