{"id":397401,"date":"2023-12-12T02:28:16","date_gmt":"2023-12-12T02:28:16","guid":{"rendered":"https:\/\/otavietnam.com\/?p=397401"},"modified":"2023-12-12T02:28:16","modified_gmt":"2023-12-12T02:28:16","slug":"jeff-bezos-vi-vua-am-anh-khach-hang","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/jeff-bezos-vi-vua-am-anh-khach-hang\/","title":{"rendered":"Jeff Bezos v\u1ecb vua \u201c\u00e1m \u1ea3nh kh\u00e1ch h\u00e0ng\u201d"},"content":{"rendered":"
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D\u1ef1 \u0111o\u00e1n v\u1ec1 vi\u1ec7c Jeff Bezos<\/strong> s\u1ebd gi\u1eef v\u1ecb tr\u00ed ng\u01b0\u1eddi gi\u00e0u nh\u1ea5t th\u1ebf gi\u1edbi trong th\u1eddi gian d\u00e0i t\u1edbi kh\u00f4ng ch\u1ec9 xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a t\u00f4i v\u00e0o nh\u1eefng doanh nh\u00e2n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. Tri\u1ebft l\u00fd “kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m” \u0111\u00e3 bi\u1ebfn Jeff Bezos th\u00e0nh “vua<\/strong>” c\u1ee7a tinh th\u1ea7n n\u00e0y, \u00f4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u1ee5m t\u1eeb “\u00e1m \u1ea3nh kh\u00e1ch h\u00e0ng<\/strong>,” th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadn t\u00e2m \u0111\u1eb7c bi\u1ec7t khi \u0103n, ng\u1ee7, t\u1eafm, hay gi\u1ea3i tr\u00ed. Jeff Bezos, CEO c\u1ee7a Amazon, \u0111ang tr\u00ean \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u00e0u nh\u1ea5t h\u00e0nh tinh, nh\u01b0ng \u0111\u1ed1i v\u1edbi t\u00f4i, \u0111i\u1ec1u \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 gi\u00e0u c\u00f3, m\u00e0 c\u00f2n l\u00e0 v\u1ec1 l\u00fd do v\u00e0 c\u00e1ch th\u1ee9c \u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/div>\n
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Ti\u00eau bi\u1ec3u cho s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Jeff Bezos, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Amazon, \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng quan tr\u1ecdng c\u1ee7a th\u1ebf gi\u1edbi kinh doanh. Tuy nhi\u00ean, \u0111i\u1ec1u l\u00e0m n\u1ed5i b\u1eadt \u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng ngo\u1ea1n m\u1ee5c c\u1ee7a Amazon m\u00e0 c\u00f2n l\u00e0 tri\u1ebft l\u00fd kinh doanh c\u1ee7a \u00f4ng: “Kh\u00e1ch h\u00e0ng l\u00e0 quan tr\u1ecdng nh\u1ea5t.” Jeff Bezos kh\u00f4ng ch\u1ec9 xem kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi “\u00e1m \u1ea3nh” \u00f4ng.<\/div>\n
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Amazon \u0111\u00e3 ghi \u0111i\u1ec3m v\u1edbi nh\u1eefng th\u00e0nh t\u1ef1u \u1ea5n t\u01b0\u1ee3ng. Trong 20 n\u0103m, gi\u00e1 c\u1ed5 phi\u1ebfu t\u0103ng h\u01a1n 600 l\u1ea7n v\u00e0 quy m\u00f4 c\u00f4ng ty t\u0103ng g\u1ea5p ba l\u1ea7n trong 5 n\u0103m qua. B\u00ed quy\u1ebft c\u1ee7a th\u00e0nh c\u00f4ng n\u00e0y n\u1eb1m trong b\u1ed1n s\u1ee9c m\u1ea1nh l\u00f5i c\u1ee7a Jeff Bezos: \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, d\u1eabn \u0111\u1ea7u v\u1ec1 s\u00e1ng t\u1ea1o, tuy\u1ec3n d\u1ee5ng \u0111\u00fang ng\u01b0\u1eddi v\u00e0 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/p>\n

“Kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m” kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1ea9u hi\u1ec7u, m\u00e0 l\u00e0 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a Amazon. Jeff Bezos \u0111\u00e3 ch\u1ee9ng minh \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 qua l\u1eddi n\u00f3i m\u00e0 c\u00f2n qua h\u00e0nh \u0111\u1ed9ng. \u00d4ng th\u1eadm ch\u00ed \u0111\u1ed5i t\u00ean c\u00f4ng ty \u0111\u1ec3 tr\u00e1nh s\u1ef1 kh\u00f3 hi\u1ec3u v\u00e0 kh\u00f3 ph\u00e1t \u00e2m, t\u1ea1o chi\u1ebfc “gh\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng” trong ph\u00f2ng h\u1ecdp \u0111\u1ec3 l\u01b0u l\u1ea1i s\u1ef1 tr\u1ed1ng tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd, v\u00e0 th\u1eadm ch\u00ed c\u00f4ng khai “reviews” c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ec \u00f4ng tin r\u1eb1ng \u0111\u00f3 l\u00e0 ngu\u1ed3n th\u00f4ng tin tin c\u1eady nh\u1ea5t.<\/p>\n

