{"id":396543,"date":"2023-12-08T06:26:30","date_gmt":"2023-12-08T06:26:30","guid":{"rendered":"https:\/\/otavietnam.com\/?p=396543"},"modified":"2023-12-08T06:26:30","modified_gmt":"2023-12-08T06:26:30","slug":"tu-be-thuyen-den-be-goi-dau-dau-la-chien-thuat-dang-sau-cach-lam-marketing-doc-la-cua-be","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/tu-be-thuyen-den-be-goi-dau-dau-la-chien-thuat-dang-sau-cach-lam-marketing-doc-la-cua-be\/","title":{"rendered":"T\u1eeb \u201cBe thuy\u1ec1n\u201d \u0111\u1ebfn \u201cBe g\u1ed9i \u0111\u1ea7u\u201d, \u0111\u00e2u l\u00e0 chi\u1ebfn thu\u1eadt \u0111\u1eb1ng sau c\u00e1ch l\u00e0m marketing \u201c\u0111\u1ed9c l\u1ea1\u201d c\u1ee7a Be?"},"content":{"rendered":"
\n
Sau nh\u1eefng h\u00ecnh \u1ea3nh t\u00e0i x\u1ebf Be ch\u00e8o thuy\u1ec1n ch\u1edf kh\u00e1ch hay xe WC di \u0111\u1ed9ng c\u1ee7a Be, n\u1ec1n t\u1ea3ng \u0111\u1eb7t xe n\u00e0y g\u1ea7n \u0111\u00e2y ti\u1ebfp t\u1ee5c thu h\u00fat ch\u00fa \u00fd khi xu\u1ea5t hi\u1ec7n m\u1ed9t s\u1ed1 video cho th\u1ea5y b\u00e1c t\u00e0i \u0111ang\u2026 g\u1ed9i \u0111\u1ea7u cho kh\u00e1ch.<\/div>\n
\n

Th\u00e1ng 12\/2018, Be Group cho ra m\u1eaft \u1ee9ng d\u1ee5ng g\u1ecdi xe Be, h\u01a1n n\u1eeda n\u0103m sau khi Uber r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 b\u00e1n l\u1ea1i th\u1ecb ph\u1ea7n cho \u0111\u1ed1i th\u1ee7 Grab. Tham v\u1ecdng c\u1ee7a Be l\u00e0 gi\u00e0nh l\u1ea1i th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 g\u1ecdi xe \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc ngo\u00e0i, d\u1ef1a tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 v\u1eadn h\u00e0nh b\u1edfi \u0111\u1ed9i ng\u0169 ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 s\u1eebng s\u1ecf v\u00e0 \u0111ang th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng nh\u01b0 Grab, c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0 Be l\u1ea5y g\u00ec \u0111\u1ec3 c\u1ea1nh tranh?<\/p>\n

\u201cS\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i 10 \u0111i\u1ec3m nh\u01b0ng kh\u00e1ch h\u00e0ng d\u00f9ng v\u00e0 quay l\u1ea1i, n\u00ean m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Be Group c\u00f3 l\u00e3i\u201d<\/em>, CEO Be Group V\u0169 Ho\u00e0ng Y\u1ebfn<\/strong> chia s\u1ebb t\u1ea1i m\u1ed9t s\u1ef1 ki\u1ec7n h\u1ed3i th\u00e1ng 3 n\u0103m nay.<\/p>\n

B\u00e1o c\u00e1o \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1\u201d qu\u00fd II\/2023 c\u1ee7a Decision Lab v\u00e0 MMA cho th\u1ea5y \u0111i\u1ec1u n\u00e0y, khi Be \u0111\u00e3 v\u01b0\u1ee3t qua GoJek \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng g\u1ecdi xe \u0111\u01b0\u1ee3c y\u00eau th\u00edch th\u1ee9 3 t\u1ea1i Vi\u1ec7t Nam, sau Grab v\u00e0 Mai Linh Taxi. Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf g\u1ecdi xe, Be gi\u1edd \u0111\u00e2y c\u0169ng ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng \u0111a d\u1ecbch v\u1ee5.<\/p>\n

