{"id":413202,"date":"2024-02-04T08:18:53","date_gmt":"2024-02-04T08:18:53","guid":{"rendered":"https:\/\/otavietnam.com\/?p=413202"},"modified":"2024-02-04T08:21:18","modified_gmt":"2024-02-04T08:21:18","slug":"nhung-cach-trien-khai-marketing-khach-san-de-danh-bai-otas","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/nhung-cach-trien-khai-marketing-khach-san-de-danh-bai-otas\/","title":{"rendered":"Nh\u1eefng c\u00e1ch tri\u1ec3n khai marketing kh\u00e1ch s\u1ea1n \u0111\u1ec3 \u201c\u0111\u00e1nh b\u1ea1i\u201d OTAs"},"content":{"rendered":"
\n

vi\u1ebft l\u00e0 OTAs, tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n cho chuy\u1ebfn du l\u1ecbch c\u1ee7a kh\u00e1ch. M\u1eb7c d\u00f9 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n ( Marketing hotel ) t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi v\u1edbi du kh\u00e1ch hi\u1ec7n \u0111\u1ea1i, nh\u01b0ng n\u00f3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc OTA v\u00e0i th\u1eadp k\u1ef7.<\/p>\n

American Airlines ra m\u1eaft c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u1eb7t ch\u1ed7 t\u1ef1 \u0111\u1ed9ng b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng n\u0103m 1946, v\u00e0 30 n\u0103m sau, v\u00e0o n\u0103m 1976, United Airlines \u0111\u1ea1i l\u00fd du l\u1ecbch m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a m\u00ecnh. \u0110\u00f3 c\u0169ng l\u00e0 nh\u1eefng m\u1eabu l\u1eeda \u0111\u1ea7u ti\u00ean \u0111\u00e3 d\u1ed1t ch\u00e1y cho nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea1nh tranh v\u1edbi OTA nh\u01b0 b\u00e0i n\u00e0y s\u1eafp n\u00eau ra.<\/p>\n

V\u00e0 th\u00eam 20 n\u0103m sau, v\u00e0o n\u0103m 1996, Microshoft \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn Expedia.com. Trong nhi\u1ec1u n\u0103m ti\u1ebfp theo, ch\u00fang ta m\u1edbi th\u1ea5y th\u00eam s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u website m\u1edbi nh\u01b0 Travelocity.com, Priceline.com, Hotwire.com v\u00e0 Orbitz.com. Tuy tr\u00ean \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n \u0111\u00e3 c\u00f3 nhi\u1ec1u v\u1ee5 s\u00e1t nh\u1eadp v\u00e0 mua l\u1ea1i, nh\u01b0ng th\u1ef1c t\u1ebf \u0111\u00e3 cho th\u1ea5y s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a OTA \u0111\u00e3 h\u00ecnh th\u00e0nh m\u1ed9t t\u00e0i s\u1ea3n tr\u1ef1c tuy\u1ebfn.<\/p>\n

M\u1ed1i quan t\u00e2m l\u1edbn c\u1ee7a c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 cho l\u1ee3i nhu\u1eadn t\u1eeb OTA tr\u1edf n\u00ean th\u1ea5p h\u01a1n so v\u1edbi vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch s\u1ea1n? Sau \u0111\u00e2y OHOTEL\u00a0t\u1ed5ng h\u1ee3p l\u1ea1i nh\u1eefng gi\u1ea3i ph\u00e1p v\u00e0 chi\u1ebfn thu\u1eadt m\u00e0 kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi tr\u00ean, gi\u1ea3i ph\u00e1p<\/p>\n

