{"id":404438,"date":"2023-12-31T10:23:57","date_gmt":"2023-12-31T10:23:57","guid":{"rendered":"https:\/\/otavietnam.com\/?p=404438"},"modified":"2023-12-31T10:23:57","modified_gmt":"2023-12-31T10:23:57","slug":"top-10-xu-huong-marketing-khach-san-nam-2024-tu-cvent","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/top-10-xu-huong-marketing-khach-san-nam-2024-tu-cvent\/","title":{"rendered":"Top +10 xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n n\u0103m 2024 t\u1eeb Cvent"},"content":{"rendered":"<p style=\"text-align: justify;\">C\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n, k\u00e9o theo nhu c\u1ea7u ng\u00e0y m\u1ed9t ph\u1ee9c t\u1ea1p t\u1eeb du kh\u00e1ch. Nh\u1eadn bi\u1ebft c\u00e1c xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n n\u1ed5i b\u1eadt, s\u1ebd tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh trong n\u0103m 2024 s\u1ebd l\u00e0 c\u01a1 h\u1ed9i gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt, h\u1ea5p d\u1eabn h\u01a1n trong m\u1eaft du kh\u00e1ch v\u00e0 nh\u1eadn nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n.\u00a0Khi \u0111\u1ecdc, t\u00ecm hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n n\u1ed5i b\u1eadt trong n\u0103m 2024 \u1edf d\u01b0\u1edbi \u0111\u00e2y, c\u00e1c kh\u00e1ch s\u1ea1n h\u00e3y xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n t\u1ea1i \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/p>\n<h2 style=\"text-align: justify;\">Chi\u1ebfn d\u1ecbch marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o <strong>chi\u1ebfn d\u1ecbch marketing trong kh\u00e1ch s\u1ea1n<\/strong> \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3, \u00edt t\u1ed1n th\u1eddi gian, c\u00f4ng s\u1ee9c l\u1eabn ngu\u1ed3n l\u1ef1c th\u00ec k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng c\u00f9ng Google Analytics 4 (GA4) l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed t\u1eeb Google, cho ph\u00e9p theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean website, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh \u1ea5y. Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u00ean tr\u1ef1c tuy\u1ebfn, n\u1ed9i dung n\u00e0o t\u1ea1o h\u1ee9ng th\u00fa t\u01b0\u01a1ng t\u00e1c v\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi GA4, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean website, t\u1ef7 l\u1ec7 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc m\u1edbi, \u0111i\u1ec3m ch\u1ea1m c\u1ee7a h\u1ecd v\u1edbi th\u00f4ng tin h\u1ecd c\u1ea7n\u2026 nh\u1eb1m \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi m\u1ee5c ti\u00eau b\u00e1n ph\u00f2ng hi\u1ec7n t\u1ea1i.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Thu th\u1eadp v\u00e0 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n kh\u00e1ch \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n, nh\u1eb1m thu th\u1eadp th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a du kh\u00e1ch.<\/li>\n<li style=\"text-align: justify;\">Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ef1a tr\u00ean \u0111i\u1ec3m ch\u1ea1m, \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch s\u1ea1n.<\/li>\n<li style=\"text-align: justify;\">Chia s\u1ebb d\u1eef li\u1ec7u thu th\u1eadp cho \u0111\u1ed9i ng\u0169 Sale kh\u00e1ch s\u1ea1n \u0111\u1ec3 h\u1ecd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u doanh thu v\u00e0 t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI).<\/li>\n<\/ul>\n<figure id=\"attachment_405086\" aria-describedby=\"caption-attachment-405086\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-405086\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-3.png\" alt=\"Otavn Ota Viet Nam Website Otavn Ota Viet Nam Website Top 10 Xu Huong Marketing Khach San Nam 2024 3\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-3.