S\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a Amazon kh\u00f4ng ch\u1ec9 xu\u1ea5t ph\u00e1t t\u1eeb n\u1ed7 l\u1ef1c t\u1ea1o ra nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mong mu\u1ed1n m\u00e0 c\u00f2n t\u1eeb vi\u1ec7c t\u0103ng c\u01b0\u1eddng l\u1ef1a ch\u1ecdn, s\u1ef1 ti\u1ec7n l\u1ee3i, v\u00e0 gi\u00e1 tr\u1ecb. Jeff Bezos th\u1eadm ch\u00ed t\u1eeb ch\u1ed1i c\u00e1c s\u00e1ng ki\u1ebfn t\u1eadp trung v\u00e0o \u0111\u1ed1i th\u1ee7, v\u00ec \u00f4ng tin r\u1eb1ng s\u1ef1 s\u00e1ng t\u1ea1o th\u1ef1c s\u1ef1 \u0111\u1ebfn t\u1eeb vi\u1ec7c \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Trong tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1, Amazon t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi ham mu\u1ed1n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m m\u1edbi cho kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft b\u1eb1ng c\u00e1ch cho h\u1ecd l\u00e0m ch\u1ee7, theo ch\u00ednh s\u00e1ch c\u1ed5 phi\u1ebfu. Jeff Bezos \u0111\u1ec1 cao ng\u01b0\u1eddi c\u00f3 t\u01b0 duy t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 \u0111\u1ed1i th\u1ee7, v\u00e0 th\u1eddi gian \u0111\u00e1nh gi\u00e1 s\u00e1ng t\u1ea1o c\u1ee7a \u00f4ng l\u00e0 7 n\u0103m.<\/p>\n

Ch\u1ed1ng l\u1ea1i xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau “con s\u1ed1,” Amazon v\u00e0 Jeff Bezos \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng l\u1ea5y kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng l\u00e0m trung t\u00e2m kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd t\u01b0\u1edfng m\u00e0 c\u00f2n l\u00e0 c\u00e1ch th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n

Trong khi nhi\u1ec1u doanh nghi\u1ec7p \u0111ang qu\u00e1 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, Amazon, d\u01b0\u1edbi tay l\u00e3nh \u0111\u1ea1o c\u1ee7a Jeff Bezos, l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c t\u1eadp trung v\u00e0o s\u00e1ng t\u1ea1o v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi lao \u0111\u1ed9ng, v\u00e0 x\u00e3 h\u1ed9i. Th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho vi\u1ec7c r\u1eb1ng khi t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1, “con s\u1ed1” s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

Tim Cook, CEO c\u1ee7a Apple m\u1ed9t c\u00f4ng ty danh ti\u1ebfng kh\u00e1c v\u1ec1 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ec9 ra sai l\u1ea7m c\u1ee7a ch\u00fang ta \u201cnhi\u1ec1u c\u00f4ng ty nh\u1ea7m l\u1eabn, h\u1ecd coi m\u1ee5c ti\u00eau l\u00e0 doanh thu, gi\u00e1 c\u1ed5 phi\u1ebfu hay \u0111i\u1ec1u g\u00ec \u0111\u00f3. B\u1ea1n ph\u1ea3i t\u1eadp trung v\u00e0o \u0111i\u1ec1u t\u1ea1o ra nh\u1eefng th\u1ee9 \u0111\u00f3\u201d. C\u00f3 ph\u1ea3i ch\u00fang ta \u0111ang nh\u1ea7m l\u1eabn \u0111\u00e2u m\u1edbi l\u00e0 m\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p?<\/p>\n

\"Otavn
Otavn Ota Viet Nam Cover Blog Tim Cook<\/figcaption><\/figure>\n

M\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 x\u00e3 h\u1ed9i; c\u00f2n doanh thu, l\u1ee3i nhu\u1eadn hay gi\u00e1 tr\u1ecb doanh nghi\u1ec7p ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3. Ph\u1ea7n l\u1edbn ch\u00fang ta \u0111\u1ec1u nh\u1ea7m l\u1eabn k\u1ebft qu\u1ea3 l\u00e0 m\u1ee5c \u0111\u00edch.\u00a0 Ch\u00fang ta kh\u00f4ng th\u1ec3 l\u00e0m ra \u201ccon s\u1ed1\u201d b\u1eb1ng c\u00e1ch c\u1ee9 t\u1eadp trung v\u00e0o n\u00f3, ch\u00fang ta ph\u1ea3i t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u t\u1ea1o ra n\u00f3, \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng. B\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3m c\u00e2n b\u1eb1ng vi\u1ec7c b\u01b0\u1edbc l\u00ean c\u00e2n 10 l\u1ea7n trong ng\u00e0y, b\u1ea1n gi\u1ea3m n\u00f3 b\u1eb1ng vi\u1ec7c t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 t\u1ea1o ra \u201cc\u00e2n\u201d t\u1ee9c l\u00e0 ch\u1ebf \u0111\u1ed9 \u0103n, u\u1ed1ng c\u1ee7a b\u1ea1n.<\/p>\n

