{"id":396898,"date":"2023-12-22T11:18:55","date_gmt":"2023-12-22T11:18:55","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396898"},"modified":"2023-12-22T11:18:55","modified_gmt":"2023-12-22T11:18:55","slug":"6-loi-ich-khi-su-dung-phan-mem-crm-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/6-loi-ich-khi-su-dung-phan-mem-crm-khach-san\/","title":{"rendered":"6 l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM kh\u00e1ch s\u1ea1n"},"content":{"rendered":"
\n

H\u1ec7 th\u1ed1ng CRM<\/strong> (Qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, gi\u00fap nhi\u1ec1u kh\u00e1ch s\u1ea1n v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 v\u00e0 \u0111em l\u1ea1i doanh thu t\u1ed1t h\u01a1n. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 m\u00e0 ch\u01b0a khai th\u00e1c t\u1ed1t, ho\u1eb7c ch\u01b0a \u00e1p d\u1ee5ng ch\u00fang th\u00ec \u0111\u00e2y l\u00e0 l\u00fac b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u nh\u1eb1m t\u1ea1o ra doanh thu t\u00edch c\u1ef1c cho kh\u00e1ch s\u1ea1n.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM<\/h2>\n

S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM trong ng\u00e0nh kh\u00e1ch s\u1ea1n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng, t\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin \u0111\u1ebfn t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n ph\u00f2ng hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m CRM trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n:<\/p>\n

\"Otavn
Otavn Ota Viet Nam Website 6 Loi Ich Khi Su Dung Phan Mem Crm Khach San 2<\/figcaption><\/figure>\n
    \n
  1. Qu\u1ea3n L\u00fd Th\u00f4ng Tin v\u00e0 T\u01b0\u01a1ng T\u00e1c Kh\u00e1ch H\u00e0ng:<\/strong>\n
      \n
    • Ph\u1ea7n m\u1ec1m CRM gi\u00fap kh\u00e1ch s\u1ea1n ghi l\u1ea1i v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin v\u1ec1 m\u1ed7i t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m th\u00f4ng tin \u0111\u1eb7t ph\u00f2ng, l\u1ecbch s\u1eed chi ti\u00eau, s\u1edf th\u00edch c\u00e1 nh\u00e2n, v\u00e0 nhi\u1ec1u th\u00f4ng tin kh\u00e1c. Nh\u1edd \u0111\u00f3, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 nhanh ch\u00f3ng truy c\u1eadp v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin m\u1ed7i khi c\u00f3 t\u01b0\u01a1ng t\u00e1c m\u1edbi.<\/li>\n<\/ul>\n<\/li>\n
    • T\u1ea1o C\u01a1 H\u1ed9i Cho K\u1ebf Ho\u1ea1ch Marketing:<\/strong>\n
        \n
      • D\u1eef li\u1ec7u thu th\u1eadp t\u1eeb ph\u1ea7n m\u1ec1m CRM c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed1i \u01b0u h\u00f3a, t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng s\u1eed d\u1ee5ng.<\/li>\n<\/ul>\n<\/li>\n
      • L\u00ean L\u1ecbch Thu\u1eadn Ti\u1ec7n v\u00e0 Ph\u00e2n C\u00f4ng Nhi\u1ec7m V\u1ee5:<\/strong>\n
          \n
        • Ph\u1ea7n m\u1ec1m CRM cho ph\u00e9p kh\u00e1ch s\u1ea1n d\u1ec5 d\u00e0ng l\u00ean l\u1ecbch v\u00e0 ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 cho t\u1eebng nh\u00e2n vi\u00ean. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u s\u1ef1 nh\u1ea7m l\u1eabn trong quy tr\u00ecnh v\u1eadn h\u00e0nh kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<\/li>\n
        • X\u00e2y D\u1ef1ng v\u00e0 Ph\u00e1t Tri\u1ec3n M\u1ed1i Quan H\u1ec7 Kh\u00e1ch H\u00e0ng:<\/strong>\n
            \n
          • M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a ph\u1ea7n m\u1ec1m CRM l\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c \u01b0u \u0111\u00e3i v\u00e0 g\u00f3i gi\u00e1 \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh.<\/li>\n<\/ul>\n<\/li>\n
          • Hi\u1ec3u R\u00f5 Nhu C\u1ea7u v\u00e0 Th\u1ecb Hi\u1ebfu Kh\u00e1ch H\u00e0ng:<\/strong>\n
              \n
            • Ph\u1ea7n m\u1ec1m CRM cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 nhu c\u1ea7u, th\u1ecb hi\u1ebfu v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u00e1m \u0111\u00f4ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<\/li>\n
            • Thu H\u00fat v\u00e0 Gi\u1eef Ch\u00e2n Du Kh\u00e1ch:<\/strong>\n
                \n
              • Th\u00f4ng qua vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb CRM, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n du kh\u00e1ch. C\u00e1c \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 t\u00f9y ch\u1ec9nh gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m du l\u1ecbch \u0111\u1eb7c s\u1eafc, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i l\u1ea7n sau.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                C\u00e1ch \u0111\u1ec3 t\u0103ng doanh thu v\u1edbi ph\u1ea7n m\u1ec1m CRM kh\u00e1ch s\u1ea1n<\/h2>\n