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-3-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-3-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-3-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-3-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-3-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-405086\" class=\"wp-caption-text\">Otavn Ota Viet Nam Website Otavn Ota Viet Nam Website Top 10 Xu Huong Marketing Khach San Nam 2024 3<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\">T\u1eadp trung v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h3>\n<p style=\"text-align: justify;\"><strong>Du l\u1ecbch tr\u1ea3i nghi\u1ec7m<\/strong> mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a l\u00e0 xu h\u01b0\u1edbng du l\u1ecbch trong n\u0103m 2023, v\u00e0 ch\u00fang s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa trong n\u0103m 2024. V\u00ec v\u1eady, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1eb7t du kh\u00e1ch l\u00e0m trung t\u00e2m trong vi\u1ec7c t\u1ea1o t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, b\u1edfi \u0111\u1ebfn 90% du kh\u00e1ch c\u00f3 k\u1ef3 v\u1ecdng v\u00e0o \u0111i\u1ec1u \u1ea5y khi \u0111\u1eb7t ph\u00f2ng.<\/p>\n<p style=\"text-align: justify;\">American Express Global Business Travel v\u00e0 CULTIQUE c\u0169ng chung nh\u1eadn \u0111\u1ecbnh t\u01b0\u01a1ng t\u1ef1, khi kh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n \u0111\u00e3 ph\u1ea3n \u00e1nh r\u1eb1ng c\u00f3 61% du kh\u00e1ch mu\u1ed1n c\u00e1 nh\u00e2n c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m trong chuy\u1ebfn \u0111i v\u00ec c\u00f4ng vi\u1ec7c, c\u00f3 th\u1ec3 k\u00e9o d\u00e0i th\u1eddi gian \u0111\u1eb7t ph\u00f2ng, ho\u1eb7c \u0111\u01b0\u1ee3c cho th\u00e0nh vi\u00ean gia \u0111\u00ecnh tham gia c\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">T\u1ea1o content m\u00f4 t\u1ea3 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch \u0111\u1eb7t ph\u00f2ng ti\u1ec1m n\u0103ng nh\u1eb1m kh\u01a1i g\u1ee3i s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/li>\n<li style=\"text-align: justify;\">Cho ph\u00e9p du kh\u00e1ch x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m, du l\u1ecbch theo \u00fd th\u00edch c\u1ee7a h\u1ecd.<\/li>\n<li style=\"text-align: justify;\">T\u1eb7ng \u0111\u00eam mi\u1ec5n ph\u00ed cho kh\u00e1ch doanh nh\u00e2n sau khi h\u1ecd k\u1ebft th\u00fac k\u1ebf ho\u1ea1ch c\u00f4ng t\u00e1c \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd tr\u1ea3i nghi\u1ec7m nhi\u1ec1u h\u01a1n t\u1ea1i kh\u00e1ch s\u1ea1n, \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Gi\u00e1m \u0111\u1ed1c Marketing c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c n\u1eb7ng n\u1ec1<\/h3>\n<p style=\"text-align: justify;\">M\u1edbi \u0111\u00e2y, HubSpot \u0111\u00e3 kh\u1ea3o s\u00e1t h\u01a1n 1200 chuy\u00ean gia marketing t\u1ea1i doanh nghi\u1ec7p B2B l\u1eabn B2C \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng bi\u1ebfn \u0111\u1ed9ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh n\u0103m 2023. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t n\u1ed5i b\u1eadt v\u1edbi th\u00f4ng tin l\u00e0 70% chuy\u00ean gia cho r\u1eb1ng kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u0111ang r\u1ea5t \u00e1p l\u1ef1c, n\u1eb7ng n\u1ec1 v\u00e0 nhi\u1ec1u h\u01a1n so v\u1edbi \u0111\u1ed3ng nghi\u1ec7p kh\u00e1c ng\u00e0nh.<\/p>\n<p style=\"text-align: justify;\">D\u00f9 <strong>t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n<\/strong> \u0111ang c\u1ea3i thi\u1ec7n, th\u00ec c\u00e1c chuy\u00ean gia trong ng\u00e0nh v\u1eabn cho r\u1eb1ng vi\u1ec7c ph\u1ee5c h\u1ed3i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 tr\u01b0\u1edbc d\u1ecbch trong n\u0103m t\u1edbi v\u1eabn ch\u01b0a th\u1ec3. \u00cdt nh\u00e2n vi\u00ean h\u01a1n trong ng\u00e0nh d\u1eabn \u0111\u1ebfn s\u1ef1 m\u1ea5t k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c Planner trong kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u01a1n v\u1ecb cung \u1ee9ng.<\/p>\n<p style=\"text-align: justify;\">C\u0169ng trong kh\u1ea3o s\u00e1t tr\u00ean, 33% chuy\u00ean gia cho r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c l\u00e0 xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn, \u0111\u00e1ng \u01b0u ti\u00ean nh\u1ea5t trong n\u0103m 2024. Vi\u1ec7c \u0111\u00e1nh gi\u00e1, review l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00e3 \u00e1p d\u1ee5ng trong th\u1eddi gian qua c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng; ngo\u00e0i ra c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c Planner trong kh\u00e1ch s\u1ea1n.