1. Content Marketing (SEO):<\/h2>\n
\n
\"Qu\u1ea3n
Content Marketing (SEO)<\/figcaption><\/figure>\n<\/div>\n

Search Engine Optimization (SEO) \u0111ang ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng, v\u00e0 c\u00e0ng ng\u00e0y \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 v\u1edbi th\u1ef1c t\u1ebf. Website v\u1edbi n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a google ( Content is King ! ). L\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ebfn t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean \u2013 Organic traffic c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, v\u00e0 \u1edf h\u1ea7u h\u1ebft kh\u00e1ch s\u1ea1n, \u0111\u00f3 l\u00e0 ngu\u1ed3n doanh thu chi\u1ebfm s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u nh\u1ea5t.<\/p>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p cho ph\u00f9 h\u1ee3p, ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung l\u00e0 th\u00f4ng qua m\u1ed9t blog, nh\u01b0ng blog c\u00f3 th\u1ec3 kh\u00e1 t\u1ebb nh\u1ea1t. V\u00ec v\u1eady c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u01b0 thi\u1ebft k\u1ebf website, thu\u00ea ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung, nh\u1edd kh\u00e1ch tr\u1ecd vi\u1ebft review \u0111\u1ec3 t\u0103ng n\u1ed9i dung.<\/p>\n

2. Pay-Per-Click (PPC):<\/h2>\n
\n
\"Ph\u1ea7n
Pay-Per-Click (PPC)<\/figcaption><\/figure>\n<\/div>\n

Nhi\u1ec1u kh\u00e1ch du l\u1ecbch t\u00ecm ki\u1ebfm tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google v\u00e0 Bing; Google,\u2026 nh\u1eefng g\u00ec ch\u00fang ta c\u1ea7n l\u00e0m l\u00e0 c\u00f3 th\u00eam m\u1ed9t c\u00f4ng c\u1ee5 \u0111i k\u00e8m g\u1ecdi l\u00e0 \u201cmeta search\u201d(si\u00eau t\u00ecm ki\u1ebfm)<\/p>\n

\"phan
phan mem quan ly khach san<\/figcaption><\/figure>\n

M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3, \u0111\u00f3 l\u00e0 l\u00fd do tham gia v\u00e0o PPC l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t. M\u1ed9t l\u00fd do kh\u00e1c l\u00e0 OTA s\u1ebd th\u01b0\u1eddng t\u1ed1i \u0111a cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n. V\u00ec v\u1eady, khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch s\u1ea1n \u0111\u1eb7c bi\u1ec7t, qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n, l\u00f4i k\u00e9o ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u00e0 \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng qua OTA cho r\u1eb1ng kh\u00e1ch s\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111\u00f3. \u0110\u00f3 l\u00e0 quan tr\u1ecdng m\u00e0 c\u00e1c thu\u1ed9c t\u00ednh b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

3. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/h2>\n
\n
\"phan
Truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n<\/div>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 Facebook v\u00e0 Twitter, c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00fap thay \u0111\u1ed5i c\u00e1i nh\u00ecn v\u1ec1 OTA v\u00e0 Ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n. M\u1eb7c d\u00f9 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o doanh thu tr\u1ef1c ti\u1ebfp, h\u00e3y xem blog tr\u01b0\u1edbc \u0111\u00f3 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 doanh thu tr\u1ef1c ti\u1ebfp , h\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 quan t\u00e2m ban \u0111\u1ea7u. H\u1ecd c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc v\u00e0 sau b\u1eaft \u0111\u1ea7u k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd, v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra l\u00f2ng trung th\u00e0nh tr\u00ean \u0111\u01b0\u1eddng \u0111i.<\/p>\n

