{"id":396966,"date":"2023-12-22T15:40:23","date_gmt":"2023-12-22T15:40:23","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396966"},"modified":"2023-12-22T15:40:23","modified_gmt":"2023-12-22T15:40:23","slug":"can-tranh-10-lam-tuong-bien-trong-quan-ly-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/can-tranh-10-lam-tuong-bien-trong-quan-ly-khach-san\/","title":{"rendered":"C\u1ea7n tr\u00e1nh 10 l\u1ea7m t\u01b0\u1edfng bi\u1ebfn trong qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n"},"content":{"rendered":"
\n

Trong th\u1ebf gi\u1edbi \u0111\u1ea7y th\u00e1ch th\u1ee9c c\u1ee7a ng\u00e0nh qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, nh\u1eefng quan \u0111i\u1ec3m sai l\u1ea7m th\u01b0\u1eddng \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i, gieo r\u1eafc nh\u1eefng nh\u1ea7m l\u1eabn c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng nhau kh\u00e1m ph\u00e1 10 l\u1ea7m t\u01b0\u1edfng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 nh\u1eefng s\u1ef1 th\u1eadt \u0111\u1eb1ng sau ch\u00fang<\/strong>, gi\u00fap t\u1ea1o ra ni\u1ec1m tin ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed3ng \u0111i\u1ec7u.<\/p>\n

V\u1edbi h\u01a1n 15 n\u0103m ti\u1ebfp x\u00fac v\u00e0 ch\u0103m s\u00f3c trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, ch\u00fang t\u00f4i \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u th\u1eed th\u00e1ch kh\u00e1c nhau. M\u1ed9t trong nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t l\u00e0 khi g\u1eb7p m\u1ed9t Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty qu\u1ea3n l\u00fd danh ti\u1ebfng, ng\u01b0\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng cho kh\u00e1ch s\u1ea1n. C\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 hi\u1ec3u l\u1ea7m v\u1ec1 quan tr\u1ecdng c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, khi ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n cho r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea7n m\u1ec1m l\u00e0 gi\u1ed1ng nhau v\u00e0 kh\u00f4ng quan tr\u1ecdng, l\u00e0 m\u1ed9t \u0111i\u1ec3m xu\u1ea5t ph\u00e1t h\u1ea5p d\u1eabn cho cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng nh\u1ea7m l\u1eabn th\u01b0\u1eddng g\u1eb7p trong ng\u00e0nh n\u00e0y. \u0110i\u1ec1u n\u00e0y th\u00e1ch th\u1ee9c ch\u00fang ta \u0111\u1eb7t ra c\u00e2u h\u1ecfi: L\u00e0m th\u1ebf n\u00e0o m\u00e0 nh\u1eefng quan \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ebfn v\u1eady? Th\u1eadt s\u1ef1, \u0111\u00f3 l\u00e0 nh\u1eefng \u00fd ki\u1ebfn sai l\u1ea7m nh\u01b0 v\u1eady, n\u1ebfu \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang, c\u00f3 th\u1ec3 l\u00e0m tr\u00ec ho\u00e3n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110\u1ed3ng h\u00e0nh v\u1edbi ch\u00fang t\u00f4i qua b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 nh\u1eefng nh\u1ea7m l\u1eabn ph\u1ed5 bi\u1ebfn trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 t\u00ecm hi\u1ec3u s\u1ef1 th\u1eadt \u0111\u1eb1ng sau ch\u00fang.<\/p>\n

Nh\u1eefng nh\u1ea7m l\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tin theo<\/h2>\n

\u0110a s\u1ed1 c\u00e1c nh\u1ea7m l\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 hi\u1ec7u \u1ee9ng truy\u1ec1n mi\u1ec7ng, thi\u1ebfu ki\u1ebfn th\u1ee9c,\u00a0 \u0111\u1ecdc v\u00e0 hi\u1ec3u sai th\u00f4ng tin, ho\u1eb7c thi\u1ebfu kinh nghi\u1ec7m kinh doanh kh\u00e1ch s\u1ea1n.<\/p>\n

L\u1ea7m t\u01b0\u1edfng 1: \u0110\u1ea7u t\u01b0 v\u00e0o qu\u1ea3n l\u00fd doanh thu l\u00e0 t\u1ed1n k\u00e9m v\u00e0 v\u00f4 \u00edch<\/h3>\n

Khi n\u00f3i v\u1ec1 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu (Revenue Management Systems) v\u00e0 qu\u1ea3n l\u00fd doanh thu, kh\u00f4ng nghi ng\u1edd g\u00ec khi ch\u00fang c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, ch\u00fang c\u0169ng t\u1ea1o ra nh\u1eefng nh\u1ea7m l\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n, ph\u1ed5 bi\u1ebfn l\u00e0:<\/p>\n