<\/li>\n<li style=\"text-align: justify;\">Khuy\u1ebfn kh\u00edch giao ti\u1ebfp c\u1edfi m\u1edf v\u00e0 t\u1ea1o b\u1ea7u kh\u00f4ng kh\u00ed l\u00e0nh m\u1ea1nh \u0111\u1ec3 th\u00fac \u0111\u1ea9y k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng h\u01a1n v\u00e0 t\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng l\u1eb7p l\u1ea1i.<\/li>\n<li style=\"text-align: justify;\">Ph\u00e2n t\u00edch th\u00e0nh c\u00f4ng c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh k\u00eanh, c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng n\u00e0o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh k\u00eanh \u0111\u00f3.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c \u01b0u ti\u00ean<\/h2>\n<p style=\"text-align: justify;\">C\u00f4ng ngh\u1ec7 ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 r\u00e0o c\u1ea3n, c\u1ea3n tr\u1edf ho\u1ea1t \u0111\u1ed9ng trong kh\u00e1ch s\u1ea1n. Thay v\u00e0o \u0111\u00f3, c\u00f4ng ngh\u1ec7 gi\u1edd \u0111\u00e3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch \u0111\u1eb7t ph\u00f2ng b\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m <strong>\u0111\u1eb7t ph\u00f2ng ngay l\u1eadp t\u1ee9c<\/strong>, kh\u00f4ng g\u00e2y gi\u00e1n \u0111o\u1ea1n. V\u1edbi nhu c\u1ea7u ng\u00e0y m\u1ed9t c\u00e0ng t\u0103ng v\u1ec1 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, vi\u1ec7c thi\u1ebfu h\u1ee5t nh\u00e2n s\u1ef1 v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c l\u1edbn, th\u00ec c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn trong kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u00fap l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng n\u00e0y.<\/p>\n<p style=\"text-align: justify;\">85% planner s\u1ef1 ki\u1ec7n cho bi\u1ebft, h\u1ecd s\u1ebd ch\u1ecdn m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n n\u1ebfu n\u01a1i \u1ea5y cung c\u1ea5p c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. V\u00e0 c\u0169ng t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y, t\u1ed1c \u0111\u1ed9 b\u00e1n ph\u00f2ng s\u1ebd t\u0103ng gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Cung c\u1ea5p cho c\u00e1c planner s\u1ef1 ki\u1ec7n g\u00f3i \u0111\u1eb7t ph\u00f2ng linh ho\u1ea1t, kh\u00f4ng theo quy tr\u00ecnh b\u00e1n ph\u00f2ng th\u00f4ng th\u01b0\u1eddng n\u1ebfu h\u1ecd c\u1ea7n setup kh\u00f4ng gian nh\u1ecf, \u0111\u01a1n gi\u1ea3n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u00eam \u1edf th\u1ea5p.<\/li>\n<\/ul>\n<figure id=\"attachment_405111\" aria-describedby=\"caption-attachment-405111\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-405111\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cong-cu-truc-tuyen.png\" alt=\"Otavn Ota Viet Nam Website Otavn Ota Viet Nam Website Top 10 Xu Huong Marketing Khach San Nam 2024 Cong Cu Truc Tuyen\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cong-cu-truc-tuyen.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cong-cu-truc-tuyen-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cong-cu-truc-tuyen-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cong-cu-truc-tuyen-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cong-cu-truc-tuyen-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cong-cu-truc-tuyen-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-405111\" class=\"wp-caption-text\">Otavn Ota Viet Nam Website Otavn Ota Viet Nam Website Top 10 Xu Huong Marketing Khach San Nam 2024 Cong Cu Truc Tuyen<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\">H\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c t\u1eeb tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/h2>\n<p style=\"text-align: justify;\">Nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng, h\u1ee3p l\u00fd h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd. C\u1ee5 th\u1ec3, kh\u00e1ch s\u1ea1n \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 h\u1ed7 tr\u1ee3 tr\u00f2 chuy\u1ec7n v\u1edbi du kh\u00e1ch (chatbot), cho ph\u00e9p nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n tr\u1ea3 l\u1eddi nhi\u1ec1u du kh\u00e1ch c\u00f9ng l\u00fac nhanh ch\u00f3ng, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">AI hi\u1ec7n \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch qu\u1ea3n l\u00fd, b\u00e1n h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong kh\u00e1ch s\u1ea1n. C\u00e1c c\u00f4ng c\u1ee5 Ai gi\u00fap \u0111\u1ec1 