{"id":404125,"date":"2023-12-23T18:21:43","date_gmt":"2023-12-23T18:21:43","guid":{"rendered":"https:\/\/otavietnam.com\/?p=404125"},"modified":"2023-12-23T22:47:08","modified_gmt":"2023-12-23T22:47:08","slug":"bi-quyet-xay-dung-thuong-hieu-manh-tang-cuong-su-hien-dien","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-xay-dung-thuong-hieu-manh-tang-cuong-su-hien-dien\/","title":{"rendered":"B\u00ed Quy\u1ebft X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u M\u1ea1nh: T\u0103ng C\u01b0\u1eddng S\u1ef1 Hi\u1ec7n Di\u1ec7n"},"content":{"rendered":"

X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c t\u1ea1o ra logo \u0111\u1eb9p m\u1eaft hay slogan \u1ea5n t\u01b0\u1ee3ng. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed v\u00e0 tr\u00e1i tim kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ch\u00fang ta c\u1ea7n t\u1eadp trung v\u00e0o b\u1ed1n y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a s\u1ef1 hi\u1ec7n di\u1ec7n – physical, mental, emotional, v\u00e0 spiritual.<\/p>\n

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Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/h2>\n<\/div>\n
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Th\u01b0\u01a1ng hi\u1ec7u \u2013 n\u00f3i th\u00ec d\u1ec5, l\u00e0m th\u00ec kh\u00f3! C\u00e1c l\u1edbp \u0111\u00e0o t\u1ea1o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u. \u1ede m\u1ed9t s\u1ed1 l\u1edbp, h\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc nhi\u1ec1u v\u1ec1 l\u00fd thuy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 nh\u1eefng case study (t\u00ecnh hu\u1ed1ng nghi\u00ean c\u1ee9u) th\u01b0\u1eddng l\u00e0 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i, \u00edt c\u00f3 “ca” n\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/div>\n<\/div>\n
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Ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 m\u1ea5y ai t\u1eebng tham gia v\u00e0o qu\u00e1 tr\u00ecnh v\u1ea1ch ra nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb l\u00fac n\u00f3 c\u00f2n… ch\u01b0a ra \u0111\u1eddi v\u00e0 ch\u01b0a c\u00f3 t\u00ean \u0111\u1ec3 tr\u1edf th\u00e0nh n\u1ed5i ti\u1ebfng v\u1ec1 sau? M\u1ea5y ai theo s\u00e1t t\u1eebng b\u01b0\u1edbc \u0111i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t t\u1eeb nh\u1eefng ng\u00e0y c\u00f2n l\u00e0 \u01b0\u1edbc m\u01a1, r\u1ed3i ph\u00f4i thai, l\u1edbn d\u1ea7n trong b\u1ee5ng m\u1eb9, r\u1ed3i ra \u0111\u1eddi, m\u1ea1nh m\u1ebd b\u01b0\u1edbc v\u00e0o th\u01b0\u01a1ng tr\u01b0\u1eddng, chi\u1ebfn \u0111\u1ea5u ngang ng\u1eeda v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u t\u1ea1i VN, v\u00e0 v\u01b0\u1ee3t l\u00ean, gi\u00e0nh chi\u1ebfn th\u1eafng?<\/div>\n<\/div>\n
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\u00cdt ai th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u l\u00fac c\u00f2n ch\u01b0a ph\u00f4i thai v\u00e0 ra \u0111\u1eddi th\u1ebf n\u00e0o; ch\u1ec9 th\u1ea5y r\u00f5 khi n\u00f3 \u0111\u00e3 l\u1edbn m\u1ea1nh. V\u00e0 kh\u00f4ng \u00edt nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi \u0111\u00ecnh \u0111\u00e1m, v\u01b0\u01a1n vai cao to nh\u01b0 Ph\u00f9 \u0110\u1ed5ng th\u1eadt nhanh, r\u1ed3i sau \u0111\u00f3, b\u1ed7ng l\u1ee5i t\u00e0n v\u00e0 bi\u1ebfn m\u1ea5t. R\u1ed3i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh danh h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m n\u0103m, c\u0169ng bi\u1ebfn m\u1ea5t. Chuy\u1ec7n g\u00ec \u0111\u00e3 x\u1ea3y ra v\u1eady?<\/div>\n<\/div>\n
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Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. Kh\u1edfi \u0111\u1ea7u c\u00f3 ph\u1ea3i l\u00e0 t\u00ecm ki\u1ebfm cho n\u00f3 m\u1ed9t c\u00e1i t\u00ean, v\u1ebd cho n\u00f3 m\u1ed9t logo, ch\u1ecdn cho n\u00f3 m\u1ed9t c\u00e2u slogan, r\u1ed3i thi\u1ebft k\u1ebf cho n\u00f3 ki\u1ec3u d\u00e1ng, h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc bao b\u00ec? \u0110\u00f3 l\u00e0 s\u1ef1 nh\u1ea7m l\u1eabn ph\u1ed5 bi\u1ebfn, m\u00e0 r\u1ea5t ti\u1ebfc l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u n\u0103m c\u0169ng th\u01b0\u1eddng m\u1eafc ph\u1ea3i. C\u00f3 ai tin r\u1eb1ng, nh\u1eefng n\u1ec1n m\u00f3ng ban \u0111\u1ea7u cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb tr\u01b0\u1edbc khi (v\u00e2ng, tr\u01b0\u1edbc khi) n\u00f3 \u0111\u01b0\u1ee3c sinh ra v\u00e0 \u0111\u1eb7t t\u00ean?<\/div>\n
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\"Otavn
Otavn Ota Viet Nam Website Thuong Hieu Manh Bat Dau Tu Dau<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang<\/strong><\/h3>\n
V\u1eady th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang<\/strong> (sau \u0111\u00f3 l\u00e0 th\u1ef1c thi gi\u1ecfi<\/strong>), ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eeb m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ngh\u0129 \u0111\u00e2u nh\u00e9!<\/div>\n
C\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ra \u0111\u1eddi kh\u00f4ng l\u00e2u \u0111\u00e3 \u0111u\u1ed5i k\u1ecbp v\u00e0 v\u01b0\u1ee3t nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 m\u1eb7t \u1edf VN t\u1eeb r\u1ea5t l\u00e2u. H\u1ecd \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 th\u1ec3 n\u00e0o? Ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1edd h\u1ecd ch\u1ecdn \u0111\u00fang \u0111\u01b0\u1eddng v\u00e0 \u0111i \u0111\u00fang c\u00e1ch.<\/div>\n