                D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 g\u1ee3i \u00fd \u0111\u1ec3 khai th\u00e1c ph\u1ea7n m\u1ec1m CRM nh\u1eb1m hi\u1ec3u kh\u00e1ch h\u00e0ng, ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t h\u01a1n, v\u00e0 t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

                \"Otavn
                Otavn Ota Viet Nam Website 6 Loi Ich Khi Su Dung Phan Mem Crm Khach San Tang Doanh Thu<\/figcaption><\/figure>\n

                C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng tin trao \u0111\u1ed5i v\u1edbi du kh\u00e1ch<\/h3>\n

                79% du kh\u00e1ch khi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 cho bi\u1ebft, h\u1ecd s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch s\u1ea1n khi th\u00f4ng \u0111i\u1ec7p trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p \u1ea5y c\u00f3 nh\u1eafc \u0111\u1ebfn danh x\u01b0ng, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a h\u1ecd. D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a du kh\u00e1ch, m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ch\u1ee9ng t\u1ecf doanh nghi\u1ec7p quan t\u00e2m v\u00e0 ch\u1ec9nh chu khi l\u00e0m chi\u1ebfn d\u1ecbch, gi\u00e1n ti\u1ebfp kh\u1eb3ng \u0111\u1ecbnh doanh nghi\u1ec7p (kh\u00e1ch s\u1ea1n) n\u00e0y v\u1eadn h\u00e0nh chuy\u00ean nghi\u1ec7p, quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

                V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb CRM, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i, l\u1ecdc ra c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u1edbi nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, nhu c\u1ea7u cho \u0111\u1ebfn kh\u1ea3 n\u0103ng chi ti\u00eau\u2026 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1eebng chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p, c\u1ee5 th\u1ec3 v\u1edbi t\u1eebng m\u1ee5c ti\u00eau \u0111\u1ec1 ra. V\u00ed d\u1ee5, nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng thu nh\u1eadp cao, chi ti\u00eau cao t\u1ea1i \u0110\u00e0 N\u1eb5ng trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 35 \u2013 45 cho g\u00f3i d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n ngh\u1ec9 d\u01b0\u1ee1ng 5 sao chu\u1ea9n ch\u00e2u \u00c2u\u2026<\/p>\n

                V\u1edbi ph\u1ea7n m\u1ec1m CRM, c\u00e1c thu\u1ed9c t\u00ednh n\u00eau tr\u00ean \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, linh ho\u1ea1t trong qu\u00e1 tr\u00ecnh du kh\u00e1ch t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch s\u1ea1n nh\u01b0 t\u00ecm ki\u1ebfm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi k\u00eanh \u0111\u1eb7t ph\u00f2ng, nh\u1eadn v\u00e0 check in ph\u00f2ng, y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 ho\u1eb7c t\u00edch h\u1ee3p h\u00f3a \u0111\u01a1n t\u1eeb POS trong kh\u00e1ch s\u1ea1n<\/strong>\u2026 ch\u01b0a k\u1ec3 khi du kh\u00e1ch \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn<\/strong>, ho\u1eb7c \u0111\u0103ng b\u00e0i v\u1ec1 kh\u00e1ch s\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u2026 th\u00ec c\u0169ng \u0111\u1ec1u \u0111\u01b0\u1ee3c thu th\u1eadp, \u0111\u01b0a v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u nh\u1eb1m th\u1ed1ng k\u00ea, \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch c\u1ee5 th\u1ec3.<\/p>\n

