{"id":396904,"date":"2023-12-14T09:06:59","date_gmt":"2023-12-14T09:06:59","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396904"},"modified":"2023-12-23T17:50:43","modified_gmt":"2023-12-23T17:50:43","slug":"dinh-gia-dong-dynamic-pricing-la-gi-co-nen-su-dung","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/dinh-gia-dong-dynamic-pricing-la-gi-co-nen-su-dung\/","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng (Dynamic Pricing) l\u00e0 g\u00ec? C\u00f3 n\u00ean s\u1eed d\u1ee5ng?"},"content":{"rendered":"
\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 ph\u00e2n ph\u1ed1i ph\u00f2ng l\u00e0 hai kh\u00eda c\u1ea1nh ph\u1ee9c t\u1ea1p trong ng\u00e0nh kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng sau \u0111\u1ea1i d\u1ecbch. Do v\u1eady, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 2 v\u1ea5n \u0111\u1ec1 n\u00e0y c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 \u0111i\u1ec1u b\u1ea1n th\u1eadt s\u1ef1 ph\u1ea3i ch\u00fa t\u00e2m v\u00e0 t\u00ecm hi\u1ec3u, tri\u1ec3n khai.<\/p>\n

\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng (Dynamic Pricing) l\u00e0 g\u00ec?<\/h2>\n

Trong qu\u00e1 kh\u1ee9, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n th\u01b0\u1eddng theo m\u00f4 h\u00ecnh c\u1ed1 \u0111\u1ecbnh, kh\u00f4ng linh ho\u1ea1t theo th\u1eddi gian v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. M\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp tr\u01b0\u1edbc, t\u0103ng l\u00ean v\u00e0o c\u00e1c ng\u00e0y cu\u1ed1i tu\u1ea7n v\u00e0 th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 gia t\u0103ng \u0111\u1eb7c bi\u1ec7t trong m\u00f9a cao \u0111i\u1ec3m. Tuy nhi\u00ean, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng kh\u00f4ng mang l\u1ea1i s\u1ef1 quan tr\u1ecdng nh\u01b0 mong \u0111\u1ee3i.<\/p>\n

\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t, th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u thay \u0111\u1ed5i. Thay v\u00ec \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh, gi\u00e1 ph\u00f2ng s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i c\u1ee7a nhu c\u1ea7u. Khi nhu c\u1ea7u t\u0103ng cao, gi\u00e1 ph\u00f2ng t\u1ef1 \u0111\u1ed9ng t\u0103ng, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, khi nhu c\u1ea7u gi\u1ea3m, gi\u00e1 ph\u00f2ng s\u1ebd gi\u1ea3m xu\u1ed1ng, \u0111\u00e1p \u1ee9ng \u0111\u00fang v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u00ed d\u1ee5, khi danh s\u00e1ch ph\u00f2ng tr\u1ed1ng s\u1eafp h\u1ebft nh\u01b0ng nhu c\u1ea7u \u0111\u1eb7t v\u1eabn cao, gi\u00e1 \u0111\u1ed9ng t\u0103ng l\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n thu \u0111\u01b0\u1ee3c m\u1ee9c doanh thu cao nh\u1ea5t c\u00f3 th\u1ec3.\u00a0 M\u1ed9t \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng l\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng \u1edf c\u1ea3 hai th\u00e1i c\u1ef1c th\u1eddi gian: \u0111\u1eb7t ph\u00f2ng s\u1edbm v\u00e0 \u0111\u1eb7t ph\u00f2ng gi\u1edd ch\u00f3t. Trong ng\u1eef c\u1ea3nh n\u00e0y, gi\u00e1 ph\u00f2ng s\u1ebd bi\u1ebfn \u0111\u1ed9ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c \u0111\u1eb7t ph\u00f2ng c\u00e0ng s\u1edbm s\u1ebd c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n m\u00e0 c\u00f2n trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nh\u01b0 h\u00e0ng kh\u00f4ng, s\u1ef1 ki\u1ec7n, gi\u1ea3i tr\u00ed v\u00e0 b\u00e1n l\u1ebb. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 nh\u1ea5t qu\u00e1n trong h\u00e0nh vi v\u00e0 nhu c\u1ea7u \u0111\u1eb7t mua c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, mang l\u1ea1i hi\u1ec7u su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 cao cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n