xu\u1ea5t v\u00e0 c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o, th\u00f4ng \u0111i\u1ec7p marketing v\u00e0 c\u00e1c g\u00f3i b\u00e1n ph\u00f2ng trong kh\u00e1ch s\u1ea1n t\u00f9y ch\u1ec9nh v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng du kh\u00e1ch. Trong n\u1ed9i b\u1ed9 kh\u00e1ch s\u1ea1n, AI gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng vi\u1ec7c, nhi\u1ec7m v\u1ee5 l\u1eb7p l\u1ea1i nh\u1eadp d\u1eef li\u1ec7u, theo d\u00f5i v\u00e0 t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch \u0111\u1eb7t ph\u00f2ng ti\u1ec1m n\u0103ng\u2026 \u0111\u1ec3 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng quan h\u1ec7 kh\u00e1ch h\u00e0ng quan tr\u1ecdng v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 <strong>\u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/strong> d\u1ef1a tr\u00ean c\u00f4ng su\u1ea5t ph\u00f2ng, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u1eabn c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c\u2026 \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu kh\u00e1ch s\u1ea1n v\u00e0 b\u00f9 \u0111\u1eafp chi ph\u00ed trong th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng th\u1ea5p.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Kh\u00e1ch s\u1ea1n c\u1ea7n tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ec3 ph\u00e1t tri\u1ec3n content chu\u1ea9n SEO cho kh\u00e1ch s\u1ea1n, gi\u00fap website kh\u00e1ch s\u1ea1n t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Tin nh\u1eafn th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p style=\"text-align: justify;\">Tin nh\u1eafn th\u01b0\u01a1ng hi\u1ec7u, giao ti\u1ebfp qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c doanh nghi\u1ec7p khi giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi du kh\u00e1ch th\u00edch d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 giao ti\u1ebfp v\u00e0 gi\u1edbi thi\u1ec7u (<strong>marketing truy\u1ec1n mi\u1ec7ng<\/strong>) v\u1ec1 tr\u1ea3i nghi\u1ec7m khi du l\u1ecbch c\u1ee7a h\u1ecd h\u01a1n. D\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi, nh\u01b0ng ti\u1ec1m n\u0103ng c\u1ee7a ch\u00fang l\u1ea1i r\u1ea5t l\u1edbn, khi kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi du kh\u00e1ch \u0111\u1ec3 t\u01b0 v\u1ea5n, \u0111\u1ecbnh h\u01b0\u1edbng chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n<p style=\"text-align: justify;\">HubSpot\u2019s 2023 v\u1ec1 xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n \u0111\u00e3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n r\u1eb1ng, tin nh\u1eafn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111em l\u1ea1i ROI cao th\u1ee9 3 trong c\u00e1c c\u00f4ng c\u1ee5 marketing kh\u00e1ch s\u1ea1n trong n\u0103m. Kh\u1ea3o s\u00e1t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng g\u1ea7n \u0111\u00e2y c\u0169ng ch\u1ec9 ra r\u1eb1ng, 20% du kh\u00e1ch gen Z \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong 3 th\u00e1ng g\u1ea7n nh\u1ea5t. V\u00e0 c\u00f3 \u0111\u1ebfn 30% du kh\u00e1ch gen Millennial v\u00e0 gen Z \u0111\u00e3 \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">K\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn d\u1ecbch, th\u00f4ng \u0111i\u1ec7p marketing kh\u00e1c nhau v\u1edbi nh\u1eafn tin th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ea3m b\u1ea3o lu\u00f4n c\u00f3 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c t\u01b0 v\u1ea5n, th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd li\u00ean l\u1ea1c.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Ph\u00e1t tri\u1ec3n video d\u00e0i h\u01a1n 1 ph\u00fat &#8211; 3 ph\u00fat (d\u01b0\u1edbi 15 ph\u00fat)<\/h2>\n<p style=\"text-align: justify;\">Video ng\u1eafn t\u1eeb 3 \u0111\u1ebfn 60 gi\u00e2y \u0111ang tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh, d\u1ea7n thay th\u1ebf cho video d\u00e0i \u2013 h\u00ecnh th\u1ee9c v\u1ed1n ph\u1ed5 bi\u1ebfn v\u00e0 m\u1eb7c \u0111\u1ecbnh t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay. Theo nghi\u00ean c\u1ee9u, video ng\u1eafn s\u1ebd c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, v\u00e0 1\/3 c\u00e1c Marketer s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c truy\u1ec1n t\u1ea3i n\u1ed9i dung n\u00e0y, b\u1edfi ROI cao h\u01a1n h\u1eb3n. Ngo\u00e0i ra, xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh th\u1ee9c n\u00e0y c\u0169ng t\u1eb7ng m\u1ea1nh, v\u1edbi 21% doanh nghi\u1ec7p l\u1ea7n \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c marketing n\u00e0y trong n\u0103m nay. Tuy nhi\u00ean m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng video nh\u01b0 Tik Tok \u0111\u00e3 th\u00f4ng b\u00e1o \u01b0u ti\u00ean v\u00e0 thay \u0111\u1ed5i thu\u1eadt to\u00e1n v\u1edbi Tik tok \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c video d\u00e0i h\u01a1n so v\u1edbi Video ng\u1eafn.