                Quay tr\u1edf l\u1ea1i v\u1ea5n \u0111\u1ec1, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p gi\u00fap n\u1ed9i dung truy\u1ec1n t\u1ea3i tr\u00f4ng h\u1ea5p d\u1eabn, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc h\u01a1n, \u0111\u00f3 m\u00e0 t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (ph\u1ea3n h\u1ed3i, click email\u2026). Khi t\u01b0\u01a1ng t\u00e1c t\u0103ng, \u0111\u1ed3ng ngh\u0129a m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 xu h\u01b0\u1edbng t\u0103ng, d\u1eabn \u0111\u1ebfn nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng v\u00e0 nhi\u1ec1u g\u00f3i d\u1ecbch v\u1ee5 trong kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n

                D\u1eabn d\u1eaft v\u00e0 t\u1ea1o ra h\u00e0nh tr\u00ecnh du kh\u00e1ch<\/h3>\n

                M\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng l\u00e0 CRM c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i giao ti\u1ebfp 2 chi\u1ec1u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng ch\u1ec9 theo d\u00f5i nh\u1eefng g\u00ec kh\u00e1ch g\u1eedi cho b\u1ea1n m\u00e0 b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd \u0111i t\u1eeb ph\u1ea3n \u1ee9ng sang ch\u1ee7 \u0111\u1ed9ng v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1eabn d\u1eaft kh\u00e1ch c\u1ee7a m\u00ecnh trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh du kh\u00e1ch<\/strong> thay v\u00ec ch\u1ec9 ph\u1ea3n \u1ee9ng v\u1edbi tin nh\u1eafn c\u1ee7a h\u1ecd v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd.<\/p>\n

                Khi b\u1ea1n ch\u1ee7 \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc, cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi h\u1ecd nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3 v\u00e0 x\u00e2y d\u1ef1ng c\u1ea7u n\u1ed1i gi\u1eefa kh\u00e1ch s\u1ea1n v\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n. Ch\u1ee7 \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch c\u1ee7a b\u1ea1n trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch s\u1ebd d\u1eabn \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch cao h\u01a1n v\u00e0 doanh thu cao h\u01a1n. M\u1eb7c d\u00f9 CRM l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 h\u00e0ng \u0111\u1ea7u v\u00e0o n\u0103m 2022 v\u00e0 c\u00f3 m\u1eb7t trong xu h\u01b0\u1edbng kh\u00e1ch s\u1ea1n cho n\u0103m 2023, m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn c\u00e1c kh\u00e1ch s\u1ea1n v\u1eabn ch\u01b0a xem x\u00e9t ho\u1eb7c coi \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ed5 sung m\u1edbi cho kho c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd.<\/p>\n

                Ph\u1ea7n m\u1ec1m CRM t\u1ed5ng h\u1ee3p, gi\u00fap khai th\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n<\/h3>\n

                C\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5, ph\u00f2ng \u1ed1c t\u1ea1i kh\u00e1ch s\u1ea1n d\u1ea7n \u0111\u1ea1t \u0111\u1ebfn gi\u1edbi h\u1ea1n, t\u1ea1o ra th\u00e1ch th\u1ee9c ph\u1ea3i th\u1ea5u hi\u1ec3u du kh\u00e1ch \u0111\u1ec3 thu h\u00fat h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ea7y hi\u1ec7u qu\u1ea3 khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM, khi ch\u00fang s\u1ebd h\u1ec7 th\u1ed1ng v\u00e0 c\u1ea5u tr\u00fac l\u1ea1i to\u00e0n b\u1ed9 d\u1eef li\u1ec7u, cung c\u1ea5p v\u00e0 \u0111\u1ec1 xu\u1ea5t th\u00f4ng tin chuy\u00ean s\u00e2u nh\u1eb1m gi\u00fap kh\u00e1ch s\u1ea1n c\u00f3 nh\u1eefng ph\u01b0\u01a1ng \u00e1n kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n