\"dinh-gia-dong-dynamic-pricing-trong-nganh-khach-san-la-gi-va-tai-sao-no-lai-quan-trong\"<\/p>\n

\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec b\u00e1n c\u00f9ng m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh v\u00e0o m\u1ecdi th\u1eddi \u0111i\u1ec3m, gi\u00e1 ph\u00f2ng s\u1ebd t\u00ednh \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 cho ph\u00f9 h\u1ee3p.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng l\u00e0 g\u00ec?<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u00e0ng v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng:<\/p>\n

    \n
  1. T\u1ed1i \u01afu H\u00f3a C\u00f4ng Su\u1ea5t Ph\u00f2ng:<\/strong>\n
      \n
    • V\u00ed d\u1ee5:<\/em> M\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh trong tu\u1ea7n l\u00e0 109 USD. Trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 s\u1ef1 ki\u1ec7n \u0111\u1ed9t xu\u1ea5t, nh\u01b0 bu\u1ed5i h\u00f2a nh\u1ea1c quy m\u00f4 l\u1edbn, \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng gi\u00fap t\u0103ng m\u1ee9c gi\u00e1 ph\u00f2ng \u0111\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u \u0111\u1ed9t ng\u1ed9t, \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 l\u1ea5p \u0111\u1ea7y ph\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh.<\/li>\n<\/ul>\n<\/li>\n
    • T\u0103ng Doanh Thu v\u00e0 C\u1ea1nh Tranh H\u01a1n:<\/strong>\n
        \n
      • V\u00ed d\u1ee5:<\/em> N\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 b\u00e1n ph\u00f2ng qu\u00e1 s\u1edbm v\u1edbi gi\u00e1 ti\u00eau chu\u1ea9n, khi\u1ebfn cho nh\u1eefng kh\u00e1ch c\u00f3 th\u1ec3 tr\u1ea3 nhi\u1ec1u h\u01a1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i. \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng gi\u00fap gi\u1eef linh \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o l\u1ea5p \u0111\u1ea7y ph\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn ngay c\u1ea3 khi nhu c\u1ea7u gi\u1ea3m.<\/li>\n<\/ul>\n<\/li>\n
      • T\u1ef1 \u0110\u1ed9ng H\u00f3a v\u00e0 Gi\u1ea3m Chi Ph\u00ed V\u1eadn H\u00e0nh:<\/strong>\n
          \n
        • Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 t\u1ef1 \u0111\u1ed9ng c\u1ee7a \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng gi\u1ea3m thao t\u00e1c th\u1ee7 c\u00f4ng, t\u1eeb \u0111\u00f3 gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh cho kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap nh\u00e2n vi\u00ean c\u00f3 th\u00eam th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5.<\/li>\n<\/ul>\n<\/li>\n
        • Hi\u1ec3u R\u00f5 H\u01a1n v\u1ec1 H\u00e0nh Vi Kh\u00e1ch H\u00e0ng v\u00e0 Xu H\u01b0\u1edbng Th\u1ecb Tr\u01b0\u1eddng:<\/strong>\n
            \n
          • \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng th\u00f4ng tin n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n n\u1eafm b\u1eaft nhanh ch\u00f3ng s\u1ef1 bi\u1ebfn \u0111\u1ed9ng trong nhu c\u1ea7u v\u00e0 c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<\/li>\n
          • T\u0103ng Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng:<\/strong>\n
              \n
            • \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 theo th\u1eddi gian v\u00e0 nhu c\u1ea7u gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m linh ho\u1ea1t v\u00e0 \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

              Trong t\u1ed5ng th\u1ec3, vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a doanh thu m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 cho kinh doanh kh\u00e1ch s\u1ea1n<\/p>\n

              \"Otavn
              Otavn Ota Viet Nam Website Dinh Gia Dong Dynamic Pricing La Gi Co Nen Su Dung (2)<\/figcaption><\/figure>\n

