{"id":404133,"date":"2023-12-23T18:44:05","date_gmt":"2023-12-23T18:44:05","guid":{"rendered":"https:\/\/otavietnam.com\/?p=404133"},"modified":"2023-12-23T22:58:13","modified_gmt":"2023-12-23T22:58:13","slug":"loi-hua-thuong-hieu-dinh-vi-tam-tri-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/loi-hua-thuong-hieu-dinh-vi-tam-tri-nguoi-tieu-dung\/","title":{"rendered":"L\u1eddi H\u1ee9a Th\u01b0\u01a1ng Hi\u1ec7u: \u0110\u1ecbnh V\u1ecb T\u00e2m Tr\u00ed Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng"},"content":{"rendered":"

L\u1eddi h\u1ee9a hay cam k\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n, m\u00e0 l\u00e0 linh h\u1ed3n c\u1ee7a m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. N\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 nh\u1eefng quan \u0111i\u1ec3m cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u1edbi quan tr\u1ecdng, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng l\u1eddi h\u1ee9a hay cam k\u1ebft. Tuy nhi\u00ean, t\u00f4i kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Loi Hua Thuong Hieu Dinh Vi Tri Tam Tri Nguoi Tieu Dung 1<\/figcaption><\/figure>\n

1. L\u1eddi H\u1ee9a Th\u01b0\u01a1ng Hi\u1ec7u: Kh\u00e1c Bi\u1ec7t v\u00e0 \u0110\u1eb7c Bi\u1ec7t<\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 v\u1ec1 c\u00e1ch n\u00f3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t, m\u00e0 l\u00e0 m\u1ed9t c\u00e1i t\u00ean, m\u1ed9t m\u00e0u s\u1eafc, m\u1ed9t h\u00ecnh \u1ea3nh, v\u00e0 c\u1ea3 m\u1ed9t c\u00e2u chuy\u1ec7n. L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec x\u00e1c \u0111\u1ecbnh n\u00f3, l\u00e0m n\u00f3 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1eb7c bi\u1ec7t trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

2. \u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u: Quan Tr\u1ecdng H\u01a1n Ch\u1ea5t L\u01b0\u1ee3ng<\/h3>\n

Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m quan tr\u1ecdng, nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t tuy\u00ean b\u1ed1 r\u00f5 r\u00e0ng, th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f3 l\u00f2ng hi\u1ec3u r\u1eb1ng b\u1ea1n thu\u1ed9c v\u1ec1 \u0111\u00e2u v\u00e0 b\u1ea1n \u0111\u1ea1i di\u1ec7n cho c\u00e1i g\u00ec.<\/p>\n

3. N\u1ed9i Dung \u0110\u1eb7c Bi\u1ec7t: Logo, M\u00e0u S\u1eafc, Bao B\u00ec, v\u00e0 Th\u00f4ng \u0110i\u1ec7p<\/h3>\n

L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong t\u1eeb ng\u1eef m\u00e0 c\u00f2n trong m\u1ecdi chi ti\u1ebft nh\u1ecf. T\u00ean g\u1ecdi, m\u00e0u s\u1eafc, logo, bao b\u00ec, v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n ph\u1ea3n \u00e1nh l\u1eddi h\u1ee9a v\u00e0 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

4. Cam K\u1ebft Th\u01b0\u01a1ng Hi\u1ec7u<\/h3>\n

L\u1eddi h\u1ee9a kh\u00f4ng ch\u1ec9 d\u00e0nh cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n d\u00e0nh cho nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9. Nh\u00e2n vi\u00ean ph\u1ea3i hi\u1ec3u v\u00e0 tham gia th\u1ef1c hi\u1ec7n l\u1eddi h\u1ee9a, v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n tr\u1ef1c ti\u1ebfp cho th\u01b0\u01a1ng hi\u1ec7u. Cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u1ed1i k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 ngo\u1ea1i b\u1ed9, t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ed3ng nh\u1ea5t v\u00e0 m\u1ea1nh m\u1ebd.<\/p>\n

5. T\u1ea1o L\u00fd Do Tin T\u01b0\u1edfng: Ch\u1ee9ng Minh v\u00e0 Li\u00ean T\u01b0\u1edfng<\/h3>\n

L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1eb1ng ch\u1ee9ng minh v\u00e0 li\u00ean t\u01b0\u1edfng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n th\u1ea5y l\u00fd do \u0111\u1ec3 tin t\u01b0\u1edfng v\u00e0o l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n. Ch\u1ee9ng minh n\u00e0y c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng tin v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng, ho\u1eb7c nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

6. S\u1ef1 Li\u00ean T\u01b0\u1edfng: X\u00e2y D\u1ef1ng H\u00ecnh \u1ea2nh M\u1ea1nh M\u1ebd<\/h3>\n

S\u1ef1 li\u00ean t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i. N\u1ebfu h\u1ecd li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi \u0111i\u1ec1u t\u00edch c\u1ef1c, th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd m\u1ea1nh m\u1ebd. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu li\u00ean t\u01b0\u1edfng l\u00e0 ti\u00eau c\u1ef1c, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n