\"23873<\/p>\n

Ngu\u1ed3n: Decision Lab<\/em><\/p>\n

V\u1eady \u0111i\u1ec1u g\u00ec gi\u00fap Be ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c l\u00f2ng kh\u00e1ch h\u00e0ng?<\/p>\n

T\u1eeb \u201cBe thuy\u1ec1n\u201d, \u201cBe restroom\u201d \u0111\u1ebfn \u201cBe g\u1ed9i \u0111\u1ea7u\u201d<\/h3>\n

Nh\u1eafc \u0111\u1ebfn \u1ee9ng d\u1ee5ng \u0111\u1eb7t xe c\u00f4ng ngh\u1ec7, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng ch\u1ec9 ngh\u0129 \u0111\u1ebfn d\u1ecbch v\u1ee5 ch\u1edf kh\u00e1ch b\u1eb1ng xe m\u00e1y ho\u1eb7c \u00f4 t\u00f4. Do v\u1eady, m\u1ed9t s\u1ed1 video quay l\u1ea1i c\u1ea3nh m\u1ed9t t\u00e0i x\u1ebf Be \u0111\u1ed9i m\u0169 g\u1eafn tai th\u1ecf \u0111ang\u2026 g\u1ed9i \u0111\u1ea7u cho kh\u00e1ch tr\u00ean \u0111\u01b0\u1eddng \u0111\u00e3 ngay l\u1eadp t\u1ee9c thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ch\u00fa \u00fd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

T\u00ednh \u0111\u1ebfn ng\u00e0y 19\/9, sau 3 ng\u00e0y \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean TikTok, c\u00f3 2 video review \u201cBe g\u1ed9i \u0111\u1ea7u\u201d \u0111\u00e3 \u0111\u1ea1t l\u1ea7n l\u01b0\u1ee3t 3,4 tri\u1ec7u v\u00e0 3,2 tri\u1ec7u l\u01b0\u1ee3t xem, c\u00f9ng h\u00e0ng ch\u1ee5c ngh\u00ecn l\u01b0\u1ee3t th\u1ea3 tim v\u00e0 chia s\u1ebb. B\u00e0i \u0111\u0103ng v\u1ec1 d\u1ecbch v\u1ee5 k\u1ef3 l\u1ea1 n\u00e0y tr\u00ean fanpage Facebook \u201cInsight M\u1ea5t L\u00f2ng\u201d c\u0169ng \u0111\u1ea1t h\u01a1n 28.000 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u00e0 619 l\u01b0\u1ee3t chia s\u1ebb. H\u1ea7u h\u1ebft b\u00ecnh lu\u1eadn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec1u cho th\u1ea5y ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi xem.<\/p>\n

\"23873 \"23873<\/div>\n

Ngu\u1ed3n: Be, Insight M\u1ea5t L\u00f2ng<\/em><\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00e1c t\u00e0i x\u1ebf Be g\u00e2y ch\u00fa \u00fd. H\u1ed3i cu\u1ed1i th\u00e1ng 6, nhi\u1ec1u video quay c\u1ea3nh b\u00e1c t\u00e0i m\u1eb7c \u0111\u1ed3ng ph\u1ee5c Be \u0111\u00f3n kh\u00e1ch khi \u0111ang \u0111\u1ee9ng tr\u00ean thuy\u1ec1n c\u0169ng thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean TikTok.<\/p>\n

\u201c\u0110\u1ed9c l\u1ea1\u201d h\u01a1n n\u1eefa, v\u00e0o d\u1ecbp C\u00e1 Th\u00e1ng T\u01b0 n\u0103m nay, h\u00ecnh \u1ea3nh chi\u1ebfc \u00f4 t\u00f4 \u0111en c\u00f3 d\u00e1n ch\u1eef \u201cBe Restroom\u201d xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u00e3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng Be tri\u1ec3n khai d\u1ecbch v\u1ee5\u2026 WC di \u0111\u1ed9ng. Be sau \u0111\u00f3 \u0111\u0103ng b\u00e0i tr\u00ean fanpage Facebook gi\u1ea3i th\u00edch r\u1eb1ng \u0111\u00e2y ch\u1ec9 l\u00e0 tr\u00f2 \u0111\u00f9a nh\u00e2n Ng\u00e0y Qu\u1ed1c t\u1ebf N\u00f3i d\u1ed1i.<\/p>\n