    \n
  • Qu\u1ea3n l\u00fd doanh thu ho\u1eb7c thu\u00ea ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch r\u1ea5t t\u1ed1t k\u00e9m<\/li>\n
  • \u0110i\u1ec1u n\u00e0y ch\u1ec9 c\u1ea7n thi\u1ebft cho kh\u00e1ch s\u1ea1n sang tr\u1ecdng, v\u00e0 ng\u00e2n s\u00e1ch l\u1edbn<\/li>\n<\/ul>\n

    S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

    \u0110\u1ea7u ti\u00ean, qu\u1ea3n l\u00fd doanh thu l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n. C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng, ho\u1eb7c thu\u00ea ng\u01b0\u1eddi qu\u1ea3n l\u00fd, ho\u1eb7c c\u1ea3 2. H\u01a1n n\u1eefa, qu\u1ea3n l\u00fd doanh thu kh\u00f4ng t\u0103ng l\u1ee3i nhu\u1eadn, m\u00e0 c\u00f2n v\u00e1 l\u1ed7i qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh kh\u00e1ch s\u1ea1n.<\/p>\n

    Ch\u01b0a k\u1ec3, c\u00e1c nh\u00e0 cung c\u1ea5p h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng g\u00f3i gi\u00e1 kh\u00e1c nhau, gi\u00fap kh\u00e1ch s\u1ea1n linh ho\u1ea1t v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed. Kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh y\u00eau c\u1ea7u \u0111\u1ec3 nh\u00e0 cung c\u1ea5p \u0111i\u1ec1u ch\u1ec9nh theo. Cho n\u00ean, ngay c\u1ea3 khi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00e0i ch\u00ednh kh\u00e1ch s\u1ea1n kh\u00f4ng g\u1eb7p v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n

    \"Otavn
    Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Ton Kem<\/figcaption><\/figure>\n

    L\u1ea7m t\u01b0\u1edfng 2: C\u00f4ng ngh\u1ec7 s\u1ebd l\u1ea5y \u0111i vi\u1ec7c l\u00e0m<\/h3>\n

    M\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i: c\u00f4ng ngh\u1ec7 gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng t\u1ea1o n\u00ean l\u1ea7m t\u01b0\u1edfng trong ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111\u00f3 l\u00e0 c\u00f4ng ngh\u1ec7 s\u1ebd l\u1ea5y \u0111i vi\u1ec7c l\u00e0m c\u1ee7a ch\u1ee7 kh\u00e1ch s\u1ea1n.<\/p>\n

    V\u00ed d\u1ee5 ti\u00eau bi\u1ec3u, l\u00e0 nhi\u1ec1u ch\u1ee7 kh\u00e1ch s\u1ea1n tin r\u1eb1ng \u2013 robot s\u1ebd thay th\u1ebf nh\u00e2n vi\u00ean trong kh\u00e1ch s\u1ea1n, d\u1eabn \u0111\u1ebfn khan hi\u1ebfm vi\u1ec7c l\u00e0m trong ng\u00e0nh.<\/p>\n

    S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/h4>\n

    \u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 r\u00e0ng \u2013 c\u00f4ng ngh\u1ec7 ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5, gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.\u00a0V\u00ed d\u1ee5, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong vi\u1ec7c qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n. M\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng c\u1ee7a ph\u1ea7n m\u1ec1m n\u00e0y, l\u00e0 l\u01b0u tr\u1eef h\u1ed3 s\u01a1, th\u00f4ng tin kh\u00e1ch h\u00e0ng. Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7, nhi\u1ec7m v\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng. Khi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7, nhi\u1ec7m v\u1ee5 n\u00e0y tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n, c\u1ea3 vi\u1ec7c thu th\u1eadp l\u1eabn qu\u1ea3n l\u00fd.<\/p>\n

    \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u th\u1eddi gian, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong> hi\u1ec7u qu\u1ea3. Nh\u01b0ng, n\u00f3 c\u0169ng kh\u00f4ng l\u00e0m gi\u1ea3m vai tr\u00f2 c\u1ee7a h\u1ecd, khi\u1ebfn h\u1ecd m\u1ea5t vi\u1ec7c l\u00e0m.\u00a0T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 kh\u00e1c cho kh\u00e1ch s\u1ea1n, c\u0169ng \u0111\u1ec1u \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng khi\u1ebfn ai ph\u1ea3i m\u1ea5t vi\u1ec7c l\u00e0m.<\/p>\n

    \"Otavn
    Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Cong Nghe Va Viec Lam<\/figcaption><\/figure>\n

    L\u1ea7m t\u01b0\u1edfng 3: Gi\u1ea3m gi\u00e1 t\u1ed1i \u0111a c\u00f3 th\u1ec3 t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng<\/h3>\n