<\/p>\n<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">S\u1eed d\u1ee5ng video \u0111\u1ec3 gi\u1edbi thi\u1ec7u, chia s\u1ebb v\u1ec1 kh\u00f4ng gian, ki\u1ebfn tr\u00fac, ti\u1ec7n nghi, tr\u1ea3i nghi\u1ec7m\u2026 c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<li style=\"text-align: justify;\">\u0110i\u1ec1u h\u01b0\u1edbng truy c\u1eadp v\u00e0o website kh\u00e1ch s\u1ea1n, k\u00eanh \u0111\u1eb7t ph\u00f2ng ch\u00ednh th\u1ee9c t\u1eeb c\u00e1c video ng\u1eafn m\u00e0 kh\u00e1ch s\u1ea1n \u0111\u00e3 chia s\u1ebb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/li>\n<\/ul>\n<figure id=\"attachment_405087\" aria-describedby=\"caption-attachment-405087\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-405087\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-video-dai-hon.png\" alt=\"Otavn Ota Viet Nam Website Otavn Ota Viet Nam Website Top 10 Xu Huong Marketing Khach San Nam 2024 Video Dai Hon\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-video-dai-hon.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-video-dai-hon-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-video-dai-hon-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-video-dai-hon-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-video-dai-hon-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-video-dai-hon-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-405087\" class=\"wp-caption-text\">Otavn Ota Viet Nam Website Otavn Ota Viet Nam Website Top 10 Xu Huong Marketing Khach San Nam 2024 Video Dai Hon<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\">Nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m khi l\u1eadp k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i<\/h2>\n<p style=\"text-align: justify;\">M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n. Nhi\u1ec1u du kh\u00e1ch tr\u1ebb tu\u1ed5i, gen Z \u0111ang s\u1eed d\u1ee5ng c\u00e1c k\u00eanh nh\u01b0 TikTok hay Instagram \u0111\u1ec3 nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u tr\u1ea3i nghi\u1ec7m du l\u1ecbch khi l\u1eadp k\u1ebf ho\u1ea1ch thay cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. C\u00f2n c\u00e1c du kh\u00e1ch tr\u00ean 30 tu\u1ed5i c\u0169ng t\u01b0\u01a1ng t\u1ef1, nh\u01b0 \u1edf c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i truy\u1ec1n th\u1ed1ng nh\u01b0 Facebook h\u01a1n l\u00e0 TikTok. B\u1edfi v\u1eady, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 th\u00ec ph\u1ea3i \u0111\u1ea9y m\u1ea1nh n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c n\u1ed9i dung tr\u1ea3i nghi\u1ec7m, th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (AR)\u2026 l\u00e0 \u0111i\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3, \u0111\u1ec3 t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c, m\u1edbi m\u1ebb v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch du l\u1ecbch m\u1ed9t m\u00ecnh, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch theo nh\u00f3m. 53% kh\u00e1ch s\u1ea1n cho bi\u1ebft, h\u00ecnh \u1ea3nh v\u00e0 video t\u1eeb c\u00e1c influencer t\u1ea1o ra s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh khi du kh\u00e1ch t\u00ecm ki\u1ebfm ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c ho\u1ea1t \u0111\u1ed9ng, tr\u1ea3i nghi\u1ec7m trong kh\u00e1ch s\u1ea1n.<\/li>\n<li style=\"text-align: justify;\">L\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec3m tham quan hay c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o trong kh\u00e1ch s\u1ea1n.