\"23873<\/p>\n

Chi\u1ebfc xe d\u00e1n ch\u1eef \u201crestroom\u201d c\u1ee7a Be khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng h\u00e3ng m\u1edf d\u1ecbch v\u1ee5… WC di \u0111\u1ed9ng.
\nNgu\u1ed3n: Insight M\u1ea5t L\u00f2ng<\/em><\/p>\n

Chi\u1ebfn thu\u1eadt Marketing Stunt<\/h3>\n

\u00d4ng Nguy\u1ec5n Th\u00e0nh Long<\/strong>, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Xanh Marketing, cho bi\u1ebft chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c Be s\u1eed d\u1ee5ng g\u1ecdi l\u00e0 Marketing Stunt. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb nh\u1eb1m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng, th\u1eadm ch\u00ed gi\u1eadt g\u00e2n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau n\u00e0y, c\u00e1ch ti\u1ebfp th\u1ecb ph\u1ea3i tr\u00e1i v\u1edbi suy ngh\u0129 th\u00f4ng th\u01b0\u1eddng c\u1ee7a \u0111\u00e1m \u0111\u00f4ng.<\/p>\n

\u201cNh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Be, khi nh\u1eafc t\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1eb7t xe c\u00f4ng ngh\u1ec7, m\u1ecdi ng\u01b0\u1eddi s\u1ebd ngh\u0129 \u0111\u1ebfn d\u1ecbch v\u1ee5 \u0111\u1eb7t xe m\u00e1y, taxi, \u0111\u00e2u ai ngh\u0129 s\u1ebd c\u00f3 thuy\u1ec1n \u0111\u00fang kh\u00f4ng? \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch l\u00e0m tr\u00e1i v\u1edbi suy ngh\u0129 th\u00f4ng th\u01b0\u1eddng c\u1ee7a \u0111\u00e1m \u0111\u00f4ng.<\/em><\/p>\n

Ch\u01b0a b\u00e0n \u0111\u1ebfn vi\u1ec7c nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y c\u00f3 th\u1eadt hay kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u00ecnh \u0111\u00e3 r\u1ea5t t\u00f2 m\u00f2 v\u00e0 b\u1ecb thu h\u00fat. K\u1ec3 c\u1ea3 t\u00f4i c\u0169ng \u0111\u00e3 t\u1ea3i app \u0111\u1ec3 xem d\u1ecbch v\u1ee5 n\u00e0y c\u00f3 th\u1eadt hay kh\u00f4ng\u201d<\/em>, \u00f4ng Long chia s\u1ebb.<\/p>\n

\u00d4ng ch\u1ec9 ra r\u1eb1ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y kh\u00f4ng m\u1edbi tr\u00ean th\u1ebf gi\u1edbi v\u00e0 l\u1ea5y ngay v\u00ed d\u1ee5 v\u1ec1 Uber. H\u00e3ng n\u00e0y t\u1eebng c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng Marketing Stunt \u1ea5n t\u01b0\u1ee3ng nh\u01b0 \u201cUber Kittens\u201d \u2013 ngh\u0129a l\u00e0 h\u00e0nh kh\u00e1ch l\u00ean xe s\u1ebd c\u00f3 m\u1ed9t b\u00e9 m\u00e8o \u0111\u1ec3 vu\u1ed1t ve, hay \u201cUber Nails\u201d\u2013 ngh\u0129a l\u00e0 tr\u00ean xe c\u00f3 ng\u01b0\u1eddi l\u00e0m m\u00f3ng cho kh\u00e1ch.<\/p>\n

Khi c\u00f2n hi\u1ec7n di\u1ec7n \u1edf Vi\u1ec7t Nam, Uber c\u0169ng \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi l\u1ea1 nh\u01b0 \u201cUber Ice Cream\u201d \u2013 t\u1eb7ng kem cho kh\u00e1ch, ho\u1eb7c \u201cUber Chopper\u201d \u2013 d\u1ecbch v\u1ee5 \u0111\u1eb7t tr\u1ef1c th\u0103ng t\u1eebng \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i \u0110\u00e0 N\u1eb5ng nh\u1eb1m qu\u1ea3ng b\u00e1 cho du l\u1ecbch th\u00e0nh ph\u1ed1.<\/p>\n

