{"id":397081,"date":"2023-12-11T04:42:35","date_gmt":"2023-12-11T04:42:35","guid":{"rendered":"https:\/\/otavietnam.com\/?p=397081"},"modified":"2023-12-11T04:43:47","modified_gmt":"2023-12-11T04:43:47","slug":"phan-biet-giua-pms-khach-san-cong-cu-quan-ly-kenh-ota-va-cong-cu-dat-phong","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/phan-biet-giua-pms-khach-san-cong-cu-quan-ly-kenh-ota-va-cong-cu-dat-phong\/","title":{"rendered":"Ph\u00e2n bi\u1ec7t gi\u1eefa PMS kh\u00e1ch s\u1ea1n, c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh OTA v\u00e0 C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng"},"content":{"rendered":"

C\u00f3 nhi\u1ec1u lo\u1ea1i gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1ed7i lo\u1ea1i mang \u0111\u1ebfn nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t. Tuy nhi\u00ean, khi t\u00edch h\u1ee3p ch\u00fang, ch\u00fang c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n gi\u1ea3m chi ph\u00ed, t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng, v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.\u00a0Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111\u1ed1i chi\u1ebfu m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n v\u00e0 l\u00e0m r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa PMS kh\u00e1ch s\u1ea1n, c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh OTA v\u00e0 C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng<\/p>\n

H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd T\u00e0i s\u1ea3n Kh\u00e1ch s\u1ea1n (PMS)<\/h3>\n

\u0110\u01b0\u1ee3c g\u1ecdi theo nhi\u1ec1u t\u00ean kh\u00e1c nhau nh\u01b0 PMS kh\u00e1ch s\u1ea1n, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n, hay ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, PMS l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean m\u1ecdi l\u0129nh v\u1ef1c. T\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 d\u1ecdn ph\u00f2ng v\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, PMS \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c ch\u1ee9c n\u0103ng ho\u1ea1t \u0111\u1ed9ng gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

C\u00e1c lo\u1ea1i PMS kh\u00e1ch s\u1ea1n bao g\u1ed3m:<\/p>\n

    \n
  1. D\u1ef1a tr\u00ean m\u00e1y ch\u1ee7:<\/strong> C\u00e0i \u0111\u1eb7t tr\u1ef1c ti\u1ebfp t\u1ea1i c\u01a1 s\u1edf l\u01b0u tr\u00fa, y\u00eau c\u1ea7u m\u00e1y ch\u1ee7 v\u00e0 \u0111\u1ed9i ng\u0169 CNTT.<\/li>\n
  2. \u0110\u00e1m m\u00e2y lai:<\/strong> K\u1ebft h\u1ee3p l\u01b0u tr\u1eef c\u1ea3 \u1edf c\u01a1 s\u1edf l\u01b0u tr\u00fa v\u00e0 t\u1eeb xa, c\u00f3 giao di\u1ec7n web linh ho\u1ea1t.<\/li>\n
  3. \u0110\u00e1m m\u00e2y g\u1ed1c tr\u00ean web:<\/strong> Ph\u1ea7n m\u1ec1m \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u1eddi \u0111\u1ea1i m\u1edbi, kh\u00f4ng y\u00eau c\u1ea7u m\u00e1y ch\u1ee7, c\u00f3 kh\u1ea3 n\u0103ng di \u0111\u1ed9ng v\u00e0 t\u00edch h\u1ee3p t\u1ed1t v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c.<\/li>\n<\/ol>\n

    PMS gi\u00fap qu\u1ea3n l\u00fd th\u00f4ng tin kinh doanh quan tr\u1ecdng, t\u1ea1o b\u00e1o c\u00e1o, v\u00e0 qu\u1ea3n l\u00fd gi\u00e1 ph\u00f2ng hi\u1ec7u qu\u1ea3.<\/p>\n

    \"Ota
    Ota Viet Nam Blog Kien Thuc Sale Va Marketing Phan Biet Giua Pms Khach San Cong Cu Quan Ly Kenh Ota Va Cong Cu Dat Phong (3)<\/figcaption><\/figure>\n