    Nhi\u1ec1u kh\u00e1ch s\u1ea1n n\u00f3i r\u1eb1ng kh\u00e1ch \u0111\u1eb7t ph\u00f2ng \u1edf nh\u1eefng ch\u1ed7 c\u00f3 nhi\u1ec1u khuy\u1ebfn m\u00e3i, ho\u1eb7c gi\u00e1 c\u1ef1c k\u1ef3 th\u1ea5p. \u0110\u00f3 l\u00e0 v\u00ec h\u1ecd \u0111\u1eb7t qua OTA, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 nh\u01b0 v\u1eady l\u00e0 d\u1ef1a tr\u00ean m\u1ee9c chi\u1ebft kh\u1ea5u l\u1edbn thu v\u1ec1.<\/p>\n

    S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

    Quan \u0111i\u1ec3m n\u00e0y \u0111\u00fang m\u1ed9t ph\u1ea7n, \u0111\u00f3 l\u00e0 vi\u1ec7c gi\u1ea3m gi\u00e1 ch\u1eafc ch\u1eafn l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u00e0: thu h\u00fat \u0111\u1ebfn m\u1ee9c n\u00e0o?\u00a0C\u00e1c OTA c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m gi\u00e1 ph\u00f2ng r\u1ea5t nhi\u1ec1u, c\u00f3 khi \u0111\u1ebfn 60%, \u0111i\u1ec1u n\u00e0y khi\u1ebfn s\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng chi ra s\u1ebd gi\u1ea3m \u0111\u00e1ng k\u1ec3. Nh\u01b0ng v\u1edbi kh\u00e1ch s\u1ea1n, \u0111i\u1ec1u n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3, b\u1edfi l\u1ebd:<\/p>\n

      \n
    • Doanh thu kh\u00e1ch s\u1ea1n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c<\/strong>.<\/li>\n
    • Kh\u00e1ch \u0111\u1eb7t ph\u00f2ng y\u00eau c\u1ea7u ti\u1ebfp t\u1ee5c gi\u1ea3m gi\u00e1 nh\u01b0 v\u1eady khi quay tr\u1edf l\u1ea1i.<\/li>\n<\/ul>\n

      Cho n\u00ean, n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1, h\u00e3y l\u00e0m \u0111i\u1ec1u \u1ea5y v\u1edbi d\u1ea1ng g\u00f3i, nh\u01b0 \u0103n u\u1ed1ng, d\u1ecbch v\u1ee5, gi\u1eb7t l\u00e0\u2026 ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd h\u01a1n cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng so s\u00e1nh d\u1ec5 d\u00e0ng h\u01a1n, v\u00e0 k\u00edch th\u00edch vi\u1ec7c \u0111\u1eb7t tr\u01b0\u1edbc nhi\u1ec1u h\u01a1n cho kh\u00e1ch s\u1ea1n. Ngo\u00e0i ra, kh\u00e1ch s\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o chi ph\u00ed hoa h\u1ed3ng tr\u00ean c\u00e1c k\u00eanh OTA \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n

      \"Otavn
      Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Giam Gia<\/figcaption><\/figure>\n

      L\u1ea7m t\u01b0\u1edfng 4: H\u1ecdc theo nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m<\/h3>\n

      Nhi\u1ec1u ch\u1ee7 kh\u00e1ch s\u1ea1n tin r\u1eb1ng, sao ch\u00e9p nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m, offer, khuy\u1ebfn m\u00e3i h\u1ecd \u0111ang cung c\u1ea5p l\u00e0 \u0111i\u1ec1u n\u00ean l\u00e0m, b\u1edfi l\u1ebd n\u00f3 c\u0169ng s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng nh\u01b0 c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang thu h\u00fat. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i, m\u00e0 c\u00f2n l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

      S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

      D\u00f9 r\u1eb1ng, h\u1ecdc h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft, nh\u01b0ng b\u1ea3n th\u00e2n kh\u00e1ch s\u1ea1n c\u0169ng c\u1ea7n t\u1ea1o ra kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang m\u00ecnh. \u0110\u1eebng m\u00f9 qu\u00e1ng ch\u1ea1y theo t\u1ea5t c\u1ea3, sao ch\u00e9p to\u00e0n b\u1ed9 nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m.\u00a0M\u1ed7i kh\u00e1ch s\u1ea1n \u0111\u1ec1u c\u00f3 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t. C\u00f3 th\u1ec3 l\u00e0 n\u1ed9i th\u1ea5t c\u0103n ph\u00f2ng, ki\u1ebfn tr\u00fac b\u00ean ngo\u00e0i, d\u1ecbch v\u1ee5 hay gi\u00e1 c\u1ea3\u2026 Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 h\u1ea5p d\u1eabn, \u0111\u1ecbnh h\u00ecnh m\u1ee5c ti\u00eau doanh thu ph\u00f9 h\u1ee3p cho kh\u00e1ch s\u1ea1n. Do v\u1eady, v\u1edbi t\u1eebng chi\u1ebfn l\u01b0\u1ee3c \u2013 c\u00f3 th\u1ec3 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh c\u1ee7a kh\u00e1ch s\u1ea1n n\u00e0y, nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch s\u1ea1n kh\u00e1c.<\/p>\n

