{"id":413186,"date":"2024-02-28T13:35:21","date_gmt":"2024-02-28T13:35:21","guid":{"rendered":"https:\/\/otavietnam.com\/?p=413186"},"modified":"2024-02-28T13:35:21","modified_gmt":"2024-02-28T13:35:21","slug":"dieu-chinh-gia-phong-khach-san-trong-kinh-doanh-ota","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/dieu-chinh-gia-phong-khach-san-trong-kinh-doanh-ota\/","title":{"rendered":"\u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n trong kinh doanh OTA"},"content":{"rendered":"
\n
Hi\u1ec7n nay, v\u1edbi s\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh trong ng\u00e0nh kh\u00e1ch s\u1ea1n, m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n ng\u00e0y c\u00e0ng t\u0103ng cao. \u0110a d\u1ea1ng c\u00e1c lo\u1ea1i kh\u00e1ch s\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch linh ho\u1ea1t, tu\u00e2n th\u1ee7 theo c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau v\u00e0 t\u00f9y thu\u1ed9c v\u00e0o th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u00f3. Ch\u00ednh s\u00e1ch \u0111\u1ed3ng gi\u00e1 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f2ng kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec3 gi\u00e0nh l\u1ea1i quy\u1ec1n ki\u1ec3m so\u00e1t gi\u00e1 ph\u00f2ng trong cu\u1ed9c ch\u01a1i c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

Tuy nhi\u00ean, trong qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, c\u00f3 nhi\u1ec1u kh\u00f3 kh\u0103n th\u01b0\u1eddng g\u1eb7p ph\u1ea3i:<\/p>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn l\u00e0 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 r\u1ebb nh\u1ea5t cho du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua website c\u1ee7a kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, khi x\u00e1c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u c\u00e2u h\u1ecfi c\u1ea7n ph\u1ea3i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi ph\u00f9 h\u1ee3p, nh\u01b0 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u1eeb k\u00eanh cung c\u1ea5p n\u00e0o \u0111ang chi\u1ebfm t\u1ef7 l\u1ec7 cao nh\u1ea5t, ho\u1eb7c k\u00eanh s\u1ea3n xu\u1ea5t n\u00e0o \u0111ang mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/p>\n

N\u1ebfu kh\u00f4ng th\u1ef1c hi\u1ec7n qu\u1ea3n l\u00fd gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c t\u0103ng doanh thu t\u1eeb ph\u00f2ng, duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1ea1nh m\u1ebd v\u00e0 n\u00e2ng cao t\u00ednh c\u1ea1nh tranh.<\/p>\n

M\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n g\u1eb7p ph\u1ea3i trong cu\u1ed9c ch\u01a1i v\u1edbi c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (OTAs) l\u00e0 vi\u1ec7c gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n x\u00e1c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng. OTAs c\u00f3 s\u1edf h\u1eefu m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin v\u1ec1 du kh\u00e1ch m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng c\u00f3. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho h\u1ecd \u1edf th\u1ebf ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n

\"Dieu
Dieu Chinh Gia Phong Khach San Trong Kinh Doanh Ota2<\/figcaption><\/figure>\n

M\u1ed9t kh\u00f3 kh\u0103n kh\u00e1c trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng l\u00e0 vi\u1ec7c thuy\u1ebft ph\u1ee5c c\u00e1c OTAs \u0111i\u1ec1u ch\u1ec9nh hoa h\u1ed3ng cho vi\u1ec7c s\u1ea3n xu\u1ea5t ph\u00f2ng kh\u00e1ch s\u1ea1n. OTAs th\u01b0\u1eddng duy tr\u00ec c\u00e1c lu\u1eadt ch\u01a1i v\u00e0 b\u00e0i to\u00e1n l\u1ee3i nhu\u1eadn c\u1ee7a ri\u00eang h\u1ecd m\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng thay \u0111\u1ed5i.<\/p>\n

