{"id":404369,"date":"2023-12-31T09:20:45","date_gmt":"2023-12-31T09:20:45","guid":{"rendered":"https:\/\/otavietnam.com\/?p=404369"},"modified":"2023-12-31T09:23:42","modified_gmt":"2023-12-31T09:23:42","slug":"cong-thuc-tao-hieu-ung-domino-cam-xuc-trong-hoat-dong-csr-cua-thien-long","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cong-thuc-tao-hieu-ung-domino-cam-xuc-trong-hoat-dong-csr-cua-thien-long\/","title":{"rendered":"C\u00f4ng th\u1ee9c t\u1ea1o \u201chi\u1ec7u \u1ee9ng domino c\u1ea3m x\u00fac\u201d trong ho\u1ea1t \u0111\u1ed9ng CSR c\u1ee7a Thi\u00ean Long"},"content":{"rendered":"
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Thi\u00ean Long x\u00e2y d\u1ef1ng t\u00ecnh y\u00eau th\u01b0\u01a1ng hi\u1ec7u (brand love) th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR v\u1edbi c\u00f4ng th\u1ee9c t\u1ea1o hi\u1ec7u \u1ee9ng domino v\u1ec1 c\u1ea3m x\u00fac, ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/div>\n
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Theo c\u00e1c chuy\u00ean gia marketing, brand love \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ea1nh m\u1ebd th\u00f4ng qua t\u1ea7n su\u1ea5t t\u01b0\u01a1ng t\u00e1c, l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u. Nh\u00ecn v\u00e0o nh\u1eefng k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng v\u1ec1 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a Thi\u00ean Long trong n\u0103m 2023, c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed v\u1eefng ch\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c d\u00e2n n\u00e0y trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Xa h\u01a1n, nh\u00ecn v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR c\u1ee7a Thi\u00ean Long c\u00f3 th\u1ec3 th\u1ea5y Brand Love \u0111\u01b0\u1ee3c doanh nghi\u1ec7p n\u00e0y x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u. C\u00f4ng th\u1ee9c chung c\u1ee7a Thi\u00ean Long trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 c\u1ea3m x\u00fac, s\u1ef1 tr\u1ebb h\u00f3a \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng, t\u1ea1o hi\u1ec7u \u1ee9ng \u201cd\u00e2y chuy\u1ec1n\u201d trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Hi\u1ec7u \u1ee9ng \u201cdomino\u201d ch\u1ee9ng minh qua nh\u1eefng con s\u1ed1<\/h3>\n

T\u00ean tu\u1ed5i Thi\u00ean Long g\u1eafn ch\u1eb7t v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR (Corporate Social Responsibility), th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng nhi\u1ec1u \u00fd ngh\u0129a v\u1edbi t\u1ea7m \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng.<\/p>\n

M\u1ed7i n\u0103m, Thi\u00ean Long tri\u1ec3n khai \u0111a d\u1ea1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00e3 h\u1ed9i l\u1edbn, h\u1ed7 tr\u1ee3 ng\u00e0nh gi\u00e1o d\u1ee5c v\u1edbi quy m\u00f4 tr\u1ea3i d\u00e0i tr\u00ean to\u00e0n qu\u1ed1c. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec1u \u0111\u00e3 c\u00f3 m\u1ed9t b\u1ec1 d\u00e0y l\u1ecbch s\u1eed c\u00f9ng nh\u1eefng con s\u1ed1 th\u00e0nh t\u00edch \u0111\u00e1ng m\u01a1 \u01b0\u1edbc nh\u01b0 \u201cTi\u1ebfp s\u1ee9c m\u00f9a thi\u201d, \u201cChia s\u1ebb c\u00f9ng th\u1ea7y c\u00f4\u201d, \u201cTri th\u1ee9c tr\u1ebb v\u00ec gi\u00e1o d\u1ee5c\u201d, \u201cNg\u00e0y h\u1ed9i s\u1eafc m\u00e0u\u201d, \u201cV\u00ec m\u00e1i tr\u01b0\u1eddng xanh\u201d… Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c h\u1ed7 tr\u1ee3 c\u00e1c h\u1ecdc sinh, sinh vi\u00ean trong k\u1ef3 thi quan tr\u1ecdng, Thi\u00ean Long c\u00f2n d\u00e0nh s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn gi\u00e1o vi\u00ean, tr\u00ed th\u1ee9c tr\u1ebb. T\u1ea5t c\u1ea3 v\u00ec m\u1ed9t m\u1ee5c ti\u00eau chung: \u0111\u1ec3 h\u00e0nh tr\u00ecnh d\u1ea1y \u2013 h\u1ecdc \u2013 thi c\u1eed h\u1ea1nh ph\u00fac h\u01a1n, t\u00edch c\u1ef1c h\u01a1n, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 nghi\u1ec7p gi\u00e1o d\u1ee5c v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n