      Cho n\u00ean, khi kh\u00e1ch du l\u1ecbch t\u00ecm ki\u1ebfm m\u1ed9t l\u1ef1a ch\u1ecdn, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o. Ch\u00ednh v\u00ec th\u1ebf, h\u00e3y t\u1ea1o n\u00ean l\u1ee3i th\u1ebf, kh\u00e1c bi\u1ec7t khi so v\u1edbi \u0111\u1ed1i th\u1ee7 b\u1eb1ng nh\u1eefng g\u00ec kh\u00e1ch s\u1ea1n c\u00f3, \u0111\u1ec3 t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn nh\u1eb1m thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn, thay v\u00ec ch\u1ea1y theo c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n

      \"Otavn
      Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Hoc Theo Doi Thu<\/figcaption><\/figure>\n

      L\u1ea7m t\u01b0\u1edfng 5: \u0110\u1eb7t ph\u00f2ng qua OTA t\u1ed1t h\u01a1n \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/h3>\n

      Kh\u00f4ng c\u00f3 g\u00ec l\u00e0 b\u00ed m\u1eadt, khi OTA thu h\u00fat \u0111\u1eb7t ph\u00f2ng t\u1ed1t h\u01a1n. Nh\u01b0ng c\u0169ng v\u00ec \u0111i\u1ec1u n\u00e0y, m\u00e0 nhi\u1ec1u kh\u00e1ch s\u1ea1n tin r\u1eb1ng ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng t\u1eeb OTA, v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp l\u00e0 v\u00f4 c\u00f9ng h\u1ea1n ch\u1ebf.<\/p>\n

      S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

      R\u00f5 r\u00e0ng, OTA th\u00fac \u0111\u1ea9y t\u1ed1i \u0111a l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, vai tr\u00f2 c\u1ee7a h\u1ecd ch\u1ec9 l\u00e0 trung gian gi\u1eefa kh\u00e1ch \u0111\u1eb7t ph\u00f2ng v\u00e0 kh\u00e1ch s\u1ea1n. V\u00e0 ng\u00e0y nay, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n quan t\u00e2m nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ebfn m\u1ed1i quan h\u1ec7, li\u00ean k\u1ebft gi\u1eefa h\u1ecd v\u00e0 kh\u00e1ch \u0111\u1eb7t ph\u00f2ng.\u00a0B\u1edfi l\u1ebd, n\u1ebfu \u0111\u1eb7t ph\u00f2ng qua OTA, khi c\u00f3 v\u1ea5n \u0111\u1ec1 h\u1ecd s\u1ebd li\u00ean h\u1ec7 v\u1edbi h\u1ecd \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft. Nh\u01b0ng \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p, t\u1ed1n nhi\u1ec1u th\u1eddi gian. \u0110i\u1ec1u n\u00e0y khi\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ecb gi\u00e1n \u0111o\u1ea1n, \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c.<\/p>\n

      C\u00e1ch gi\u1ea3i quy\u1ebft l\u00e0 c\u1ea7n k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch \u0111\u1eb7t ph\u00f2ng ngay khi nh\u1eadn \u0111\u01b0\u1ee3c booking t\u1eeb OTA \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t. Ho\u1eb7c n\u1eefa, khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/strong> \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n.\u00a0Theo th\u1ed1ng k\u00ea t\u1eeb Guest Centric, \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, theo c\u1ea5p s\u1ed1 nh\u00e2n v\u1edbi 78% t\u1eeb 2019 \u0111\u1ebfn 2021. Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp \u0111ang \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u h\u01a1n. Cho n\u00ean, \u0111i\u1ec1u c\u1ea7n l\u00e0m l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ed1 ph\u00f2ng tr\u1ed1ng \u0111\u1ec3 vi\u1ec7c ph\u00e2n ph\u1ed1i tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 li\u1ec1n m\u1ea1ch.<\/p>\n

      \"Otavn
      Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Dat Truc Tiep Hoac Ota<\/figcaption><\/figure>\n

      L\u1ea7m t\u01b0\u1edfng 6: M\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 cho t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n

      Kh\u00f4ng bi\u1ebft t\u1eeb l\u00fac n\u00e0o, m\u00e0 nhi\u1ec1u ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u00e3 l\u00ean ti\u1ebfng, h\u00e3y t\u1ea1o cho t\u00f4i m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o, \u0111\u1ec3 t\u00f4i qu\u1ea3ng b\u00e1 v\u1edbi to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng t\u00f4i \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c<\/em>.<\/p>\n