4. \u1eeang d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i:<\/h2>\n

Th\u1ebf gi\u1edbi xung quanh l\u00e0 \u1edf trong t\u1ea7m tay c\u1ee7a ch\u00fang t\u00f4i v\u00e0 trong t\u00fai c\u1ee7a ch\u00fang t\u00f4i nh\u1edd v\u00e0o c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet s\u1ebd c\u00f3 nh\u00ecn th\u1ebf gi\u1edbi v\u1edbi m\u1ed9t c\u00e1i nh\u00ecn kh\u00e1c, th\u1ebf gi\u1edbi xung quanh s\u1ebd \u0111\u1ebfn v\u1edbi h\u1ecd, v\u00ec v\u1eady s\u1eed d\u1ee5ng m\u1ed9t thi\u1ebft b\u1ecb c\u00f3 k\u1ebft n\u00f3i internet s\u1ebd mang cu\u1ed9c s\u1ed1ng \u0111\u1ebfn v\u1edbi h\u1ecd thu\u1eadn ti\u1ec7n h\u01a1n so m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n. V\u00ec v\u1eady kh\u00e1ch s\u1ea1n n\u00ean ch\u00fa \u00fd v\u00ec c\u00e1c OTA ch\u1eafc ch\u1eafn c\u00f3 \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eafp ra v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a m\u00ecnh d\u00e0nh cho du kh\u00e1ch.<\/p>\n

\"quan
Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/figcaption><\/figure>\n

Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb cu\u1ed9c c\u00e1ch m\u1ea1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng n\u00e0y n\u1ebfu h\u1ecd \u0111\u1ea7u t\u01b0 v\u00e0o \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ed9t \u1ee9ng d\u1ee5ng d\u00e0nh ri\u00eang cho h\u1ecd. C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, bao g\u1ed3m kh\u1ea3 n\u0103ng \u0111\u1ec3 c\u00f3 n\u00f3 g\u1eafn tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n (PMS) cho ph\u00e9p \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng c\u0169ng ph\u1ee5c v\u1ee5 nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n l\u00e0m \u1ee9ng d\u1ee5ng \u0111\u00f3 tr\u1edf th\u00e0nh m\u1ed9t h\u01b0\u1edbng d\u1eabn vi\u00ean, tr\u01b0\u1edbc khi kh\u00e1ch \u0111\u1ebfn v\u1edbi ch\u00fang ta. C\u00f3 ph\u1ea3i c\u00e1c b\u1ea1n \u0111\u00e3 th\u1ea5y n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea3nh ti\u1ebfp th\u1ecb cho ch\u00fang ta m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi?<\/p>\n

5. TripAdvisor.com:<\/h2>\n

TripAdvisor l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh nh\u01b0 l\u00e0 m\u1ed9t trang web \u0111\u00e1nh gi\u00e1 ph\u1ed5 bi\u1ebfn. \u201cMeta Search\u201d kh\u00e1c v\u1edbi OTA trong \u0111\u00f3 b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1eb7t ph\u00f2ng qua TripAdvisor. TripAdvisor ch\u1ec9 l\u00e0 m\u1ed9t Meta Search \u0111\u01b0a cho ta nh\u1eefng l\u1ef1a ch\u1ecdn.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, TripAdvisor l\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd nh\u01b0 l\u00e0 m\u1ed9t trang web \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac trong kinh doanh v\u1edbi nh\u1eefng kh\u00e1ch s\u1ea1n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng TripAdvisor l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c OTA. TripAdvisor cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn cho qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u1ea3 s\u1ea3n ph\u1ea9m danh s\u00e1ch doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 TripConnect.<\/p>\n

6. Kh\u00e1ch h\u00e0ng truy c\u1eadp th\u1eb3ng v\u00e0o trang web c\u1ee7a OTA\u00a0<\/strong><\/h3>\n

OTA \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o qu\u1ea3ng c\u00e1o, k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 \u0111\u1ea7u t\u01b0 n\u00e0y d\u1eabn \u0111\u1ebfn kh\u00e1 nhi\u1ec1u kh\u00e1ch h\u00e0ng truy c\u1eadp th\u1eb3ng \u0111\u1ebfn c\u00e1c trang OTA \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd . Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, kh\u00e1 nhi\u1ec1u chi\u1ebfn thu\u1eadt c\u1ee7a ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn \u1edf b\u00e0i vi\u1ebft tr\u01b0\u1edbc s\u1ebd kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c s\u1ebd b\u1ecb gi\u1ea3m hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3. Chi\u1ebfn thu\u1eadt c\u1ee7a ch\u00fang ta l\u00e0 k\u00e9o m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn v\u1edbi ch\u00fang ta ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a OTA. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c h\u1eefu \u00edch d\u00e0nh cho m\u1ed9t s\u1ed1 OTA nh\u1ea5t \u0111\u1ecbnh:<\/p>\n