<\/li>\n<li style=\"text-align: justify;\">X\u00e2y d\u1ef1ng chuy\u1ebfn tham quan \u1ea3o trong kh\u00e1ch s\u1ea1n, nh\u1eb1m kh\u01a1i g\u1ee3i v\u00e0 thu h\u00fat du kh\u00e1ch tr\u1ea3i nghi\u1ec7m trong kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">G\u1eafn th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i (socially responsible)<\/h2>\n<p style=\"text-align: justify;\">52% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9 c\u00e2n nh\u1eafc y\u1ebfu t\u1ed1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Theo Nghi\u00ean c\u1ee9u Du l\u1ecbch B\u1ec1n v\u1eefng (Expedia Sustainable Travel Study) c\u1ee7a Expedia, 90% du kh\u00e1ch \u01b0u ti\u00ean ch\u1ecdn du l\u1ecbch b\u1ec1n v\u1eefng khi \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. Do v\u1eady, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n c\u1ea3i thi\u1ec7n \u00fd th\u1ee9c v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, v\u00e0 \u0111\u00f3 kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u c\u00e2n nh\u1eafc \u0111\u01a1n thu\u1ea7n m\u00e0 ph\u1ea3i th\u1ef1c hi\u1ec7n.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi <strong>du kh\u00e1ch gen Z<\/strong>, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. V\u1edbi c\u00e1c du kh\u00e1ch kh\u00e1c, \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft. Mong mu\u1ed1n c\u1ee7a du kh\u00e1ch khi t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 \u00fd th\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u0169ng t\u0103ng l\u00ean. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua kh\u1ea3o s\u00e1t t\u1eeb Cvent cho th\u1ea5y, 21% du kh\u00e1ch \u0111\u1ec1 cao t\u00ednh b\u1ec1n v\u1eefng khi c\u00e2n nh\u1eafc t\u00ecm ki\u1ebfm l\u1ef1a ch\u1ecdn \u0111\u1eb7t ph\u00f2ng, v\u00e0 31% cho r\u1eb1ng t\u00ednh b\u1ec1n v\u1eefng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng, c\u00e1c kh\u00e1ch s\u1ea1n \u0111ang n\u1ed7 l\u1ef1c t\u0103ng c\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y, th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng xanh, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">N\u1ebfu kh\u00e1ch s\u1ea1n ch\u01b0a c\u00f3 ch\u00ednh s\u00e1ch, chi\u1ebfn l\u01b0\u1ee3c th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, \u0111\u00e2y l\u00e0 l\u00fac kh\u1edfi \u0111\u1ea7u, b\u1eb1ng c\u00e1ch l\u1eafp \u0111\u1eb7t c\u00e1c thi\u1ebft b\u1ecb IoT nh\u01b0 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh nhi\u1ec7t \u0111\u1ed9, \u0111\u00e8n t\u1ef1 \u0111\u1ed9ng\u2026<\/li>\n<li style=\"text-align: justify;\">Gi\u1edbi thi\u1ec7u c\u00e1c ch\u00ednh s\u00e1ch t\u00e1i ch\u1ebf, s\u1eed d\u1ee5ng b\u00f3ng \u0111\u00e8n ti\u1ebft ki\u1ec7m \u0111i\u1ec7n trong kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">T\u1eadp trung v\u00e0o t\u00ednh \u0111a d\u1ea1ng, s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 h\u00f2a nh\u1eadp (DEI)<\/h2>\n<p style=\"text-align: justify;\">C\u00e1c c\u00f4ng ty t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 kh\u00e1ch s\u1ea1n \u0111ang n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n t\u00ednh \u0111a d\u1ea1ng, s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 h\u00f2a nh\u1eadp (Diversity, Equity, Inclusion \u2013 DEI) t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. Theo s\u1ed1 li\u1ec7u t\u1eeb The State of Inclusion in Meetings and Events (Nghi\u00ean c\u1ee9u v\u1ec1 t\u00ednh h\u00f2a nh\u1eadp trong c\u00e1c cu\u1ed9c h\u1ecdp v\u00e0 s\u1ef1 ki\u1ec7n) c\u1ee7a Meeting Professionals International, 56% planner s\u1ef1 ki\u1ec7n \u0111ang \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch \u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd, v\u1edbi 42% c\u00f4ng b\u1ed1 \u0111i\u1ec1u \u1ea5y tr\u00ean website c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u0169ng t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch s\u1ea1n, \u0111\u1ecba \u0111i\u1ec3m l\u1eabn \u0111\u1ed1i t\u00e1c c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u1edbi s\u1ef1 \u0111a d\u1ea1ng v\u0103n h\u00f3a, \u0111\u00e1p \u1ee9ng m\u1ed9t ho\u1eb7c nhi\u1ec1u h\u1ea1n ch\u1ebf v\u1ec1 ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng v\u00e0 cung c\u1ea5p nhi\u1ec1u thi\u1ebft b\u1ecb s\u1ef1 ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng trong nhi\u1ec1u h\u00ecnh th\u1ee9c giao ti\u1ebfp kh\u00e1c nhau.