{"id":404440,"date":"2023-12-31T09:43:12","date_gmt":"2023-12-31T09:43:12","guid":{"rendered":"https:\/\/otavietnam.com\/?p=404440"},"modified":"2023-12-31T09:43:12","modified_gmt":"2023-12-31T09:43:12","slug":"cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua\/","title":{"rendered":"C\u00e1ch \u00c1p D\u1ee5ng Email Marketing Trong Qu\u1ea3n l\u00fd Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"<p style=\"text-align: justify;\">Email Marketing l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n nhanh nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn, k\u1ebft n\u1ed1i v\u1edbi du kh\u00e1ch, d\u00f9 c\u0169 hay m\u1edbi \u0111\u1eb7t ph\u00f2ng. \u0110\u00e2y c\u0169ng l\u00e0 gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n, chi ph\u00ed c\u1ea1nh tranh gi\u00fap kh\u00e1ch s\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn <strong>C\u00e1ch \u00c1p D\u1ee5ng Email Marketing Trong Qu\u1ea3n l\u00fd Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3<\/strong>, \u0111\u00e2y\u00a0l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n, cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng doanh thu.<\/p>\n<h2 style=\"text-align: justify;\">T\u1ea1i sao email marketing l\u1ea1i c\u1ea7n thi\u1ebft trong kinh doanh kh\u00e1ch s\u1ea1n<\/h2>\n<p style=\"text-align: justify;\">Email marketing l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho nhi\u1ec1u doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 ng\u00e0nh kh\u00e1ch s\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do t\u1ea1i sao email marketing l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1ch s\u1ea1n:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Cho ph\u00e9p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi du kh\u00e1ch (c\u1ea3 c\u0169 v\u00e0 m\u1edbi).<\/li>\n<li style=\"text-align: justify;\">K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch t\u1eebng \u0111\u1eb7t ph\u00f2ng, thu h\u00fat h\u1ecd <strong>\u0111\u1eb7t ph\u00f2ng l\u1eb7p l\u1ea1i<\/strong> v\u00e0 <strong>c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh<\/strong>.<\/li>\n<li style=\"text-align: justify;\">Kh\u00f4ng t\u1ed1n chi ph\u00ed qu\u1ea3ng c\u00e1o, ph\u1ee5 ph\u00ed khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/li>\n<li style=\"text-align: justify;\">C\u00f3 th\u1ec3 b\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o cho kh\u00e1ch t\u1eebng \u0111\u1eb7t ph\u00f2ng.<\/li>\n<li style=\"text-align: justify;\">Email marketing l\u00e0 c\u00e1ch \u0111\u1ec3 c\u1eadp nh\u1eadt cho du kh\u00e1ch bi\u1ebft kh\u00e1ch s\u1ea1n hi\u1ec7n t\u1ea1i c\u00f3 g\u00ec m\u1edbi.<\/li>\n<li style=\"text-align: justify;\">Email marketing l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u du kh\u00e1ch h\u01a1n.<\/li>\n<li style=\"text-align: justify;\">Hi\u1ec7u qu\u1ea3 cao, ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n.<\/li>\n<li style=\"text-align: justify;\">Thu \u0111\u01b0\u1ee3c ROI (Return on Investment \u2013 T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n) cao h\u01a1n.<\/li>\n<li style=\"text-align: justify;\">\u2026<\/li>\n<\/ul>\n<figure id=\"attachment_404576\" aria-describedby=\"caption-attachment-404576\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-404576\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-can-thiet.png\" alt=\"Otavn Ota Viet Nam Website Cach Ap Dung Email Marketing Trong Quan Ly Khach San Hieu Qua Can Thiet\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-can-thiet.