      Tr\u00ean th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i hi\u1ebfm, b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi quan ni\u1ec7m r\u1eb1ng: T\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec1u gi\u1ed1ng nhau, ch\u1ec9 c\u1ea7n m\u1ed9t th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn l\u00e0 \u0111\u1ee7 qu\u1ea3ng c\u00e1o cho t\u1ea5t c\u1ea3. H\u00e3y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn l\u1ee3i \u00edch, nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p, ph\u1ea7n c\u00f2n l\u1ea1i kh\u00e1ch s\u1ea1n s\u1ebd lo li\u1ec7u.<\/p>\n

      S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

      \u0110\u1ea7u ti\u00ean, kh\u00f4ng ph\u1ea3i kh\u00e1ch du l\u1ecbch n\u00e0o c\u0169ng suy ngh\u0129 gi\u1ed1ng nhau. V\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch, m\u1ee5c \u0111\u00edch chuy\u1ebfn \u0111i, ng\u00e2n s\u00e1ch, c\u0169ng nh\u01b0 nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a chuy\u1ebfn \u0111i l\u00e0 kh\u00e1c nhau. Cho n\u00ean, tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch, h\u00e3y hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 ai, \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a, nh\u1eb1m \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

      Ti\u1ebfp n\u1eefa, m\u1ed7i chi\u1ebfn d\u1ecbch ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o, ri\u00eang bi\u1ec7t, v\u00e0 l\u00e0m n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m gi\u00e1 tr\u1ecb khi\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ch\u1ed7. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 kh\u00e1ch c\u00f4ng t\u00e1c, h\u00e3y \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 nh\u01b0 wifi, b\u1eefa s\u00e1ng, ti\u1ec7n nghi l\u00e0m vi\u1ec7c ph\u00f2ng h\u1ecdp, kh\u00f4ng gian l\u00e0m vi\u1ec7c\u2026 B\u00e2y gi\u1edd, h\u00e3y n\u00f3i v\u1ec1 c\u00e2u chuy\u1ec7n ban \u0111\u1ea7u. Sau khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch nh\u01b0 kh\u00e1ch s\u1ea1n mu\u1ed1n, n\u00f3 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. V\u00e0 h\u1ecd ph\u1ea3i c\u1ea3i thi\u1ec7n, thay \u0111\u1ed5i theo h\u01b0\u1edbng linh ho\u1ea1t, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

      \"Otavn
      Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Chien Dich<\/figcaption><\/figure>\n

      L\u1ea7m t\u01b0\u1edfng 7: T\u1ea5t c\u1ea3 c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u1ec1u gi\u1ed1ng nhau<\/h3>\n

      M\u1ed9t nh\u1ea7m l\u1eabn kh\u00e1c trong ng\u00e0nh kh\u00e1ch s\u1ea1n l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u1ec1u l\u00e0 m\u1ed9t v\u00e0 gi\u1ed1ng nhau. Nh\u01b0 ph\u1ea7n \u0111\u1ea7u c\u1ee7a b\u00e0i vi\u1ebft \u2013 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea3m th\u1ea5y r\u1eb1ng m\u1ecdi ph\u1ea7n m\u1ec1m \u0111\u1ec1u gi\u1ed1ng nhau v\u1ec1 l\u1ee3i \u00edch, c\u00e1ch v\u1eadn h\u00e0nh; cho n\u00ean, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o duy nh\u1ea5t m\u1ed9t c\u00f4ng c\u1ee5 \u2013 th\u00ec c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft to\u00e0n b\u1ed9 c\u00f4ng vi\u1ec7c c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

      S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

      \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/strong>, v\u00e0 Channel Manager<\/strong> \u0111\u1ec3 c\u1ee7ng c\u1ed1 th\u00eam ki\u1ebfn th\u1ee9c. V\u1ec1 c\u01a1 b\u1ea3n, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 qu\u1ea3n l\u00fd ph\u00f2ng (danh s\u00e1ch ph\u00f2ng, tr\u1ea1ng th\u00e1i ph\u00f2ng\u2026), t\u00e0i ch\u00ednh (b\u00e1o c\u00e1o doanh thu, in h\u00f3a \u0111\u01a1n, qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n\u2026), qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng\u2026\u00a0M\u1eb7t kh\u00e1c, Channel Manager t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt, \u0111\u1ed3ng b\u1ed9 tr\u1ea1ng th\u00e1i ph\u00f2ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng \u0111ang c\u00f3 c\u1ee7a kh\u00e1ch s\u1ea1n trong th\u1eddi gian th\u1ef1c.<\/p>\n

      \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n v\u00e0 Channel Manager. D\u00f9 r\u1eb1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m, v\u00e0 c\u00f3 th\u1ec3 c\u00fang gi\u1ed1ng nhau, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf th\u00ec ch\u00fang l\u1ea1i kh\u00e1c nhau v\u00e0 ph\u1ee5c v\u1ee5 cho t\u1eebng m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

      \"Otavn
      Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Phan Mem Quan Ly<\/figcaption><\/figure>\n