\"Ota<\/p>\n

S\u1ee9c lan t\u1ecfa v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y trong h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 thi c\u1eed c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam sau h\u01a1n 2 th\u1eadp k\u1ef7 \u0111\u00e3 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong l\u00f2ng c\u00f4ng ch\u00fang, qua m\u1ed7i m\u00f9a thi v\u1edbi \u201cTi\u1ebfp s\u1ee9c m\u00f9a thi\u201d.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a YouNet \u2013 \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng social listening v\u00e0o th\u00e1ng 9\/2023, Thi\u00ean Long chi\u1ebfm th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh v\u0103n ph\u00f2ng ph\u1ea9m l\u00ean \u0111\u1ebfn 75,5%, trong \u0111\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u201cTi\u1ebfp s\u1ee9c m\u00f9a thi\u201d c\u00f3 h\u01a1n 215.000 l\u01b0\u1ee3t th\u1ea3o lu\u1eadn trong t\u1ed5ng s\u1ed1 417.000 th\u1ea3o lu\u1eadn c\u1ee7a to\u00e0n ng\u00e0nh (th\u1eddi gian nghi\u00ean c\u1ee9u t\u1eeb 1\/1\/2023 \u2013 12\/7\/2023).<\/p>\n

\u201cTi\u1ebfp s\u1ee9c m\u00f9a thi\u201d \u0111\u00e3 tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 n\u00f3ng tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, thu h\u00fat s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t t\u1eeb c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng, t\u1ea1o ra c\u00e1c lu\u1ed3ng th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i v\u1edbi h\u01a1n 215.000 th\u1ea3o lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i (chi\u1ebfm 52%), qua nh\u1eefng chia s\u1ebb c\u1ee7a hoa h\u1eadu L\u01b0\u01a1ng Th\u00f9y Linh v\u00e0 MC Kh\u00e1nh Vy hay nh\u1eefng l\u1eddi khuy\u00ean b\u1ed5 \u00edch \u0111\u1ebfn t\u1eeb PGS.TS Tr\u1ea7n Th\u00e0nh Nam<\/strong> v\u00e0 si\u00eau tr\u00ed tu\u1ec7 H\u00e0 Vi\u1ec7t Ho\u00e0ng<\/strong>\u2026 \u0110\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 tham gia h\u01b0\u1edfng \u1ee9ng c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean tr\u00ean to\u00e0n qu\u1ed1c. Hi\u1ebfm c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh x\u00e3 h\u1ed9i n\u00e0o c\u00f3 th\u1ec3 h\u1ed9i t\u1ee5 s\u1ef1 nhi\u1ec7t huy\u1ebft c\u1ee7a s\u1ee9c tr\u1ebb, s\u1ef1 t\u1eed t\u1ebf c\u1ee7a l\u00f2ng ng\u01b0\u1eddi \u1edf quy m\u00f4 l\u1edbn nh\u01b0 \u201cTi\u1ebfp s\u1ee9c m\u00f9a thi\u201d.<\/p>\n

\"Ota<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u201cChia s\u1ebb c\u00f9ng th\u1ea7y c\u00f4\u201d c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng c\u1ee7a Thi\u00ean Long. V\u1edbi h\u01a1n 160 tri\u1ec7u l\u01b0\u1ee3t ti\u1ebfp c\u1eadn tr\u00ean \u0111a n\u1ec1n t\u1ea3ng TikTok, Facebook v\u00e0 YouTube, h\u01a1n 700 tin b\u00e0i tr\u00ean truy\u1ec1n th\u00f4ng, c\u00f3 th\u1ec3 th\u1ea5y chi\u1ebfn d\u1ecbch \u201cChia s\u1ebb c\u00f9ng th\u1ea7y c\u00f4\u201d 2023 sau g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 t\u1ed5 ch\u1ee9c \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay v\u1ec1 tri \u00e2n th\u1ea7y c\u00f4.<\/p>\n