S\u1ef1 C\u1ea7n Thi\u1ebft c\u1ee7a Th\u01b0\u01a1ng Hi\u1ec7u S\u1ea3n Ph\u1ea9m v\u00e0 C\u00e1 Nh\u00e2n<\/h2>\n

C\u00f3 m\u1ed9t s\u1ef1 hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 l\u00e0 c\u1ea7n thi\u1ebft khi mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ho\u1eb7c \u0111\u1ea1t \u0111\u1ebfn \u01b0\u1edbc m\u01a1 l\u1edbn. Tuy nhi\u00ean, s\u1ef1 th\u1eadt l\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n s\u1ee9 m\u1ec7nh l\u1edbn, mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n trong th\u1eddi gian d\u00e0i, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Bi Quyet Xay Dung Thuong Hieu Manh Tang Cuong Su Hien Dien Su Can Thiet<\/figcaption><\/figure>\n

1. Th\u01b0\u01a1ng Hi\u1ec7u S\u1ea3n Ph\u1ea9m: \u0110i\u1ec1u C\u1ea7n Thi\u1ebft Cho S\u1ef1 Hi\u1ec3u Bi\u1ebft v\u00e0 Li\u00ean K\u1ebft<\/h3>\n

N\u1ebfu b\u1ea1n kh\u00f4ng t\u1ea1o ra s\u1ef1 li\u00ean t\u01b0\u1edfng, k\u1ebft n\u1ed1i t\u00ecnh c\u1ea3m, v\u00e0 gi\u1eef cho kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean v\u00f4 ngh\u0129a. \u0110\u00e3 qua th\u1eddi k\u1ef3 “h\u1eefu x\u1ea1 t\u1ef1 nhi\u00ean h\u01b0\u01a1ng,” hi\u1ec7n \u0111\u1ea1i \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn, \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn, v\u00e0 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng.<\/p>\n

2. Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n: Kh\u00f4ng Ch\u1ec9 L\u00e0 \u0110\u00e1nh B\u00f3ng T\u00ean Tu\u1ed5i<\/h3>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/strong><\/a> kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ec3 \u0111\u00e1nh b\u00f3ng t\u00ean tu\u1ed5i c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y l\u00e0 \u0111\u1ec3 t\u1ea1o ra s\u1ee9c thuy\u1ebft ph\u1ee5c, gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hi\u1ec3u r\u00f5 v\u1ec1 b\u1ea1n, t\u1ea1o ra m\u1ed1i li\u00ean t\u01b0\u1edfng v\u1ec1 con ng\u01b0\u1eddi b\u1ea1n v\u00e0 gi\u00fap h\u1ecd th\u1ea5y gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n mang l\u1ea1i. N\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf c\u00e1nh c\u1eeda cho s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u1ee7ng h\u1ed9.<\/p>\n

3. \u0110\u01b0a Ra Gi\u00e1 Tr\u1ecb: Th\u01b0\u01a1ng Hi\u1ec7u S\u1ea3n Ph\u1ea9m v\u00e0 C\u00e1 Nh\u00e2n<\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 b\u1ea1n m\u00e0 c\u00f2n l\u00e0 v\u1ec1 kh\u00e1ch h\u00e0ng. N\u1ebfu h\u1ecd kh\u00f4ng c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd kh\u00f4ng tin d\u00f9ng. Cho d\u00f9 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m hay c\u00e1 nh\u00e2n, gi\u00e1 tr\u1ecb ph\u1ea3i \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn v\u00e0 c\u1ea3m nh\u1eadn b\u1edfi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n

4. X\u00e2y D\u1ef1ng D\u1ea5u \u1ea4n: Ch\u00eca Kh\u00f3a Cho S\u1ef1 Ph\u00e1t Tri\u1ec3n C\u1ea3 Nh\u00f3m<\/h3>\n

D\u00f9 b\u1ea1n l\u00e0 l\u00e3nh \u0111\u1ea1o sinh vi\u00ean, ng\u01b0\u1eddi qu\u1ea3n l\u00fd trong c\u00f4ng ty hay ng\u01b0\u1eddi mu\u1ed1n \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft, tin t\u01b0\u1edfng v\u00e0 \u1ee7ng h\u1ed9. Ng\u01b0\u1eddi ta s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n n\u1ebfu h\u1ecd hi\u1ec3u r\u00f5 b\u1ea1n l\u00e0 ai, b\u1ea1n l\u00e0m g\u00ec, v\u00e0 b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb g\u00ec \u0111\u1eb7c bi\u1ec7t.<\/p>\n

5. Ch\u1ea5m D\u1ee9t Th\u1eddi K\u1ef3 “H\u1eefu X\u1ea1 T\u1ef1 Nhi\u00ean H\u01b0\u01a1ng”<\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng, m\u00e0 l\u00e0 v\u1ec1 vi\u1ec7c \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi kh\u00e1c. Kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c gi\u00e1 tr\u1ecb t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 \u0111i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 do s\u1ef1 x\u00e2y d\u1ef1ng c\u1ea9n th\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

4 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/h2>\n

R\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00f4ng ph\u1ea3i v\u1ec1 ng\u01b0\u1eddi s\u1edf h\u1eefu. N\u1ebfu h\u1ecd kh\u00f4ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, h\u1ecd s\u1ebd kh\u00f4ng tin t\u01b0\u1edfng v\u00e0 kh\u00f4ng \u1ee7ng h\u1ed9. C\u1ea3 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec1u \u0111\u1eb7t ra c\u00e2u h\u1ecfi: B\u1ea1n l\u00e0 ai? B\u1ea1n l\u00e0m g\u00ec? B\u1ea1n c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? B\u1ea1n \u0111em l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec cho h\u1ecd? V\u00e0 v\u00ec sao h\u1ecd n\u00ean tin t\u01b0\u1edfng b\u1ea1n?<\/p>\n