      L\u1ea7m t\u01b0\u1edfng 8: X\u00e2y d\u1ef1ng website kh\u00e1ch s\u1ea1n r\u1ea5t t\u1ed1n k\u00e9m v\u00e0 m\u1ea5t th\u1eddi gian<\/h3>\n

      \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u00fang v\u00e0o nh\u1eefng n\u0103m \u0111\u1ea7u c\u1ee7a giai \u0111o\u1ea1n 2000. B\u1edfi v\u00e0o l\u00fac \u1ea5y, internet l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn xa x\u1ec9 c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n, vi\u1ec7c x\u00e2y d\u1ef1ng c\u0169ng l\u00e0 nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n b\u1edfi y\u00eau c\u1ea7u nhi\u1ec1u v\u1ec1 ki\u1ebfn th\u1ee9c l\u1eadp tr\u00ecnh v\u00e0 thi\u1ebft k\u1ebf.\u00a0C\u00f2n ng\u00e0y nay, \u0111i\u1ec1u \u1ea5y \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u00fang n\u1eefa, quan \u0111i\u1ec3m \u1ea5y \u0111\u00e3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi, k\u00e9m ch\u00ednh x\u00e1c.<\/p>\n

      S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

      Ng\u00e0y nay, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung tr\u00ean website \u0111\u00e3 d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft, b\u1edfi \u0111\u00e3 c\u00f3 c\u00e1c c\u00f4ng c\u1ee5, n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3. \u0110\u00f3 \u0111\u1ec1u l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh website, xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 ti\u1ebfp th\u1ecb c\u00e1c chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, \u0111\u01a1n gi\u1ea3n.<\/p>\n

      C\u00e1c h\u1ea1ng m\u1ee5c quan tr\u1ecdng tr\u00ean website nh\u01b0 l\u00e0 th\u00f4ng tin \u0111\u1ecba \u0111i\u1ec3m, CTA, khuy\u1ebfn m\u00e3i\u2026 c\u0169ng \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt v\u00e0 h\u1ea5p d\u1eabn. C\u00e1c n\u1ed9i dung khuy\u1ebfn m\u00e3i, t\u1ea1o blog hay chi\u1ebfn d\u1ecbch c\u0169ng \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n, kh\u00f4ng c\u1ea7n ph\u1ea3i hi\u1ec3u bi\u1ebft qu\u00e1 nhi\u1ec1u v\u1ec1 l\u1eadp tr\u00ecnh.<\/p>\n

      Chi ph\u00ed c\u0169ng c\u1ef1c k\u1ef3 linh ho\u1ea1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t s\u1ed1 nh\u00e0 cung c\u1ea5p c\u00f2n mi\u1ec5n ph\u00ed n\u1ebfu kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a h\u1ecd. N\u00ean v\u1ec1 c\u01a1 b\u1ea3n, chi ph\u00ed x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh website, c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed1n, ho\u1eb7c t\u1ed1n r\u1ea5t \u00edt.\u00a0Cho n\u00ean \u2013 \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n ng\u1eebng tin v\u00e0o quan \u0111i\u1ec3m sai l\u1ea7m n\u00e0y, v\u00e0 h\u00e3y b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng website kh\u00e1ch s\u1ea1n<\/strong> ngay b\u00e2y gi\u1edd th\u00f4i n\u00e0o.<\/p>\n

      \"Otavn
      Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Xay Dung Website<\/figcaption><\/figure>\n

      L\u1ea7m t\u01b0\u1edfng 9: X\u1ebfp h\u1ea1ng kh\u00e1ch s\u1ea1n theo sao \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo x\u1ebfp h\u1ea1ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch<\/h3>\n

      Nhi\u1ec1u ch\u1ee7 kh\u00e1ch s\u1ea1n cho r\u1eb1ng, kh\u00e1ch s\u1ea1n 4 sao v\u00ec \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 trung b\u00ecnh l\u00e0 4 sao. \u0110\u00e2y l\u00e0 nh\u1ea7m t\u01b0\u1edfng ph\u1ed5 bi\u1ebfn, r\u1eb1ng x\u1ebfp h\u1ea1ng sao kh\u00e1ch s\u1ea1n (star ratings) l\u00e0 x\u1ebfp h\u1ea1ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng (rating review).<\/p>\n

