{"id":404254,"date":"2023-12-27T10:09:05","date_gmt":"2023-12-27T10:09:05","guid":{"rendered":"https:\/\/otavietnam.com\/?p=404254"},"modified":"2023-12-27T10:09:25","modified_gmt":"2023-12-27T10:09:25","slug":"05-nen-tang-chinh-ma-kenh-otas-xuat-hien-sau-khi-mo-ban","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/05-nen-tang-chinh-ma-kenh-otas-xuat-hien-sau-khi-mo-ban\/","title":{"rendered":"05 n\u1ec1n t\u1ea3ng ch\u00ednh m\u00e0 k\u00eanh OTAs xu\u1ea5t hi\u1ec7n sau khi m\u1edf b\u00e1n"},"content":{"rendered":"

Tr\u00ean th\u1ecb tr\u01b0\u1eddng du l\u1ecbch hi\u1ec7n \u0111\u1ea1i, c\u00e1c K\u00eanh Th\u00f4ng tin Tr\u1ef1c tuy\u1ebfn (OTAs)<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 cho c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 c\u01a1 s\u1edf l\u01b0u tr\u00fa. C\u00e1c k\u00eanh OTAs<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t c\u1ed5ng th\u00f4ng tin linh ho\u1ea1t \u0111\u1ec3 du kh\u00e1ch t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ph\u00f2ng. N\u1ebfu b\u1ea1n ch\u01b0a hi\u1ec3u v\u1ec1 OTA trong ng\u00e0nh kh\u00e1ch s\u1ea1n (l\u01b0u tr\u00fa) l\u00e0 g\u00ec?<\/strong><\/a> H\u00e3y xem l\u1ea1i b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

05 n\u1ec1n t\u1ea3ng ch\u00ednh m\u00e0 k\u00eanh OTAs xu\u1ea5t hi\u1ec7n sau khi m\u1edf b\u00e1n<\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 05 n\u1ec1n t\u1ea3ng ch\u00ednh m\u00e0 k\u00eanh OTAs xu\u1ea5t hi\u1ec7n sau khi m\u1edf b\u00e1n<\/a><\/p>\n

1. C\u00e1c K\u00eanh OTAs (Booking.com, Agoda, Traveloka, Expedia…)<\/h3>\n

Khi m\u1edf b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c K\u00eanh Th\u00f4ng tin Tr\u1ef1c tuy\u1ebfn (OTA) nh\u01b0 Booking.com, Agoda, Traveloka, Expedia, c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi \u0111a d\u1ea1ng v\u1edbi h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 h\u1ea5p d\u1eabn, v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c.<\/p>\n

2. C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm (Search Engine) Nh\u01b0 Google Search<\/h3>\n

S\u1ef1 th\u00e0nh c\u00f4ng khi m\u1edf b\u00e1n tr\u00ean c\u00e1c k\u00eanh OTAs s\u1ebd \u0111\u01b0a t\u00ean c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n l\u00ean h\u00e0ng \u0111\u1ea7u tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google Search. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01a1 h\u1ed9i thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

3. C\u00f4ng C\u1ee5 Nh\u01b0 Google Map v\u00e0 Google Travel<\/h3>\n

Th\u00f4ng tin v\u1ec1 c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google Map v\u00e0 Google Travel. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n v\u00e0 k\u1ebf ho\u1ea1ch du l\u1ecbch th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, mang l\u1ea1i l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi c\u1ea3 du kh\u00e1ch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n

4. C\u00f4ng C\u1ee5 Meta Search v\u00e0 So S\u00e1nh Gi\u00e1 (Tripadvisor, Trivago, Skyscanner…)<\/h3>\n

Ch\u1ed7 \u1edf c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 so s\u00e1nh gi\u00e1 v\u00e0 meta search nh\u01b0 Tripadvisor, Trivago, Skyscanner. \u0110i\u1ec1u n\u00e0y gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ef1 \u0111\u1ed1i chi\u1ebfu gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng.<\/p>\n

5. Website v\u00e0 \u1ee8ng D\u1ee5ng Trung Gian<\/h3>\n

Th\u00f4ng tin v\u1ec1 ch\u1ed7 \u1edf c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u website v\u00e0 \u1ee9ng d\u1ee5ng trung gian kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c ngu\u1ed3n \u0111a d\u1ea1ng v\u00e0 c\u1ee7ng c\u1ed1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website 05 Nen Tang Chinh Ma Kenh Otas Xuat Hien Sau Khi Mo Ban 2<\/figcaption><\/figure>\n

L\u1ee3i \u00cdch Chi\u1ebfn L\u01b0\u1ee3c M\u1edf B\u00e1n Ph\u00f2ng tr\u00ean K\u00eanh OTAs<\/h2>\n

M\u1edf b\u00e1n ph\u00f2ng tr\u00ean c\u00e1c K\u00eanh OTAs kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1, m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng tr\u00ean n\u1ec1n t\u1ea3ng r\u1ed9ng l\u1edbn. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o d\u1ef1ng l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, v\u00e0 t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn gi\u00fap c\u01a1 s\u1edf l\u01b0u tr\u00fa x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh n\u00e0y<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u00ean th\u1ecb tr\u01b0\u1eddng du l\u1ecbch hi\u1ec7n \u0111\u1ea1i, c\u00e1c K\u00eanh Th\u00f4ng tin Tr\u1ef1c tuy\u1ebfn (OTAs) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 cho c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 c\u01a1 s\u1edf l\u01b0u tr\u00fa. C\u00e1c k\u00eanh OTAs kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n cung c\u1ea5p […]<\/p>\n","protected":false},"author":1,"featured_media":404274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"CSLT m\u1edf b\u00e1n ph\u00f2ng","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,161],"tags":[223],"class_list":["post-404254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas","tag-kenh-ota"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=404254"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404254\/revisions"}],"predecessor-version":[{"id":404276,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404254\/revisions\/404276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/404274"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=404254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=404254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=404254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}