{"id":396776,"date":"2023-12-18T07:10:57","date_gmt":"2023-12-18T07:10:57","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396776"},"modified":"2023-12-27T16:40:16","modified_gmt":"2023-12-27T16:40:16","slug":"10-goi-y-de-toi-uu-hoa-chi-phi-hoa-hong-cho-ota","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/10-goi-y-de-toi-uu-hoa-chi-phi-hoa-hong-cho-ota\/","title":{"rendered":"10 g\u1ee3i \u00fd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed hoa h\u1ed3ng cho OTA"},"content":{"rendered":"
\n

V\u1edbi c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n chuy\u1ec3n \u0111\u1ed5i c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1eb7t ph\u00f2ng t\u1eeb OTAs tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft b\u1eb1ng c\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00fap gia t\u0103ng doanh thu \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch s\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 g\u1ee3i \u00fd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed hoa h\u1ed3ng cho OTA:<\/p>\n

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  1. Ph\u00e2n t\u00edch v\u00e0 \u0110\u00e1nh gi\u00e1 Hi\u1ec7u su\u1ea5t OTA:<\/strong>\n
      \n
    • S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng OTA, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb doanh thu th\u1ef1c s\u1ef1 m\u00e0 h\u1ecd mang l\u1ea1i.<\/li>\n
    • \u0110\u00e1nh gi\u00e1 chi ph\u00ed hoa h\u1ed3ng so v\u1edbi l\u1ee3i nhu\u1eadn v\u00e0 x\u00e1c \u0111\u1ecbnh xem li\u1ec7u vi\u1ec7c gi\u1eef l\u1ea1i ho\u1eb7c c\u1eaft gi\u1ea3m chi ph\u00ed c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch hay kh\u00f4ng.<\/li>\n<\/ul>\n<\/li>\n
    • Ch\u01b0\u01a1ng tr\u00ecnh Kh\u00e1ch h\u00e0ng Th\u00e2n thi\u1ebft:<\/strong>\n
        \n
      • X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/li>\n
      • Cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, qu\u00e0 t\u1eb7ng ho\u1eb7c \u0111i\u1ec3m th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul>\n<\/li>\n
      • Ti\u1ebfp c\u1eadn Kh\u00e1ch h\u00e0ng Tr\u1ef1c ti\u1ebfp:<\/strong>\n
          \n
        • T\u0103ng c\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang web c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<\/li>\n
        • Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1 v\u00e0 \u01afu \u0111\u00e3i:<\/strong>\n
            \n
          • \u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n
          • \u0110\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 tr\u00ean trang web c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi c\u00e1c OTA.<\/li>\n<\/ul>\n<\/li>\n
          • H\u1ee3p t\u00e1c v\u00e0 \u0110\u00e0m ph\u00e1n v\u1edbi OTA:<\/strong>\n
              \n
            • Th\u1ea3o lu\u1eadn v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c OTA \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn chi ph\u00ed hoa h\u1ed3ng h\u1ee3p l\u00fd.<\/li>\n
            • \u0110\u1ec1 xu\u1ea5t c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u1eb7c bi\u1ec7t ho\u1eb7c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 gi\u1ea3m b\u1edbt chi ph\u00ed hoa h\u1ed3ng.<\/li>\n<\/ul>\n<\/li>\n
            • T\u1ed1i \u01b0u h\u00f3a Website v\u00e0 Tr\u1ea3i nghi\u1ec7m Ng\u01b0\u1eddi d\u00f9ng:<\/strong>\n
                \n
              • \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u1ea3 m\u00e1y t\u00ednh v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n
              • T\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ch\u1ecdn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul>\n<\/li>\n
              • Qu\u1ea3ng c\u00e1o K\u00eanh B\u00e1n Ph\u00f2ng Kh\u00e1c:<\/strong>\n
                  \n
                • Xem x\u00e9t vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c k\u00eanh b\u00e1n ph\u00f2ng kh\u00e1c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 gi\u1ea3m chi ph\u00ed hoa h\u1ed3ng so v\u1edbi c\u00e1c OTA l\u1edbn.<\/li>\n<\/ul>\n<\/li>\n
                • Ch\u0103m s\u00f3c Kh\u00e1ch h\u00e0ng:<\/strong>\n
                    \n
                  • Cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul>\n<\/li>\n
                  • S\u1eed d\u1ee5ng C\u00f4ng ngh\u1ec7:<\/strong>\n
                      \n
                    • T\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 m\u00e1y h\u1ecdc \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng v\u00e0 qu\u1ea3n l\u00fd k\u00eanh b\u00e1n ph\u00f2ng.<\/li>\n<\/ul>\n<\/li>\n
                    • \u0110\u00e0m ph\u00e1n H\u1ee3p \u0111\u1ed3ng OTA:<\/strong>\n
                        \n
                      • Xem x\u00e9t l\u1ea1i v\u00e0 \u0111\u00e0m ph\u00e1n l\u1ea1i c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c OTA \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed cho c\u1ea3 hai b\u00ean.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                        T\u1ea5t c\u1ea3 nh\u1eefng c\u00e1ch tr\u00ean \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u1ea3m chi ph\u00ed hoa h\u1ed3ng OTA m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd trong khi v\u1eabn duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh tr\u1ef1c tuy\u1ebfn quan tr\u1ecdng. M\u1ed7i k\u00eanh c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t. Kh\u00e1ch s\u1ea1n ph\u1ea3i nh\u1eadn th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed7i k\u00eanh v\u00e0 khai th\u00e1c ch\u00fang cho ph\u00f9 h\u1ee3p. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nh\u00f3m k\u00eanh b\u00e1n ph\u00f2ng cung c\u1ea5p nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ea5t v\u1edbi m\u1ee9c gi\u00e1 cao nh\u1ea5t, \u1ed5n \u0111\u1ecbnh nh\u1ea5t v\u00e0 chi ph\u00ed hoa h\u1ed3ng OTAs th\u1ea5p nh\u1ea5t.<\/p>\n