              C\u00e1ch tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h2>\n

              D\u00f9 quy m\u00f4, lo\u1ea1i h\u00ecnh kinh doanh n\u00e0o th\u00ec c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch t\u1eeb vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ch\u01b0a \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd \u0111\u1ec3 tri\u1ec3n khai. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ed9 chi ti\u1ebft nh\u01b0 v\u1eady nghe c\u00f3 v\u1ebb t\u1ebb nh\u1ea1t, v\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng trong c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n t\u1ed3n t\u1ea1i, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n.<\/p>\n

              \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng th\u01b0\u1eddng l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u00ednh n\u0103ng n\u00e0y tr\u00ean c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/strong> \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng. T\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c th\u00f4ng tin \u0111\u1ea7u v\u00e0o, nh\u01b0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, m\u1ee9c gi\u00e1 t\u1ed1i thi\u1ec3u v\u00e0 t\u1ed1i \u0111a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p cho t\u1eebng ng\u00e0y trong t\u01b0\u01a1ng lai.<\/p>\n

              Khi l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng, c\u1ea7n quan t\u00e2m \u0111\u1ebfn 2 l\u01b0u \u00fd sau:<\/p>\n

                \n
              • Cho ph\u00e9p nh\u1eadp, t\u00f9y bi\u1ebfn c\u00e1c th\u00f4ng s\u1ed1, thu\u1ed9c t\u00ednh\u2026 nh\u1eb1m \u0111\u1ea3m b\u1ea3o gi\u00e1 ph\u00f2ng cung c\u1ea5p lu\u00f4n s\u00e1t v\u1edbi th\u1ef1c t\u1ebf, kh\u00f4ng qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p.<\/li>\n
              • N\u1ebfu c\u00f3 l\u1ef1a ch\u1ecdn c\u00e0i \u0111\u1eb7t gi\u00e1 \u0111\u1ed9ng theo m\u00f9a (giai \u0111o\u1ea1n) th\u00ec s\u1ebd l\u00e0 ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t<\/li>\n
              • H\u1ed7 tr\u1ee3 \u0111\u1ed3ng b\u1ed9 v\u1edbi Channel Manager<\/strong> \u0111\u1ec3 c\u1eadp nh\u1eadt gi\u00e1 l\u00ean c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n, c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 \u0111\u1ed3ng b\u1ed9 gi\u00e1 ph\u00f2ng 2 chi\u1ec1u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o gi\u00e1 ph\u00f2ng du kh\u00e1ch th\u1ea5y lu\u00f4n l\u00e0 m\u1ee9c gi\u00e1 b\u1ea1n c\u1ea7n b\u00e1n.<\/li>\n<\/ul>\n

                Nh\u1eefng l\u01b0u \u00fd khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng?<\/h2>\n

                C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n th\u01b0\u1eddng \u00e1p d\u1ee5ng chi\u1ebfn \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch l\u1edbn, nh\u01b0ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u0169ng s\u1ebd c\u00f3 m\u1ed9t v\u00e0i tr\u1edf ng\u1ea1i cho v\u1eadn h\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n