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-can-thiet-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-can-thiet-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-can-thiet-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-can-thiet-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-can-thiet-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-404576\" class=\"wp-caption-text\">Otavn Ota Viet Nam Website Cach Ap Dung Email Marketing Trong Quan Ly Khach San Hieu Qua Can Thiet<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\">Tri\u1ec3n khai email marketing trong kh\u00e1ch s\u1ea1n trong 5 b\u01b0\u1edbc<\/h2>\n<p style=\"text-align: justify;\">Tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing trong kh\u00e1ch s\u1ea1n c\u1ea7n c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p, \u0111\u1eb7c bi\u1ec7t l\u00e0 <strong>ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/strong>.<\/p>\n<h3 style=\"text-align: justify;\">T\u1ea1o danh s\u00e1ch email<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong chi\u1ebfn d\u1ecbch email marketing trong kh\u00e1ch s\u1ea1n. B\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 g\u1eedi email cho ng\u01b0\u1eddi d\u00f9ng theo k\u1ebf ho\u1ea1ch \u0111\u1ecbnh s\u1eb5n. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 danh s\u00e1ch contact hi\u1ec7n t\u1ea1i \u0111\u1ec3 ph\u00e2n lo\u1ea1i, s\u1eafp x\u1ebfp v\u00e0o c\u00e1c danh s\u00e1ch g\u1eedi mail c\u1ee5 th\u1ec3.<\/p>\n<p style=\"text-align: justify;\">C\u00e1ch hay nh\u1ea5t \u0111\u1ec3 khi\u1ebfn du kh\u00e1ch ph\u1ea3n h\u1ed3i l\u00e0 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i ho\u1eb7c thu h\u00fat \u0111\u1eb7c bi\u1ec7t, v\u00ed d\u1ee5:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Gi\u1ea3m gi\u00e1 cho l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng k\u1ebf ti\u1ebfp, ho\u1eb7c hi\u1ec7n t\u1ea1i.<\/li>\n<li style=\"text-align: justify;\">\u0110\u00f3n t\u1ea1i s\u00e2n bay mi\u1ec5n ph\u00ed.<\/li>\n<li style=\"text-align: justify;\">Nh\u1eadn ph\u00f2ng s\u1edbm.<\/li>\n<li style=\"text-align: justify;\">H\u01b0\u1edbng d\u1eabn du l\u1ecbch, tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li style=\"text-align: justify;\">\u01afu \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 ch\u1ec9 d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/li>\n<li style=\"text-align: justify;\">\u2026<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n<\/h3>\n<p style=\"text-align: justify;\">S\u1ebd sai l\u1ea7m khi cho r\u1eb1ng m\u1ecdi du kh\u00e1ch b\u01b0\u1edbc v\u00e0o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 nhu c\u1ea7u nh\u01b0 nhau. Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap kh\u00e1ch s\u1ea1n x\u00e1c \u0111\u1ecbnh n\u1ed9i dung ti\u1ebfp th\u1ecb n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, kh\u00e1ch du l\u1ecbch s\u1ebd c\u00f3 nhu c\u1ea7u kh\u00e1c v\u1edbi kh\u00e1ch doanh nh\u00e2n, c\u1ea3 v\u1ec1 m\u1ee5c \u0111\u00edch l\u1eabn tr\u1ea3i nghi\u1ec7m k\u1ef3 v\u1ecdng. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng khi g\u1eedi email marketing l\u00e0 r\u1ea5t quan tr\u1ecdng, nh\u1eb1m \u0111\u1ea3m b\u1ea3o email s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p style=\"text-align: justify;\">Ph\u00e2n lo\u1ea1i danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c nh\u00f3m nh\u01b0 kh\u00e1ch \u0111\u1eb7t ph\u00f2ng l\u1ea7n \u0111\u1ea7u v\u00e0 kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1edf l\u1ea1i. V\u1edbi kh\u00e1ch \u0111\u1eb7t ph\u00f2ng l\u1ea7n \u0111\u1ea7u, h\u00e3y g\u1eedi email ch\u1ee9a ch\u1ee9a th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n, \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn\u2026 V\u1edbi kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1edf l\u1ea1i, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi th\u00f4ng tin v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t khi\u1ebfn h\u1ecd mu\u1ed1n \u0111\u1eb7t ph\u00f2ng th\u00eam l\u1ea7n n\u1eefa.