{"id":396718,"date":"2023-12-14T02:30:00","date_gmt":"2023-12-14T02:30:00","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396718"},"modified":"2023-12-27T16:41:11","modified_gmt":"2023-12-27T16:41:11","slug":"ota-trong-nganh-du-lich-la-gi","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/ota-trong-nganh-du-lich-la-gi\/","title":{"rendered":"OTA trong ng\u00e0nh du l\u1ecbch l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"\">\n<p><strong><a href=\"https:\/\/otavietnam.com\/ota-trong-nganh-du-lich-la-gi\/\">OTA hay&#8221;Online Travel Agency&#8221; trong ng\u00e0nh du l\u1ecbch<\/a><\/strong> t\u1ee9c l\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, v\u00e9 m\u00e1y bay, tour du l\u1ecbch, v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan kh\u00e1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua internet. OTA \u0111\u00e3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong ng\u00e0nh du l\u1ecbch v\u00e0 l\u01b0u tr\u00fa, mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n<h2>OTA trong ng\u00e0nh du l\u1ecbch l\u00e0 g\u00ec?<\/h2>\n<p>OTA (vi\u1ebft t\u1eaft c\u1ee7a Online Travel Agency) l\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u00ean m\u1ea1ng internet; l\u00e0 nh\u1eefng website b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn nh\u01b0 Agoda, Booking.com, Expedia\u2026 H\u1ecd \u0111\u0103ng th\u00f4ng tin ph\u00f2ng c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n l\u00ean trang web gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 s\u1ebd l\u1ea5y hoa h\u1ed3ng tr\u00ean m\u1ed7i ph\u00f2ng khi kh\u00e1ch h\u00e0ng \u0111\u1eb7t qua website c\u1ee7a h\u1ecd, th\u01b0\u1eddng l\u00e0 t\u1eed 15 &#8211; 20%.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"TXL- O.T.A l\u00e0 g\u00ec trong ng\u00e0nh du l\u1ecbch\/ l\u01b0u tr\u00fa?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LOl8k-x7axI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh v\u1ec1 OTA trong ng\u00e0nh du l\u1ecbch v\u00e0 l\u01b0u tr\u00fa:<\/h2>\n<ol>\n<li><strong>Thu\u1eadn Ti\u1ec7n v\u00e0 Linh Ho\u1ea1t:<\/strong> OTA cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c so v\u1edbi vi\u1ec7c ph\u1ea3i \u0111\u1eb7t tr\u1ef1c ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m.<\/li>\n<li><strong>So S\u00e1nh Gi\u00e1:<\/strong> M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m l\u1edbn c\u1ee7a OTA l\u00e0 kh\u1ea3 n\u0103ng so s\u00e1nh gi\u00e1. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n, v\u00e9 m\u00e1y bay, ho\u1eb7c g\u00f3i tour t\u1eeb nhi\u1ec1u nh\u00e0 cung c\u1ea5p kh\u00e1c nhau, gi\u00fap h\u1ecd ch\u1ecdn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t.<\/li>\n<li><strong>\u0110\u00e1nh Gi\u00e1 v\u00e0 Nh\u1eadn X\u00e9t:<\/strong> OTA th\u01b0\u1eddng cung c\u1ea5p h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n, h\u00e3ng h\u00e0ng kh\u00f4ng, ho\u1eb7c tour du l\u1ecbch. \u0110i\u1ec1u n\u00e0y h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<li><strong>\u01afu \u0110\u00e3i v\u00e0 Khuy\u1ebfn M\u00e3i:<\/strong> OTA th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t, nh\u01b0 gi\u1ea3m gi\u00e1, \u0111i\u1ec3m th\u01b0\u1edfng, ho\u1eb7c c\u00e1c g\u00f3i l\u01b0u tr\u00fa \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd th\u00f4ng qua n\u1ec1n t\u1ea3ng n\u00e0y.<\/li>\n<li><strong>\u0110\u1ed1i T\u00e1c cho Doanh Nghi\u1ec7p:<\/strong> C\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh du l\u1ecbch v\u00e0 l\u01b0u tr\u00fa c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi OTA \u0111\u1ec3 m\u1edf r\u1ed9ng qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ecd t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ol>\n<figure id=\"attachment_403663\" aria-describedby=\"caption-attachment-403663\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-403663\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-2.png\" alt=\"Otavn Ota Viet Nam Ota Trong Nganh Du Lich La Gi (2)\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-2.