{"id":404194,"date":"2023-12-23T23:43:26","date_gmt":"2023-12-23T23:43:26","guid":{"rendered":"https:\/\/otavietnam.com\/?p=404194"},"modified":"2023-12-23T23:43:26","modified_gmt":"2023-12-23T23:43:26","slug":"tim-hieu-ve-customer-insight","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/tim-hieu-ve-customer-insight\/","title":{"rendered":"T\u00ecm hi\u1ec3u v\u1ec1 Customer insight"},"content":{"rendered":"

Customer insight l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi trong l\u0129nh v\u1ef1c kinh doanh tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3. Customer insight chia l\u00e0m 2 c\u1ea5p: INSIGHT CHI\u1ebeN L\u01af\u1ee2C<\/strong> (insight for strategy) v\u00e0 INSIGHT TH\u1ef0C THI<\/strong> (insight for execution), customer insight gi\u00fap hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

1. INSIGHT CHI\u1ebeN L\u01af\u1ee2C:<\/strong> Insight chi\u1ebfn l\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n khi ch\u00fang ta x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c l\u1edbn, nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Trong qu\u00e1 tr\u00ecnh n\u00e0y, vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u1ecd c\u00f3 nh\u1eefng n\u1ed7i \u0111au hay mong \u0111\u1ee3i g\u00ec. V\u00ed d\u1ee5, khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t lo\u1ea1i c\u00e0 ph\u00ea, s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 nhu c\u1ea7u “\u0111\u00e1nh th\u1ee9c” c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 l\u00e0 ngu\u1ed3n c\u00e0 ph\u00ea mang l\u1ea1i s\u1ef1 t\u1ec9nh t\u00e1o t\u1ee9c th\u00ec.<\/p>\n

2. INSIGHT TH\u1ef0C THI:<\/strong> Insight th\u1ef1c thi \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm v\u00e0 nghi\u00ean c\u1ee9u trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. M\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Heineken, Coca Cola, Vinamilk \u0111\u1ec1u ch\u1ee9a \u0111\u1ef1ng nh\u1eefng insight kh\u00e1c nhau. C\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, t\u1eeb TVC \u0111\u1ebfn banner, poster, \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u00e2u s\u1eafc nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd th\u1ef1c hi\u1ec7n mua h\u00e0ng.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Tim Hieu Ve Customer Insight 2 Loai<\/figcaption><\/figure>\n

M\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u1ea3n \u00e1nh insight th\u1ef1c thi kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o ng\u1eef c\u1ea3nh v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u00f9a l\u1ec5 c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t so v\u1edbi qu\u1ea3ng c\u00e1o ng\u00e0y th\u01b0\u1eddng, nh\u01b0ng ch\u00fang ph\u1ea3i h\u1ed7 tr\u1ee3 insight chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u00f4ng ph\u1ea3n \u0111\u1ed1i n\u00f3.<\/p>\n

Quan tr\u1ecdng nh\u1ea5t, insight th\u1ef1c thi ph\u1ea3i li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi insight chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau l\u00e2u d\u00e0i c\u1ee7a m\u00ecnh. Nh\u1eefng chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed3ng nh\u1ea5t gi\u1eefa ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ef1 nh\u1ea1y b\u00e9n trong th\u1ef1c thi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customer insight l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi trong l\u0129nh v\u1ef1c kinh doanh tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3. Customer insight chia l\u00e0m 2 c\u1ea5p: INSIGHT CHI\u1ebeN L\u01af\u1ee2C (insight for strategy) v\u00e0 INSIGHT TH\u1ef0C THI (insight for execution), customer insight gi\u00fap hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":404196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"INSIGHT CHI\u1ebeN L\u01af\u1ee2C (insight for strategy) v\u00e0 INSIGHT TH\u1ef0C THI (insight for execution)","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-404194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=404194"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404194\/revisions"}],"predecessor-version":[{"id":404202,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404194\/revisions\/404202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/404196"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=404194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=404194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=404194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}