      S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

      \u0110\u1ea7u ti\u00ean, x\u1ebfp h\u1ea1ng \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng sao l\u00e0 2 ch\u1ec9 s\u1ed1 kh\u00e1c nhau. Khi n\u00f3i \u0111\u1ebfn x\u1ebfp h\u1ea1ng \u0111\u00e1nh gi\u00e1, \u0111\u00f3 l\u00e0 ch\u1ec9 s\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m m\u00e0 h\u1ecd c\u00f3 khi \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n. Khi n\u00f3i \u0111\u1ebfn x\u1ebfp h\u1ea1ng sao, \u0111\u00f3 l\u00e0 ti\u00eau chu\u1ea9n ph\u00e2n c\u1ea5p kh\u00e1ch s\u1ea1n; do c\u01a1 quan qu\u1ea3n l\u00fd ng\u00e0nh kh\u00e1ch s\u1ea1n t\u1ea1i m\u1ed7i qu\u1ed1c gia \u0111\u1ec1 xu\u1ea5t, d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u1ea5t \u0111\u1ecbnh nh\u01b0 ti\u1ec7n nghi, d\u1ecbch v\u1ee5, v\u1ecb tr\u00ed\u2026 X\u1ebfp h\u1ea1ng sao c\u0169ng quy\u1ebft \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n, nh\u01b0 kh\u00e1ch s\u1ea1n 5 sao gi\u00e1 s\u1ebd cao h\u01a1n r\u1ea5t nhi\u1ec1u kh\u00e1ch s\u1ea1n 3 sao.\u00a0Ch\u00ednh v\u00ec th\u1ebf, n\u1ebfu kh\u00e1ch s\u1ea1n \u0111ang d\u1ef1a v\u00e0o x\u1ebfp h\u1ea1ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1eadp nh\u1eadt x\u1ebfp h\u1ea1ng sao c\u1ee7a kh\u00e1ch s\u1ea1n, h\u00e3y thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c.<\/p>\n

      \"Otavn
      Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Xep Hang Khach San<\/figcaption><\/figure>\n

      L\u1ea7m t\u01b0\u1edfng 10: \u0110\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd danh ti\u1ebfng kh\u00f4ng quan tr\u1ecdng<\/h3>\n

      Nh\u01b0 c\u00e2u chuy\u1ec7n \u0111\u1ea7u b\u00e0i, nhi\u1ec1u ch\u1ee7 kh\u00e1ch s\u1ea1n cho r\u1eb1ng \u0111\u00e1nh gi\u00e1 kh\u00f4ng \u0111\u1ee7 t\u1ea7m quan tr\u1ecdng trong vi\u1ec7c t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch s\u1ea1n, b\u1edfi l\u1ebd (h\u1ecd cho r\u1eb1ng) website ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng theo c\u00e1ch ng\u01b0\u1eddi ta ngh\u0129. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t s\u1ed1 ngh\u0129, tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 l\u00e0 vi\u1ec7c l\u00e0m v\u00f4 \u00edch, b\u1edfi ng\u01b0\u1eddi \u0111\u1ecdc tin v\u00e0o \u0111\u00e1nh gi\u00e1 nhi\u1ec1u h\u01a1n l\u00e0 c\u00e2u chuy\u1ec7n th\u1eadt s\u1ef1 \u0111\u1eb1ng sau ch\u00fang.\u00a0V\u00e0 th\u00eam n\u1eefa, m\u1ed9t \u0111\u1ed3n th\u1ed5i kh\u00e1c l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd danh ti\u1ebfng ch\u1ec9 t\u0103ng l\u01b0\u1ee3t \u0111\u00e1nh gi\u00e1 \u1ea3o, v\u00e0 tr\u1ea3 l\u1eddi ch\u00fang.<\/p>\n

      S\u1ef1 th\u1eadt l\u00e0 g\u00ec?<\/strong><\/h4>\n

      Ph\u1ea3n h\u1ed3i trong kh\u00e1ch s\u1ea1n quan tr\u1ecdng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u00e0 ph\u00ea b\u00ecnh v\u1ec1 b\u1ea5t k\u1ef3 b\u1ed9 phim n\u00e0o. V\u1edbi t\u1eebng ng\u01b0\u1eddi, s\u1ebd c\u00f3 m\u1ed7i m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 theo h\u01b0\u1edbng t\u00edch c\u1ef1c l\u1eabn ti\u00eau c\u1ef1c. Cho n\u00ean, nh\u1eefng \u0111\u00e1nh gi\u00e1 nh\u01b0 t\u1ea5m g\u01b0\u01a1ng ph\u1ea3n chi\u1ebfu, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n

      Theo th\u1ed1ng k\u00ea t\u1eeb TripAdvisor, th\u00ec ch\u00fang ta c\u00f3:<\/p>\n

        \n
      • 96% kh\u00e1ch du l\u1ecbch tin v\u00e0o \u0111\u00e1nh gi\u00e1 khi nghi\u00ean c\u1ee9u \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n.<\/li>\n
      • 91% millennials tin v\u00e0o \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, xem \u0111\u00f3 nh\u01b0 l\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n.<\/li>\n
      • 85% kh\u00e1ch du l\u1ecbch \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1c ph\u1ea3n h\u1ed3i trung th\u1ef1c, h\u1ee3p l\u00fd t\u1eeb kh\u00e1ch s\u1ea1n cho c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 l\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, chu \u0111\u00e1o, v\u00e0 gi\u00fap c\u1ea3i thi\u1ec7n \u1ea5n t\u01b0\u1ee3ng.<\/li>\n<\/ul>\n