<\/p>\n<h3 style=\"text-align: justify;\">G\u1eedi th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n<p style=\"text-align: justify;\">C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, h\u1ee7y b\u1ecf k\u1ebf ho\u1ea1ch \u0111\u1eb7t ph\u00f2ng v\u1edbi m\u1ed9t kh\u00e1ch s\u1ea1n nh\u1ea5t \u0111\u1ecbnh chi\u1ebfm 81%. Nh\u01b0ng n\u1ebfu kh\u00e1ch s\u1ea1n \u0111\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi du kh\u00e1ch \u0111\u00fang th\u1eddi \u0111i\u1ec3m, kh\u00e1ch s\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c t\u00ecnh hu\u1ed1ng, thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1edf l\u1ea1i. V\u1edbi c\u00e1c th\u00f4ng b\u00e1o, email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p th\u00ec \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 thi.<\/p>\n<h3 style=\"text-align: justify;\">Gi\u1ea3m gi\u00e1 \u0111\u1eb7t ph\u00f2ng v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 thu h\u00fat du kh\u00e1ch \u0111\u0103ng k\u00fd nh\u1eadn email v\u00e0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00ec \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 ph\u00f2ng c\u00f3 hi\u1ec7u l\u1ef1c trong m\u1ed9t th\u1eddi gian gi\u1edbi h\u1ea1n, t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0 s\u1ee3 b\u1ecf l\u1ee1 n\u1ebfu h\u1ecd kh\u00f4ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i nh\u01b0 v\u1eady. Kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 g\u1eedi email <strong>\u0111\u1eb7t ph\u00f2ng ph\u00fat ch\u00f3t<\/strong> cho ai \u0111\u00e3 click v\u00e0o email nh\u01b0ng ch\u01b0a \u0111\u1eb7t ph\u00f2ng.<\/p>\n<h3 style=\"text-align: justify;\">Email khuy\u1ebfn m\u00e3i<\/h3>\n<p style=\"text-align: justify;\">Email v\u1ec1 m\u1ecdi s\u1ef1 ki\u1ec7n s\u1eafp x\u1ea3y ra t\u1ea1i kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 h\u01a1i c\u0103ng th\u1eb3ng v\u00e0 khi\u1ebfn du kh\u00e1ch m\u1ec7t m\u1ecfi. C\u00e1ch gi\u1ea3i quy\u1ebft l\u00e0 s\u1eed d\u1ee5ng email khuy\u1ebfn m\u00e3i, ch\u00fang th\u01b0\u1eddng cung c\u1ea5p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/li>\n<li style=\"text-align: justify;\">Khuy\u1ebfn m\u00e3i theo m\u00f9a, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t tr\u00ean h\u1ea1ng ph\u00f2ng ho\u1eb7c th\u1eddi gian.<\/li>\n<\/ul>\n<figure id=\"attachment_404607\" aria-describedby=\"caption-attachment-404607\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-404607\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-trien-khai.png\" alt=\"Otavn Ota Viet Nam Website Cach Ap Dung Email Marketing Trong Quan Ly Khach San Hieu Qua Trien Khai\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-trien-khai.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-trien-khai-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-trien-khai-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-trien-khai-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-trien-khai-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-trien-khai-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-404607\" class=\"wp-caption-text\">Otavn Ota Viet Nam Website Cach Ap Dung Email Marketing Trong Quan Ly Khach San Hieu Qua Trien Khai<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\">Email tr\u01b0\u1edbc khi du kh\u00e1ch \u0111\u1ebfn<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 nh\u1eefng email kh\u00e1ch s\u1ea1n g\u1eedi cho du kh\u00e1ch tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Nh\u1eefng email n\u00e0y \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap kh\u00e1ch c\u1ee7a b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 email tr\u01b0\u1edbc khi \u0111\u1ebfn ti\u00eau chu\u1ea9n l\u00e0:<\/p>\n<h4 style=\"text-align: justify;\"><em>Email x\u00e1c nh\u1eadn<\/em><\/h4>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 email du kh\u00e1ch nh\u1eadn sau khi \u0111\u1eb7t ph\u00f2ng th\u00e0nh c\u00f4ng. 90% du kh\u00e1ch th\u01b0\u1eddng \u0111\u1ee3i email n\u00e0y tr\u01b0\u1edbc khi ti\u1ebfp t\u1ee5c h\u00e0nh tr\u00ecnh, b\u1edfi khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c email x\u00e1c nh\u1eadn th\u00ec \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch s\u1ea1n x\u1eed l\u00fd v\u00e0 ph\u00ea duy\u1ec7t.