1. S\u1ef1 Hi\u1ec7n Di\u1ec7n V\u1eadt L\u00fd (Physical Availability)<\/h3>\n

S\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00fd l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. T\u1eeb vi\u1ec7c ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m, ng\u1eedi m\u00f9i, \u0111\u1ebfn vi\u1ec7c d\u1ec5 d\u00e0ng mua s\u1eafm – t\u1ea5t c\u1ea3 \u0111\u1ec1u quan tr\u1ecdng. M\u1ed9t c\u1eeda h\u00e0ng c\u00f3 v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i, giao h\u00e0ng nhanh ch\u00f3ng v\u00e0 s\u1ea3n ph\u1ea9m d\u1ec5 ti\u1ebfp c\u1eadn s\u1ebd t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Bi Quyet Xay Dung Thuong Hieu Manh Tang Cuong Su Hien Dien Vat Ly<\/figcaption><\/figure>\n

2. S\u1ef1 Hi\u1ec7n Di\u1ec7n Trong \u0110\u1ea7u (Mental Availability)<\/h3>\n

\u0110\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n t\u1ea1o ra s\u1ef1 hi\u1ec7n di\u1ec7n trong \u0111\u1ea7u h\u1ecd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng \u00fd th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. M\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd, slogan d\u1ec5 nh\u1edb, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng bao gi\u1edd r\u01a1i v\u00e0o l\u00e3ng qu\u00ean.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Bi Quyet Xay Dung Thuong Hieu Manh Tang Cuong Su Hien Dien Trong Dau<\/figcaption><\/figure>\n

3. S\u1ef1 Hi\u1ec7n Di\u1ec7n Trong Tim (Emotional Availability)<\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng qua c\u1ea3m x\u00fac. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong nh\u1eefng kho\u1ea3nh kh\u1eafc kh\u00f3 kh\u0103n, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn s\u1ebd t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n trong tim c\u1ee7a h\u1ecd. Khi kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 trung th\u00e0nh.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Bi Quyet Xay Dung Thuong Hieu Manh Tang Cuong Su Hien Dien Trong Tim<\/figcaption><\/figure>\n

4. S\u1ef1 Hi\u1ec7n Di\u1ec7n Trong Tinh Th\u1ea7n (Spiritual Availability)<\/h3>\n

S\u1ef1 hi\u1ec7n di\u1ec7n trong tinh th\u1ea7n \u0111\u1eb7t ra m\u1ee5c ti\u00eau cao c\u1ea3 – t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00f4n th\u1edd, t\u1ef1 h\u00e0o, v\u00e0 ni\u1ec1m tin kh\u00f4ng lay chuy\u1ec3n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t t\u1ea7m nh\u00ecn l\u1edbn, chia s\u1ebb gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, v\u00e0 tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i t\u00edch c\u1ef1c. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 \u00fd ngh\u0129a.<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website Bi Quyet Xay Dung Thuong Hieu Manh Tang Cuong Su Hien Dien Tinh Than<\/figcaption><\/figure>\n

Trong khi t\u1ea5t c\u1ea3 b\u1ed1n y\u1ebfu t\u1ed1 \u0111\u1ec1u quan tr\u1ecdng, s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00fd v\u00e0 trong \u0111\u1ea7u l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf c\u00e1nh c\u1eeda cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. B\u1eb1ng c\u00e1ch \u0111\u1ea9y m\u1ea1nh s\u1ef1 hi\u1ec7n di\u1ec7n n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c t\u1ea1o ra logo \u0111\u1eb9p m\u1eaft hay slogan \u1ea5n t\u01b0\u1ee3ng. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed v\u00e0 tr\u00e1i tim kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ch\u00fang ta c\u1ea7n t\u1eadp trung v\u00e0o b\u1ed1n y\u1ebfu t\u1ed1 […]<\/p>\n","protected":false},"author":1,"featured_media":404131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[247,170],"tags":[239,240,241],"class_list":["post-404125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thcn","category-xay-dung-thuong-hieu","tag-thuong-hieu","tag-thuong-hieu-ca-nhan","tag-thuong-hieu-san-pham"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=404125"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404125\/revisions"}],"predecessor-version":[{"id":404175,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/404125\/revisions\/404175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/404131"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=404125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=404125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=404125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}