{"id":396722,"date":"2023-12-14T02:58:03","date_gmt":"2023-12-14T02:58:03","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396722"},"modified":"2023-12-27T16:41:09","modified_gmt":"2023-12-27T16:41:09","slug":"12-chien-thuat-ban-phong-otas-cho-cac-khach-san-khi-nhu-cau-thi-truong-thap","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/12-chien-thuat-ban-phong-otas-cho-cac-khach-san-khi-nhu-cau-thi-truong-thap\/","title":{"rendered":"12 chi\u1ebfn thu\u1eadt b\u00e1n ph\u00f2ng OTAs cho c\u00e1c kh\u00e1ch s\u1ea1n khi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u1ea5p"},"content":{"rendered":"<p>Khi nhu c\u1ea7u trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n gi\u1ea3m s\u00fat, vi\u1ec7c th\u1ef1c hi\u1ec7n <strong><a href=\"https:\/\/otavietnam.com\/12-chien-thuat-ban-phong-otas-cho-cac-khach-san-khi-nhu-cau-thi-truong-thap\/\">12 chi\u1ebfn thu\u1eadt b\u00e1n ph\u00f2ng th\u00f4ng qua Online Travel Agencies (OTAs)<\/a><\/strong> tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng khi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u1ea5p:<\/p>\n<ol>\n<li>\n<h3><strong>Gi\u1ea3m Gi\u00e1 v\u00e0 \u01afu \u0110\u00e3i \u0110\u1eb7c Bi\u1ec7t:<\/strong><\/h3>\n<ul>\n<li>Cung c\u1ea5p gi\u00e1 \u01b0u \u0111\u00e3i v\u00e0 g\u00f3i \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t th\u00f4ng qua OTAs \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng \u01b0u \u0111\u00e3i n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3m gi\u00e1 ph\u00f2ng, \u0103n s\u00e1ng mi\u1ec5n ph\u00ed, ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nhau.<\/li>\n<li>S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 linh ho\u1ea1t, nh\u01b0 gi\u1ea3m gi\u00e1 d\u00e0nh cho \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc, \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7t tr\u01b0\u1edbc v\u00e0 t\u0103ng d\u1ef1 tr\u1eef.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>T\u0103ng C\u01b0\u1eddng Qu\u1ea3ng B\u00e1 Tr\u1ef1c Tuy\u1ebfn:<\/strong><\/h3>\n<ul>\n<li>T\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng th\u00f4ng tin tr\u00ean c\u00e1c trang OTAs \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng.<\/li>\n<li>S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt SEO hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n khi t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>T\u1eadn D\u1ee5ng Ch\u01b0\u01a1ng Tr\u00ecnh \u0110i\u1ec3m Th\u01b0\u1edfng v\u00e0 Lojaliti:<\/strong><\/h3>\n<ul>\n<li>H\u1ee3p t\u00e1c v\u1edbi OTAs \u0111\u1ec3 t\u1eadn d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0 lojaliti c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 gi\u00fap duy tr\u00ec m\u1ee9c \u0111\u1ed9 th\u00e2m h\u1ecfa trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>\u0110a D\u1ea1ng H\u00f3a K\u00eanh B\u00e1n H\u00e0ng:<\/strong><\/h3>\n<ul>\n<li>Kh\u00f4ng ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u00edt c\u00e1c OTAs. H\u00e3y \u0111a d\u1ea1ng h\u00f3a k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u OTAs kh\u00e1c nhau \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/li>\n<li>B\u00e1n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau v\u00ec m\u1ed7i t\u1eadp kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng th\u00f3i quen, h\u00e0nh vi kh\u00e1c nhau<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>T\u1ed1i \u01afu H\u00f3a Ch\u00ednh S\u00e1ch H\u1ee7y Ph\u00f2ng:<\/strong><\/h3>\n<ul>\n<li>Hi\u1ec3u r\u00f5 ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng c\u1ee7a c\u00e1c OTAs v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ch\u00ednh s\u00e1ch linh ho\u1ea1t \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1eb7t ph\u00f2ng d\u00e0i h\u1ea1n ho\u1eb7c thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>Theo D\u00f5i v\u00e0 \u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Su\u1ea5t:<\/strong><\/h3>\n<ul>\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng tr\u00ean OTAs. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh theo th\u1eddi gian.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3>T\u1ea1o Tr\u1ea3i Nghi\u1ec7m \u0110\u1eb7c Bi\u1ec7t Cho Kh\u00e1ch H\u00e0ng:<\/h3>\n<ul>\n<li>H\u00e3y t\u1ea1o ra c\u00e1c g\u00f3i tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t th\u00f4ng qua OTAs, nh\u01b0 g\u00f3i k\u1ef3 ngh\u1ec9 l\u00e3ng m\u1ea1n, tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c, ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho gia \u0111\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<li>C\u00f2n v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng, h\u00e3y t\u0103ng th\u00eam nh\u1eefng qu\u00e0 khuy\u1ebfn m\u00e3i, t\u1eb7ng k\u00e8m khi \u0111\u1eb7t ph\u00f2ng, s\u1eed d\u1ee5ng ph\u00f2ng \u0111\u1ec3 k\u00edch th\u00edch vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. V\u00ed d\u1ee5 nh\u01b0 t\u1eb7ng \u0111\u1ed3 \u0103n s\u00e1ng, spa mi\u1ec5n ph\u00ed \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c c\u00f9ng l\u00e0m vi\u1ec7c.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span style=\"font-size: 20px;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c OTAs \u01b0u ti\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba<\/strong><\/span><\/h3>\n<p>Khi Covid 19 xu\u1ea5t hi\u1ec7n, xu h\u01b0\u1edbng h\u1ea1n ch\u1ebf kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn \u0111\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m h\u1ea1n ch\u1ebf l\u00e2y lan t\u1eeb d\u1ecbch b\u1ec7nh. V\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0m gi\u1ea3m m\u1ed9t l\u01b0\u1ee3ng l\u1edbn doanh thu b\u1edfi kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng ch\u1ecbu chi h\u01a1n kh\u00e1ch n\u1ed9i \u0111\u1ecba r\u1ea5t nhi\u1ec1u.\u00a0Tuy nhi\u00ean, thay v\u00ec ch\u1edd \u0111\u1ee3i, ch\u00fang ta c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh, t\u1eadp trung nh\u1eafm \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng Millennials b\u1edfi s\u1ef1 n\u0103ng \u0111\u1ed9ng, d\u00e1m th\u1eed th\u00e1ch v\u00e0 kh\u00f4ng ng\u1ea1i tr\u1ea3i nghi\u1ec7m nh\u1eefng c\u00e1i m\u1edbi. C\u00e1c k\u00eanh ph\u00f9 h\u1ee3p s\u1ebd l\u00e0 Mytour, VNtrip, Traveloka\u2026 ho\u1eb7c \u0111\u1eb7t tr\u1ef1c ti\u1ebfp qua m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram.<\/li>\n<li>\n<h3>H\u1ea1n ch\u1ebf \u0111\u00f3ng ph\u00f2ng, h\u1ee7y \u0111\u0103ng k\u00fd tr\u00ean OTAs<\/h3>\n<p>Nhi\u1ec1u kh\u00e1ch s\u1ea1n l\u1ef1a ch\u1ecdn vi\u1ec7c \u0111\u00f3ng ph\u00f2ng, ng\u01b0ng \u0111\u0103ng k\u00fd tr\u00ean OTAs trong giai \u0111o\u1ea1n d\u1ecbch v\u00e0 sau d\u1ecbch nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh. X\u00e9t ng\u1eafn h\u1ea1n, \u0111i\u1ec1u n\u00e0y l\u00e0 quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng ph\u1ea3i chi ti\u1ec1n cho qu\u00e1 nh\u1ec1u h\u1ea1ng m\u1ee5c. Nh\u01b0ng \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u1ed5ng th\u1ec3 v\u00e0 d\u00e0i h\u1ea1n, \u0111i\u1ec1u n\u00e0y ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro v\u00f4 c\u00f9ng nghi\u00eam tr\u1ecdng.