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c kh\u00e1ch s\u1ea1n c\u0169ng d\u1ea7n nh\u1eadn ra r\u1eb1ng, ti\u00eau ch\u00ed DEI r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd, v\u00e0 \u0111ang n\u1ed7 l\u1ef1c m\u1edf c\u1eeda ch\u00e0o \u0111\u00f3n s\u1ef1 \u0111a d\u1ea1ng v\u0103n h\u00f3a, ch\u1ee7ng t\u1ed9c, t\u00f4n gi\u00e1o l\u1eabn gi\u1edbi t\u00ednh \u0111\u1ebfn v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u00e1ng ki\u1ebfn DEI.<\/li>\n<li style=\"text-align: justify;\">H\u1ee3p t\u00e1c v\u1edbi t\u1ed5 ch\u1ee9c b\u1ea3n \u0111\u1ecba, \u0111a d\u1ea1ng ti\u00eau ch\u00ed d\u1ef1a tr\u00ean DEI \u0111\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00f4ng gian m\u1edf, \u0111\u00f3n ch\u00e0o t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/li>\n<li style=\"text-align: justify;\">K\u1ebft h\u1ee3p DEI v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng trong kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Chi ph\u00ed v\u1eadn h\u00e0nh ti\u1ebfp t\u1ee5c t\u0103ng<\/h2>\n<p style=\"text-align: justify;\">Trong n\u0103m 2024, chi ph\u00ed v\u1eadn h\u00e0nh, marketing kh\u00e1ch s\u1ea1n ti\u1ebfp t\u1ee5c t\u0103ng b\u1edfi t\u00ecnh h\u00ecnh chung, \u0111i\u1ec1u t\u00edch c\u1ef1c m\u00e0 ch\u00fang \u0111em l\u1ea1i l\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch c\u0169ng s\u1ebd t\u1ed1t h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">B\u00e1o c\u00e1o Ngu\u1ed3n cung t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n t\u1ea1i B\u1eafc M\u1ef9 (Planner Sourcing Survey for North America) n\u0103m 2023 cho th\u1ea5y, 82% \u0111\u01a1n v\u1ecb <strong>t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, ti\u1ec7c c\u01b0\u1edbi<\/strong>\u00a0(Planner)\u00a0cho r\u1eb1ng chi ph\u00ed v\u1eadn h\u00e0nh s\u1ebd t\u0103ng trong n\u0103m 2023, v\u00e0 48% \u00fd ki\u1ebfn cho r\u1eb1ng ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a 2023 v\u00e0 2024. V\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf h\u01a1n, c\u00e1c Planner \u0111ang chuy\u1ec3n d\u1ecbch c\u00e1ch v\u1eadn h\u00e0nh, li\u00ean k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch ph\u1ea3i chi ra.<\/p>\n<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">H\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng (KOLs, travel blogger\u2026) \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 thu h\u00fat th\u00eam l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng m\u1edbi cho kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<figure id=\"attachment_405105\" aria-describedby=\"caption-attachment-405105\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-405105\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cau-hoi-thuong-gap.png\" alt=\"Otavn Ota Viet Nam Website Otavn Ota Viet Nam Website Top 10 Xu Huong Marketing Khach San Nam 2024 Cau Hoi Thuong Gap\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cau-hoi-thuong-gap.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cau-hoi-thuong-gap-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cau-hoi-thuong-gap-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cau-hoi-thuong-gap-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cau-hoi-thuong-gap-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-website-OTAVN-OTA-Viet-Nam-website-top-10-xu-huong-marketing-khach-san-nam-2024-cau-hoi-thuong-gap-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-405105\" class=\"wp-caption-text\">Otavn Ota Viet Nam Website Otavn Ota Viet Nam Website Top 10 Xu Huong Marketing Khach San Nam 2024 Cau Hoi Thuong Gap<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n trong n\u0103m 2024<\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n \u1ea3nh h\u01b0\u1edfng trong n\u0103m 2024 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u1eabn xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng chung tr\u00ean to\u00e0n c\u1ea7u, h\u00e3y \u0111i\u1ec3m qua nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><em><strong>Nh\u1eefng xu h\u01b0\u1edbng n\u00e0o \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c kh\u00e1ch s\u1ea1n boutique trong n\u0103m 2023 v\u00e0 2024?