Expedia.com\/ Hotwire.com\/ Hotelscom<\/strong><\/em><\/h3>\n

Expedia l\u00e0 m\u1ed9t trong nh\u1eefng OTA \u0111\u1ea7u ti\u00ean, ra m\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1996, v\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3 h\u1ecd \u0111\u00e3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp t\u1ee5c cho th\u00eam m\u1ed9t s\u1ed1 OTA kh\u00e1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. C\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean h\u1ec7 th\u1ed1ng c\u1ee7a Expedia ( Hotwire.com, \u00a0Hotels.com )<\/p>\n

    \n
  • Banner qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n tr\u00ean website v\u00e0 c\u00f3 th\u00eam qu\u1ea3ng c\u00e1o gi\u1edbi thi\u1ec7u v\u1ec1 nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.<\/li>\n
  • Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0\u00a0Twitter, fanpage \u0111\u1ec3 kh\u00e1ch \u0111\u1ebfn v\u1edbi t\u1ea1o ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng.<\/li>\n
  • Danh s\u00e1ch nh\u00e0 t\u00e0i tr\u1ee3, Pay-Per-Click \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb kh\u00e1ch s\u1ea1n trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n.<\/li>\n
  • \u0110\u1eb7t nh\u1eefng m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c, nh\u01b0ng video hay c\u00e1c banner qu\u1ea3ng c\u00e1o mang t\u00ean c\u1ee7a h\u1ecd.<\/li>\n
  • Email g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t c\u1ee7a kh\u00e1ch s\u1ea1n, sau \u0111\u00f3 t\u1ed5ng k\u1ebft nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 th\u00e1i \u0111\u1ed9 quan t\u00e2m \u0111\u1ebfn h\u1ecd.<\/li>\n<\/ul>\n
    \n
    \"Ph\u1ea7n
    H\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn th\u1eb3ng k\u00eanh OTA<\/figcaption><\/figure>\n<\/div>\n

    Orbitz.com<\/strong><\/em><\/h3>\n

    Orbitz l\u00e0 m\u1ed9t OTA ph\u00e1t tri\u1ec3n theo m\u1ed9t h\u01b0\u1edbng m\u00e0 h\u1ecd nh\u1eadn \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean website c\u1ee7a m\u00ecnh, tuy nhi\u00ean h\u1ecd c\u0169ng \u0111\u1ea3m nh\u1eadn l\u00e0 m\u1ed9t OTA:<\/p>\n

      \n
    • Banner qu\u1ea3ng c\u00e1o v\u00e0 m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
    • G\u1eedi nhi\u1ec1u Email gi\u1edbi thi\u1ec7u, mang nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 nhi\u1ec1u c\u01a1 h\u1ed9i.<\/li>\n
    • Danh s\u00e1ch t\u00ecm ki\u1ebfm t\u00e0i tr\u1ee3, Pay-Per-Click \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p cho m\u1ed9t kh\u00e1ch s\u1ea1n hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm Orbitz.m<\/li>\n
    • H\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u1ec7u,x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, banner qu\u1ea3ng c\u00e1o tr\u00ean trang web c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n

      Priceline.com<\/strong><\/em><\/h3>\n

      Priceline c\u00f3 m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o \u0111\u00e1ng nh\u1edb \u0111\u00f3 du kh\u00e1ch c\u00f3 th\u1ec3 s\u1ebd nh\u1eadn ra, v\u00e0 h\u1ecd c\u0169ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i cho qu\u1ea3ng c\u00e1o tr\u00ean trang web c\u1ee7a h\u1ecd:<\/p>\n

