{"id":396561,"date":"2023-12-08T06:16:42","date_gmt":"2023-12-08T06:16:42","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396561"},"modified":"2023-12-08T06:16:42","modified_gmt":"2023-12-08T06:16:42","slug":"the-gioi-di-dong-chiem-toi-45-thi-phan-apple-tai-viet-nam-sau-chien-luoc-canh-tranh-gia-re","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/the-gioi-di-dong-chiem-toi-45-thi-phan-apple-tai-viet-nam-sau-chien-luoc-canh-tranh-gia-re\/","title":{"rendered":"Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng chi\u1ebfm t\u1edbi 45% th\u1ecb ph\u1ea7n Apple t\u1ea1i Vi\u1ec7t Nam sau chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh gi\u00e1 r\u1ebb"},"content":{"rendered":"
\n
C\u00f4ng ty ch\u1ee9ng kho\u00e1n VCBS v\u1eeba c\u00f3 b\u00e1o c\u00e1o c\u1eadp nh\u1eadt ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n \u0110\u1ea7u t\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng.\u00a0 Theo chia s\u1ebb t\u1eeb ban l\u00e3nh \u0111\u1ea1o Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, s\u1ee9c mua th\u1ecb tr\u01b0\u1eddng ICT s\u1ebd kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nhi\u1ec1u so v\u1edbi 2 qu\u00fd \u0111\u1ea7u n\u0103m, do \u0111\u00f3 chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng v\u1eabn l\u00e0 “d\u1ecbch v\u1ee5 v\u01b0\u1ee3t tr\u1ed9i v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd”.<\/div>\n
\n

VCBS cho bi\u1ebft, th\u1ecb ph\u1ea7n Apple c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng t\u1eeb 25% l\u00ean 45%<\/strong>, v\u00e0 \u0111\u00f3ng g\u00f3p h\u01a1n 30% t\u1ed5ng doanh thu thu\u1ea7n m\u1ea3ng \u0111i\u1ec7n tho\u1ea1i. Trong khi \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m laptop v\u00e0 gia d\u1ee5ng kh\u00e1c t\u0103ng t\u1eeb 5-10% t\u00f9y m\u1eb7t h\u00e0ng.<\/p>\n

\u0110\u1ebfn h\u1ebft th\u00e1ng 7\/2023, Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng ghi nh\u1eadn doanh thu thu\u1ea7n 66.490 t\u1ef7 \u0111\u1ed3ng, gi\u1ea3m 19% so v\u1edbi c\u00f9ng k\u1ef3. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u1ec1 gi\u00e1 gi\u00fap doanh thu thu\u1ea7n 2 chu\u1ed7i \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111i\u1ec7n m\u00e1y \u0111\u1ea1t kho\u1ea3ng 48.300 t\u1ef7 \u0111\u1ed3ng, trong \u0111\u00f3 \u0111i\u1ec7n tho\u1ea1i v\u00e0 laptop t\u0103ng 20-30% v\u00e0 \u0111i\u1ec7n m\u00e1y t\u0103ng 25-35% so v\u1edbi th\u1eddi \u0111i\u1ec3m th\u00e1ng 3\/2023.<\/p>\n

C\u00f9ng v\u1edbi \u0111\u00f3, doanh thu thu\u1ea7n B\u00e1ch H\u00f3a Xanh t\u0103ng, v\u1edbi ri\u00eang th\u00e1ng 7 l\u00e0 2.800 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 20% so v\u1edbi c\u00f9ng k\u1ef3) v\u00e0 l\u0169y k\u1ebf 7 th\u00e1ng l\u00e0 16.500 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 9% so v\u1edbi c\u00f9ng k\u1ef3. Doanh thu trung b\u00ecnh\/c\u1eeda h\u00e0ng l\u00e0 1,6 t\u1ef7 \u0111\u1ed3ng\/th\u00e1ng, t\u0103ng 13% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc v\u00e0 t\u0103ng 26% so v\u1edbi n\u0103m ngo\u00e1i.<\/p>\n

\"The<\/p>\n

Th\u1ecb ph\u1ea7n Apple c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng t\u1eeb 25% l\u00ean 45%, v\u00e0 \u0111\u00f3ng g\u00f3p h\u01a1n 30% t\u1ed5ng doanh thu thu\u1ea7n m\u1ea3ng \u0111i\u1ec7n tho\u1ea1i.
\nNgu\u1ed3n: Tu\u1ed5i Tr\u1ebb Th\u1ee7 \u0110\u00f4<\/em><\/p>\n

Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1t, doanh thu thu\u1ea7n 2 chu\u1ed7i n\u00e0y \u0111\u00e3 ph\u1ee5c h\u1ed3i kho\u1ea3ng 80% so v\u1edbi n\u0103m 2022, c\u1ea3i thi\u1ec7n t\u00edch c\u1ef1c so v\u1edbi m\u1ee9c gi\u1ea3m g\u1ea7n 30% trong qu\u00fd I. T\u1eeb nay \u0111\u1ebfn cu\u1ed1i n\u0103m, ban l\u00e3nh \u0111\u1ea1o k\u1ef3 v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n th\u00eam \u00edt nh\u1ea5t 5% th\u1ecb ph\u1ea7n n\u1eefa cho t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng.<\/p>\n

