{"id":412483,"date":"2024-01-17T09:16:28","date_gmt":"2024-01-17T09:16:28","guid":{"rendered":"https:\/\/otavietnam.com\/?p=412483"},"modified":"2024-01-17T09:16:28","modified_gmt":"2024-01-17T09:16:28","slug":"bi-quyet-tang-occupancy-rate-cho-khach-san-chien-luoc-da-chieu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-tang-occupancy-rate-cho-khach-san-chien-luoc-da-chieu\/","title":{"rendered":"B\u00ed Quy\u1ebft T\u0103ng Occupancy Rate Cho Kh\u00e1ch S\u1ea1n: Chi\u1ebfn L\u01b0\u1ee3c \u0110a Chi\u1ec1u"},"content":{"rendered":"

Theo d\u00f5i t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng (Occupancy Rate) kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong ng\u00e0nh Nh\u00e0 H\u00e0ng – Kh\u00e1ch S\u1ea1n (NH-KS). B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0m s\u00e1ng t\u1ecf v\u1ec1 \u00fd ngh\u0129a c\u1ee7a Occupancy Rate, cung c\u1ea5p \u0111\u1ecbnh ngh\u0129a chi ti\u1ebft v\u00e0 \u0111\u1ed3ng th\u1eddi chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y hi\u1ec7u qu\u1ea3.<\/p>\n

Occupancy Rate, hay t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng, kh\u00f4ng ch\u1ec9 l\u00e0 con s\u1ed1 tr\u00ean b\u1ea3ng th\u1ed1ng k\u00ea m\u00e0 c\u00f2n l\u00e0 b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n. Con s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng ph\u00f2ng m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh t\u00ecnh tr\u1ea1ng th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c l\u01b0u tr\u00fa. V\u1edbi Occupancy Rate cao, kh\u00e1ch s\u1ea1n \u0111ang th\u1ef1c s\u1ef1 kinh doanh hi\u1ec7u qu\u1ea3, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

\u0110\u1ecbnh Ngh\u0129a Chi Ti\u1ebft V\u1ec1 Occupancy Rate<\/h2>\n

Occupancy Rate \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng ho\u1eb7c l\u1ea5p \u0111\u1ea7y ph\u00f2ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. Kh\u00e1i ni\u1ec7m n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ph\u00f2ng \u1edf trong ng\u00e0nh NH-KS. Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng Occupancy Rate gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 c\u1ea3, qu\u1ea3ng c\u00e1o, v\u00e0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Occupancy Rate<\/h3>\n

Occupancy Rate kh\u00f4ng ch\u1ec9 l\u00e0 con s\u1ed1 tr\u00ean b\u1ea3ng th\u1ed1ng k\u00ea, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau:<\/p>\n

1. Qu\u1ea3n L\u00fd Gi\u00e1 C\u1ea3<\/h4>\n

D\u1ef1a tr\u00ean Occupancy Rate, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu. Trong c\u00e1c giai \u0111o\u1ea1n cao Occupancy Rate, c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 \u0111\u1ec3 t\u1eadn d\u1ee5ng nhu c\u1ea7u l\u1edbn; ng\u01b0\u1ee3c l\u1ea1i, \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 trong c\u00e1c giai \u0111o\u1ea1n th\u1ea5p.<\/p>\n

2. K\u1ebf Ho\u1ea1ch Qu\u1ea3ng C\u00e1o<\/h4>\n

Occupancy Rate cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o. Trong th\u1eddi k\u1ef3 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng danh ti\u1ebfng, trong khi trong giai \u0111o\u1ea1n th\u1ea5p c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh s\u1ef1 nh\u1eadn th\u1ee9c v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

3. D\u1ef1 \u0110o\u00e1n Nhu C\u1ea7u<\/h4>\n

\u0110\u00e1nh gi\u00e1 Occupancy Rate gi\u00fap d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng nhu c\u1ea7u v\u00e0 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u d\u1ef1 ki\u1ebfn v\u00e0 th\u00edch \u1ee9ng v\u1edbi bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

4. Qu\u1ea3n L\u00fd Ngu\u1ed3n L\u1ef1c<\/h4>\n

D\u1ef1a tr\u00ean Occupancy Rate, doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb nh\u00e2n s\u1ef1 \u0111\u1ebfn ti\u1ec7n \u00edch v\u00e0 d\u1ecbch v\u1ee5. T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c gi\u00fap gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t.<\/p>\n

5. Ch\u1ea5t L\u01b0\u1ee3ng D\u1ecbch V\u1ee5<\/h4>\n

T\u0103ng Occupancy Rate \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c.<\/p>\n