    C\u00f4ng c\u1ee5 Qu\u1ea3n l\u00fd K\u00eanh (OTA Channel Manager)<\/h3>\n

    C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh gi\u00fap ph\u00e2n ph\u1ed1i v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin ph\u00f2ng v\u00e0 gi\u00e1 tr\u00ean nhi\u1ec1u OTA kh\u00e1c nhau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Thay v\u00ec ph\u1ea3i c\u1eadp nh\u1eadt t\u1eebng OTA ri\u00eang l\u1ebb, qu\u1ea3n l\u00fd k\u00eanh t\u1ef1 \u0111\u1ed9ng \u0111\u1ed3ng b\u1ed9 h\u00f3a th\u00f4ng tin tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 tr\u00e1nh sai s\u00f3t.<\/p>\n

    \u0110\u1ea1i l\u00fd Du l\u1ecbch Tr\u1ef1c tuy\u1ebfn (OTAs)<\/h3>\n

    OTA l\u00e0 \u0111\u1ea1i l\u00fd b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn, cung c\u1ea5p n\u1ec1n t\u1ea3ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua trang web c\u1ee7a h\u1ecd. Vi\u1ec7c qu\u1ea3n l\u00fd t\u00ecnh tr\u1ea1ng ph\u00f2ng v\u00e0 gi\u00e1 c\u1ea3 tr\u00ean nhi\u1ec1u OTA c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n n\u1ebfu kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh.\u00a0S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a PMS, qu\u1ea3n l\u00fd k\u00eanh v\u00e0 OTA c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n

    Ti\u1ec7n \u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (Booking Engine)<\/h3>\n

    Vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 Booking Engine tr\u1ef1c ti\u1ebfp l\u00ean trang web c\u1ee7a kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng cho doanh nghi\u1ec7p. Th\u1eddi gian g\u1ea7n \u0111\u00e2y, nhu c\u1ea7u c\u1ee7a du kh\u00e1ch v\u00e0 th\u01b0\u01a1ng gia \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng, v\u00e0 s\u1ef1 thu\u1eadn ti\u1ec7n c\u00f9ng t\u00ednh nhanh ch\u00f3ng c\u1ee7a Booking Engine \u0111\u00e3 gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n m\u00e0 nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n

    T\u00ednh \u0111\u1ebfn hi\u1ec7n t\u1ea1i, nhi\u1ec1u du kh\u00e1ch v\u00e0 doanh nghi\u1ec7p c\u1ea3m th\u1ea5y kh\u00f4ng ti\u1ec7n l\u1ee3i khi ph\u1ea3i li\u00ean h\u1ec7 qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng sau khi truy c\u1eadp trang web c\u1ee7a kh\u00e1ch s\u1ea1n. M\u1eb7c d\u00f9 nhi\u1ec1u trang web kh\u00e1ch s\u1ea1n c\u00f3 t\u00ednh n\u0103ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn, nh\u01b0ng kh\u00f4ng \u00edt trong s\u1ed1 \u0111\u00f3 l\u1ea1i kh\u00f4ng h\u1ed7 tr\u1ee3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra v\u1ea5n \u0111\u1ec1 cho du kh\u00e1ch qu\u1ed1c t\u1ebf v\u00e0 t\u1ea1o c\u1ea3n tr\u1edf cho qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng.<\/p>\n

    C\u00f4ng c\u1ee5 Booking Engine kh\u00f4ng ch\u1ec9 t\u00edch h\u1ee3p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng l\u00ean trang web c\u1ee7a kh\u00e1ch s\u1ea1n m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn qua nhi\u1ec1u h\u00ecnh th\u1ee9c, bao g\u1ed3m chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng, thanh to\u00e1n b\u1eb1ng th\u1ebb ATM n\u1ed9i \u0111\u1ecba v\u00e0 th\u1ebb qu\u1ed1c t\u1ebf nh\u01b0 Visa, Mastercard. \u0110\u1eb7c bi\u1ec7t, Booking Engine cung c\u1ea5p t\u00ednh n\u0103ng x\u00e1c nh\u1eadn \u0111\u1eb7t ph\u00f2ng t\u1ee9c th\u00ec th\u00f4ng qua tin nh\u1eafn SMS, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft ngay l\u1eadp t\u1ee9c v\u1ec1 t\u00ecnh tr\u1ea1ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd.<\/p>\n