                  \n
                • \u0110\u1ea7u ti\u00ean, n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u00e1n c\u00f9ng m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh trong nhi\u1ec1u n\u0103m, th\u00ec kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd kh\u00f4ng h\u00e0i l\u00f2ng khi bi\u1ebft gi\u00e1 ph\u00f2ng \u0111\u1ed9t ng\u1ed9t t\u0103ng l\u00ean. \u0110\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y, h\u00e3y t\u1eb7ng cho h\u1ecd nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, ho\u1eb7c m\u1ee9c gi\u00e1 \u0111\u1eb7c bi\u1ec7t.<\/li>\n
                • Th\u1ee9 hai, l\u00e0 th\u00e1i \u0111\u1ed9, k\u1ef3 v\u1ecdng cao h\u01a1n khi gi\u00e1 ph\u00f2ng cao h\u01a1n. \u1ede kh\u00eda c\u1ea1nh th\u00e1i \u0111\u1ed9, du kh\u00e1ch cho r\u1eb1ng kh\u00e1ch s\u1ea1n \u0111ang \u00e9p gi\u00e1 ho\u1eb7c l\u1ee3i d\u1ee5ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea9y gi\u00e1 l\u00ean cao, \u0111\u1eb7c bi\u1ec7t h\u1ecd g\u1eb7p tr\u01b0\u1eddng h\u1ee3p b\u1ea5t kh\u1ea3 kh\u00e1ng nh\u01b0 th\u1eddi ti\u1ebft x\u1ea5u, tai n\u1ea1n c\u1ea3n tr\u1edf giao th\u00f4ng trong khu v\u1ef1c\u2026 n\u00ean n\u1ebfu gi\u00e1 ph\u00f2ng \u0111\u1eb7t cao b\u1ea5t th\u01b0\u1eddng s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng x\u1ea5u v\u1edbi h\u1ecd. \u1ede kh\u00eda c\u1ea1nh k\u1ef3 v\u1ecdng, khi gi\u00e1 ph\u00f2ng cao th\u00ec du kh\u00e1ch c\u0169ng c\u00f3 xu h\u01b0\u1edbng k\u1ef3 v\u1ecdng cao h\u01a1n nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng ph\u00f2ng, \u0111\u1ed3 \u0103n l\u1eabn th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5; v\u00ec th\u1ebf, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c h\u01a1n trong nh\u1eefng th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/li>\n
                • Nh\u01b0ng ngay c\u1ea3 khi nh\u1eefng tr\u1edf ng\u1ea1i n\u00e0y l\u00e0m ph\u00e2n v\u00e2n l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n, th\u00ec c\u00e1c l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f3 th\u1ec3 mang l\u1ea1i v\u1eabn r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 c\u00e2n nh\u1eafc. Khi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u01b0a theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n, \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng s\u1ebd gi\u00fap gi\u1ea3m t\u1ea3i c\u00f4ng vi\u1ec7c cho nh\u00e2n vi\u00ean, trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0a ra m\u1ee9c gi\u00e1 c\u1ea1nh tranh m\u1ed7i ng\u00e0y.<\/li>\n<\/ul>\n
                  \"Otavn
                  Otavn Ota Viet Nam Website Dinh Gia Dong Dynamic Pricing La Gi Co Nen Su Dung (1)<\/figcaption><\/figure>\n

                  Dynamic Price c\u00f3 ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a vi\u1ec7c kinh doanh kh\u00e1ch s\u1ea1n?<\/h2>\n

                  N\u1ebfu kh\u00e1ch s\u1ea1n v\u1eabn \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 ph\u00f2ng theo m\u00f9a v\u00e0 ch\u01b0a \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1eddi gian th\u1ef1c, kh\u1ea3 n\u0103ng cao l\u00e0 doanh thu b\u00e1n ph\u00f2ng c\u1ee7a h\u1ecd ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u1ed1i \u01b0u. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t l\u1ee1 c\u01a1 h\u1ed9i b\u00e1n ph\u00f2ng, gi\u1ea3m c\u00f4ng su\u1ea5t ph\u00f2ng ho\u1eb7c \u0111\u1ecbnh gi\u00e1 kh\u00f4ng t\u1ed1i \u01b0u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ADR.<\/p>\n

                  \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu khi th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u bi\u1ebfn \u0111\u1ed9ng, s\u1ef1 \u00e1p d\u1ee5ng c\u1ee7a c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n l\u00e0 quan tr\u1ecdng. Ch\u1ee7 kh\u00e1ch s\u1ea1n mu\u1ed1n b\u00e1n ph\u00f2ng v\u1edbi gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, v\u00e0 Dynamic Pricing l\u00e0 gi\u1ea3i ph\u00e1p.<\/p>\n

                  Dynamic Pricing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p, m\u00e0 c\u00f2n l\u00e0 ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng t\u1ea1i nhi\u1ec1u kh\u00e1ch s\u1ea1n tr\u00ean th\u1ebf gi\u1edbi. Khi \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, Dynamic Pricing gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng, \u0111\u1ed3ng th\u1eddi duy tr\u00ec linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 trong kinh doanh. Tuy nhi\u00ean, vi\u1ec7c gi\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh v\u1eabn l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed3ng nh\u1ea5t v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n