7. T\u00ednh Ph\u00f9 H\u1ee3p: L\u00e0m Th\u01b0\u01a1ng Hi\u1ec7u \u0110\u00fang C\u00e1ch<\/h3>\n

L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap x\u00e1c \u0111\u1ecbnh t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ph\u00f9 h\u1ee3p l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u00fd ngh\u0129a v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng.<\/p>\n

8. Giao Ti\u1ebfp Hi\u1ec7u Qu\u1ea3: N\u1ebfu Kh\u00f4ng H\u1ee9a, B\u1ea1n \u0110ang L\u00e0m G\u00ec?<\/h3>\n

Giao ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c tr\u00ecnh b\u00e0y ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. N\u1ebfu b\u1ea1n kh\u00f4ng h\u1ee9a, kh\u00f4ng cam k\u1ebft, b\u1ea1n \u0111ang l\u00e0m g\u00ec? M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng tuy\u00ean b\u1ed1 g\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng n\u00f3i m\u1ed9t t\u1eeb, kh\u00f4ng l\u00e0m ai hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd \u0111\u1ea1i di\u1ec7n cho c\u00e1i g\u00ec.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Loi Hua Thuong Hieu Dinh Vi Tri Tam Tri Nguoi Tieu Dung 2<\/figcaption><\/figure>\n

L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng v\u00e0 gi\u1eef v\u1eefng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. N\u00f3 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, t\u1ea1o n\u00ean m\u1ed9t m\u1ed1i li\u00ean k\u1ebft<\/p>\n

    \n
  • \n

    Th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafc ph\u1ea3i h\u1ee9a, ph\u1ea3i cam k\u1ebft! Nh\u01b0ng h\u1ee9a v\u00e0 cam k\u1ebft th\u00f4i th\u00ec ch\u01b0a \u0111\u1ee7! N\u00f3 ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00fang l\u1eddi h\u1ee9a, gi\u1eef \u0111\u00fang cam k\u1ebft, v\u00e0 ph\u1ea3i ch\u1ee9ng minh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y l\u00fd do \u0111\u1ec3 tin (reasons to believe). N\u1ebfu n\u00f3 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c, n\u00f3 s\u1ebd kh\u00f4ng th\u1ec3 m\u1ea1nh (m\u1eb7c d\u00f9 n\u00f3 v\u1eabn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u).<\/p><\/blockquote>\n<\/li>\n

  • \n
    \n
    Th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafn ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 li\u00ean t\u01b0\u1edfng (brand association) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng n\u00e0y c\u00f3 th\u1ec3 ti\u00eau c\u1ef1c hay t\u00edch c\u1ef1c, c\u00f3 th\u1ec3 r\u1ea5t \u0111\u1eb9p hay r\u1ea5t t\u1ec7. V\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh hay y\u1ebfu s\u1ebd ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o t\u00ednh ch\u1ea5t \u0111\u1eb9p\/x\u1ea5u, t\u00edch c\u1ef1c\/ti\u00eau c\u1ef1c c\u1ee7a m\u1ed1i li\u00ean t\u01b0\u1edfng \u0111\u00f3!<\/div>\n<\/blockquote>\n<\/li>\n
  • \n
    \n
    Giao ti\u1ebfp v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 l\u1eddi h\u1ee9a hay l\u1eddi cam k\u1ebft c\u0169ng gi\u1ed1ng nh\u01b0 l\u00e0m b\u1ea1n v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng g\u1eadt, kh\u00f4ng l\u1eafc. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng tuy\u00ean b\u1ed1 g\u00ec, kh\u00f4ng \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 g\u00ec th\u00ec c\u0169ng kh\u00f4ng ai bi\u1ebft n\u00f3 l\u00e0 g\u00ec. V\u00ed d\u1ee5, b\u1ed9t gi\u1eb7t Omo cam k\u1ebft l\u00e0 t\u1ea9y s\u1ea1ch v\u1ebft b\u1ea9n, trong khi b\u1ed9t gi\u1eb7t Tide cam k\u1ebft l\u00e0m qu\u1ea7n \u00e1o tr\u1eafng s\u00e1ng. N\u01b0\u1edbc t\u0103ng l\u1ef1c Number One cam k\u1ebft l\u00e0m cho ng\u01b0\u1eddi u\u1ed1ng “b\u1eadt tung n\u0103ng l\u01b0\u1ee3ng”.<\/div>\n<\/blockquote>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    L\u1eddi h\u1ee9a hay cam k\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n, m\u00e0 l\u00e0 linh h\u1ed3n c\u1ee7a m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. N\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 nh\u1eefng quan \u0111i\u1ec3m cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u1edbi quan tr\u1ecdng, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng l\u1eddi h\u1ee9a hay cam […]<\/p>\n","protected":false},"author":1,"featured_media":404181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[170],"tags":[242,239],"class_list":["post-404133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-loi-hua-thuong-hieu","tag-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=404133"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404133\/revisions"}],"predecessor-version":[{"id":404182,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404133\/revisions\/404182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/404181"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=404133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=404133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=404133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}