C\u00f3 th\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn ra r\u1eb1ng, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau, Nh\u01b0ng theo c\u00e1ch doanh nghi\u1ec7p h\u1ecd \u0111ang v\u1eadn h\u00e0nh, ti\u1ec1n l\u01b0\u01a1ng, ti\u1ec1n th\u01b0\u1edfng v\u00e0 th\u1eadm ch\u00ed c\u00e1i \u201cgh\u1ebf\u201d c\u1ee7a h\u1ecd c\u0169ng b\u1ecb quy\u1ebft \u0111\u1ecbnh b\u1edfi c\u00e1c con s\u1ed1 \u0111\u00f3. L\u00fac n\u00e0y, ph\u1ea7n l\u1edbn l\u1ea1i kh\u00f4ng \u0111\u1ee7 can \u0111\u1ea3m \u0111\u1ec3 l\u00e0m theo s\u1ee9 m\u1ec7nh th\u1ef1c s\u1ef1 c\u1ee7a doanh nghi\u1ec7p, ch\u00fang ta l\u1ea1i xoay s\u1edf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1eaft. Song s\u1ef1 th\u1eadt l\u00e0, khi qu\u00e1 s\u00e1t sao v\u1edbi nh\u1eefng \u0111i\u1ec1u tr\u01b0\u1edbc m\u1eaft nh\u01b0 c\u00e1c \u201ccon s\u1ed1\u201d v\u00e0 \u0111\u1ed1i th\u1ee7, ch\u00fang ta kh\u00f3 m\u00e0 c\u00f3 m\u1ed9t c\u00e1i \u0111\u1ea7u s\u00e1ng su\u1ed1t, v\u00ec vi\u1ec7c c\u1ee7a ch\u00fang ta l\u00e0 \u0111i s\u00e1ng t\u1ea1o cho kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng ch\u00fang ta l\u1ea1i \u0111i \u201cs\u00e1ng t\u1ea1o\u201d cho b\u1ea3n th\u00e2n m\u00ecnh.<\/p>\n

Th\u1ef1c t\u1ebf, l\u00e0m v\u00ec con ng\u01b0\u1eddi hay v\u00ec x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec mang t\u00ednh \u201cl\u00fd t\u01b0\u1edfng h\u00f3a\u201d m\u00e0 n\u00f3 l\u1ea1i l\u00e0 c\u00e1ch th\u1ef1c t\u1ebf h\u01a1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cho m\u1ed9t s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e1ch th\u1ee9c do ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng; nh\u01b0 c\u00e1ch Amazon l\u00e0m.\u00a0 L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ch\u1eafc ch\u1eafn gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u1ea1t m\u1ee5c ti\u00eau v\u00e0 gi\u1ea3m nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u l\u1edbn d\u00f9 vi\u1ec7c x\u00e2y d\u1ef1ng n\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 can \u0111\u1ea3m.<\/p>\n

T\u00f4i tin, kh\u00f4ng c\u00f3 c\u00f4ng ty n\u00e0o cung c\u1ea5p \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc l\u1ea1i thi\u1ebfu m\u1ed9t n\u1ec1n V\u0103n ho\u00e1 doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng. T\u00f4i c\u0169ng bi\u1ebft, s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi nh\u01b0 Amazon l\u00e0 d\u1ef1a tr\u00ean s\u1ef1 trung th\u00e0nh, y\u00eau m\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 g\u1eafn k\u1ebft, t\u1ef1 h\u00e0o c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng. V\u00ec v\u1eady, gi\u00e0u nhanh ki\u1ec3u Jeff Bezos l\u00e0 ki\u1ec3u gi\u00e0u r\u1ea5t nhanh m\u00e0 kh\u00f4ng m\u1ea5t \u0111i t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n<\/div>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u1ef1 \u0111o\u00e1n v\u1ec1 vi\u1ec7c Jeff Bezos s\u1ebd gi\u1eef v\u1ecb tr\u00ed ng\u01b0\u1eddi gi\u00e0u nh\u1ea5t th\u1ebf gi\u1edbi trong th\u1eddi gian d\u00e0i t\u1edbi kh\u00f4ng ch\u1ec9 xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a t\u00f4i v\u00e0o nh\u1eefng doanh nh\u00e2n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. Tri\u1ebft l\u00fd “kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m” \u0111\u00e3 bi\u1ebfn Jeff Bezos […]<\/p>\n","protected":false},"author":1,"featured_media":397450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[171],"tags":[],"class_list":["post-397401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=397401"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397401\/revisions"}],"predecessor-version":[{"id":397451,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397401\/revisions\/397451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/397450"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=397401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=397401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=397401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}