<\/p>\n<p>B\u1edfi m\u1ed9t trong nh\u1eefng ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng OTA, ch\u00ednh l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n, t\u1ef7 l\u1ec7 \u0111\u00f3ng \u2013 m\u1edf ph\u00f2ng theo th\u1eddi gian th\u1ef1c. Cho n\u00ean, n\u1ebfu nh\u01b0 c\u00e1c kh\u00e1ch s\u1ea1n quy\u1ebft \u0111\u1ecbnh b\u00e1m tr\u1ee5 trong l\u0129nh v\u1ef1c n\u00e0y, vi\u1ec7c \u0111\u00f3ng m\u1edf ph\u00f2ng th\u01b0\u1eddng xuy\u00ean s\u1ebd k\u00e9o th\u1ee9 h\u1ea1ng c\u1ee7a kh\u00e1ch s\u1ea1n \u0111i xu\u1ed1ng, \u0111i\u1ec1u m\u00e0 h\u1ecd ph\u00e1t m\u1ea5t r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u1ea1o n\u00ean.<\/li>\n<li>\n<h3>Thay \u0111\u1ed5i gi\u00e1 d\u1ef1a tr\u00ean nhu c\u1ea7u thay v\u00ec c\u00f4ng su\u1ea5t<\/h3>\n<p>N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, thay \u0111\u1ed5i gi\u00e1 (Dynamic Pricing) l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c Manager qu\u1ea3n l\u00fd doanh thu, th\u00ec hi\u1ec7n nay m\u00f4 h\u00ecnh n\u00e0y c\u1ea7n c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh th\u00edch h\u1ee3p. B\u1edfi n\u1ebfu trong giai \u0111o\u1ea1n tr\u01b0\u1edbc, Dynamic Pricing xoay quanh ch\u1ee7 y\u1ebfu l\u00e0 OCC (C\u00f4ng su\u1ea5t ph\u00f2ng) th\u00ec hi\u1ec7n nay con s\u1ed1 n\u00e0y \u0111ang l\u00e0 0, ch\u00ednh v\u00ec th\u1ebf m\u00e0 ch\u1ec9 s\u1ed1 n\u00e0y c\u1ea7n l\u1ef1a v\u00e0o nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u00f9 h\u1ee3p h\u01a1n c\u1ea3.<\/li>\n<li>\n<h3>Tham gia c\u00e1c chi\u1ebfn d\u1ecbch OTAs thay v\u00ec khuy\u1ebfn m\u00e3i nh\u1ecf l\u1ebb<\/h3>\n<p>Th\u01b0\u1eddng tr\u01b0\u1edbc l\u00fac cao \u0111i\u1ec3m c\u1ee7a m\u00f9a du l\u1ecbch, c\u00e1c OTAs s\u1ebd ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 k\u00edch c\u1ea7u, th\u00f4ng qua \u0111\u00f3 l\u00e0m t\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp b\u1eb1ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, combo gi\u00e1 r\u1ebb v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn. Khi tham gia v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch \u1ea5y, c\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u h\u01a1n nh\u1eefng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, gia t\u0103ng \u0111\u00e1ng k\u1ec3 c\u01a1 h\u1ed9i ch\u1ed1t l\u1eddi so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u1ecf l\u1ebb.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, khi tham gia s\u00e2u v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch, b\u1ea1n c\u0169ng s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch tri\u1ec3n khai, v\u1eadn h\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch \u1edf quy m\u00f4 l\u1edbn, v\u00e0 th\u00f4ng qua \u0111\u00f3 m\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh nh\u1eefng ho\u1ea1t \u0111\u1ed9ng thu h\u00fat \u1edf quy m\u00f4 v\u1eeba ph\u1ea3i, ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.\u00a0V\u00e0 th\u00eam m\u1ed9t \u0111i\u1ec1u n\u1eefa, trong t\u1eebng chi\u1ebfn d\u1ecbch, kh\u00e1ch s\u1ea1n khi tham gia s\u1ebd \u0111\u01b0\u1ee3c chuy\u00ean m\u00f4n h\u00f3a r\u1ea5t nhi\u1ec1u, qua \u0111\u00f3 th\u00ec vi\u1ec7c v\u1eadn h\u00e0nh, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o, gi\u00e1n ti\u1ebfp th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng marketing di\u1ec5n ra \u0111\u00fang nh\u01b0 mong mu\u1ed1n.<\/li>\n<li>\n<h3>C\u1eadp nh\u1eadt kh\u00e1ch s\u1ea1n tr\u00ean Meta Search Engine<\/h3>\n<p>Meta Search Engine l\u00e0 m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i Booking Engine t\u1eeb c\u00e1c OTA, c\u1eadp nh\u1eadt tr\u00ean Google Search \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ti\u1ec7n tra c\u1ee9u, so s\u00e1nh v\u00e0 ti\u1ebfn h\u00e0nh \u0111\u1eb7t. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho nhi\u1ec1u kh\u00e1ch s\u1ea1n c\u0169ng nh\u01b0 c\u00e1c OTA, khi m\u00e0 c\u00f4ng su\u1ea5t\u00a0ph\u00f2ng t\u1eeb \u0111\u00e2y c\u00f3 xu h\u01b0\u1edbng t\u0103ng d\u1ea7n qua c\u00e1c n\u0103m. B\u00ean c\u1ea1nh \u0111\u00f3, l\u01b0\u1ee3ng truy c\u1eadp c\u00f9ng t\u1ea1o n\u00ean c\u01a1 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<p>Ch\u00ednh v\u00ec th\u1ebf, h\u00e3y nghi\u00ean c\u1ee9u gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 Meta Search Engine cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh, qua \u0111\u00f3 l\u00e0m t\u0103ng th\u00eam hi\u1ec7u qu\u1ea3, \u0111\u1ea3m b\u1ea3o l\u01b0\u1ee3ng kh\u00e1ch \u0111em v\u1ec1 lu\u00f4n \u1ed5n \u0111\u1ecbnh v\u00e0 li\u1ec1n m\u1ea1ch sau d\u1ecbch b\u1ec7nh. B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed3ng b\u1ed9 OTAs, nh\u1eb1m \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 r\u1ee7i ro khi \u1ee9ng d\u1ee5ng OTAs v\u00e0o \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ol>\n<figure id=\"attachment_403670\" aria-describedby=\"caption-attachment-403670\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-403670\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-TIPS-BAN-PHONG.png\" alt=\"Otavn Ota Viet Nam Tips Ban Phong\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-TIPS-BAN-PHONG.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-TIPS-BAN-PHONG-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-TIPS-BAN-PHONG-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-TIPS-BAN-PHONG-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-TIPS-BAN-PHONG-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-TIPS-BAN-PHONG-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-403670\" class=\"wp-caption-text\">Otavn Ota Viet Nam Tips Ban Phong<\/figcaption><\/figure>\n<p>B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn thu\u1eadt n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng OTAs \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng. Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ph\u00f2ng tr\u00ean k\u00eanh OTAs sau \u0111\u1ea1i d\u1ecbch \u1edf th\u1eddi \u0111i\u1ec3m xuy tho\u00e1i c\u1ee7a cho c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai ngay l\u00fac n\u00e0y, nh\u1eb1m \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eebng b\u01b0\u1edbc s\u1ed1ng chung v\u1edbi n\u00f3 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i v\u00e0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ph\u1ee5c h\u1ed3i di\u1ec5n ra nh\u01b0 l\u00fac ch\u01b0a c\u00f3 g\u00ec x\u1ea3y ra.<\/p>\n<p style=\"text-align: right;\"><strong>Ngu\u1ed3n<\/strong>: <a href=\"https:\/\/otavietnam.com\/\">OTA Vi\u1ec7t Nam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi nhu c\u1ea7u trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n gi\u1ea3m s\u00fat, vi\u1ec7c th\u1ef1c hi\u1ec7n 12 chi\u1ebfn thu\u1eadt b\u00e1n ph\u00f2ng th\u00f4ng qua Online Travel Agencies (OTAs) tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":403669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,161],"tags":[223],"class_list":["post-396722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-sale-otas","tag-kenh-ota"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396722"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396722\/revisions"}],"predecessor-version":[{"id":403673,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396722\/revisions\/403673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/403669"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}