<\/strong><\/em><\/span><\/h3>\n<p style=\"text-align: justify;\">Kh\u00e1ch s\u1ea1n boutique ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c xu h\u01b0\u1edbng du l\u1ecbch th\u01b0 gi\u00e3n, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, n\u1ed9i dung video ng\u1eafn\u2026 C\u00e1c kh\u00e1ch s\u1ea1n boutique c\u0169ng c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft v\u1edbi doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111i\u1ec3m tham quan trong c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<h3 style=\"text-align: justify;\"><em><strong><span style=\"font-size: 16px;\">Nhu c\u1ea7u ph\u00f2ng h\u00e0ng ng\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng v\u00e0o n\u0103m 2024?<\/span><\/strong><\/em><\/h3>\n<p style=\"text-align: justify;\">Trong n\u0103m 2023, nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng h\u00e0ng ng\u00e0y t\u0103ng v\u00e0 d\u1ef1 ki\u1ebfn \u0111i\u1ec1u n\u00e0y v\u1eabn ti\u1ebfp di\u1ec5n trong n\u0103m 2024. Costar \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n r\u1eb1ng nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng trung b\u00ecnh h\u00e0ng ng\u00e0y s\u1ebd \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t trong 2023, v\u00e0 ADR l\u1eabn c\u00f4ng su\u1ea5t ph\u00f2ng trong 2024 s\u1ebd t\u0103ng m\u1ea1nh.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><em><strong>Xu h\u01b0\u1edbng kh\u00e1ch s\u1ea1n b\u1ec1n v\u1eefng th\u1ec3 hi\u1ec7n qua nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0o trong n\u0103m 2023 v\u00e0 2024?<\/strong><\/em><\/span><\/h3>\n<p style=\"text-align: justify;\">N\u1ed7 l\u1ef1c t\u1ea1o ra kh\u00e1ch s\u1ea1n b\u1ec1n v\u1eefng, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111ang l\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u. C\u00e1c xu h\u01b0\u1edbng n\u1ed5i b\u1eadt l\u00e0 b\u1ed9 \u0111i\u1ec1u khi\u1ec3n thi\u1ebft b\u1ecb (nhi\u1ec7t \u0111\u1ed9, \u0111i\u1ec7n, \u0111\u00e8n\u2026) th\u00f4ng minh, th\u00f9ng thu gom r\u00e1c th\u1ea3i nh\u1ef1a, t\u00e1i ch\u1ebf trong kh\u00e1ch s\u1ea1n. M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p kh\u00e1c nh\u01b0 l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong kh\u00e1ch s\u1ea1n, n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, m\u00e1y l\u1ecdc n\u01b0\u1edbc kh\u00f4ng kh\u00ed\u2026 c\u0169ng n\u1edf r\u1ed9.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi t\u1ea5t c\u1ea3 th\u00f4ng tin n\u00eau tr\u00ean, c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u00e3 bi\u1ebft xu h\u01b0\u1edbng n\u00e0o s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u00e0nh kh\u00e1ch s\u1ea1n trong n\u0103m 2024 v\u00e0 xa h\u01a1n n\u1eefa. Li\u1ec7u, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng? H\u00e3y l\u1eadp, c\u1eadp nh\u1eadt k\u1ebf ho\u1ea1ch marketing, bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng, ng\u00e2n s\u00e1ch c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c cho doanh thu kh\u00e1ch s\u1ea1n trong n\u0103m m\u1edbi \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n \u0111\u1ec3 d\u1eabn \u0111\u1ea7u cu\u1ed9c \u0111ua b\u00e1n ph\u00f2ng.<\/p>\n<p style=\"text-align: right;\"><em><strong>T\u1ed5ng h\u1ee3p b\u1edfi OTA Vi\u1ec7t nam \/ Cvent<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n, k\u00e9o theo nhu c\u1ea7u ng\u00e0y m\u1ed9t ph\u1ee9c t\u1ea1p t\u1eeb du kh\u00e1ch. Nh\u1eadn bi\u1ebft c\u00e1c xu h\u01b0\u1edbng Marketing kh\u00e1ch s\u1ea1n n\u1ed5i b\u1eadt, s\u1ebd tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh trong n\u0103m 2024 s\u1ebd l\u00e0 c\u01a1 h\u1ed9i gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":405112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[110],"class_list":["post-404438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","tag-marketing-khach-san"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=404438"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404438\/revisions"}],"predecessor-version":[{"id":405113,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404438\/revisions\/405113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/405112"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=404438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=404438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=404438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}