<\/p>\n<p style=\"text-align: justify;\">Email x\u00e1c nh\u1eadn ch\u1ee9a c\u00e1c th\u00f4ng tin sau:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Ng\u00e0y \u0111\u1ebfn.<\/li>\n<li style=\"text-align: justify;\">Th\u1eddi gian nh\u1eadn v\u00e0 tr\u1ea3 ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<li style=\"text-align: justify;\">Lo\u1ea1i, h\u1ea1ng ph\u00f2ng.<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecba ch\u1ec9 kh\u00e1ch s\u1ea1n, h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1eddng \u0111i.<\/li>\n<li style=\"text-align: justify;\">Gi\u00e1 l\u01b0u tr\u00fa (\u0111\u00e3 bao g\u1ed3m c\u00e1c kho\u1ea3n ph\u00ed ho\u1eb7c thu\u1ebf).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Email x\u00e1c nh\u1eadn l\u00e0 kh\u1edfi \u0111\u1ea7u cho email marketing c\u1ee7a b\u1ea1n v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch c\u1ee7a kh\u00e1ch s\u1ea1n. Ch\u00fang gi\u00fap tinh th\u1ea7n c\u1ee7a du kh\u00e1ch tr\u1edf n\u00ean tho\u1ea3i m\u00e1i.<\/p>\n<h4 style=\"text-align: justify;\"><em>Email tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n<\/em><\/h4>\n<p style=\"text-align: justify;\">Email tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n th\u1ec3 hi\u1ec7n v\u1edbi du kh\u00e1ch r\u1eb1ng kh\u00e1ch s\u1ea1n th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Email n\u00e0y kh\u00f4ng ch\u1ec9 kh\u01a1i d\u1eady s\u1ef1 ph\u1ea5n kh\u00edch cho du kh\u00e1ch, m\u00e0 c\u00f2n cho ph\u00e9p kh\u00e1ch s\u1ea1n t\u00ecm hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a du kh\u00e1ch \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: justify;\">H\u00e3y h\u1ecfi xem du kh\u00e1ch c\u00f3 nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ea7n l\u01b0u \u00fd khi l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng th\u00f4ng tin, c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng s\u1ebd h\u1eefu \u00edch \u0111\u1ec3 khi\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch tr\u1edf n\u00ean th\u00e2n thi\u1ec7n, nhi\u1ec1u k\u1ef7 ni\u1ec7m \u0111\u1eb9p.<\/p>\n<h4 style=\"text-align: justify;\"><em>Email nh\u1eafc nh\u1edf tr\u01b0\u1edbc khi \u0111\u1ebfn<\/em><\/h4>\n<p style=\"text-align: justify;\">Email nh\u1eafc nh\u1edf tr\u01b0\u1edbc khi \u0111\u1ebfn g\u1eedi 1 ho\u1eb7c 2 ng\u00e0y tr\u01b0\u1edbc khi du kh\u00e1ch \u0111\u1ebfn. \u0110\u00e2y l\u00e0 email nh\u1eafc nh\u1edf tr\u01b0\u1edbc khi du kh\u00e1ch \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. Email n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1edf th\u00edch c\u1ee7a du kh\u00e1ch, cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n<h3 style=\"text-align: justify;\">Email sau khi du kh\u00e1ch \u0111\u1ebfn<\/h3>\n<p style=\"text-align: justify;\">Khi tr\u1ea3 ph\u00f2ng kh\u00e1ch s\u1ea1n, du kh\u00e1ch s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c email ch\u1ee9a h\u00f3a \u0111\u01a1n k\u00e8m l\u1eddi c\u1ea3m \u01a1n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. L\u1eddi c\u1ea3m \u01a1n ph\u1ea3i th\u1ec3 hi\u1ec7n r\u00f5 l\u00e0 kh\u00e1ch s\u1ea1n tr\u00e2n tr\u1ecdng khi du kh\u00e1ch ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, b\u1edfi ngo\u00e0i kia c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u.