    V\u1edbi Booking Engine, kh\u00e1ch s\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd ph\u00f2ng theo th\u1eddi gian th\u1ef1c, gi\u1ea3m chi ph\u00ed kinh doanh m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. Ph\u00ed giao d\u1ecbch ch\u1ec9 l\u00e0 3%-5% cho m\u1ed7i giao d\u1ecbch \u0111\u1eb7t ph\u00f2ng v\u00e0 thanh to\u00e1n th\u00e0nh c\u00f4ng, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c hoa h\u1ed3ng ph\u1ea3i tr\u1ea3 (15 – 25%) cho c\u00e1c trang \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 linh ho\u1ea1t cho kh\u00e1ch s\u1ea1n m\u00e0 c\u00f2n gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

    \"Ota
    Ota Viet Nam Blog Kien Thuc Sale Va Marketing Phan Biet Giua Pms Khach San Cong Cu Quan Ly Kenh Ota Va Cong Cu Dat Phong (1)<\/figcaption><\/figure>\n

    T\u00edch h\u1ee3p gi\u1eefa PMS kh\u00e1ch s\u1ea1n v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. Ngay khi c\u00f3 \u0111\u1eb7t ph\u00f2ng m\u1edbi th\u00f4ng qua trang web c\u1ee7a b\u1ea1n, PMS kh\u00e1ch s\u1ea1n s\u1ebd t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt, mang \u0111\u1ebfn s\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 cao.\u00a0Khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i nh\u01b0 s\u1eeda \u0111\u1ed5i, n\u00e2ng c\u1ea5p ho\u1eb7c h\u1ee7y \u0111\u1eb7t ph\u00f2ng (ch\u1ec9 \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u1eb7t ph\u00f2ng th\u1ef1c hi\u1ec7n qua c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng), t\u00edch h\u1ee3p n\u00e0y s\u1ebd t\u1ee9c th\u00ec c\u1eadp nh\u1eadt th\u00f4ng tin trong PMS kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e2n vi\u00ean \u0111\u1eb7t ph\u00f2ng v\u00e0 l\u1ec5 t\u00e2n theo d\u00f5i t\u00ecnh tr\u1ea1ng ph\u00f2ng v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m th\u1ef1c t\u1ebf. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng \u0111\u1eb7t ph\u00f2ng qu\u00e1 nhi\u1ec1u, m\u00e0 c\u00f2n ng\u0103n ch\u1eb7n kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n \u0111\u1eb7t ph\u00f2ng tr\u00f9ng l\u1eb7p, \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng di\u1ec5n ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 tr\u01a1n tru.<\/p>\n","protected":false},"excerpt":{"rendered":"

    C\u00f3 nhi\u1ec1u lo\u1ea1i gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1ed7i lo\u1ea1i mang \u0111\u1ebfn nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t. Tuy nhi\u00ean, khi t\u00edch h\u1ee3p ch\u00fang, ch\u00fang c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n gi\u1ea3m chi ph\u00ed, t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng, v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.\u00a0Trong […]<\/p>\n","protected":false},"author":1,"featured_media":397082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"Hotel PMS, OTA Channel Manager, OTAs, Booking Engine","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,161],"tags":[198,197,199,202],"class_list":["post-397081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas","tag-booking-engine","tag-ota-channel-manager","tag-otas","tag-pms"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=397081"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397081\/revisions"}],"predecessor-version":[{"id":397087,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397081\/revisions\/397087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/397082"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=397081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=397081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=397081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}