{"id":397058,"date":"2023-12-11T08:04:45","date_gmt":"2023-12-11T08:04:45","guid":{"rendered":"https:\/\/otavietnam.com\/?p=397058"},"modified":"2023-12-11T08:05:19","modified_gmt":"2023-12-11T08:05:19","slug":"sach-su-xuat-sac-luon-chien-thang-cua-horst-schulze","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/sach-su-xuat-sac-luon-chien-thang-cua-horst-schulze\/","title":{"rendered":"S\u00e1ch: S\u1ef1 xu\u1ea5t s\u1eafc lu\u00f4n chi\u1ebfn th\u1eafng c\u1ee7a Horst Schulze"},"content":{"rendered":"

Cu\u1ed1n s\u00e1ch “S\u1ef1 Xu\u1ea5t S\u1eafc Lu\u00f4n Chi\u1ebfn Th\u1eafng” c\u1ee7a t\u00e1c gi\u1ea3 Horst Schulze l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng kh\u00f4ng th\u1ec3 b\u1ecf qua cho nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd c\u1ea5p cao, v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea ph\u1ee5c v\u1ee5. V\u1edbi kinh nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o t\u1eeb v\u1ecb Ch\u1ee7 t\u1ecbch s\u00e1ng l\u1eadp v\u00e0 c\u1ef1u Ch\u1ee7 t\u1ecbch c\u1ee7a The Ritz-Carlton, Horst Schulze, cu\u1ed1n s\u00e1ch \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t ti\u00eau chu\u1ea9n m\u1edbi v\u1ec1 s\u1ef1 xu\u1ea5t s\u1eafc trong l\u0129nh v\u1ef1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

\"Sach
Sach Su Xuat Sac Luon Chien Thang Cua Horst Schulze 1<\/figcaption><\/figure>\n

S\u1ef1 xu\u1ea5t s\u1eafc kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau m\u00e0 c\u00f2n l\u00e0 m\u1ed9t t\u01b0 duy, m\u1ed9t tri\u1ebft l\u00fd s\u1ed1ng \u0111\u1ec3 theo \u0111u\u1ed5i<\/h2>\n

Horst Schulze kh\u00f4ng ch\u1ec9 truy\u1ec1n \u0111\u1ea1t n\u0103ng l\u01b0\u1ee3ng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c t\u1ed5 ch\u1ee9c v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng nguy\u00ean l\u00fd qu\u1ea3n tr\u1ecb m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 xu\u1ea5t s\u1eafc.<\/p>\n

Cu\u1ed1n s\u00e1ch mang \u0111\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf v\u00e0 kinh nghi\u1ec7m qu\u00fd b\u00e1u, gi\u00fap nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc, t\u1eeb kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1ea7m nh\u00ecn l\u00e3nh \u0111\u1ea1o v\u00e0 m\u1ed1i li\u00ean k\u1ebft gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 doanh nghi\u1ec7p.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ra nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau. Nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng linh ho\u1ea1t v\u00e0o m\u1ecdi doanh nghi\u1ec7p, t\u1eeb kinh doanh chung \u0111\u1ebfn gi\u00e1o d\u1ee5c, y t\u1ebf, v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n

Cu\u1ed1n s\u00e1ch c\u1ee7a Horst Schulze c\u0169ng nh\u1ea5n m\u1ea1nh s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 mong \u0111\u1ee3i v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch n\u00e0y, kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh, \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n

Nh\u1eefng \u00fd ki\u1ebfn v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c chia s\u1ebb trong cu\u1ed1n s\u00e1ch gi\u00fap nh\u00e0 l\u00e3nh \u0111\u1ea1o kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh h\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, n\u01a1i m\u00e0 s\u1ef1 xu\u1ea5t s\u1eafc l\u00e0 m\u1ed9t th\u00f3i quen, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n

\"Sach
Sach Su Xuat Sac Luon Chien Thang Cua Horst Schulze Book Cover<\/figcaption><\/figure>\n

C\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf t\u1eeb \u201cS\u1ef1 xu\u1ea5t s\u1eafc lu\u00f4n chi\u1ebfn th\u1eafng”<\/h2>\n