C\u00e1c OTAs c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 cho du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng th\u1ec3 can thi\u1ec7p. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c cho c\u00e1c kh\u00e1ch s\u1ea1n trong vi\u1ec7c c\u1ea1nh tranh v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 n\u00e0y.<\/p>\n

\u0110\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 ph\u00f2ng t\u1ed1t nh\u1ea5t tr\u00ean website c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n c\u00f3 th\u00f4ng tin t\u1ed5ng h\u1ee3p v\u1ec1 gi\u00e1 ph\u00f2ng t\u1eeb nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c OTAs c\u00f3 th\u00eam nhi\u1ec1u Affiliate kh\u00e1c v\u00e0 vi\u1ec7c t\u1ed5ng h\u1ee3p th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01a1n gi\u1ea3n.<\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm chuy\u00ean nghi\u1ec7p trong n\u0103m qua, vi\u1ec7c so s\u00e1nh gi\u00e1 ph\u00f2ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 ph\u00f2ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n

Gi\u00e1 ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd ng\u00e0y c\u00e0ng linh \u0111\u1ed9ng v\u00e0 kh\u00f3 kh\u0103n h\u01a1n. Gi\u00e1 ph\u00f2ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u1eebng gi\u1edd ho\u1eb7c b\u1eaft bu\u1ed9c tu\u00e2n theo c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 nh\u01b0 “the last minute”.<\/p>\n

\"Dieu
Dieu Chinh Gia Phong Khach San Trong Kinh Doanh Ota3<\/figcaption><\/figure>\n

V\u1edbi l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh trong vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ph\u00f2ng t\u1eeb nhi\u1ec1u kh\u00e1ch s\u1ea1n kh\u00e1c nhau, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, OTAs \u0111ang gi\u1eef m\u1ed9t s\u1ee9c m\u1ea1nh l\u1edbn trong cu\u1ed9c ch\u01a1i n\u00e0y.<\/p>\n

V\u00ec v\u1eady, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f2ng ph\u00f9 h\u1ee3p cho t\u1eebng k\u00eanh ph\u00e2n ph\u1ed1i, th\u00f4ng minh v\u1ec1 l\u1ee3i nhu\u1eadn, v\u00e0 gi\u1ea3m s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1eeb c\u00e1c OTAs, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd gi\u00e1 ph\u00f2ng ph\u1ee9c t\u1ea1p v\u00e0 linh ho\u1ea1t. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi kh\u00e1ch s\u1ea1n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o \u0111\u00fang \u0111\u1eafn v\u1ec1 c\u00e1c bi\u1ebfn \u0111\u1ed9ng doanh thu, l\u1ee3i nhu\u1eadn, hi\u1ec7u su\u1ea5t ph\u00f2ng v\u00e0 gi\u00e1 ph\u00f2ng theo t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/p>\n

Ngo\u00e0i ra, kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 ph\u00f2ng logic. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh khi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi du kh\u00e1ch v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c OTAs.<\/p>\n

Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 chi\u1ebfn th\u1eafng trong cu\u1ed9c ch\u01a1i n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u1eddi \u0111i\u1ec3m ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, qu\u1ea3n l\u00fd quota ph\u00f2ng v\u00e0 d\u1eebng doanh thu cho t\u1eebng k\u00eanh ph\u00e2n ph\u1ed1i. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n.<\/p>\n<\/header>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hi\u1ec7n nay, v\u1edbi s\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh trong ng\u00e0nh kh\u00e1ch s\u1ea1n, m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n ng\u00e0y c\u00e0ng t\u0103ng cao. \u0110a d\u1ea1ng c\u00e1c lo\u1ea1i kh\u00e1ch s\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch linh ho\u1ea1t, tu\u00e2n th\u1ee7 theo c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau v\u00e0 t\u00f9y thu\u1ed9c […]<\/p>\n","protected":false},"author":1,"featured_media":413187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,161],"tags":[],"class_list":["post-413186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=413186"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413186\/revisions"}],"predecessor-version":[{"id":413837,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/413186\/revisions\/413837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/413187"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=413186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=413186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=413186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}