{"id":404144,"date":"2023-12-23T21:43:10","date_gmt":"2023-12-23T21:43:10","guid":{"rendered":"https:\/\/otavietnam.com\/?p=404144"},"modified":"2023-12-23T23:37:06","modified_gmt":"2023-12-23T23:37:06","slug":"thuong-hieu-phai-truoc-san-pham","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/thuong-hieu-phai-truoc-san-pham\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i tr\u01b0\u1edbc s\u1ea3n ph\u1ea9m"},"content":{"rendered":"

Trong cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay, c\u00e2u h\u1ecfi li\u1ec7u n\u00ean \u0111\u1eb7t s\u1ef1 ch\u00fa \u00fd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi tung ra th\u1ecb tr\u01b0\u1eddng lu\u00f4n khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng. B\u00e0i vi\u1ebft “S\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u<\/strong>?” \u0111\u00e3 m\u1edf \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y, nh\u1ea5n m\u1ea1nh r\u1eb1ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u01b0\u1edbc<\/strong>, kh\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111i logic m\u00e0 l\u00e0 ch\u00eca kh\u00f3a quy\u1ebft \u0111\u1ecbnh s\u1ee9c m\u1ea1nh v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n

L\u00e0m Th\u01b0\u01a1ng Hi\u1ec7u – N\u1ec1n T\u1ea3ng Quan Tr\u1ecdng:<\/strong> Khi \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, vi\u1ec7c \u0111\u1ea7u ti\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9nh s\u1eeda hay c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Nguy\u00ean nh\u00e2n l\u00e0 r\u00f5 r\u00e0ng – m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u1ec1 ki\u1ec3u d\u00e1ng, bao b\u00ec, m\u00e0u s\u1eafc, logo, slogan, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ph\u1ea3i d\u1ef1a tr\u00ean c\u01a1 s\u1edf v\u1eefng ch\u1eafc c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n x\u00e1c \u0111\u1ecbnh con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/p>\n

Ch\u1ea5t L\u01b0\u1ee3ng Ph\u00f9 H\u1ee3p – Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 v\u00ec Ch\u1ea5t L\u01b0\u1ee3ng T\u1ed1t:<\/strong> Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o “ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t” c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng. Th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng v\u1edbi nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, v\u00e0 \u0111\u00f4i khi, s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 t\u00fai ti\u1ec1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau quan tr\u1ecdng h\u01a1n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t. M\u1ed9t v\u00ed d\u1ee5 minh h\u1ecda r\u00f5 \u0111i\u1ec1u n\u00e0y l\u00e0 vi\u1ec7c c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u1eabn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Thuong Hieu Phai Truoc San Pham Phu Hop<\/figcaption><\/figure>\n

\u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u – Ch\u00eca Kh\u00f3a Quy\u1ebft \u0110\u1ecbnh:<\/strong> \u0110\u1ec3 s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean ph\u00f9 h\u1ee3p, quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng th\u1ec3 ph\u1edbt qua. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra c\u00e2u h\u1ecfi: “Th\u01b0\u01a1ng hi\u1ec7u n\u00ean l\u00e0 g\u00ec?” \u0110\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i, ch\u1ea5t l\u01b0\u1ee3ng mong mu\u1ed1n v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u01b0\u01a1ng Hi\u1ec7u \u0110i Tr\u01b0\u1edbc – S\u1ea3n Ph\u1ea9m \u0110i Sau:<\/strong> Ch\u1ea5p nh\u1eadn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111i tr\u01b0\u1edbc s\u1ea3n ph\u1ea9m l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng. C\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn kh\u00f4ng ng\u1ea7n ng\u1ea1i \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi tung ra s\u1ea3n ph\u1ea9m. Ch\u00ednh s\u1ef1 ph\u00f9 h\u1ee3p, \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i l\u1edbn.<\/p>\n