                  Vi\u1ec7c s\u1eed d\u1ee5ng Dynamic Price ch\u1ec9 l\u00e0 m\u1ed9t trong c\u00e1c gi\u1ea3i ph\u00e1p s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 thay th\u1ebf con ng\u01b0\u1eddi, vi\u1ec7c nh\u00e2n vi\u00ean Sale OTA hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, theo s\u00e1t bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng th\u00ec gi\u00e1 \u0111\u1ed9ng (Dynamic price) kh\u00f4ng c\u1ea7n thi\u1ebft. Vi\u1ec7c b\u1ea1n l\u1ef1a ch\u1ecdn hay kh\u00f4ng th\u00ec b\u1ea1n v\u1eabn c\u1ea7n gi\u00e1m s\u00e1t, \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p, c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o 100% \u0111\u00fang theo s\u00e1t th\u1ecb tr\u01b0\u1eddng, gi\u00e1 mong mu\u1ed1n thu v\u1ec1.<\/strong><\/p>\n

                  \n
                  \n

                  C\u00c1C B\u00c0I VI\u1ebeT LI\u00caN QUAN<\/strong><\/strong><\/p>\n

                    \n
                  • \n
                      \n
                    • <\/i> V\u1ea5n n\u1ea1n \u0111\u00e1nh gi\u00e1 \u1ea3o \u2013 Quy m\u00f4 v\u00e0 c\u00e1ch ch\u1ed1ng l\u1ea1i gian l\u1eadn \u0111\u00e1nh gi\u00e1 trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/li>\n
                    • <\/i> Gi\u1eefa OTA v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00ec k\u00eanh n\u00e0o t\u1ed1t h\u01a1n c\u00e1c kh\u00e1ch s\u1ea1n?<\/li>\n
                    • <\/i> T\u1ea1i sao kh\u00e1ch s\u1ea1n c\u1ea7n b\u00e1n ph\u00f2ng tr\u00ean OTA?<\/li>\n
                    • <\/i> Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n h\u1ed7 tr\u1ee3 v\u1eadn h\u00e0nh cho c\u00e1c kh\u00e1ch s\u1ea1n 5 sao nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
                    • <\/i> D\u1ecbch v\u1ee5 t\u1ed5 ch\u1ee9c ti\u1ec7c c\u01b0\u1edbi t\u1ea1i kh\u00e1ch s\u1ea1n, c\u00e1ch khai th\u00e1c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n<\/li>\n
                    • <\/i> OTA Vi\u1ec7t Nam ra m\u1eaft s\u1ea3n ph\u1ea9m website kh\u00e1ch s\u1ea1n ho\u00e0n to\u00e0n m\u1edbi, ch\u00fa tr\u1ecdng t\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                      \n
                        \n
                      • <\/i> L\u00e0m th\u1ebf n\u00e0o c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 theo k\u1ecbp nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch<\/li>\n
                      • <\/i> Ch\u0103m s\u00f3c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi du kh\u00e1ch sau giai \u0111o\u1ea1n l\u01b0u tr\u00fa \u0111\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1edf l\u1ea1i<\/li>\n
                      • <\/i> H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng trong kh\u00e1ch s\u1ea1n<\/li>\n
                      • <\/i> T\u00ecm hi\u1ec3u v\u1ec1 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hay nh\u1ea5t<\/li>\n
                      • <\/i> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 xung \u0111\u1ed9t c\u1ee7a kh\u00e1ch t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n?<\/li>\n
                      • <\/i> Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n d\u00e0nh cho kh\u00e1ch s\u1ea1n nh\u1ecf: L\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                        Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 ph\u00e2n ph\u1ed1i ph\u00f2ng l\u00e0 hai kh\u00eda c\u1ea1nh ph\u1ee9c t\u1ea1p trong ng\u00e0nh kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng sau \u0111\u1ea1i d\u1ecbch. Do v\u1eady, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 2 v\u1ea5n \u0111\u1ec1 n\u00e0y […]<\/p>\n","protected":false},"author":1,"featured_media":403734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,161],"tags":[75,226,225,86],"class_list":["post-396904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas","tag-channel-manager","tag-dinh-gia-dong","tag-dynamic-pricing","tag-sale-ota"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396904"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396904\/revisions"}],"predecessor-version":[{"id":403735,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396904\/revisions\/403735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/403734"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}