<\/p>\n<h3 style=\"text-align: justify;\">Email b\u1ea3n tin \u0111\u1ecbnh k\u1ef3<\/h3>\n<p style=\"text-align: justify;\">Email b\u1ea3n tin \u0111\u1ecbnh k\u1ef3 l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. Kh\u00e1ch s\u1ea1n ph\u1ea3i duy tr\u00ec li\u00ean l\u1ea1c, t\u01b0\u01a1ng t\u00e1c v\u1edbi du kh\u00e1ch ngay c\u1ea3 khi kh\u00e1ch s\u1ea1n kh\u00f4ng c\u00f2n ph\u00f2ng \u0111\u1ec3 b\u00e1n. Email b\u1ea3n tin \u0111\u1ecbnh k\u1ef3 gi\u00fap thu h\u00fat du kh\u00e1ch, gi\u1edbi thi\u1ec7u c\u00e1c \u01b0u \u0111\u00e3i hay m\u00f3n \u0103n m\u1edbi\u2026<\/p>\n<figure id=\"attachment_404577\" aria-describedby=\"caption-attachment-404577\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-404577\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-8-buoc.png\" alt=\"Otavn Ota Viet Nam Website Cach Ap Dung Email Marketing Trong Quan Ly Khach San Hieu Qua 8 Buoc\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-8-buoc.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-8-buoc-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-8-buoc-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-8-buoc-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-8-buoc-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-cach-ap-dung-email-marketing-trong-quan-ly-khach-san-hieu-qua-8-buoc-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-404577\" class=\"wp-caption-text\">Otavn Ota Viet Nam Website Cach Ap Dung Email Marketing Trong Quan Ly Khach San Hieu Qua 8 Buoc<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\">8 b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o email ho\u00e0n h\u1ea3o cho du kh\u00e1ch c\u1ee7a kh\u00e1ch s\u1ea1n<\/h2>\n<p style=\"text-align: justify;\">Cho d\u00f9 \u0111\u00f3 l\u00e0 email khuy\u1ebfn m\u00e3i, email x\u00e1c nh\u1eadn hay email \u0111\u1ecbnh k\u1ef3\u2026 th\u00ec c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1ec3 tri\u1ec3n khai email marketing trong kh\u00e1ch s\u1ea1n.<\/p>\n<h3 style=\"text-align: justify;\">X\u00e1c \u0111\u1ecbnh kh\u00e1ch ti\u1ec1m n\u0103ng<\/h3>\n<p style=\"text-align: justify;\">Email marketing r\u1ea5t nh\u1ea1y c\u1ea3m. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh n\u1ebfu g\u1eedi sai c\u00e1ch. N\u00ean \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0m tr\u01b0\u1edbc khi b\u1ea1n g\u1eedi th\u01b0 cho kh\u00e1ch l\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd cung c\u1ea5p cho kh\u00e1ch s\u1ea1n nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, cho ph\u00e9p t\u1ea1o email ho\u00e0n h\u1ea3o v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n<h3 style=\"text-align: justify;\">Vi\u1ebft m\u1ed9t ti\u00eau \u0111\u1ec1 v\u00e0 d\u00f2ng ch\u1ee7 \u0111\u1ec1 (subject) h\u1ea5p d\u1eabn<\/h3>\n<p style=\"text-align: justify;\">Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 xu h\u01b0\u1edbng m\u1edf email nhi\u1ec1u h\u01a1n khi ch\u00fang ch\u1ee9a m\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn. N\u1ebfu ti\u00eau \u0111\u1ec1, subject kh\u00f4ng h\u1ea5p d\u1eabn, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd ph\u1edbt l\u1edd v\u00e0 ch\u00fang c\u00f3 nguy c\u01a1 r\u01a1i v\u00e0o h\u1ed9p th\u01b0 r\u00e1c.<\/p>\n<h3 style=\"text-align: justify;\">Th\u00eam h\u00ecnh \u1ea3nh v\u00e0 logo<\/h3>\n<p style=\"text-align: justify;\">H\u00e3y lu\u00f4n \u0111\u00ednh k\u00e8m logo kh\u00e1ch s\u1ea1n v\u00e0o m\u1ecdi email g\u1eedi \u0111i, k\u00e8m h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a kh\u00e1ch s\u1ea1n, ho\u1eb7c m\u1ed9t v\u00e0i ho\u1ea1t \u0111\u1ed9ng kh\u00e1c li\u00ean quan \u0111\u1ebfn ng\u1eef c\u1ea3nh, n\u1ed9i dung c\u1ee7a mail v\u1eeba g\u1eedi.