Nh\u00ecn chung, “Th\u01b0\u01a1ng Hi\u1ec7u Ph\u1ea3i Tr\u01b0\u1edbc S\u1ea3n Ph\u1ea9m<\/strong>” kh\u00f4ng ch\u1ec9 l\u00e0 quan \u0111i\u1ec3m m\u00e0 c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng, \u0111\u1eb7t n\u1ec1n m\u00f3ng cho m\u1ed9t cu\u1ed9c \u0111ua b\u1ec1n v\u1eefng trong th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 c\u1ea1m b\u1eaby.<\/p>\n

L\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi tung s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u00e0 l\u00e0m g\u00ec?<\/h2>\n
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Tr\u01b0\u1edbc khi tung s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn, nh\u1eadn di\u1ec7n v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi b\u00e1n s\u1ea3n ph\u1ea9m:<\/div>\n<\/div>\n
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  1. Bao B\u00ec v\u00e0 Nh\u00e3n M\u00e1c:<\/strong>\n
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    • T\u1ea1o bao b\u00ec v\u00e0 nh\u00e3n m\u00e1c chuy\u00ean nghi\u1ec7p, ph\u1ea3n \u00e1nh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n
    • Bao b\u00ec n\u00ean thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n
    • T\u00ean G\u1ecdi v\u00e0 Logo:<\/strong>\n
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      • Ch\u1ecdn m\u1ed9t t\u00ean g\u1ecdi ph\u1ea3n \u00e1nh \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ec5 nh\u1edb.<\/li>\n
      • Thi\u1ebft k\u1ebf logo \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n.<\/li>\n<\/ul>\n<\/li>\n
      • \u0110\u1ecbnh V\u1ecb v\u00e0 M\u1ee5c Ti\u00eau Kh\u00e1ch H\u00e0ng:<\/strong>\n
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        • X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng m\u00e0 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn.<\/li>\n
        • \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i.<\/li>\n<\/ul>\n<\/li>\n
        • Truy\u1ec1n Th\u00f4ng:<\/strong>\n
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          • Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
          • S\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n<\/li>\n
          • Catalogue v\u00e0 Brochure:<\/strong>\n
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            • T\u1ea1o catalogue v\u00e0 brochure ch\u1ea5t l\u01b0\u1ee3ng, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\n
            • S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 v\u0103n b\u1ea3n m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n<\/li>\n
            • Website v\u00e0 Trang Gi\u1edbi Thi\u1ec7u:<\/strong>\n
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              • X\u00e2y d\u1ef1ng trang web gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 li\u00ean l\u1ea1c.<\/li>\n
              • T\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n
              • File Tr\u00ecnh B\u00e0y B\u00e1n H\u00e0ng:<\/strong>\n
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                • Chu\u1ea9n b\u1ecb file tr\u00ecnh b\u00e0y b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p, gi\u00fap m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c.<\/li>\n<\/ul>\n<\/li>\n
                • Uy T\u00edn C\u00e1 Nh\u00e2n (Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n):<\/strong>\n
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                  • X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec uy t\u00edn c\u00e1 nh\u00e2n, l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
                  • \u0110\u1ea3m b\u1ea3o t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 chuy\u00ean nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                    D\u00f9 l\u00e0 s\u1ea3n ph\u1ea9m v\u1eadt ph\u1ea9m hay d\u1ecbch v\u1ee5, l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi tung ra th\u1ecb tr\u01b0\u1eddng gi\u00fap t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.\u00a0S\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh nh\u01b0 ph\u1ea7n m\u1ec1m th\u00ec sao? K\u1ec3 c\u1ea3 s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh th\u00ec c\u0169ng ph\u1ea3i c\u00f3 t\u00ean g\u1ecdi, c\u00f3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00f3 \u0111\u1ecbnh v\u1ecb, c\u00f3 catalogue, brochure, trang web gi\u1edbi thi\u1ec7u, c\u00f3 file \u0111\u1ec3 tr\u00ecnh b\u00e0y b\u00e1n h\u00e0ng (sales presentation), c\u00f3 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 ch\u00e0o b\u00e1n. V\u00e0 nh\u1eefng m\u00f3n \u1ea5y ch\u00ednh l\u00e0 “l\u00e0m th\u01b0\u01a1ng hi\u1ec7u” cho n\u00f3 tr\u01b0\u1edbc khi \u0111em ra ch\u00e0o b\u00e1n.<\/p>\n