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-2-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-2-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-2-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-2-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-2-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-403663\" class=\"wp-caption-text\">Otavn Ota Viet Nam Ota Trong Nganh Du Lich La Gi (2)<\/figcaption><\/figure>\n<h2>T\u1ea1i sao kh\u00e1ch s\u1ea1n n\u00ean h\u1ee3p t\u00e1c v\u1edbi OTA?<\/h2>\n<p>Trong th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a internet hi\u1ec7n nay, vi\u1ec7c kinh doanh online l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft v\u00e0 l\u00e0 n\u01a1i c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t Nam c\u0169ng nh\u01b0 ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i s\u1eed d\u1ee5ng n\u00f3. Ch\u00ednh v\u00ec v\u1eady vi\u1ec7c \u0111\u1ec3 ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 \u0111em l\u1ea1i doanh thu cho kh\u00e1ch s\u1ea1n.<\/p>\n<h3>OTA gi\u00fap kh\u00e1ch s\u1ea1n Marketing<\/h3>\n<p>V\u1edbi vi\u1ec7c k\u1ebft n\u1ed1i, h\u1ee3p t\u00e1c c\u1ee7a OTA th\u00ec c\u00e1c k\u00eanh OTA s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n hi\u1ec7n th\u1ecb tr\u00ean website c\u1ee7a c\u00e1c k\u00eanh OTA. Vi\u1ec7c n\u00e0y gi\u00fap Kh\u00e1ch s\u1ea1n <strong>ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn c\u1ee7a k\u00eanh OTA. L\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 marketing cho kh\u00e1ch s\u1ea1n.<\/p>\n<h3>Ti\u1ebft ki\u1ec7m chi ph\u00ed marketing<\/h3>\n<p>K\u1ebft n\u1ed1i v\u1edbi OTA gi\u00fap kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<h3>T\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n<\/h3>\n<p>Theo th\u00f4ng k\u00ea hi\u1ec7n nay th\u00ec s\u1ed1 l\u01b0\u1ee3ng <strong>doanh thu \u0111\u01b0\u1ee3c book t\u1eeb c\u00e1c k\u00eanh OTA<\/strong> ng\u00e0y m\u1ed9t t\u0103ng tr\u01b0\u1edfng, ch\u00ednh v\u00ec v\u1eady vi\u1ec7c \u0111\u1ec3 ph\u00f2ng tr\u00ean OTA l\u00e0 m\u1ed9t ngu\u1ed3n doanh thu kh\u00f4ng h\u1ec1 nh\u1ecf cho kh\u00e1ch s\u1ea1n ng\u00e0y nay.<\/p>\n<h2>L\u00e0m sao \u0111\u1ec3 b\u00e1n ph\u00f2ng tr\u00ean OTA hi\u1ec7u qu\u1ea3?<\/h2>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"TXL- B\u1ea3n ch\u1ea5t c\u1ee7a Sale ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA l\u00e0 g\u00ec?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dV76udjODfY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3>H\u00ecnh \u1ea3nh c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean OTA<\/h3>\n<p>Kh\u00e1ch s\u1ea1n c\u00f3 v\u1ecb tr\u00ed \u0111\u1eb9p lu\u00f4n l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf \u0111\u1ec3 b\u00e1n ph\u00f2ng. Tuy nhi\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 ti\u00ean quy\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng ng\u00e0y nay.<\/p>\n<p>Kh\u00e1ch h\u00e0ng khi \u0111\u1eb7t ph\u00f2ng qua k\u00eanh OTA s\u1ebd b\u1ecb <strong>thu h\u00fat b\u1edfi nh\u1eefng kh\u00e1ch s\u1ea1n s\u1ea1ch<\/strong>, \u0111\u1eb9p v\u1edbi h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn.<\/p>\n<p>Ngo\u00e0i ra, theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, h\u01a1n 90% kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA s\u1ebd l\u00ean google \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin website. Vi\u1ec7c <strong>x\u00e2y d\u1ef1ng website chuy\u00ean nghi\u1ec7p<\/strong> v\u1edbi h\u00ecnh \u1ea3nh \u0111\u1eb9p, \u0111\u1ed3ng nh\u1ea5t OTA gi\u00fap t\u1ea1o ni\u1ec1m tin cho kh\u00e1ch s\u1ea1n v\u00e0 cho kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<p>Y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ed7i kh\u00e1ch s\u1ea1n khi b\u00e1n ph\u00f2ng tr\u00ean k\u00eanh OTA, \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng <strong>nh\u1eadn x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> \u0111\u00e3 \u1edf. Kh\u00e1ch s\u1ea1n c\u1ea7n ch\u0103m s\u00f3c ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 nh\u1eefng nh\u1eadn x\u00e9t t\u1ed1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch \u0111\u1eb7t ph\u00f2ng.