                V\u00ed d\u1ee5, kh\u00e1ch s\u1ea1n mu\u1ed1n \u0111\u1ea9y m\u1ea1nh vi\u1ec7c th\u0103ng h\u1ea1ng, n\u00e2ng c\u1ea5p ph\u00f2ng ho\u1eb7c d\u1ecbch v\u1ee5 (upselling) ho\u1eb7c b\u00e1n tour, g\u00f3i d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c hay ch\u00ednh kh\u00e1ch s\u1ea1n (cross selling) nh\u01b0ng ch\u01b0a bi\u1ebft c\u00e1ch? H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ed5ng h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n mu\u1ed1n b\u00e1n v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m chung c\u1ee7a ch\u00fang. Nh\u1eefng th\u00f4ng tin nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch hay v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u0111\u1ec1u l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Khi khai th\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 b\u00e1n h\u00e0ng v\u00e0 t\u0103ng doanh thu t\u1ed1t h\u01a1n, m\u00e0 c\u00f2n hi\u1ec3u v\u00e0 t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c n\u01a1i du kh\u00e1ch<\/strong>.<\/p>\n

                \"Otavn
                Otavn Ota Viet Nam Website 6 Loi Ich Khi Su Dung Phan Mem Crm Khach San Khai Thac<\/figcaption><\/figure>\n

                Khai th\u00e1c s\u1ee9c m\u1ea1nh t\u1eeb giao ti\u1ebfp \u0111a k\u00eanh<\/h3>\n

                N\u1ebfu ph\u1ea7n m\u1ec1m CRM kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n h\u1ed7 tr\u1ee3 k\u1ebft n\u1ed1i \u0111a k\u00eanh, gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd nhi\u1ec1u k\u00eanh t\u01b0\u01a1ng t\u00e1c nh\u01b0 fanpage, k\u00eanh b\u00e1n ph\u00f2ng<\/strong>, email, SMS\u2026 th\u00ec kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c t\u0103ng th\u00eam \u0111\u00e1ng k\u1ec3. So v\u1edbi ti\u1ebfp c\u1eadn \u0111\u1ed9c l\u1eadp t\u1eebng k\u00eanh, ti\u1ebfp c\u1eadn \u0111a k\u00eanh qua ph\u1ea7n m\u1ec1m CRM gi\u00fap kh\u00e1ch s\u1ea1n t\u0103ng chuy\u1ec3n \u0111\u1ed5i g\u1ea5p 8 l\u1ea7n. B\u00ean c\u1ea1nh \u0111\u00f3,th\u00eam 1 k\u00eanh \u0111\u01b0\u1ee3c th\u00eam v\u00e0o ph\u1ea7n m\u1ec1m CRM s\u1ebd t\u0103ng th\u00eam 1 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i cho kh\u00e1ch s\u1ea1n<\/strong>. Ngo\u00e0i ra, gi\u1ea3i ph\u00e1p n\u00e0y c\u0169ng t\u0103ng th\u00eam t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 s\u00e1ng t\u1ea1o, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u1ecbnh v\u1ecb t\u1ed1t h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

                Nu\u00f4i d\u01b0\u1ee1ng v\u00e0 c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a du kh\u00e1ch<\/h3>\n

                M\u1ed9t \u0111i\u1ec1u hi\u1ec3n nhi\u00ean l\u00e0, chi ph\u00ed \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1n k\u00e9m nhi\u1ec1u h\u01a1n l\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 trong ng\u00e0nh kh\u00e1ch s\u1ea1n, b\u1edfi th\u1ebf cho n\u00ean vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng v\u00e0 c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a du kh\u00e1ch l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n

                Khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM kh\u00e1ch s\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 truy xu\u1ea5t to\u00e0n b\u1ed9 th\u00f4ng tin li\u00ean l\u1ea1c c\u0169ng nh\u01b0 l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng, d\u1ecbch v\u1ee5 h\u1ecd s\u1eed d\u1ee5ng. Nh\u1eefng th\u00f4ng tin n\u00e0y v\u00f4 c\u00f9ng h\u1eefu \u00edch, gi\u00fap kh\u00e1ch s\u1ea1n v\u1eeba t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, l\u1eabn c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i thi\u1ebft th\u1ef1c \u0111\u1ec3 thu h\u00fat du kh\u00e1ch t\u00ecm hi\u1ec3u v\u00e0 quay tr\u1edf l\u1ea1i \u0111\u1eb7t ch\u1ed7 t\u1ea1i kh\u00e1ch s\u1ea1n. V\u00ed d\u1ee5: thu th\u1eadp t\u1eeb ph\u1ea7n m\u1ec1m CRM, b\u1ea1n ph\u00e1t hi\u1ec7n c\u00f3 nh\u00f3m du kh\u00e1ch \u0111\u00e3 h\u01a1n 6 th\u00e1ng m\u00e0 ch\u01b0a \u0111\u1eb7t ph\u00f2ng tr\u1edf l\u1ea1i. Nh\u00e2n c\u01a1 h\u1ed9i m\u00f9a du l\u1ecbch cao \u0111i\u1ec3m v\u00e0 nhi\u1ec1u s\u1ef1 ki\u1ec7n h\u1ea5p d\u1eabn t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ecd \u0111\u1ec3 thu h\u00fat v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n.<\/p>\n