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                    \"Otavn
                    Otavn Ota Viet Nam Website Lam Thuong Hieu Truoc Khi Tung San Pham Ra Thi Truong La Lam Gi<\/figcaption><\/figure>\n<\/div>\n
                    \u0110\u1eebng th\u1ea5y m\u1ed9t v\u00e0i ng\u01b0\u1eddi l\u00e0m \u1ea9u, l\u00e0m b\u1eeba hay v\u00ec kh\u00f4ng hi\u1ec3u c\u00e1ch l\u00e0m m\u00e0 v\u1eabn th\u00e0nh c\u00f4ng r\u1ed3i ng\u1ed9 nh\u1eadn (ng\u01b0\u1eddi khi\u1ebfm th\u1ecb, d\u00f9 kh\u00f4ng nh\u00ecn th\u1ea5y, nh\u01b0ng n\u1ebfu may m\u1eafn v\u1eabn c\u00f3 th\u1ec3 \u0111o\u00e1n \u0111\u01b0\u1ee3c m\u00e0u s\u1eafc m\u00e0). Ngay c\u1ea3 s\u1ea3n ph\u1ea9m rau, c\u00e1, tr\u00e1i c\u00e2y kh\u00f4ng nh\u00e3n m\u00e1c ngo\u00e0i ch\u1ee3 c\u0169ng c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 ch\u1ed7 b\u00e0y b\u00e1n, s\u1ea1p \/ qu\u1ea7y s\u1ed1 m\u1ea5y, n\u1eb1m \u1edf ch\u1ed7 n\u00e0o, ng\u01b0\u1eddi b\u00e1n t\u00ean g\u00ec, c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m g\u00ec \u0111\u1ec3 nh\u1eadn di\u1ec7n; l\u00e0 c\u00e1ch th\u1ee9c b\u00e0y b\u00e1n, t\u00e1c phong, th\u00e1i \u0111\u1ed9 ng\u01b0\u1eddi b\u00e1n, c\u00e1ch rao, m\u1eddi, gi\u1ea3i th\u00edch v\u1ec1 s\u1ea3n ph\u1ea9m, xu\u1ea5t x\u1ee9 s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5 rau \u0110\u00e0 L\u1ea1t, xo\u00e0i c\u00e1t H\u00f2a L\u1ed9c, v\u1ea3i B\u1eafc Giang, cam s\u00e0ng H\u00e0 Giang, c\u00e1 c\u01a1m Phan Thi\u1ebft, khoai lang t\u00edm V\u0129nh Long… ), v\u00e0 uy t\u00edn c\u00e1 nh\u00e2n (th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n) c\u1ee7a ng\u01b0\u1eddi b\u00e1n…<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    Trong cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay, c\u00e2u h\u1ecfi li\u1ec7u n\u00ean \u0111\u1eb7t s\u1ef1 ch\u00fa \u00fd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi tung ra th\u1ecb tr\u01b0\u1eddng lu\u00f4n khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng. B\u00e0i vi\u1ebft “S\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u?” \u0111\u00e3 m\u1edf \u0111\u1ea7u cu\u1ed9c tr\u00f2 […]<\/p>\n","protected":false},"author":1,"featured_media":404146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[170],"tags":[245,244,239],"class_list":["post-404144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-dinh-vi-thuong-hieu","tag-san-pham","tag-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=404144"}],"version-history":[{"count":4,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404144\/revisions"}],"predecessor-version":[{"id":404201,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404144\/revisions\/404201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/404146"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=404144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=404144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=404144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}