V\u1ec1 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, bi\u00ean l\u1ee3i nhu\u1eadn sau thu\u1ebf c\u1ee7a 2 chu\u1ed7i gi\u1ea3m m\u1ea1nh h\u01a1n k\u00ec v\u1ecdng c\u1ee7a VCBS, ch\u1ec9 c\u00f2n kho\u1ea3ng 2% trong qu\u00fd II\/2023 sau khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 b\u00e1n th\u1ea5p. Theo VCBS, chu\u1ed7i B\u00e1ch H\u00f3a Xanh c\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec3m c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 gi\u00fap doanh thu r\u1ea5t t\u00edch c\u1ef1c trong c\u00e1c th\u00e1ng qua.<\/p>\n

<\/div>\n

Th\u1ee9 nh\u1ea5t, lu\u00f4n gi\u1eef ch\u00ednh s\u00e1ch gi\u00e1 t\u1ed1t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi ch\u1ee3 truy\u1ec1n th\u1ed1ng.<\/p>\n

Th\u1ee9 hai, ph\u00e1t tri\u1ec3n t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00f4ng qua qu\u00e0 t\u1eb7ng VIP (cu\u1ed1i th\u00e1ng 7 \u0111\u1ea1t h\u01a1n 7 tri\u1ec7u th\u00e0nh vi\u00ean).<\/p>\n

Th\u1ee9 ba, duy tr\u00ec t\u1ef7 tr\u1ecdng cao v\u1edbi h\u00e0ng Fresh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 cross-sale c\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng kh\u00f4. So v\u1edbi qu\u00fd I\/2023, s\u1ea3n l\u01b0\u1ee3ng v\u00e0 doanh s\u1ed1 h\u00e0ng Fresh \u0111\u00e3 t\u0103ng 35-40% trong qu\u00fd II\/2023, chi\u1ebfm t\u1ef7 tr\u1ecdng kho\u1ea3ng 40% doanh thu thu\u1ea7n (cao h\u01a1n m\u1ee9c 30% c\u1ee7a Winmart v\u1edbi c\u00f9ng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n).<\/p>\n

\"The<\/p>\n

Chu\u1ed7i B\u00e1ch H\u00f3a Xanh c\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec3m c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 gi\u00fap doanh thu r\u1ea5t t\u00edch c\u1ef1c trong c\u00e1c th\u00e1ng qua.
\nNgu\u1ed3n: T\u1ea1p ch\u00ed C\u00f4ng Th\u01b0\u01a1ng<\/em><\/p>\n

Theo ban l\u00e3nh \u0111\u1ea1o Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn nay B\u00e1ch H\u00f3a Xanh ch\u01b0a t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n v\u1eadn h\u00e0nh v\u00e0 chi ph\u00ed t\u1ea1i c\u1eeda h\u00e0ng. Tuy v\u1eady, chi ph\u00ed logistic v\u1eabn ti\u1ebfp t\u1ee5c xu h\u01b0\u1edbng gi\u1ea3m h\u01a1n 100 \u0111i\u1ec3m c\u01a1 b\u1ea3n t\u1eeb m\u1ee9c 6% trong qu\u00fd I xu\u1ed1ng d\u01b0\u1edbi 5,5% trong qu\u00fd 2. VCBS cho r\u1eb1ng \u0111\u00e2y l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c v\u1eadn h\u00e0nh logistic, v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c trung t\u00e2m ph\u00e2n ph\u1ed1i.<\/p>\n

D\u1ef1 b\u00e1o trong t\u01b0\u01a1ng lai, VCBS cho r\u1eb1ng s\u1ef1 h\u1ed3i ph\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng ICT l\u00e0 y\u1ebfu t\u1ed1 \u0111\u00e1ng ch\u1edd \u0111\u1ee3i v\u00e0o n\u0103m 2024, l\u1ee3i nhu\u1eadn Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ed1 tuy\u1ec7t \u0111\u1ed1i sau khi c\u00f4ng ty \u0111\u00e3 chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c th\u00eam th\u1ecb ph\u1ea7n nh\u1edd chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u1ebb.<\/p>\n

H\u00e0 My<\/strong>
\nNgu\u1ed3n CafeF<\/i><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ty ch\u1ee9ng kho\u00e1n VCBS v\u1eeba c\u00f3 b\u00e1o c\u00e1o c\u1eadp nh\u1eadt ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n \u0110\u1ea7u t\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng.\u00a0 Theo chia s\u1ebb t\u1eeb ban l\u00e3nh \u0111\u1ea1o Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, s\u1ee9c mua th\u1ecb tr\u01b0\u1eddng ICT s\u1ebd kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nhi\u1ec1u so v\u1edbi 2 qu\u00fd \u0111\u1ea7u n\u0103m, […]<\/p>\n","protected":false},"author":1,"featured_media":396562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"VCBS","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[190],"tags":[],"class_list":["post-396561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396561"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396561\/revisions"}],"predecessor-version":[{"id":396577,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396561\/revisions\/396577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/396562"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}