{"id":412481,"date":"2024-01-31T07:09:06","date_gmt":"2024-01-31T07:09:06","guid":{"rendered":"https:\/\/otavietnam.com\/?p=412481"},"modified":"2024-01-31T07:09:06","modified_gmt":"2024-01-31T07:09:06","slug":"loyalty-program-la-gi-5-loi-ich-trong-cac-chien-dich-marketing-cua-khach-san-nha-hang","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/loyalty-program-la-gi-5-loi-ich-trong-cac-chien-dich-marketing-cua-khach-san-nha-hang\/","title":{"rendered":"Loyalty Program l\u00e0 g\u00ec? 5 l\u1ee3i \u00edch trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a kh\u00e1ch s\u1ea1n nh\u00e0 h\u00e0ng"},"content":{"rendered":"

Loyalty Program (Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho Nh\u00e0 H\u00e0ng – Kh\u00e1ch s\u1ea1n, gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chi ti\u1ebft \u0111\u1ec3 s\u1eed d\u1ee5ng Loyalty Program hi\u1ec7u qu\u1ea3 trong ng\u00e0nh Nh\u00e0 H\u00e0ng – Kh\u00e1ch s\u1ea1n<\/p>\n

\"Loyalty
Loyalty Program l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

1. Hi\u1ec3u r\u00f5 Loyalty Program l\u00e0 g\u00ec?<\/strong><\/h3>\n

Loyalty Program l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng qua c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 ph\u1ea7n th\u01b0\u1edfng, ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y t\u1ea1o \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n

2. 5 l\u1ee3i \u00edch Loyalty Program trong Marketing Nh\u00e0 H\u00e0ng – Kh\u00e1ch s\u1ea1n:<\/strong><\/h3>\n

a. T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng:<\/strong> T\u1ea1o c\u1ed9ng \u0111\u1ed3ng t\u00edch c\u1ef1c v\u00e0 t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

b. Chia s\u1ebb c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng:<\/strong> S\u1eed d\u1ee5ng Loyalty Program \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c.<\/p>\n

c. \u0110\u00e1nh b\u1ea1i c\u1ea1nh tranh qua \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c:<\/strong> T\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn.<\/p>\n

d. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Loyalty Program kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft m\u1edbi.<\/p>\n

e. T\u1ea1o ra th\u00f4ng \u0111i\u1ec7p \u0111\u1ed9c \u0111\u00e1o v\u00e0 nh\u1eadn di\u1ec7n:<\/strong> S\u1eed d\u1ee5ng Loyalty Program \u0111\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

3. 6 H\u00ecnh th\u1ee9c Loyalty Program ph\u1ed5 bi\u1ebfn:<\/strong><\/h3>\n

a. \u0110i\u1ec3m Th\u01b0\u1edfng:<\/strong> Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111i\u1ec3m d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m mua, c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea5y \u01b0u \u0111\u00e3i ho\u1eb7c qu\u00e0 t\u1eb7ng.<\/p>\n

b. \u01afu \u0110\u00e3i v\u00e0 Gi\u1ea3m Gi\u00e1:<\/strong> Cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c gi\u1ea3m gi\u00e1 cho th\u00e0nh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n

c. Cashback Programs:<\/strong> Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i m\u1ed9t ph\u1ea7n ti\u1ec1n chi ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n

d. Th\u1ebb th\u00e0nh vi\u00ean:<\/strong> Chia l\u1edbp kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c c\u1ea5p \u0111\u1ed9 v\u00e0 \u01b0u \u0111\u00e3i kh\u00e1c nhau.<\/p>\n

e. H\u1ee3p t\u00e1c (Coalition):<\/strong> H\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p kh\u00e1c \u0111\u1ec3 \u0111\u01b0a \u0111\u1ebfn \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n

f. Partnership Programs:<\/strong> H\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c \u0111\u1ec3 m\u1edf r\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n

\"Loyalty
Loyalty Program ph\u1ed5 bi\u1ebfn l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

4. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho Loyalty Program<\/strong><\/h3>\n

a. T\u00ecm hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng:<\/strong> Ph\u00e2n t\u00edch \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng, x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

b. Ch\u1ecdn h\u00ecnh th\u1ee9c Loyalty Program ph\u00f9 h\u1ee3p:<\/strong> L\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh th\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi Nh\u00e0 H\u00e0ng – Kh\u00e1ch s\u1ea1n.<\/p>\n

c. T\u1ea1o \u01b0u \u0111\u00e3i v\u00e0 ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn:<\/strong> Ph\u00e1t tri\u1ec3n \u01b0u \u0111\u00e3i v\u00e0 ph\u1ea7n th\u01b0\u1edfng c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng.<\/p>\n

d. T\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p v\u1edbi Loyalty Program.<\/p>\n

e. T\u00edch h\u1ee3p v\u00e0o chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb:<\/strong> S\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb \u0111\u1ec3 qu\u1ea3ng b\u00e1 Loyalty Program.<\/p>\n

f. T\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t:<\/strong> \u0110\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng qua Loyalty Program \u0111\u1ed3ng nh\u1ea5t v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a Nh\u00e0 H\u00e0ng – Kh\u00e1ch s\u1ea1n.<\/p>\n

5. K\u00edch th\u00edch s\u1ef1 tham gia v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i:<\/strong><\/h3>\n

a. S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c:<\/strong> Cu\u1ed9c thi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 tham gia.<\/p>\n

b. Thu th\u1eadp ph\u1ea3n h\u1ed3i:<\/strong> Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 m\u1edf r\u1ed9ng Loyalty Program.<\/p>\n

c. Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch:<\/strong> \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a Loyalty Program v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

\"Loyalty
Loyalty Program \u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00edch c\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 t\u0103ng c\u01b0\u1eddng doanh thu<\/figcaption><\/figure>\n

Nh\u01b0 v\u1eady, b\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 Loyalty Program v\u00e0 t\u1eadn d\u1ee5ng n\u00f3 th\u00f4ng qua m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ch\u1eb7t ch\u1ebd, Nh\u00e0 H\u00e0ng – Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00edch c\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 t\u0103ng c\u01b0\u1eddng doanh thu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Loyalty Program (Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho Nh\u00e0 H\u00e0ng – Kh\u00e1ch s\u1ea1n, gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chi ti\u1ebft \u0111\u1ec3 s\u1eed […]<\/p>\n","protected":false},"author":1,"featured_media":412762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-412481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/412481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=412481"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/412481\/revisions"}],"predecessor-version":[{"id":412766,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/412481\/revisions\/412766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/412762"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=412481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=412481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=412481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}