6. C\u1ea1nh Tranh Tr\u00ean Th\u1ecb Tr\u01b0\u1eddng<\/h4>\n

Occupancy Rate l\u00e0 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng c\u1ea1nh tranh gi\u1eefa c\u00e1c kh\u00e1ch s\u1ea1n. Hi\u1ec3u r\u00f5 v\u1ecb th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 gi\u00fap \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3.<\/p>\n

C\u00f4ng Th\u1ee9c T\u00ednh Occupancy Rate v\u00e0 V\u00ed D\u1ee5<\/h3>\n

C\u00f4ng th\u1ee9c t\u00ednh Occupancy Rate kh\u00e1 \u0111\u01a1n gi\u1ea3n: Occupancy Rate = (S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc \/ T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n) \u00d7 100. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 150 ph\u00f2ng v\u00e0 trong m\u1ed9t ng\u00e0y c\u00f3 120 ph\u00f2ng \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc, Occupancy Rate s\u1ebd l\u00e0 (120\/150) \u00d7 100 \u2248 80%.<\/p>\n

\"Otavn
T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Occupancy Rate<\/figcaption><\/figure>\n

C\u00e1c b\u00ed quy\u1ebft \u0111\u1ec3 t\u0103ng Occupancy Rate Hi\u1ec7u Qu\u1ea3<\/h2>\n

Hi\u1ec3u r\u00f5 Occupancy Rate l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1eb1m t\u0103ng c\u01b0\u1eddng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 “chi\u00eau” m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n:<\/p>\n

1. Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Linh Ho\u1ea1t<\/h4>\n

Thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean ng\u00e0y, m\u00f9a, s\u1ef1 ki\u1ec7n ho\u1eb7c y\u1ebfu t\u1ed1 kh\u00e1c nhau.<\/p>\n

2. Ch\u0103m S\u00f3c Kh\u00e1ch H\u00e0ng<\/h4>\n

T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i cho kh\u00e1ch h\u00e0ng quen thu\u1ed9c, c\u00f9ng v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c.<\/p>\n

3. Qu\u1ea3ng C\u00e1o Hi\u1ec7u Qu\u1ea3<\/h4>\n

S\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 offline \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng. H\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

4. Ch\u0103m S\u00f3c \u0110\u1ed1i T\u00e1c<\/h4>\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c kinh doanh nh\u01b0 c\u00f4ng ty du l\u1ecbch, \u0111\u1ea1i l\u00fd du l\u1ecbch \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng ngu\u1ed3n kh\u00e1ch h\u00e0ng.<\/p>\n

\"Otavn
C\u00e1c b\u00ed quy\u1ebft \u0111\u1ec3 t\u0103ng Occupancy Rate Hi\u1ec7u Qu\u1ea3<\/figcaption><\/figure>\n

5. D\u1ecbch V\u1ee5 v\u00e0 Ti\u1ec7n Nghi N\u00e2ng Cao<\/h4>\n

N\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n nghi \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng. T\u1ea1o g\u00f3i d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t ho\u1eb7c tr\u1ea3i nghi\u1ec7m du l\u1ecbch \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb.<\/p>\n

6. Qu\u1ea3ng C\u00e1o T\u1ea1i \u0110\u1ecba Ph\u01b0\u01a1ng<\/h4>\n

T\u1eadn d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng qua s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng, h\u1ee3p t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng c\u1ee5c b\u1ed9.<\/p>\n

7. \u0110a D\u1ea1ng H\u00f3a Th\u1ecb Tr\u01b0\u1eddng<\/h4>\n

M\u1edf r\u1ed9ng m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t lo\u1ea1i kh\u00e1ch du l\u1ecbch. X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd.<\/p>\n

Nh\u1eefng “chi\u00eau” tr\u00ean kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng Occupancy Rate m\u00e0 c\u00f2n gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn. B\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao Occupancy Rate, t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh t\u00edch c\u1ef1c v\u00e0 l\u1ee3i nhu\u1eadn cao.<\/p>\n","protected":false},"excerpt":{"rendered":"

Theo d\u00f5i t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng (Occupancy Rate) kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong ng\u00e0nh Nh\u00e0 H\u00e0ng – Kh\u00e1ch S\u1ea1n (NH-KS). B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0m s\u00e1ng t\u1ecf v\u1ec1 \u00fd ngh\u0129a c\u1ee7a Occupancy Rate, cung c\u1ea5p […]<\/p>\n","protected":false},"author":1,"featured_media":412543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"173","hide":""},"footnotes":""},"categories":[17,172,173],"tags":[],"class_list":["post-412483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-nghe-du-lich","category-quan-ly-van-hanh-du-lich"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/412483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=412483"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/412483\/revisions"}],"predecessor-version":[{"id":412546,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/412483\/revisions\/412546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/412543"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=412483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=412483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=412483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}