        Ti\u1ebfp theo, h\u00e3y n\u00f3i v\u1ec1 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd danh ti\u1ebfng, n\u00f3 h\u1eefu \u00edch trong vi\u1ec7c thu th\u1eadp v\u00e0 hi\u1ec3n th\u1ecb m\u1ecdi \u0111\u00e1nh gi\u00e1 t\u1eeb m\u1ecdi k\u00eanh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, c\u0169ng c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng m\u00e0 c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n, nh\u01b0 l\u00e0:<\/p>\n

          \n
        • \u0110\u00e1nh gi\u00e1, ph\u00e2n t\u00edch.<\/li>\n
        • T\u00ednh \u0111i\u1ec3m danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn.<\/li>\n
        • Xem x\u00e9t c\u00e1c b\u00e1o c\u00e1o, report.<\/li>\n
        • B\u00e1o c\u00e1o ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
        • Ph\u00e2n t\u00edch, c\u1ea3i thi\u1ec7n c\u00e1c \u0111i\u1ec3m ch\u01b0a ho\u00e0n thi\u1ec7n<\/strong>.<\/strong><\/li>\n<\/ul>\n
          \"Otavn
          Otavn Ota Viet Nam Website Can Tranh 10 Lam Tuong Bien Trong Quan Ly Khach San Danh Gia Danh Tieng<\/figcaption><\/figure>\n

          Khi tin v\u00e0o nh\u1eefng quan \u0111i\u1ec3m \u1ea5y, c\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd ph\u1ea3i ph\u1ea3i nh\u1eefng sai l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3 v\u00e0 kh\u00f3 kh\u1eafc ph\u1ee5c m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu c\u0169ng nh\u01b0 ti\u1ebfng t\u0103m c\u1ee7a kh\u00e1ch s\u1ea1n. Nh\u01b0ng nh\u1eefng quan ni\u1ec7m n\u00e0y \u0111\u00e3 d\u1ea7n lan r\u1ed9ng, ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c xem \u0111\u00f3 l\u00e0 hi\u1ec3n nhi\u00ean.\u00a0Danh s\u00e1ch 10 nh\u1ea7m l\u1eabn trong ng\u00e0nh kh\u00e1ch s\u1ea1n tr\u00ean \u0111\u00e2y s\u1ebd l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n tr\u00e1nh ph\u1ea1m ph\u1ea3i, \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c kinh doanh c\u0169ng nh\u01b0 t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

          \n
          \n

          C\u00c1C B\u00c0I VI\u1ebeT LI\u00caN QUAN<\/strong><\/strong><\/p>\n

            \n
          • \n
              \n
            • <\/i> 10 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng RevPAR cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/li>\n
            • <\/i> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 kinh doanh b\u1eb1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n?<\/li>\n
            • <\/i> B\u1ea1n \u0111\u00e3 \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh ch\u01b0a?<\/li>\n
            • <\/i> 10 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng ADR cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/li>\n
            • <\/i> Kh\u00e1ch s\u1ea1n th\u00f4ng minh l\u00e0 g\u00ec, l\u1ee3i \u00edch v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch s\u1ea1n th\u00f4ng minh?<\/li>\n
            • <\/i> Nh\u1eefng g\u1ee3i \u00fd cho ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng v\u1edbi Google Hotels<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
              \n
                \n
              • <\/i> L\u00e0m th\u1ebf n\u00e0o c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 theo k\u1ecbp nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch<\/li>\n
              • <\/i> Ch\u0103m s\u00f3c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi du kh\u00e1ch sau giai \u0111o\u1ea1n l\u01b0u tr\u00fa \u0111\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1edf l\u1ea1i<\/li>\n
              • <\/i> H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng trong kh\u00e1ch s\u1ea1n<\/li>\n
              • <\/i> T\u00ecm hi\u1ec3u v\u1ec1 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hay nh\u1ea5t<\/li>\n
              • <\/i> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 xung \u0111\u1ed9t c\u1ee7a kh\u00e1ch t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n?<\/li>\n
              • <\/i> Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n d\u00e0nh cho kh\u00e1ch s\u1ea1n nh\u1ecf: L\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Trong th\u1ebf gi\u1edbi \u0111\u1ea7y th\u00e1ch th\u1ee9c c\u1ee7a ng\u00e0nh qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, nh\u1eefng quan \u0111i\u1ec3m sai l\u1ea7m th\u01b0\u1eddng \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i, gieo r\u1eafc nh\u1eefng nh\u1ea7m l\u1eabn c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng nhau kh\u00e1m […]<\/p>\n","protected":false},"author":1,"featured_media":403912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"173","hide":""},"footnotes":""},"categories":[172,173],"tags":[],"class_list":["post-396966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghe-du-lich","category-quan-ly-van-hanh-du-lich"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396966"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396966\/revisions"}],"predecessor-version":[{"id":403923,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396966\/revisions\/403923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/403912"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}