<\/p>\n<h3 style=\"text-align: justify;\">T\u1ea1o b\u1ea3n sao<\/h3>\n<p style=\"text-align: justify;\">C\u00e1 nh\u00e2n h\u00f3a tin nh\u1eafn, b\u1eaft \u0111\u1ea7u v\u1edbi t\u00ean kh\u00e1ch, sau \u0111\u00f3 m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn, d\u1ec5 \u0111\u1ecdc v\u1ec1 \u01b0u \u0111\u00e3i.<\/p>\n<h3 style=\"text-align: justify;\">Th\u00eam n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call to action)<\/h3>\n<p style=\"text-align: justify;\">T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c m\u1ee5c ti\u00eau c\u1ee7a email, m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 th\u00eam call to action cho ph\u00f9 h\u1ee3p, v\u00ed d\u1ee5: <em>\u0110\u1eb7t ph\u00f2ng ngay<\/em>.<\/p>\n<h3 style=\"text-align: justify;\">Bao g\u1ed3m th\u00f4ng tin li\u00ean h\u1ec7<\/h3>\n<p style=\"text-align: justify;\">Lu\u00f4n \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00ean, chi ti\u1ebft li\u00ean l\u1ea1c, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u1eadm ch\u00ed c\u1ea3 t\u00f9y ch\u1ecdn h\u1ee7y \u0111\u0103ng k\u00fd c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec1u hi\u1ec3n th\u1ecb trong email.<\/p>\n<h3 style=\"text-align: justify;\">G\u1eedi \u0111i<\/h3>\n<p style=\"text-align: justify;\">B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email test b\u1eb1ng c\u00e1ch g\u1eedi \u0111\u1ebfn b\u1ea3n th\u00e2n ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p \u0111\u1ec3 hi\u1ec7u \u0111\u00ednh. C\u0169ng c\u1ea7n ki\u1ec3m tra ch\u00e9o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u00f3 l\u1ed7i ch\u00ednh t\u1ea3, sai s\u00f3t link trong n\u1ed9i dung.<\/p>\n<h3 style=\"text-align: justify;\">Theo d\u00f5i k\u1ebft qu\u1ea3<\/h3>\n<p style=\"text-align: justify;\">Theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf,, s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng m\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<p style=\"text-align: justify;\">Cho d\u00f9 m\u1ee5c ti\u00eau b\u00e1n ph\u00f2ng l\u00e0 t\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng, <strong>c\u1ea3i thi\u1ec7n doanh thu<\/strong> hay gi\u1edbi thi\u1ec7u v\u1ec1 kh\u00e1ch s\u1ea1n, th\u00ec email marketing trong kh\u00e1ch s\u1ea1n c\u0169ng \u0111\u1ec1u l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u, c\u1ea3 v\u1ec1 chi ph\u00ed l\u1eabn l\u1ee3i \u00edch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u1ea5y. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi email marketing trong kh\u00e1ch s\u1ea1n ngay h\u00f4m nay v\u1edbi nh\u1eefng h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c n\u00eau \u1edf tr\u00ean \u0111\u1ec3 nh\u00ecn th\u1ea5y s\u1ef1 thay \u0111\u1ed5i, kh\u00e1c bi\u1ec7t trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n nhanh nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn, k\u1ebft n\u1ed1i v\u1edbi du kh\u00e1ch, d\u00f9 c\u0169 hay m\u1edbi \u0111\u1eb7t ph\u00f2ng. \u0110\u00e2y c\u0169ng l\u00e0 gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n, chi ph\u00ed c\u1ea1nh tranh gi\u00fap kh\u00e1ch s\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn C\u00e1ch \u00c1p D\u1ee5ng Email [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":404589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"165","hide":""},"footnotes":""},"categories":[165,17],"tags":[],"class_list":["post-404440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=404440"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404440\/revisions"}],"predecessor-version":[{"id":404608,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404440\/revisions\/404608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/404589"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=404440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=404440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=404440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}