C\u00e2u chuy\u1ec7n Apple<\/h3>\n

\u0110i\u1ec3n h\u00ecnh nh\u01b0 tri\u1ebft l\u00fd c\u1ee7a Horst Schulze lu\u00f4n mu\u1ed1n \u201c<\/span>h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 tho\u1ea3i m\u00e1i cho kh\u00e1ch h\u00e0ng<\/span>“<\/span> v\u00e0 Steve Jobs \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng tri\u1ebft l\u00fd n\u00e0y trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 y\u00eau m\u1ebfn. <\/span>C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ec9 m\u1ec9 \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u1ecf, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Ch\u1eb3ng h\u1ea1n khi nh\u1eefng chi\u1ebfc tai c\u00f3 d\u00e2y tr\u1edf n\u00ean qu\u00e1 r\u01b0\u1eddm r\u00e0 v\u00e0 d\u1ec5 b\u1ecb m\u1eafc v\u00e0o tay l\u00e1i hay kh\u00f3a c\u1eeda, ph\u1ea3i g\u1ee1 d\u00e2y tr\u01b0\u1edbc khi nghe v\u00ec r\u1ed1i, b\u1ecb \u0111\u1ee9t d\u00e2y,… Apple \u0111\u00e3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng b\u1eb1ng c\u00e1ch t\u1ea1o ra chi\u1ebfc tai nghe kh\u00f4ng d\u00e2y Airpod. <\/span>Hay c\u00f4 tr\u1ee3 l\u00fd \u1ea3o \u201cSiri” – c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c Apple ph\u00e1t tri\u1ec3n \u0111\u1ec3 mang l\u1ea1i cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb IOS: Apple Watch, Homepad, Macbook,… T\u1eeb m\u1ed9t c\u00f4ng ty kh\u00f4ng m\u1ea5y t\u00ean tu\u1ed5i, gi\u1edd \u0111\u00e2y Apple \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n

\"Sach
Sach Su Xuat Sac Luon Chien Thang Cua Horst Schulze Apple<\/figcaption><\/figure>\n

C\u00e2u chuy\u1ec7n The Ritz Carlton<\/h2>\n

No\u0301i ca\u0301ch kha\u0301c, ho\u0323 \u0111a\u0303 ta\u0323o ne\u0302n m\u1ecd\u0302t \u201ccon \u0111u\u031b\u01a1\u0300ng xanh trong \u0111a\u0323i du\u031bo\u031bng \u0111o\u0309\u201d \u2013 t\u01b0\u0301c tr\u01a1\u0309 ne\u0302n kha\u0301c bi\u1eb9\u0302t ngay ca\u0309 trong m\u1ecd\u0302t thi\u0323 tru\u031b\u01a1\u0300ng ba\u0303o ho\u0300a va\u0300 co\u0301 ha\u0300ng tra\u0306m \u0111\u00f4\u0301i thu\u0309 \u2013 nh\u01a1\u0300 va\u0300o vi\u1eb9\u0302c ta\u0323o ra tra\u0309i nghi\u1eb9\u0302m tuy\u1eb9\u0302t v\u01a1\u0300i cho kha\u0301ch ha\u0300ng. Nhi\u00ea\u0300u ca\u0301ch la\u0300m hay v\u00ea\u0300 thu\u1ea1\u0302t la\u0303nh \u0111a\u0323o, th\u00e2\u0301u hi\u00ea\u0309u kha\u0301ch ha\u0300ng, tuy\u00ea\u0309n du\u0323ng, \u0111a\u0300o ta\u0323o, truy\u00ea\u0300n tho\u0302ng… cu\u0303ng \u0111u\u031b\u01a1\u0323c tri\u0300nh ba\u0300y trong cu\u00f4\u0301n sa\u0301ch na\u0300y; va\u0300 m\u1ecd\u0302t vi\u0301 du\u0323 \u0111i\u00ea\u0309n hi\u0300nh n\u01b0\u0303a cu\u0303ng khi\u00ea\u0301n to\u0302i \u00e2\u0301n tu\u031b\u01a1\u0323ng, \u0111o\u0301 la\u0300 quy t\u0103\u0301c 15 phu\u0301t \u0111\u00e2\u0300u gi\u01a1\u0300 \u2013 15 minutes daily line up.<\/p>\n