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"img-fluid\" style=\"height: 90%; width: 90%;\" title=\"chanel\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/chanel.png\" alt=\"chanel\" \/><\/p>\n<h3>Ch\u00ednh s\u00e1ch gi\u00e1 h\u1ee3p l\u00fd cho kh\u00e1ch s\u1ea1n tr\u00ean OTA<\/h3>\n<p><strong>Ch\u00ednh s\u00e1ch gi\u00e1<\/strong> r\u1ea5t quan tr\u1ecdng v\u1edbi kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 linh ho\u1ea1t gi\u00fap kh\u00e1ch s\u1ea1n b\u00e1n ph\u00f2ng t\u1ed1t h\u01a1n. Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 lo\u1ea1i ph\u00f2ng, \u0111\u1ecba ph\u01b0\u01a1ng th\u00ec \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111i\u1ec3m trong n\u0103m, s\u1ef1 ki\u1ec7n du l\u1ecbch, ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7. M\u1ed7i m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t t\u00ednh ch\u1ea5t, \u01b0u \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf ri\u00eang, v\u00ec v\u1eady kh\u00e1ch s\u1ea1n c\u1ea7n\u00a0d\u1ef1a v\u00e0o c\u00f4ng su\u1ea5t ph\u00f2ng \u0111\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.<\/p>\n<p>X\u00e2y d\u1ef1ng gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m kh\u00f3 v\u00e0 m\u1ea5t th\u1eddi gian. Kh\u00e1ch s\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 linh ho\u1ea1t hay c\u00f3 c\u00f4ng su\u1ea5t ph\u00f2ng theo ng\u00e0y \u0111\u1ec3 nhanh ch\u00f3ng c\u1eadp nh\u1eadt, mang l\u1ea1i l\u1ee3i th\u1ebf h\u01a1n trong vi\u1ec7c kinh doanh kh\u00e1ch s\u1ea1n.<\/p>\n<h3>S\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa OTA v\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/h3>\n<p>\u0110\u1ec3 qu\u1ea3n l\u00fd k\u00eanh OTA hi\u1ec7u qu\u1ea3 th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch s\u1ea1n c\u1ea7n ch\u00ednh l\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3. Ch\u00fang ta c\u1ea7n hi\u1ec3u r\u00f5 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 h\u1ee3p l\u00fd hay \u0111\u01b0a s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u00e1n ph\u00f9 h\u1ee3p cho k\u00eanh OTA. Ch\u00ednh v\u00ec v\u1eady kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t <strong>ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd v\u1edbi n\u1ec1n t\u1ea3ng Cloud<\/strong>, k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi k\u00eanh OTA s\u1ebd \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c th\u00f4ng tin k\u1ebft n\u1ed1i 2 chi\u1ec1u.<\/p>\n<p>H\u00e3y ch\u1ecdn cho m\u00ecnh nh\u1eefng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng c\u00f4ng c\u1ee5, th\u00f4ng tin \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh, qu\u1ea3n l\u00fd OTA hi\u1ec7u qu\u1ea3:<\/p>\n<ul>\n<li>Ch\u1ee9c n\u0103ng <strong>t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1<\/strong> theo c\u00f4ng su\u1ea5t s\u1eed d\u1ee5ng ph\u00f2ng \u01b0u vi\u1ec7t, t\u0103ng doanh thu.<\/li>\n<li>Ch\u1ee9c n\u0103ng <strong>thay \u0111\u1ed5i t\u1ef7 l\u1ec7 ph\u00f2ng tr\u1ed1ng<\/strong> theo th\u1eddi gian gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u00e1n ph\u00f2ng t\u1ed1i \u01b0u.<\/li>\n<\/ul>\n<figure id=\"attachment_403664\" aria-describedby=\"caption-attachment-403664\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-403664\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-1.png\" alt=\"Otavn Ota Viet Nam Ota Trong Nganh Du Lich La Gi (1)\" width=\"1200\" height=\"900\" srcset=\"https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-1.png 1200w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-1-300x225.png 300w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-1-1024x768.png 1024w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-1-768x576.png 768w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-1-750x563.png 750w, https:\/\/otavietnam.com\/blog\/wp-content\/uploads\/2023\/12\/OTAVN-OTA-Viet-Nam-ota-trong-nganh-du-lich-la-gi-1-1140x855.