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                        \n

                        C\u00c1C B\u00c0I VI\u1ebeT LI\u00caN QUAN<\/strong><\/strong><\/p>\n

                          \n
                        • \n
                            \n
                          • <\/i> H\u1ed3i ph\u1ee5c kinh doanh kh\u00e1ch s\u1ea1n sau d\u1ecbch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3<\/li>\n
                          • <\/i> Website quan tr\u1ecdng th\u1ebf n\u00e0o v\u1edbi kh\u00e1ch s\u1ea1n?<\/li>\n
                          • <\/i> Nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a Sale OTA khi v\u1eadn h\u00e0nh<\/li>\n
                          • <\/i> T\u1ea7m quan tr\u1ecdng c\u1ee7a\u00a0Sale\u00a0OTA\u00a0v\u1edbi homestay<\/li>\n
                          • <\/i> \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh thu khi c\u00f4ng su\u1ea5t ph\u00f2ng th\u1ea5p<\/li>\n
                          • <\/i> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh thu khi c\u00f4ng su\u1ea5t ph\u00f2ng th\u1ea5p<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                            \n
                              \n
                            • <\/i> T\u0103ng doanh thu kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n<\/li>\n
                            • <\/i> \u00dd t\u01b0\u1edfng \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/li>\n
                            • <\/i> C\u00e1ch t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng trong k\u1ef3 ngh\u1ec9 l\u1ec5 cho c\u00e1c kh\u00e1ch s\u1ea1n<\/li>\n
                            • <\/i> 5 gi\u1ea3i ph\u00e1p gi\u00fap kh\u00e1ch s\u1ea1n c\u1ea1nh tranh t\u1ed1t h\u01a1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng b\u00e1n ph\u00f2ng \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n
                            • <\/i> G\u1ee3i \u00fd nh\u1eefng \u00fd t\u01b0\u1edfng Marketing kh\u00e1ch s\u1ea1n m\u00f9a Gi\u00e1ng sinh \u0111\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/li>\n
                            • <\/i> Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng \u0111\u1eb7t ph\u00f2ng ph\u00fat ch\u00f3t (last minute) trong kh\u00e1ch s\u1ea1n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                              V\u1edbi c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n chuy\u1ec3n \u0111\u1ed5i c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1eb7t ph\u00f2ng t\u1eeb OTAs tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft b\u1eb1ng c\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00fap gia t\u0103ng doanh thu \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch s\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 g\u1ee3i \u00fd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed hoa h\u1ed3ng […]<\/p>\n","protected":false},"author":1,"featured_media":403826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,161],"tags":[223],"class_list":["post-396776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas","tag-kenh-ota"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396776"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396776\/revisions"}],"predecessor-version":[{"id":403827,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396776\/revisions\/403827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/403826"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}