                Kh\u00f4ng nghi ng\u1edd g\u00ec n\u1eefa, h\u1ec7 th\u1ed1ng CRM s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu cao h\u01a1n v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch n\u00e2ng cao cho kh\u00e1ch v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch, c\u1ea3 ch\u00eca kh\u00f3a cho s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch s\u1ea1n, c\u1ea3 hi\u1ec7n t\u1ea1i v\u00e0 trong t\u01b0\u01a1ng lai.<\/strong><\/p>\n

                \n
                \n

                C\u00c1C B\u00c0I VI\u1ebeT LI\u00caN QUAN<\/strong><\/strong><\/p>\n

                  \n
                • \n
                    \n
                  • <\/i> Qu\u1ea3n l\u00fd chi\u1ec1u d\u00e0i c\u1ee7a th\u1eddi gian l\u01b0u tr\u00fa t\u1ed1i thi\u1ec3u \u0111\u1ec3 t\u0103ng th\u00eam doanh thu trong kh\u00e1ch s\u1ea1n<\/li>\n
                  • <\/i> 10 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 danh ti\u1ebfng cho kh\u00e1ch s\u1ea1n nh\u1ecf c\u1ee7a b\u1ea1n<\/li>\n
                  • <\/i> Sang nh\u01b0\u1ee3ng kh\u00e1ch s\u1ea1n v\u00e0 nh\u1eefng l\u01b0u \u00fd c\u1ea7n ph\u1ea3i bi\u1ebft khi ti\u1ebfn h\u00e0nh<\/li>\n
                  • <\/i> \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng (Dynamic Pricing) trong ng\u00e0nh kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?<\/li>\n
                  • <\/i> V\u1ea5n n\u1ea1n \u0111\u00e1nh gi\u00e1 \u1ea3o \u2013 Quy m\u00f4 v\u00e0 c\u00e1ch ch\u1ed1ng l\u1ea1i gian l\u1eadn \u0111\u00e1nh gi\u00e1 trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/li>\n
                  • <\/i> Gi\u1eefa OTA v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00ec k\u00eanh n\u00e0o t\u1ed1t h\u01a1n c\u00e1c kh\u00e1ch s\u1ea1n?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                    \n
                      \n
                    • <\/i> L\u00e0m th\u1ebf n\u00e0o c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 theo k\u1ecbp nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch<\/li>\n
                    • <\/i> Ch\u0103m s\u00f3c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi du kh\u00e1ch sau giai \u0111o\u1ea1n l\u01b0u tr\u00fa \u0111\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1edf l\u1ea1i<\/li>\n
                    • <\/i> H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng trong kh\u00e1ch s\u1ea1n<\/li>\n
                    • <\/i> T\u00ecm hi\u1ec3u v\u1ec1 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hay nh\u1ea5t<\/li>\n
                    • <\/i> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 xung \u0111\u1ed9t c\u1ee7a kh\u00e1ch t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n?<\/li>\n
                    • <\/i> Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n d\u00e0nh cho kh\u00e1ch s\u1ea1n nh\u1ecf: L\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      H\u1ec7 th\u1ed1ng CRM (Qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, gi\u00fap nhi\u1ec1u kh\u00e1ch s\u1ea1n v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 v\u00e0 \u0111em l\u1ea1i doanh thu t\u1ed1t h\u01a1n. N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 m\u00e0 ch\u01b0a khai th\u00e1c t\u1ed1t, ho\u1eb7c ch\u01b0a \u00e1p d\u1ee5ng ch\u00fang th\u00ec \u0111\u00e2y l\u00e0 l\u00fac b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u nh\u1eb1m […]<\/p>\n","protected":false},"author":1,"featured_media":403910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"219","hide":""},"footnotes":""},"categories":[219,17],"tags":[231],"class_list":["post-396898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-kien-thuc-sale-marketing","tag-crm-khach-san"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396898"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396898\/revisions"}],"predecessor-version":[{"id":403911,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396898\/revisions\/403911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/403910"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}