{"id":397077,"date":"2023-12-11T04:18:49","date_gmt":"2023-12-11T04:18:49","guid":{"rendered":"https:\/\/otavietnam.com\/?p=397077"},"modified":"2023-12-27T16:41:11","modified_gmt":"2023-12-27T16:41:11","slug":"5-meo-giup-cai-thien-ho-so-kenh-otas-online-travel-agencies","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/5-meo-giup-cai-thien-ho-so-kenh-otas-online-travel-agencies\/","title":{"rendered":"5 m\u1eb9o gi\u00fap c\u1ea3i thi\u1ec7n h\u1ed3 s\u01a1 k\u00eanh OTAs (Online Travel Agencies)"},"content":{"rendered":"

N\u1ebfu b\u1ea1n nh\u1eafc \u0111\u1ebfn “\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n qua c\u00e1c k\u00eanh OTA” v\u1edbi b\u1ea5t k\u1ef3 ch\u1ee7 kh\u00e1ch s\u1ea1n n\u00e0o, c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng kh\u00f4ng h\u00e0i l\u00f2ng. Hi\u1ec3n nhi\u00ean, vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ee7 s\u1edf h\u1eefu \u01b0u ti\u00ean h\u01a1n vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u0111\u1eb7t ph\u00f2ng qua OTA. M\u1eb7c d\u00f9 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u c\u1ea3m x\u00fac ti\u00eau c\u1ef1c t\u1eeb ph\u00eda c\u00e1c kh\u00e1ch s\u1ea1n, th\u1ef1c t\u1ebf l\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTAs) v\u1eabn chi\u1ebfm m\u1ed9t l\u01b0\u1ee3ng l\u1edbn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn trong ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n

\"Ota
Ota Viet Nam Blog Kien Thuc Sale Va Marketing 5 Meo Giup Cai Thien Ho So Kenh Otas Online Travel Agencies 2<\/figcaption><\/figure>\n

\u0110\u1ed1i di\u1ec7n v\u1edbi s\u1ef1 th\u1ef1c n\u00e0y, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng b\u1ea5t k\u1ef3 ai t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 ch\u1ecdn t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng qua OTA.\u00a0Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu. May m\u1eafn l\u00e0, c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb OTA c\u1ee7a b\u1ea1n. Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c m\u1eb9o v\u00e0 l\u1eddi khuy\u00ean v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c OTA c\u0169ng nh\u01b0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd k\u00eanh c\u1ee7a m\u00ecnh.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 m\u1eb9o quan tr\u1ecdng gi\u00fap c\u1ea3i thi\u1ec7n h\u1ed3 s\u01a1 OTA (Online Travel Agencies) cho ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh:<\/p>\n

    \n
  1. Qu\u1ea3n l\u00fd N\u1ed9i Dung v\u00e0 Thi\u1ebft K\u1ebf:<\/strong>\n
      \n
    • \u0110\u1ea3m b\u1ea3o r\u1eb1ng h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n
    • S\u1eed d\u1ee5ng \u1ea3nh \u0111\u1eb9p, c\u1eadp nh\u1eadt \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
    • Bao g\u1ed3m video chuy\u00ean nghi\u1ec7p v\u00e0 chi ti\u1ebft v\u1ec1 ti\u1ec7n nghi \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch.<\/li>\n<\/ul>\n<\/li>\n
    • \u0110\u00e1nh Gi\u00e1 v\u00e0 Ph\u1ea3n H\u1ed3i:<\/strong>\n
        \n
      • Ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed1t l\u00e0 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat kh\u00e1ch m\u1edbi.<\/li>\n
      • Li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/li>\n
      • S\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn t\u00edch c\u1ef1c gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng.<\/li>\n<\/ul>\n<\/li>\n
      • Chi\u1ebfn D\u1ecbch Tr\u1ea3 Ti\u1ec1n cho M\u1ed7i L\u1ea7n Nh\u1ea5p Chu\u1ed9t (PPC):<\/strong>\n
          \n
        • S\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch PPC \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t h\u1ed3 s\u01a1 OTA.<\/li>\n
        • Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed gi\u00fap \u0111\u01b0a h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u1ebfn tr\u01b0\u1edbc m\u1eaft kh\u00e1ch du l\u1ecbch \u0111ang t\u00ecm ki\u1ebfm.<\/li>\n
        • C\u1eadp nh\u1eadt th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n<\/li>\n
        • T\u00ecnh Tr\u1ea1ng Ph\u00f2ng Tr\u1ed1ng v\u00e0 Gi\u00e1 Ph\u00f2ng:<\/strong>\n
            \n
          • S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n t\u00edch h\u1ee3p v\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin \u0111\u1ed3ng b\u1ed9.<\/li>\n
          • Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 ph\u00f2ng theo m\u00f9a v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n
          • H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a b\u1ea1n tr\u00ean nhi\u1ec1u k\u00eanh.<\/li>\n<\/ul>\n<\/li>\n
          • L\u00e0m Vi\u1ec7c v\u1edbi Nh\u00e0 Qu\u1ea3n L\u00fd Th\u1ecb Tr\u01b0\u1eddng:<\/strong>\n
              \n
            • Li\u00ean l\u1ea1c th\u01b0\u1eddng xuy\u00ean v\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh b\u1edfi OTA.<\/li>\n
            • Hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 nh\u1eadn th\u00f4ng tin v\u1ec1 c\u00e1c g\u00f3i du l\u1ecbch v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n
            • H\u1ee3p t\u00e1c v\u1edbi nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec3n th\u1ecb v\u00e0 doanh thu.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

              Qu\u00e1 tr\u00ecnh c\u1ea3i thi\u1ec7n h\u1ed3 s\u01a1 OTA \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u0103m ch\u1ec9 v\u00e0 linh ho\u1ea1t trong qu\u1ea3n l\u00fd th\u00f4ng tin, \u0111\u00e1nh gi\u00e1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c m\u1eb9o tr\u00ean, ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh OTA v\u00e0 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng \u0111\u00e1ng k\u1ec3 t\u1eeb kh\u00e1ch du l\u1ecbch tr\u1ef1c tuy\u1ebfn.<\/p>\n","protected":false},"excerpt":{"rendered":"

              N\u1ebfu b\u1ea1n nh\u1eafc \u0111\u1ebfn “\u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n qua c\u00e1c k\u00eanh OTA” v\u1edbi b\u1ea5t k\u1ef3 ch\u1ee7 kh\u00e1ch s\u1ea1n n\u00e0o, c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng kh\u00f4ng h\u00e0i l\u00f2ng. Hi\u1ec3n nhi\u00ean, vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ee7 s\u1edf h\u1eefu \u01b0u ti\u00ean h\u01a1n vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u0111\u1eb7t ph\u00f2ng qua OTA. M\u1eb7c d\u00f9 nh\u1eadn \u0111\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":1,"featured_media":397078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"OTA profiles","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,161],"tags":[223,205,33,199],"class_list":["post-397077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas","tag-kenh-ota","tag-online-travel-agencies","tag-ota","tag-otas"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=397077"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397077\/revisions"}],"predecessor-version":[{"id":397080,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397077\/revisions\/397080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/397078"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=397077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=397077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=397077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}