Nghi th\u01b0\u0301c na\u0300y nhu\u031b sau: \u01a0\u0309 mo\u0323i kha\u0301ch sa\u0323n e Ritz-Calton tre\u0302n toa\u0300n th\u00ea\u0301 gi\u01a1\u0301i, khi b\u0103\u0301t \u0111\u00e2\u0300u m\u00f4\u0303i ca la\u0300m vi\u1eb9\u0302c thi\u0300 toa\u0300n b\u1ecd\u0302 nho\u0301m nha\u0302n vie\u0302n co\u0301 m\u1ecd\u0302t cu\u1ecd\u0302c ho\u0323p 15 phu\u0301t \u0111\u00ea\u0309 no\u0301i v\u00ea\u0300 24 Tie\u0302u chu\u00e2\u0309n Di\u0323ch vu\u0323 (tru\u031b\u01a1\u0301c \u0111a\u0302y la\u0300 12). Ho\u0323 th\u01b0\u0323c hi\u1eb9\u0302n nhu\u031b sau:
\n\u27a2\u00a0 Mo\u0323i ngu\u031b\u01a1\u0300i \u0111\u00ea\u0300u \u0111\u01b0\u0301ng \u0111\u00ea\u0309 ho\u0323p.
\n\u27a2\u00a0 M\u1ecd\u0302t ngu\u031b\u01a1\u0300i se\u0303 \u0111o\u0323c m\u1ecd\u0302t trong s\u00f4\u0301 24 tie\u0302u chu\u00e2\u0309n \u0111o\u0301 va\u0300 gia\u0309i thi\u0301ch nh\u01b0\u0303ng ha\u0300nh \u0111\u1ecd\u0302ng cu\u0323 th\u00ea\u0309 \u0111a\u0323i di\u1eb9\u0302n cho tie\u0302u chu\u00e2\u0309n di\u0323ch vu\u0323 na\u0300y m\u1ecd\u0302t ca\u0301ch cu\u0323 th\u00ea\u0309 ma\u0300 ai cu\u0303ng hi\u0300nh dung \u0111u\u031b\u01a1\u0323c trong co\u0302ng vi\u1eb9\u0302c cu\u0309a mi\u0300nh.
\n\u27a2\u00a0 M\u1ecd\u0302t ngu\u031b\u01a1\u0300i se\u0303 chia se\u0309 m\u1ecd\u0302t ca\u0302u chuy\u1eb9\u0302n v\u00ea\u0300 ca\u0301ch mi\u0300nh \u0111a\u0303 th\u01b0\u0323c hi\u1eb9\u0302n tie\u0302u chu\u00e2\u0309n na\u0300y va\u0300 mang la\u0323i ni\u00ea\u0300m vui cho kha\u0301ch ha\u0300ng nhu\u031b th\u00ea\u0301 na\u0300o.<\/p>\n

M\u00f4\u0303i nga\u0300y ho\u0323 se\u0303 la\u0300m nhu\u031b th\u00ea\u0301 v\u01a1\u0301i m\u1ecd\u0302t tie\u0302u chu\u00e2\u0309n, vi\u0301 du\u0323 ho\u0302m nay la\u0300m v\u01a1\u0301i tie\u0302u chu\u00e2\u0309n s\u00f4\u0301 3 thi\u0300 24 nga\u0300y sau tie\u0302u chu\u00e2\u0309n s\u00f4\u0301 3 se\u0303 \u0111u\u031b\u01a1\u0323c l\u1ea1\u0306p la\u0323i. \u0110i\u00ea\u0300u na\u0300y m\u01a1\u0301i ca\u0300ng kho\u0301 tin nhu\u031bng la\u0323i la\u0300 s\u01b0\u0323 th\u1ea1\u0302t: Ho\u0323 la\u0300m nhu\u031b v\u1ea1\u0302y kho\u0302ng bo\u0309 so\u0301t b\u00e2\u0301t c\u01b0\u0301 nga\u0300y na\u0300o trong ho\u031bn 36 na\u0306m qua!\u201d<\/p>\n

Nh\u01b0 v\u1eady, cu\u1ed1n s\u00e1ch “S\u1ef1 Xu\u1ea5t S\u1eafc Lu\u00f4n Chi\u1ebfn Th\u1eafng” kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00f4 song m\u00e0 c\u00f2n l\u00e0 h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n \u00e1p d\u1ee5ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd c\u1ee7a m\u00ecnh, h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng b\u1eb1ng s\u1ef1 xu\u1ea5t s\u1eafc v\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i gi\u00e1 tr\u1ecb c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi l\u00e0m.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cu\u1ed1n s\u00e1ch “S\u1ef1 Xu\u1ea5t S\u1eafc Lu\u00f4n Chi\u1ebfn Th\u1eafng” c\u1ee7a t\u00e1c gi\u1ea3 Horst Schulze l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng kh\u00f4ng th\u1ec3 b\u1ecf qua cho nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd c\u1ea5p cao, v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea ph\u1ee5c v\u1ee5. V\u1edbi kinh nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o t\u1eeb v\u1ecb Ch\u1ee7 t\u1ecbch s\u00e1ng l\u1eadp v\u00e0 c\u1ef1u Ch\u1ee7 t\u1ecbch c\u1ee7a The […]<\/p>\n","protected":false},"author":1,"featured_media":397108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[171],"tags":[207,206,208],"class_list":["post-397058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-apple","tag-horst-schulze","tag-the-ritz-carlton"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=397058"}],"version-history":[{"count":2,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397058\/revisions"}],"predecessor-version":[{"id":397110,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/397058\/revisions\/397110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/397108"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=397058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=397058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=397058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}