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-403664\" class=\"wp-caption-text\">Otavn Ota Viet Nam Ota Trong Nganh Du Lich La Gi (1)<\/figcaption><\/figure>\n<h3>C\u1ea7n hi\u1ec3u c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c k\u00eanh OTA \u0111\u1ec3 v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/h3>\n<p>C\u00e1c k\u00eanh OTA v\u1eadn h\u00e0nh d\u1ef1a theo th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ee9 h\u1ea1ng \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi l\u1ecbch s\u1eed truy c\u1eadp, t\u00ecm ki\u1ebfm th\u00f4ng tin hay c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc \u0111\u00e2y. C\u00f3 7 y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u00e1c k\u00eanh OTA (\u0111\u01b0\u1ee3c \u0111o b\u1eb1ng th\u00f4ng s\u1ed1) v\u00e0 4 y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 xem trang OTA c\u1ee7a c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"TXL - 04 \u0111\u01b0\u1ee3c v\u00e0 -1 m\u1ea5t khi b\u00e1n ph\u00f2ng tr\u00ean k\u00eanh OTA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zv_qcK4UGvQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>N\u1ebfu b\u1ea1n v\u1eadn h\u00e0nh c\u1edf c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u00edt c\u1ea1nh tranh th\u00ec th\u1ee9 h\u1ea1ng c\u1ee7a c\u00e1c b\u1ea1n s\u1ebd \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng tuy nhi\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec kh\u00f4ng nhi\u1ec1u, c\u00f2n n\u1ebfu \u1edf c\u00e1c khu v\u1ef1c c\u1ea1nh tranh nhi\u1ec1u th\u00ec b\u1ea1n c\u1ea7n l\u00e0m t\u1ed1t v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn.<\/p>\n<p style=\"text-align: right;\"><strong>Ngu\u1ed3n<\/strong>: <a href=\"https:\/\/otavietnam.com\/\">OTA Vi\u1ec7t Nam<\/a><\/p>\n<div class=\"mb-5 mt-5\" style=\"display: none;\">\n<div id=\"ContentPlaceHolder1_pnNew\">\n<p><strong class=\"h6\"><strong> C\u00c1C B\u00c0I VI\u1ebeT LI\u00caN QUAN<\/strong><\/strong><\/p>\n<ul class=\"list-unstyled list-blog\">\n<li style=\"list-style-type: none;\">\n<ul class=\"list-unstyled list-blog\">\n<li><i class=\"fa fa-angle-right\"><\/i> 6 m\u1eb9o Marketing kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n nhi\u1ec1u chi ph\u00ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div id=\"ContentPlaceHolder1_pnOld\">\n<ul>\n<li><i class=\"fa fa-angle-right\"><\/i> T\u0103ng doanh thu kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i b\u00e1n ph\u00f2ng kh\u00e1ch s\u1ea1n<\/li>\n<li><i class=\"fa fa-angle-right\"><\/i> \u00dd t\u01b0\u1edfng \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/li>\n<li><i class=\"fa fa-angle-right\"><\/i> C\u00e1ch t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng trong k\u1ef3 ngh\u1ec9 l\u1ec5 cho c\u00e1c kh\u00e1ch s\u1ea1n<\/li>\n<li><i class=\"fa fa-angle-right\"><\/i> 5 gi\u1ea3i ph\u00e1p gi\u00fap kh\u00e1ch s\u1ea1n c\u1ea1nh tranh t\u1ed1t h\u01a1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng b\u00e1n ph\u00f2ng \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n<li><i class=\"fa fa-angle-right\"><\/i> G\u1ee3i \u00fd nh\u1eefng \u00fd t\u01b0\u1edfng Marketing kh\u00e1ch s\u1ea1n m\u00f9a Gi\u00e1ng sinh \u0111\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/li>\n<li><i class=\"fa fa-angle-right\"><\/i> Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng \u0111\u1eb7t ph\u00f2ng ph\u00fat ch\u00f3t (last minute) trong kh\u00e1ch s\u1ea1n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>OTA hay&#8221;Online Travel Agency&#8221; trong ng\u00e0nh du l\u1ecbch t\u1ee9c l\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, v\u00e9 m\u00e1y bay, tour du l\u1ecbch, v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan kh\u00e1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua internet. OTA \u0111\u00e3 \u0111\u00f3ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":403662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"Online Travel Agency","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"161","hide":""},"footnotes":""},"categories":[17,172,161,25],"tags":[223],"class_list":["post-396718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing","category-nghe-du-lich","category-sale-otas","category-thuat-ngu-nghe-du-lich","tag-kenh-ota"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396718"}],"version-history":[{"count":3,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396718\/revisions"}],"predecessor-version":[{"id":403727,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396718\/revisions\/403727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/403662"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}