Chi\u1ebfn d\u1ecbch tri \u00e2n nh\u00e0 gi\u00e1o Vi\u1ec7t Nam n\u0103m nay \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c \u1edf quy m\u00f4 to\u00e0n di\u1ec7n v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a nhi\u1ec1u \u0111\u1ea1i s\u1ee9 l\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c y\u00eau th\u00edch, c\u00f3 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c \u201ckh\u1ee7ng\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Hoa h\u1eadu H\u2019Hen Ni\u00ea<\/strong>, Hoa h\u1eadu L\u01b0\u01a1ng Thu\u1ef3 Linh<\/strong>, ca s\u0129 H\u00e0 Myo<\/strong>… Clip k\u00eau g\u1ecdi tham gia ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a 3 \u0111\u1ea1i s\u1ee9 \u0111\u00e3 \u0111\u1ea1t h\u01a1n 75 tri\u1ec7u view tr\u00ean TikTok. \u0110\u00e2y l\u00e0 con s\u1ed1 \u201ckh\u00f4ng ph\u1ea3i d\u1ea1ng v\u1eeba\u201d c\u1ee7a m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh CSR. V\u00e0 m\u1ed9t \u0111i\u1ec1u tinh t\u1ebf l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ea1i s\u1ee9 \u0111\u1ec1u l\u00e0 ng\u01b0\u1eddi d\u00e2n t\u1ed9c thi\u1ec3u s\u1ed1.<\/p>\n

\"Ota<\/p>\n

Th\u00f4ng qua Hashtag Challenge \u201cTri \u00e2n th\u1ea7y c\u00f4\u201d tr\u00ean TikTok v\u1edbi h\u01a1n 7.700 video, 149 tri\u1ec7u l\u01b0\u1ee3t xem\u2026 truy\u1ec1n th\u1ed1ng t\u00f4n s\u01b0 tr\u1ecdng \u0111\u1ea1o t\u1ed1t \u0111\u1eb9p c\u1ee7a d\u00e2n t\u1ed9c \u0111\u01b0\u1ee3c g\u00ecn gi\u1eef v\u00e0 t\u00f4n vinh m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb. S\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a TikTok Vi\u1ec7t Nam trong 2 n\u0103m qua cho th\u1ea5y n\u1ed7 l\u1ef1c h\u01b0\u1edbng \u0111\u1ebfn gen Z tr\u1ebb trung v\u00e0 n\u0103ng \u0111\u1ed9ng c\u1ee7a \u201c\u00f4ng l\u1edbn\u201d ng\u00e0nh v\u0103n ph\u00f2ng ph\u1ea9m.<\/p>\n

\"Ota<\/p>\n

C\u00f4ng th\u1ee9c t\u1ea1o hi\u1ec7u \u1ee9ng c\u1ea3m x\u00fac<\/h3>\n

Th\u00e0nh c\u00f4ng c\u1ee7a Thi\u00ean Long \u0111\u1ebfn t\u1eeb hai y\u1ebfu t\u1ed1: m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c CSR b\u1ec1n v\u1eefng, ch\u00e2n th\u00e0nh c\u00f9ng n\u1ed7 l\u1ef1c tr\u1ebb h\u00f3a, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n

<\/div>\n

Su\u1ed1t h\u01a1n 40 n\u0103m, c\u00e1c th\u1ebf h\u1ec7 l\u00e3nh \u0111\u1ea1o c\u1ee7a Thi\u00ean Long ki\u00ean tr\u00ec gi\u1eef v\u1eefng t\u00f4n ch\u1ec9: \u201cKhi nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p t\u1eeb x\u00e3 h\u1ed9i, lu\u00f4n d\u1ed1c s\u1ee9c \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i\u201d<\/em>. Thi\u00ean Long cho th\u1ea5y tri\u1ebft l\u00fd h\u00e0nh \u0111\u1ed9ng c\u1ee7a t\u1eadp \u0111o\u00e0n n\u00e0y trong nhi\u1ec1u n\u0103m qua lu\u00f4n \u0111i theo tinh th\u1ea7n chia s\u1ebb tr\u00e1ch nhi\u1ec7m s\u00e2u s\u1eafc: nh\u1eadn nhi\u1ec1u \u2013 cho nhi\u1ec1u.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u00fang \u0111\u1eafn v\u00ec nhi\u1ec1u kh\u1ea3o s\u00e1t cho th\u1ea5y ch\u1ecdn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng l\u00e0 c\u00e1ch \u201cdoanh nghi\u1ec7p cho \u0111i l\u00e0 nh\u1eadn l\u1ea1i\u201d. C\u1ee5 th\u1ec3, theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Nielsen, c\u00f3 \u0111\u1ebfn 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn v\u1ec1 CSR.<\/p>\n

\"Ota<\/p>\n

V\u1edbi \u201ckhung x\u01b0\u01a1ng\u201d b\u1ec1n v\u1eefng, nhi\u1ec1u n\u0103m qua, T\u1eadp \u0111o\u00e0n Thi\u00ean Long n\u1ed7 l\u1ef1c \u201cl\u00e0m m\u1edbi v\u00e0 l\u00e0m l\u1edbn\u201d c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR c\u1ee7a m\u00ecnh. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00e3 h\u1ed9i c\u1ee7a Thi\u00ean Long \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c tr\u00ean quy m\u00f4 to\u00e0n qu\u1ed1c, h\u01b0\u1edbng t\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh trong ng\u00e0nh gi\u00e1o d\u1ee5c nh\u01b0 h\u1ecdc sinh, sinh vi\u00ean, tri th\u1ee9c tr\u1ebb, th\u1ea7y c\u00f4 gi\u00e1o\u2026<\/p>\n

Kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u thi\u1ebft th\u1ef1c c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng x\u00e3 h\u1ed9i, Thi\u00ean Long c\u00f2n k\u1ebft n\u1ed1i v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t \u0111i\u1ec1u r\u1eb1ng, th\u1ec3 ch\u1ebf, th\u1ee7 t\u1ee5c thi c\u1eed qua m\u1ed7i m\u00f9a thi c\u00f3 th\u1ec3 thay \u0111\u1ed5i, song m\u00e0u \u00e1o xanh hy v\u1ecdng c\u1ee7a \u201cTi\u1ebfp s\u1ee9c m\u00f9a thi\u201d v\u1eabn s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 t\u1eeb h\u1ecdc sinh, sinh vi\u00ean \u0111\u1ebfn ph\u1ee5 huynh, nh\u00e0 b\u00e1o, m\u1ea1nh th\u01b0\u1eddng qu\u00e2n…<\/p>\n

\u0110\u1ec3 t\u1ea1o ra nh\u1eefng c\u1ea3m x\u00fac m\u1edbi khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 qu\u00ean, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR c\u1ee7a Thi\u00ean Long kh\u00f4ng ng\u1eebng l\u00e0m m\u1edbi m\u00ecnh. \u201cTr\u1ebb h\u00f3a\u201d v\u00e0 \u201cb\u1eaft trend\u201d l\u00e0 hai t\u1eeb kh\u00f3a mi\u00eau t\u1ea3 \u0111\u00fang v\u1ec1 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n, c\u00e1ch th\u1ee9c n\u1ed9i dung c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR.<\/p>\n

S\u1ef1 tr\u1ebb h\u00f3a, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Thi\u00ean Long th\u1ec3 hi\u1ec7n r\u00f5 qua s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean \u0111a n\u1ec1n t\u1ea3ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR c\u1ee7a Thi\u00ean Long ph\u1ee7 s\u00f3ng TikTok, Facebook v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c m\u1edbi l\u1ea1. Nh\u1eefng con s\u1ed1 t\u1eeb c\u00e1c \u0111\u01a1n v\u1ecb social listening, s\u1ed1 l\u01b0\u1ee3ng tham gia c\u00e1c TikTok Challenge\u2026 \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng c\u1ee7a nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/p>\n

\"Ota<\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a c\u00e1c \u0111\u1ea1i s\u1ee9 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 th\u1ed5i nh\u1eefng l\u00e0n gi\u00f3 m\u1edbi v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR. C\u1ed9ng h\u01b0\u1edfng c\u00f9ng h\u00ecnh \u1ea3nh c\u1ee7a MC Kh\u00e1nh Vy, Hoa h\u1eadu L\u01b0\u01a1ng Th\u00f9y Linh, Hoa h\u1eadu H\u2019Hen Ni\u00ea v\u00e0 Si\u00eau tr\u00ed tu\u1ec7 H\u00e0 Vi\u1ec7t Ho\u00e0ng\u2026 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR c\u1ee7a Thi\u00ean Long c\u00f3 \u0111\u1ed9 ph\u1ee7 s\u00e2u r\u1ed9ng. H\u01a1n th\u1ebf, c\u00e1c \u0111\u1ea1i s\u1ee9 th\u1ed5i v\u00e0o ngu\u1ed3n c\u1ea3m h\u1ee9ng t\u00edch c\u1ef1c t\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

S\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR Thi\u00ean Long c\u00f2n t\u0103ng l\u00ean nhi\u1ec1u l\u1ea7n nh\u1edd s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i, c\u00e1c doanh nghi\u1ec7p kh\u00e1c. \u0110i c\u00f9ng v\u1edbi Trung \u01af\u01a1ng \u0110o\u00e0n, B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o hay TikTok Vi\u1ec7t Nam, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR \u0111\u01b0\u1ee3c b\u1ea3o ch\u1ee9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ea1o c\u1ed9ng h\u01b0\u1edfng \u0111\u1ec3 c\u00f9ng l\u00e0m n\u00ean nh\u1eefng c\u1ea3m x\u00fac m\u1edbi.<\/p>\n

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Ngu\u1ed3n Thi\u00ean Long<\/i><\/span><\/p>\n

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