\"23873<\/p>\n

\u00d4ng Nguy\u1ec5n Th\u00e0nh Long \u2013 Ph\u00f3 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Xanh Marketing.<\/p>\n

\u00d4ng Long cho bi\u1ebft \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c Marketing Stunt c\u00f3 hai y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng. Th\u1ee9 nh\u1ea5t l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ea3i c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u0111\u1ee7 t\u1ed1t. Th\u1ee9 hai l\u00e0 k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c.<\/strong><\/p>\n

\u201cH\u1ed3i th\u00e1ng 5, khi phim Doraemon ph\u1ea7n m\u1edbi nh\u1ea5t \u0111\u01b0\u1ee3c c\u00f4ng chi\u1ebfu t\u1ea1i Vi\u1ec7t Nam, tr\u00ean giao di\u1ec7n \u0111\u1eb7t xe c\u1ee7a Be hi\u1ec3n th\u1ecb c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng Doraemon thay cho h\u00ecnh \u1ea3nh t\u00e0i x\u1ebf nh\u01b0 b\u00ecnh th\u01b0\u1eddng. M\u1ed9t s\u1ed1 t\u00e0i x\u1ebf Be l\u00fac \u0111\u00f3 \u0111\u00e3 mang theo th\u00fa b\u00f4ng h\u00ecnh Doraemon \u0111\u1ebfn \u0111\u00f3n kh\u00e1ch.<\/em><\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, r\u00f5 r\u00e0ng ph\u1ea3i c\u00f3 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 m\u1edbi nhanh ch\u00f3ng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c giao di\u1ec7n. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n c\u0169ng ph\u1ea3i k\u1ebft n\u1ed1i r\u1ea5t t\u1ed1t v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 c\u00f9ng tri\u1ec3n khai nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c nhau. Th\u1eadm ch\u00ed \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 tr\u1ea3 chi ph\u00ed v\u00ec b\u1ea1n \u0111\u00e3 l\u00e0m marketing cho h\u1ecd\u201d<\/em>, \u00f4ng Long ph\u00e2n t\u00edch.<\/p>\n

\u201cNh\u01b0 v\u1eady, Be \u0111\u00e3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho ng\u01b0\u1eddi d\u00f9ng. T\u1ea5t nhi\u00ean, tr\u1ea3i nghi\u1ec7m n\u00e0y b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, t\u1ee9c l\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng \u0111\u1eb7t \u0111\u01b0\u1ee3c. Trong chi\u1ebfn thu\u1eadt t\u00e2m l\u00fd marketing, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 quy lu\u1eadt s\u1ed1 \u00edt. C\u00e0ng \u00edt th\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00e0ng mong mu\u1ed1n, kh\u00e1t khao \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m\u201d<\/em>, chuy\u00ean gia n\u00f3i th\u00eam.<\/p>\n

Minh Anh<\/strong>
\nNgu\u1ed3n CafeBiz<\/i><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sau nh\u1eefng h\u00ecnh \u1ea3nh t\u00e0i x\u1ebf Be ch\u00e8o thuy\u1ec1n ch\u1edf kh\u00e1ch hay xe WC di \u0111\u1ed9ng c\u1ee7a Be, n\u1ec1n t\u1ea3ng \u0111\u1eb7t xe n\u00e0y g\u1ea7n \u0111\u00e2y ti\u1ebfp t\u1ee5c thu h\u00fat ch\u00fa \u00fd khi xu\u1ea5t hi\u1ec7n m\u1ed9t s\u1ed1 video cho th\u1ea5y b\u00e1c t\u00e0i \u0111ang\u2026 g\u1ed9i \u0111\u1ea7u cho kh\u00e1ch. Th\u00e1ng 12\/2018, Be Group cho ra m\u1eaft \u1ee9ng d\u1ee5ng […]<\/p>\n","protected":false},"author":1,"featured_media":396544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"Be Group","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"5","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[191],"tags":[],"class_list":["post-396543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudy-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=396543"}],"version-history":[{"count":1,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396543\/revisions"}],"predecessor-version":[{"id":396614,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/396543\/revisions\/396614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/396544"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=396543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=396543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=396543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}