        \n
      • Nhi\u1ec1u c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o banner v\u00e0 v\u1ecb tr\u00ed video tr\u00ean trang web c\u1ee7a h\u1ecd, e-mail v\u00e0 th\u1eadm ch\u00ed c\u1ea3 Facebook v\u00e0 Twitter c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o.<\/li>\n
      • Banner qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi s\u1eed d\u1ee5ng ph\u00e2n \u0111o\u1ea1n ng\u01b0\u1eddi truy c\u1eadp trang web Priceline (nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i).<\/li>\n
      • Priceline t\u00e0i tr\u1ee3 danh s\u00e1ch, m\u1ed9t Pay-Per-Click \u0111\u1ec3 hi\u1ec3n th\u1ecb kh\u00e1ch s\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm tr\u00ean Priceline.<\/li>\n<\/ul>\n

        Travelocity.com<\/strong><\/em><\/h3>\n

        Travelocity c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 qu\u1ea3ng c\u00e1o, m\u00e0 ch\u1ee7 y\u1ebfu bao g\u1ed3m c\u00e1c banner qu\u1ea3ng c\u00e1o tr\u00ean trang web, b\u1ea3n tin c\u1ee7a h\u1ecd v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n

        C\u00e1c chi\u1ebfn thu\u1eadt n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t t\u00ecnh hu\u1ed1ng \u0111\u00f4i b\u00ean \u0111i\u1ec1u m\u1ea5t l\u1ee3i nhu\u1eadn, v\u00e0 h\u1ecd s\u1ebd ph\u00e2n t\u00edch v\u00e0 cho b\u1ea1n bi\u1ebft \u0111\u1ec3 kh\u00f4ng x\u1ea3y ra t\u00ecnh hu\u1ed1ng tr\u00ean.\u00a0Tuy nhi\u00ean, ch\u00fang ta c\u0169ng ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng OTA \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng l\u1edbn c\u1ee7a \u0111\u1ec3 thay \u0111\u1ed5i trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i.<\/p>\n

        \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p cho m\u1ed7i kh\u00e1ch s\u1ea1n.\u00a0Ch\u00fang t\u00f4i th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua OTA, v\u00e0 do \u0111\u00f3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt n\u00e0y ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a l\u1edbn.Ti\u1ebfp \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong \u0111\u1eb7t ph\u00f2ng t\u1eeb OTA v\u00e0 c\u1ea3 tr\u00ean website kh\u00e1ch s\u1ea1n. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, kh\u00e1ch s\u1ea1n ph\u1ea3i \u00a0\u0111\u1ea7u t\u01b0 t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u00e3 n\u00eau \u1edf tr\u00ean. Kh\u00e1ch s\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t h\u01b0\u1edbng \u0111i cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.<\/p>\n

        \n
        \n
        \n
        OTA th\u1ef1c s\u1ef1 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng thay \u0111\u1ed5i trong ng\u00e0nh c\u00f4ng nghi\u1ec7p du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i th\u00edch nghi v\u1edbi chi\u1ebfn thu\u1eadt marketing c\u1ee7a OTAs n\u1ebfu mu\u1ed1n c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn c\u1ee7a ch\u00ednh h\u1ecd trong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t n\u00e0y.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        vi\u1ebft l\u00e0 OTAs, tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n cho chuy\u1ebfn du l\u1ecbch c\u1ee7a kh\u00e1ch. M\u1eb7c d\u00f9 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n ( Marketing hotel ) t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi v\u1edbi du kh\u00e1ch hi\u1ec7n \u0111\u1ea1i, nh\u01b0ng n\u00f3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc OTA v\u00e0i th\u1eadp k\u1ef7. American Airlines ra m\u1eaft […]<\/p>\n","protected":false},"author":1,"featured_media":413305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-413202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=413202"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413202\/revisions"}],"predecessor-version":[{"id":413313,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413202\/revisions\/413313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/413305"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=413202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=413202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=413202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}